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How to build a business strategy - volume 2a - Duration: 6:17.

- Strategy is to many people a mysterious thing,

it's something that you have to do,

you're not really sure how you're doing

it, but your boss tells you to do it.

And once you've done it, then you never

use it again, before next year when you have to redo it.

This is Volume 2a in my series about how

to use strategy, simple and easy.

In Volume 1, we set the vision and mission

statements and we understood how to make

a simple description of the current situation

and the complex situations that the company is facing.

You can find that one here.

This one, 2a is the first part of the analysis

for understanding how to move forward creating the strategy.

It's the S-W-O-T analysis, the SWOT analysis.

I actually made another video about that before.

So that's coming here, there's no need

to do double work, I hope you'll enjoy it.

I'm Frederik, I've been developing businesses

and people all over the world for 25 years now.

Let's go and look at this SWOT, shall we?

Are you ready?

If you've ever wondered how to turn

a strategy into action, or find the right

actions for your strategy, stick with me

and I'll tell you exactly how to do it.

I am Frederik, this is my channel,

this is Tools, Tricks, Thoughts for Leaders.

It's a channel based on more than 20 years

of successful management and leadership

experience worldwide, and I'm here

because I want to give you coaching

on how to become a better leader.

If you haven't done so already,

make sure that you subscribe to my channel.

Stick with me and I'll tell you how

to turn your strategy into action

using the SWOT template.

(dramatic inspiring music)

Today, I will not spend too much time

on explaining the SWOT framework.

If you want to know more about the basics

of the framework, just Google SWOT,

and you'll see everything about it.

What I want to do is to put

the right mindset into you next

time you use the SWOT analysis,

because if you have the right mindset,

then the strategy that you're going

to create after you perform the SWOT

strategy right itself, doesn't sound good, huh?

Let's go.

I presume you've already filled it out.

Already identified your companies' strengths,

weaknesses, the opportunities in your market space

that you have with addressing the market around you.

Bear in mind that the strengths and the weaknesses

are internal focused, so these are things

that you feel that your company has to watch the world.

This is anything from people,

internal processes, from a strong brand,

from a fantastic product, from low prices, whatever,

it can be anything, but it's whatever value,

whatever you as a company has

to offer or have to improve in weaknesses.

If you look at the threats and the opportunities,

it's external, this is what the world brings to you.

We want to bring you opportunities

to grow opportunities to create new products,

opportunities to enter your markets.

You will notice we'll bring threats to you,

threats of new competitors, threats

of unstable critical situations and whatnot.

So with that in mind, you use the strengths,

the top-left outlined, you'd mitigate

to reduce or to eliminate your weaknesses.

Top-right, so that you can explore it,

opportunities, bottom left, market gives

you, while preparing contingency plans from right

or threats that may or may not happen.

Use your strengths to reduce, mitigate,

weaknesses, your risks so that you can

explore the opportunities, and you're creating

contingency plans for the threats in the market.

What are your strengths, what you build more of,

look at the list of strengths that has to be exhausted.

Same goes for the weaknesses.

You have to look into, okay.

Even opportunities, opportunities, you a strategic targets.

This is where you say, okay, with these opportunities

I wanted to pursue this one, that one, and this one

and put some numbers on the opportunities, right?

Enter into new markets, find what market

where and how much do you expect from it?

When you have the key measurements,

for your opportunities, you also can go back

and say okay, with these weaknesses,

what do I need to reduce

so I can explore these opportunities?

What do I need to build more of in my strengths

so we actually can go ahead and go

after the opportunities?

Then you make a plan, how do I reduce this weakness?

And then you have an action for your strategy.

Build the strengths, how do I exploit this strength?

Point for point.

Look at what weaknesses do I need

to reduce or eliminate, what strengths

do I need to build on so that we can explore

it, the opportunities that we have identified

and reach the targets that your opportunities will give us.

You have a feeling of this, this piece

of paper, okay, what do I have to do tomorrow?

Simply make the map of plans.

Step by step by step, understand

what resources it takes, what business it takes,

you'll get the appropriate if you need,

and then you just start.

I know this sounds simple.

It is simple, it is simple, it is simply the way it works.

So now I'm in QIC's War Room, War

Room version 2.11 I believe now,

and this is where we put plans on our projects, small

and big, but typically, it's a largest of teaching project.

It involves many business units in one,

so work to five months.

Currently we are doing internal process optimization

in our Claims Processes Version 2,

and this strategy, I cannot talk about it right now,

but you'll see it soon enough.

This strategy is also part of the War Room.

War Room is basically build strife

and base for all the participants in the project

to come and see what is the status,

what is the things that we need to do

and who's responsible for doing what

and what is our progress?

So the War Room is the place where everybody

is gathered and discuss the progress

and it's extremely important, people

are being held responsible for things

that they're supposed to do, not by me,

but by the team because if you don't

deliver on what you're supposed to deliver

on, then I have a problem with the team,

it's a little messy, I like it this way

because it shows that we are doing

things, things are happening here.

But here, we have a list of problems

and we have a list of medications

and we have a list of decision.

We write down the issues and then

we write down the mitigations.

It's actually back to the board analysis we talked about,

so we have identified our weaknesses,

we've identified them in a way

that becomes very, very specific, and then

with a notice of the weaknesses,

and we know we want to go because

this is our opportunities, our target.

Protect easiness and say okay, we have

some strings we can leverage today

but we have to build strings to actually

mitigate this research.

Our framework is being used daily by us.

I hope you feel this introduction

to SWOT is interesting, give it a thumbs up, do please.

Subscribe to the channel if you haven't already done so.

If you have any comments, contact me directly,

send me a message in the comments,

I'd love to engage with you, let me know.

Thank you very much, see you next time.

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