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Do you love this or do you hate this?
This is a pair of "Dad Shoes"
Whether you hate it or love it - Dad Shoes is
a growing trend and it's continuing to influence
a lot of young people. Many brands are
launching their own series of Dad Shoes
That's why our Social Data Analyst team
decided to take a deep dive into this
controversial trend. And I've invited
Jean Baptiste today with me to
explain - you know, he's part of the project that
created that report and he's also a
personal fan of the trend. So why don't you explain to
everyone a little bit, who may not be familiar
with the trend*? What it is, how it started, and
how you personally became addicted to these
type of shoes. Yeah, so I think the Dad Shoes
movement started around the 80s, especially
thanks to New Balance. It was very popular among
I would say, most senior citizens - Real "dads"
yeah, real dads. Steve Jobs actually wore
Dad Shoes on stage for his Keynotes, for example
It was also featured on Crazy Stupid Love
at some point in the film. And if I fast-forward
to our time, I think it's Balenciaga
with the Triple S sneakers, that was a real
tipping point - because it was very popular,
especially on Instagram, with lots of influencers.
Kind of restarted the
Yes, the hype cycle, let's say. And it was very popular and I saw
it like every time on the streets
streets in Paris, it was very, very popular
because you consider yourself quite
a recent adopter of the trend. Like you didn't
really - Yeah I'm like, I waited until more
mainstream brands launched their own versions of
Dad Shoes, so I waited for brands such as Nike
Puma, or Adidas to launch their own
versions. Because when
Balenciaga started it was quite luxury and
quite expensive to be honest. Yes, exactly. It was like I think
900 euros a pair and I didn't have that much money
so I waited for Nike and Puma, which were around
100-150 euros per pair. Right, okay.
And to you, what is the biggest selling point of
Dad Shoes? Because I don't understand why, for people
are so crazy about it. Is it super comfy, and statement,
style...? Yeah, it's actually a blend of both
those are very edgy in terms of the style and aesthetics,
design and even in terms of colors - Because you have a very
minimalistic look Yes, exactly. And actually I think
it's cool because it brings a
bit of edginess to my more minimalistic looks. alright okay
And how many pairs of Dad Shoes do you have now?
I do a 5 pairs of them.
to keep... yeah I think so (laughs)
So this is likely a trend that's going to stay for a while.
If you're interested to get to know more - just
maybe get a pair for yourself or just
to understand why people are wearing it everywhere.
check out our post with the full report and
maybe you'll be convince, or maybe not
thank you very much and we'll see you again very soon!
Bye bye!
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