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So let's say we're gonna hack those T-Shapes. We know we need

to build T-Shapes and I'm going to share step by step the

process that we use at RockBoost for ourselves for our clients to

really build up that skill sets in an extremely fast amount of

time.

Where do we start with? And this is relevant for everybody in

this audience, because everybody works in this industry.

You start with a personal T-Shapped plan.

What do our clients? What does my business need?

What is my current skill set and where is that knowledge gap to

make more impact?

Always start with that impact and really see where is that

knowledge gap.

The second thing that you do is really determine what are the

hard and soft skills needed to really make that impact?

So we have our function profiles.

This is a screenshot from stuff that we use to make sure that

our growth hackers and CRO people really can make an

impact. So we have all the hard skills listed and we have the

soft skill listed.

And for the hard skills like such a big surprise we use CXL

Institute to really make sure that we enable... I knew Peep

would like this slide. ...because what do we do?

Like all our growth hackers and CRO people they have different

clients with different needs they have different skill sets.

And if you look at this.

You have a shitload of different courses you can do. So everybody

can follow it. Take that course for the stuff that they need to

learn.

So this is what we use for the hard skill and the next thing

where we do we create a learning plan per person.

So this is actually a sheet from Daphne, how she has been doing

courses and we check in with people every time to see how

fast they are learning and that learning plans created based on

their ambitions, what their client's need, and how they want

to evolve.

What's really important, because what I have with a lot of young

people they say I want to learn a lot.

They give them courses, you pay a shitload of money for them and

they don't follow through on it.

So what we have done, we plan in dedicated learning time. There

is one half hour a week that I'm not allowed to ask questions to

our team. That's on Tuesday morning between 8:30 and 10 and

if I do I really get some angry faces. Because that's the time

when they can work on their courses on CXL Institute and

other stuff to really make sure that they improve their impact

and that they're actually learning stuff which they can

implement for their clients in that week.

So after the dedicated learning time we do monthly check-ins and

during those check-ins we still see, okay, is the T shape still

in line with the OKR, with our company goals.

Is it still lined with our client needs?

Is it still in line with what people need to evolve on?

And everybody knows the world is changing extremely fast.

So what we need to do is T-Shaped hacking and as I said

you start with the definition of a T-shape what you really need.

You create a learning plan to make sure that people can learn

the stuff that actually really matter.

After that you make sure they train.

And what we what I love to do is and they will my team so they

can train them self in their own time or in the company time to

do it at their own pace.

You do monthly check ins and this creates a loop.

And what we have seen the faster or more often we do it is with

people the faster their development and and the end, the

more impact we can make on our clients and the more growth we

can enable.

So to finalize it you need to have a look at your growth team

score and these are the three questions that you need to ask

to answer the question how do you build at top 1 percent

growth team three times faster than your competition?

You need to ask yourself, are we working in a multidisciplinary

growth team where we focus on the high tempo testing on the

entire customer journey.

Give yourself a score for that and also define what's the next

step we can do to do that even better.

Are you already process driven?

Are you optimizing your optimization and are you really

really working on enabling a digital growth transformation

and at the end do you know what your T-shape is?

Do you align with your team?

And are you really focusing on hacking the T-shape of your

people.

Because I truly believe that when you do these three things

you can really build a top 1 percent growth team three times

faster than your competition.

For more infomation >> How Rockboost is building a top 1% growth team 3x faster than the competition - Duration: 4:22.

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How to Buy Yourself 10 Extra Minutes to Build a Crowdfunding Campaign - Duration: 2:05.

What can you accomplish if I gave you ten minutes back in your day?

Did you know you can build a crowdfunding campaign on Classy in that amount of time?

Well unfortunately I can't just give you time but I can help you find

an extra 10 minutes in your daily routine at the office.

Here are a few distractions you can squash to buy yourself that time

and build your next crowdfunding campaign.

For example, sharing funny videos with your coworkers.

Thanks so much for meeting me on such short notice I really need your help so

I really appreciate it

wait... watch this.

kittens again?

Organizing and reorganizing your desk space.

Talking about your favorite TV shows with your coworkers.

so I just read that season 8 Game of Thrones is gonna come out before summer 2019

I can't wait I've been binging everything!

I know it's such a great show! The battle between Jon Snow - Ramsay Bolton, wow!

Wait.. what?

Yeah it was game-changing, totally shifted the entire balance of power...

Oh my gosh no! spoilers... I'm in season 5!

Demonstrating that fancy new espresso machine.

Erin said you wanted to see me?

Oh yeah! look at this... brand new espresso machine.

And the best part: when you open it the pod goes right into the built-in trash can.

Hugh Jackman has one of these in his house.

