John Lewis advert: What was Elton John paid for Christmas ad? What is his net worth?
The much-awaited John Lewis Christmas advert focuses on the power of a gift.
More specifically, it revolves around Elton John, 71, and how much the gift of a piano changes his life.
The 2018 Christmas Advert, titled The Boy and The Piano, takes an emotional look at his journey, to the backing track of Your Song.
The John Lewis ad is always a massive moment in the run-up to the Christmas period, and the nation always look forward to it.
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"The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years" John Lewis spokesperson How much did Elton John get paid for the John Lewis Christmas advert? It has been reported Elton was paid an eye-watering 5million for starring in the emotional advert.
The adverts famously have a massive budget, and this one in particular is thought to have cost millions of pounds to make.
However, according to John Lewis the advert didn't cost as much to make as people think.
A spokesperson from John Lewis said: "The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years.".
Meanwhile, a spokesperson from the marketing team told The Metro: "We want to talk about the speculation that came out earlier, because there were some numbers being banded around.
"We don't five out a number, but in previous years it has been spoken about being £7million, and it is the same territory this year.
"But the vast majority of that is on media spend, and then it also includes production of the ad, our ad windows, everything – it's the whole package." The spokesperson ridiculed the rumours of Elton's pay, saying: "Where you've read around £10million or paying someone £5million – it's just wildly inaccurate.
"We would never pay someone £5million and production would never cost £10 million.
That was not the motivation for him." John Lewis revealed Elton wanted a portion of his fee to be donated to charity.
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A statement said: "Elton requested that a portion of his fee was to be donated to the Elton John Charitable Trust." Meanwhile, Elton opened up about the reason for being involved in the advert.
He said: "The John Lewis Christmas campaign has so many warm memories for me and my family.
"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother's piano marks the moment when music came into my life.
"The ad is absolutely fantastic and I've truly loved every minute being part of it.".
How much is Elton John's net worth? The Your Song singer's net worth is an estimated £339million, according to The Richest.
He has managed to rack up this eye-watering sum thanks to his music career, which has spanned more than five decades.
Elton, real name Reginald Dwight, released numerous successful albums through the 1980s.
In 1992 he and songwriter Bernie Taupin signed a $39million, 12 year contract with Warner Bros Records, which was the largest cash advance in music history.
Two years later he composed the music for The Lion King, earning a Grammy for Best Song.
When Princess Diana died in 1997 he re-released his Candle in the Wind classic, which became the best-selling single in recording history.
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