Auto news on Youtube Nov 1 2018

(contemporary music)

- Do you want to create more demand for your brand?

Well in this video I'm going to show you

the four steps to make that happen.

My name is Kaye Putnam.

I'm the Psychology-Driven Brand Strategist

and I help entrepreneurs like you

discover their innate brand advantage

so they can scale their business.

(contemporary music)

Before we get into the four steps

let me first give a quick definition

of what I think an in demand brand is.

Now when we think about traditional physical product,

say like a handbag or a purse,

one becomes very in demand if it has an awesome brand

and say like a celebrity is seen wearing it

and then it flies off the shelf of Bloomingdales.

People are literally like waiting in line

to get their bag and they're willing to pay a premium.

So if we translate this into say a service-based brand

like a coach, consultant, course creator,

that type of thing or any other business it's exactly that.

When you have increased demand for your brand

that means that there's more people

who want to work with you than you could possibly fit in.

And the most significant indicator

that you have an in demand brand

is that you are the one that's being pursued.

You're not chasing down your ideal clients,

they're finding you.

They understand the value that you bring and they want it.

This creates a very particular shift of power.

So instead of the power being with the person

who's giving you money to do the service,

it shifts some of the power back in your court

because you get to decide

exactly who you want to work with

and you get to charge the rates that you want to charge.

I think we can all agree that that's a good place to be.

So let's talk about how you specifically

can build more demand for your brand.

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The first step might sound kind of counterintuitive

because we're trying to influence other people

but it's so crucial that you first know yourself.

So take the time to define your brand personality,

your values, your mission, your vision,

all of the things that are going to set you apart

from your competition.

These are also the things

that attach your product or service

to something that's bigger than what you're selling.

It's not just the product or not just say like copywriting

or Instagram management.

When you can attach what you're selling

to a bigger mission

to something that's bigger than your product

you get to add in more psychological demand

than if you're just selling the benefits and features

of your product.

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Step number two of building an in demand brand

is to translate what you've discovered to be true

about yourself and translate it into outward-facing cues.

I always like to say build your brand on truth not trends

and this is the key translation process

to make that happen.

So after we've done the work

to figure out exactly who we are and what we stand for,

you have to then translate that truth

into design decisions; content that you're producing

on social media, your website, or email,

however you're showing up; and then also your messaging

so things like tag lines, slogans, headlines,

and even down to the specific words that you're choosing.

Make sure all of that is being born

out of the truth

that you've discovered about yourself in step one.

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Step number three is to get strategically visible.

If a tree falls in the woods and nobody hears it,

did it really happen?

Or if we're talking about a brand,

does a brand exist if it never comes into contact

with somebody who can buy into it?

And the answer is no.

Your brand exists in the relationship that you have

with your ideal clients.

It can't just exist in your head.

You have to get visible

so people start to build a relationship with your brand.

So you don't wanna be everywhere

because you'll spread yourself too thin

but pick the places, the platforms

that are going to get you in front of your ideal clients

and to focus on doing that consistently.

(contemporary music)

And the last step to this process, step number four,

is to offer things that people want to buy.

You might know what people need to buy from you

because you're an expert in your area

but that may not be the same thing that people want to buy.

So it becomes much easier to become an in demand brand

if you're offering products or services

that people already desire.

And I know this sounds obvious

but it is the biggest mistake that a lot of brands make.

And the way to get at this information is to listen,

become a voracious researcher of your ideal clients.

Put out surveys, ask them questions, have conversations,

and listen to the words that your clients are using

to explain their problems and desires.

Figure out the exact and specific reality

that your ideal clients are living in now

so that you can speak directly to that

and offer the transformation

that your product or service gives them.

(contemporary music)

So if you follow these four steps; know yourself,

translate it into outward-facing cues,

get strategically visible,

and to offer things that people want

you can become the next it brand.

If you found this useful be sure to subscribe to my channel,

hit that little bell.

It'll tell you every time I post a new educational video

about psychology-driven brand building.

So happy that you're here.

Leave me a comment, let me know which of the four steps

you're going to focus on next.

(contemporary music)

For more infomation >> How to Build an In Demand Brand - Duration: 6:32.

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How to Build a 5-Year Career Plan Part 1: Finding the Right Path For You | 9 to Alive - Duration: 5:37.

It was a sunny evening and I was having a drink with a lovely friend and

suddenly, out of the blue, came the question, 'Bruna, what's your plan for the

next five years?' I had no idea what to say!

If you too, have no answer to this question, get comfy because you're about

to learn how to create your five-year career plan.

