Auto news on Youtube Nov 28 2018

- Hey everybody, Brian Hunt here

and welcome to another Tuesday Tutorial.

In this video, we're gonna be showing you

how to make a Facebook audience for your ads.

(Intro music)

In this week's video, we're gonna show you

how to make an audience.

But we're gonna jump on the computer here

and we're gonna go right into it.

The age range, what's the age range of people

that you think come up?

Or gonna be looking at stuff online?

I'm just gonna pick a year and then say, you know,

Hmmm, 65 plus, let's go up to 50.

You may want to be tailoring towards one gender

over another gender, depending on the business

and what you're offering.

Okay, language, I'm gonna leave this open

but you can type in different languages there

if you are targeting different kind of people.

So if you look at this, this is the projected audience size

of what we have, the information we've clicked so far.

And it's given us a potential reach of 110,000 people.

Now, it's given us the estimated daily results reach.

So, in this detailed targeting, it's gonna include people

who match at least one of the following.

We can put some information in here,

anybody who's put in cycling before,

might be somebody that we're looking

at getting better engagement with.

So, you can see here by just putting cycling in there,

that has dropped us down to 18,000 people.

Don't think that having a big, big number here

is what you always wanna have.

Okay, you actually want to be as more specific as you can.

And I'm gonna put in mountain biking.

Okay, so that increased our reach here a bit more.

So, after this we're gonna come down to here,

so we're gonna save this audience, okay?

So, I wanna save this audience

I wanna use this audience for later

and make sure, when I'm actually posting an ad,

which we're gonna show you in next week's video,

how we're going to use this.

So, I'm gonna save this, make sure I make this

the right audience name.

Hardwood, summer,

barrie, cycling.

Making specific names so when you go to find

those saved audiences to actually use within your ads,

it makes sense of what you're using.

So, we're gonna hit save here.

So now if you wanna create an another audience

and start kinda developing some ideas

with some other audiences for different ads,

or to use the same ad to try it in different ways,

you can go right here, create new ad,

or create new, sorry, audience,

and you can run through the same things

and see how your audience, your reach, changes.

Okay, if we just leave it all in Canada,

we have 25 million people.

Now, that's not really a great use of the money,

cause not all 25 million people on Facebook in Canada

are interested in what we're promoting.

Okay, so you can see here, you can go very, very specific

on different things, on people you are targeting.

I really recommend that you go in here

and play around with this.

The first step is creating this audience,

and creating multiple audiences you wanna reach

in the Facebook Ads Manager.

So thanks so much guys for watching.

We're gonna see you on next week's Tuesday Tutorial.

For more infomation >> Tuesday Tutorial - Building a Facebook Audience - Part 2 - Duration: 3:15.

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BUILDING A REAL ESTATE BUSINESS: Local Reviews - Duration: 3:34.

- Hello, real estate agents, it's Apollo.

I am back with another video

on building your brand with videos.

Check it out.

(upbeat rock music)

Hey everybody, welcome back.

This is another video in our series of videos

on creating videos, lots of video.

Anyway, what we're doing here is we're making a few videos

about the kind of videos you guys should be creating

as real estate agents to help build your brand

and bring value to your customers.

We've gone over a couple already

and this one is an absolute game changer.

This one is where the money is,

and it does take a little bit of work on your part,

it takes some knowledge of the area and whatnot,

but what you need to be doing is local business reviews.

These mean so much because, as you know,

people don't buy just the house, they buy the area,

they buy the neighborhood, they buy the restaurants

that are gonna be next to them,

they buy the stores that are gonna be there,

they buy the convenience.

Sometimes they buy the fact

that there's not a lot of that around

and they wanna get away from it all.

But the area matters just as much as the house.

The point is this, giving them the goods

on what's going on in local area

is gonna help them make the decision

on whether or not this is the right house for them,

whether or not this is the area they wanna be in.

Really good examples of this are find the local barber shop,

find the local gym, that matters to a lot of people.

Find those businesses that they're gonna use

on a regular basis.

The things that are really gonna matter to them

in their everyday lives.

Cool thing about this is you can do

your own reviews on these, you can go experience those.

You can take this all the way out to doing an interview

with the owner of the facility that's close to them.

And this doesn't just apply to local businesses,

this can really branch out to all kinds of stuff.

Think about schools.

How much does it mean for parents moving into a neighborhood

that the schools their children are gonna go to

are what they're looking for?

I mean, that right there would be a huge game changer

for me and my wife, if we ever have kids.

She's ready, I'm getting there.

Those are huge decisions.

Send an email to the principle

of the local elementary school,

to the local junior high school.

Tell them that you wanna talk to them a little bit

on what kind of elective programs they're offering,

and the great things about their school

that will be a good reason for people

to move to that neighborhood.

Really, the possibilities here are limitless.

The whole point is that what you're looking to do

is give value to the area,

and talk about what actually happens there

so that people can make an informed decision

on what's going on and whether or not

that's the place they wanna live for the next five,

10, 20 years, however long it's gonna be.

These are videos that will matter so much

to the people that are looking to buy

in the area that you have a listing in.

These things are what affect their everyday life,

where they're gonna eat,

where their kids are gonna go to school,

how far they're gonna have to drive to get groceries,

things like that.

So, make yourself a couple of those videos,

get in touch with whoever you need to get in touch with,

make it happen.

If you haven't seen the other videos in this series,

I'm gonna link those below, please go check those out.

If this one brought you value, give it a thumbs up.

And, if you haven't already,

please hit that subscribe button, hit the notification bell,

it'll let you know when we put new videos up.

It would absolutely mean the world to me.

Thank you so much, and have a great day.

(upbeat rock music)

For more infomation >> BUILDING A REAL ESTATE BUSINESS: Local Reviews - Duration: 3:34.

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