Auto news on Youtube Nov 17 2018

So let's say we're gonna hack those T-Shapes. We know we need

to build T-Shapes and I'm going to share step by step the

process that we use at RockBoost for ourselves for our clients to

really build up that skill sets in an extremely fast amount of

time.

Where do we start with? And this is relevant for everybody in

this audience, because everybody works in this industry.

You start with a personal T-Shapped plan.

What do our clients? What does my business need?

What is my current skill set and where is that knowledge gap to

make more impact?

Always start with that impact and really see where is that

knowledge gap.

The second thing that you do is really determine what are the

hard and soft skills needed to really make that impact?

So we have our function profiles.

This is a screenshot from stuff that we use to make sure that

our growth hackers and CRO people really can make an

impact. So we have all the hard skills listed and we have the

soft skill listed.

And for the hard skills like such a big surprise we use CXL

Institute to really make sure that we enable... I knew Peep

would like this slide. ...because what do we do?

Like all our growth hackers and CRO people they have different

clients with different needs they have different skill sets.

And if you look at this.

You have a shitload of different courses you can do. So everybody

can follow it. Take that course for the stuff that they need to

learn.

So this is what we use for the hard skill and the next thing

where we do we create a learning plan per person.

So this is actually a sheet from Daphne, how she has been doing

courses and we check in with people every time to see how

fast they are learning and that learning plans created based on

their ambitions, what their client's need, and how they want

to evolve.

What's really important, because what I have with a lot of young

people they say I want to learn a lot.

They give them courses, you pay a shitload of money for them and

they don't follow through on it.

So what we have done, we plan in dedicated learning time. There

is one half hour a week that I'm not allowed to ask questions to

our team. That's on Tuesday morning between 8:30 and 10 and

if I do I really get some angry faces. Because that's the time

when they can work on their courses on CXL Institute and

other stuff to really make sure that they improve their impact

and that they're actually learning stuff which they can

implement for their clients in that week.

So after the dedicated learning time we do monthly check-ins and

during those check-ins we still see, okay, is the T shape still

in line with the OKR, with our company goals.

Is it still lined with our client needs?

Is it still in line with what people need to evolve on?

And everybody knows the world is changing extremely fast.

So what we need to do is T-Shaped hacking and as I said

you start with the definition of a T-shape what you really need.

You create a learning plan to make sure that people can learn

the stuff that actually really matter.

After that you make sure they train.

And what we what I love to do is and they will my team so they

can train them self in their own time or in the company time to

do it at their own pace.

You do monthly check ins and this creates a loop.

And what we have seen the faster or more often we do it is with

people the faster their development and and the end, the

more impact we can make on our clients and the more growth we

can enable.

So to finalize it you need to have a look at your growth team

score and these are the three questions that you need to ask

to answer the question how do you build at top 1 percent

growth team three times faster than your competition?

You need to ask yourself, are we working in a multidisciplinary

growth team where we focus on the high tempo testing on the

entire customer journey.

Give yourself a score for that and also define what's the next

step we can do to do that even better.

Are you already process driven?

Are you optimizing your optimization and are you really

really working on enabling a digital growth transformation

and at the end do you know what your T-shape is?

Do you align with your team?

And are you really focusing on hacking the T-shape of your

people.

Because I truly believe that when you do these three things

you can really build a top 1 percent growth team three times

faster than your competition.