Taking new headshots

To get your crowdfunding campaign built quickly,

make sure to prepare a few things ahead of time. Like your campaign name, your fundraising goal,

your start and end dates, and any featured media.

You should also take the time to collect any visual assets like your logos and hero images.

Go read my full blog post to find out how you can strengthen these elements,

and bring them together to create your next campaign.

Plus get some bonus tips from our experts.

As always thank you for watching!

if you enjoyed this video and you'd like to get even more content from Classy,

make sure to subscribe now. And as always, thank you for watching!

For more infomation >> How to Buy Yourself 10 Extra Minutes to Build a Crowdfunding Campaign - Duration: 2:05.

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Make A Good First Impression - Duration: 11:12.

Welcome back.

Today we're talking about making a good impression.

First, why is it so important that we make a good first impression and then how we do

that.

And i know we have some conversations about wardrobe.

But also know that there's a lot of other things that we're going to get give deep on

to how to make a good first impression.

Let's talk about the Why's first.

So why is it so important that we make a good first impression?

You only have that first time and that's it.

You better make that first impression good because you're not going to have the second

chance.

So people can tell usually within 30 seconds of meeting you.

A lot about you just based on the way you carry yourself.

Okay.

So, do we...

Do we act one way when we're on certain people or a different way around others?

No.

Be you.

If you're a jerk out there then you know what?

Hey, be a jerk right away so that way you're not wasting my time.

(Laughs) I can get to know you right away right?

No.

One of mine things obviously is you know, dress to impress.

I mean, we've talked about this prior but...

Look good.

You know, are you meeting that person for work?

You know, on a professional basis or is is personal.

So you've got to distinguish too.

And then go from there.

if it's professional, obviously dress your brand, dress the part.

Feel good because it's going to show.

It's going to show.

I am going to be able to tell if you're fidgeting or not comfortable based on how good you feel

about yourself.

So just kind of a psych question.

I've formed my opinion since working with you.

But I don't think that we've actually talked about this and dept.

So, we've talked about...

Okay, if I am going to be speaking at an event or if I am going to a conference.

This is how it can repair, this is how you know, dress to make a good impression or whatnot.

But what about if I am running an errand.

I need to go to the grocery store.

Or you know, is it important to be conscious of those things more casual time or non-professional

time?

You know, I would be lying if I said, "I've never worn..."

(Sighs) Just really quickly.

My cute, fuzzy pj pants to just get a gallon of milk or whatever to the store.

you know I can't say that.

I think we've all done that.

Now, is that the norm?

It's not.

I really...

I mean it's either been like, super, super late at night or I wear a really big cap and

no one can tell who I am.

But you know what?

I feel like I always ran to someone I know.

I'm always dreading on like, "Oh, my gosh.

What if someone sees me looking like this?"

You need to plan for that because you don't know.

A good example is when you travel.

When you're at the airport.

I don't know if you ever ran into this.

But I tell people often, "Even if you're travelling, it matters."

What you look like, what you're wearing.

You don't have to wear a suit or dress.

But there's still...Especially nowadays, really great, cute clothing that is comfortable.

You know, great jeggings or leggings or sweatpants even for men and cool sneakers.

You know, awesome hats that you know, you can still look cool.

You know, look good and be your brand.

There is no reason to look sloppy.

But yeah, you never know.

Okay.

So, we'll talk a lot more about wardrobe and clothing in other episodes.

She's going to be back for more.

But let's talk about some of the other things about you know, the "How to make a good impression?"

Okay.

One of the big ones I think is look at people in the eye, right?

Pay attention to what they're saying.

Don't be like wondering...

I mean, I have spoken to people that they ask me kind of a serious question and I am

telling them and they're kind of like, "Hi!"

Hi-ing to someone else or like paying attention who's coming and going.

That is so rude.

You just asked me a question, please pay attention to what I am trying to tell you.

Another one is just a firm handshake.

You know, none of the...

That little noodle hand.

That what I call it, noodle hands.

And a lot of women, when they shake their hand, when they give me a handshake, it's

not firm.

So ladies, especially you.

Make sure you go in for a firm handshake.

That is something I am actually complemented on a lot by gentlemen is, "Oh, my gosh!

Good handshake."

Let's try it.

What do you think, Nate?

Is that good?

Nice.

Make sure it's a good, good handshake.

That can say a lot about you.

Be careful on what you put on social media, okay?

So before I come to meet you, if it's my first time meeting you.

I always google you.

I always gone Facebook or Google you and see who you are, what you look like or what you

do.

And if I see something that is less than pleasant, I'm going to be a little afraid of meeting

with you.

I'm already going to have judgement of you by the pictures or by your opinions of what

you put on social media.

So unfortunately or fortunately today, everything is out there on social media and whether you

may not want certain things to be on social media, they will always be there to haunt

you.

So be careful what you put on there especially if it's public.

So, first impression doesn't necessarily mean the first time you meet nowadays?

Nowadays, it's always online.

Yeah, because they're going to...

That makes a lot of sense.

So we got to be real, real conscious I guess on what we put on.

Be conscious of what you're putting out there and how you're portraying yourself.

So another one that I think that we ought to be cognizant of is to use our manners,

right?

To say please, thank you or excuse me.

They are so simple.

To remember but yet so often to forgotten.

Have good manners.

I mean, you know, opening a door for someone or if you see someone coming in and you really

want to catch their attention and that's the only moment, make sure to say, "Will you excuse

me, I am sorry, just one quick second."

And then you know...

Do what you need to do.

But following that brings me to a point of a cellphone, okay?

How many times have you been talking to someone and that person takes out their cellphone

and pretends to be looking at you and checking out their messages.

That is so rude.

I can't stand it.

Unless if you are expecting an emergency call or something of that manner.

Do not touch your phone.

Put it down.

And it can wait.

Pay attention to the conversation that you're having with that person.

If you do need to attend to that text or to that phone call, say, "Will you excuse me?

I am waiting for such and such.

I will be right back?"

Excuse yourself and then comeback to the conversation.

Okay, so what I am hearing here that's kind of goes directly an alignment with I am trying

to do better at myself is that to make a good first impression, it's really to focus on

the other person.

Making them feel good about themselves?

That's right.

So, instead of trying to put on a show or say something that will help them think cool

things about me.

If I can pay attention to people, really look at their eyes, listen to what they're saying,

put away the phone, put away the distractions.

Then...

Because I just think about this last conference that I went to.

About a week and a half ago.

Some people that really stood out to me.

Now I can think of people on both examples.

One guy I was talking with and then all of a sudden he's...

He is checking...

I am like, is this guy, he doesn't want to talk to me?

It's like A-T-D all the way around us.

But then there's another guy that I...

I've actually followed him a bit on YouTube.

He's done pretty well.

He's got a big following.

Well there was a social in the evening and I just ended up not even knowing noticing

who am I standing next, "Oh, I know you."

And he was so kind.

He just...

The way that he, you know.

Paid attention so much to me and other that people that came up and autographs and whatnot.

It really did a big...

It really made a good impression on me of him of how gracious he was to be people that

obviously he didn't know and probably he never see again.

It's amazing.

If you ask people questions, if you express interest on them, how much more they'll start

liking you?

It's like, everyone is walking around star for attention because we're always giving

attention to those little electronic gadgets that we carry with us.

That we forget about that personal touch.

Well and...

You said it was so true.

If somebody comes up to me...

Say we...

I am thinking of specific person at this conference.

They came up to me and they just started telling me about themselves and it's like, "Okay,

I'm back in an old fashion networking event."

They just want me to give business card.

But when people come up, I really like when people recognize me.

It's like, "Hey, I seen...

You're stuff is so good."

I don't know.

I think that is...

That gives me a good impression of them.

I'm just kind of like thinking about it and my experience, it makes a lot of sense.

One thing that I do...

I just remember.

When people do recognize me and they come up to me and say, "Oh, my goodness, I know

who you are."

And they start complementing me.

It makes me feel so uncomfortable.

I don't know why.

I am not very good at taking compliments.

I am working on that.

But I always try to divert and say, "So tell me about you.

Remind me who you are.

Remind me what you do.

Where did we meet last?"

So I automatically put a back on them and start expressing.

And I mean it.

Interest in them.

So one thing is we could be better at accepting compliments.

Because that's also good feedback.

If we're supposed to be complimenting them but we can also feel that...

And be gracious too in receiving it, you know?

I used to say, "Oh, my gosh.

Really?

This all thing?

Oh my goodness."

Those are like, "You know what?

Thank you very much.

I appreciate that.

That makes me feel so good."

And be gracious about it.

So people that I've met and complimented that are confident, that are successful, that's

what they do is they just briefly express gratitude for the compliment.

But on the other hand there's a lot of times where I'll compliment somebody and they'll

basically like, "Oh, no.

It was nothing."

Or...

And it's like, why...

No wonder we have a tendency to do that.

I don't know.

But we gravitate to the negative and the positive.

We just kind of shrug it off but stop that.

Accept the compliments.

Alright.

Well, thanks so much Eugenia.

It was a helpful video.

You guys obviously watched it as this far.

So be sure to subscribe.

We're doing a series of episodes together so stay tuned for those and we'll see you

tomorrow.