Ciao, it's Bruna here and with the dream team at CharityJob we'll help you turn your 9 to 5 into 9 to Alive. So

here's the question - what's your plan for the next five years? I got stuck, I had

no idea, I never had a plan and I never even thought about it, that's why my

career was a mess. So here's what we are going to do today in this miniseries

we're going to tell you why you need a five-year career plan, what to do in

order to understand where you want to be in five years and how to turn all these

into a project. So let's say that you are an employee in a sort of standard

career path, why do you need a five-year career plan? To get control of

your life! So it's one thing to say one day I'd like to run my own business, and

it's another thing to say, in five years I would like to run my social impact

business and through my passion for boxing change someone else's life, so I

need to search for funding now, as our guest,

Imran did - check out his interview he's really cool.

You see, that's way more than just stating an intention, it's a concrete

plan that sets out a goal and a direction. The thing is if you don't know where you're

going, you'll end up someplace else. Now what's the most important thing at work?

It's being alive! And when do you feel alive at work? When you bring who you are

into what you do, when you make use of your ideas, your values, your vision of

the world, you purpose, your mission, your attitude, your experiences. When you use

all these in your work, when you know your day counts because you are being you,

and you, are making a difference in the world. To get to this point you need to

know three things and we're going to analyse them in each part of this

miniseries. Number one, know what's possible out

there. Number two, know what's really, really important to you. Number three, how

to turn all these into a project. So, number one, what does it mean 'know what's

possible out there'? Well, today there are so many career paths that never existed

before and you can imagine beside the usual traditional corporate roles there

are so many others created by start-ups, non-profit organisations, government jobs,

self-employed roles, so whether you want to stay in your career path or you just

want to change it, you just have to know what's possible today, because it's very

likely that roles that are available today were not available five/ten/fifteen

years ago when you planned your career. Now, can you confidently say that you are

aware of all that's possible out there? So for example did you know you could be

a Happiness Manager? Or perhaps a Millennial Expert? Or what about being a

Brand Employment Manager? So how do you do this research? Here are my suggestions.

Number one, look at the people you know. Is there anyone who has an unusual job?

Contact them, ask them, investigate what they do, what tasks are involved, what

satisfaction and salaries that brings along. Number two, investigate industries

and sectors you know little about. Did you know, for example, that the non-profit

sector has thousands of unusual career paths. If you check charityjob.co.uk

you will see thousands of roles that you probably didn't know existed. There

are roles for example in business development, in finance, in marketing, in

IT, so much that we know little about. So check what personal characteristics

are required, you basically find yourself matching with them. Number three, be

curious! Go on LinkedIn, for example, you can find plenty of unusual career paths.

Investigate them. Do you know what? People are genuinely happy to help. You can

offer them a coffee and have a conversation and ask them 'where were

you five years ago? What steps have taken you to where you are right

now?' Learn from them, and remember at this point you don't have to make any

decision, you just have to get information, gather all the info that you

can, expand your network, get contacts, get in touch with people. Who do you know

that has an unusual job? You can tap into your friends network for example, friends

of friends are a huge resource, you can easily reach hundreds of people. Ask them -

who do you know that has an unusual job that I could contact? So educate yourself

on what's possible out there so you can expand your options, and then ask

yourself, am I still happy in my current career path? Or does it need some

adjustment? In either case, watch our next video because we're going to tell

you what to do next to make a five-year career plan effective for you. So where

are you starting your research? Let us know in the comments, and if you want to

know more on how to create a 9 to Alive career path, check out the link below. See

you in the next video!

For more infomation >> How to Build a 5-Year Career Plan Part 1: Finding the Right Path For You | 9 to Alive - Duration: 5:37.

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BUILD A NANO AQUASCAPE - STARTING GUIDE FOR BEGINNERS - Duration: 17:12.

Welcome to the beautiful world of aquascaping,

to the Green Aqua Gallery!

I brought you some flowers.

Lovely isn't it?

I don't want to talk about flowers today,

I want to talk about this Nano Aquarium.

(Cinematic music)

Nano is a very popular subject among aquascapers,

because you can start with this, on a low budget.

You don't need many plants, you don't need a lot of soil.

You don't need a lot of hardscape.

You can build a beautiful tank

on a low budget.

On a relatively low budget.

This is a very good opportunity for you to see

weather aquariums, or the aquascaping hobby is good for you.

You can try your skills in building a beautiful little tank.

We're gonna help you with that today.

What I have here right next to me is an ADA Nature Aquarium Cube Garden.

Let me open it for you. You need scissors for that.

I'm gonna cut the straps.

I'm gonna take the cover off.

There you go.

I'm gonna throw everything out.

Take the aquarium...

Hold it with one hand...

Don't do this at home!

This is a beautiful

4 mm glass thickness opti white ADA aquarium.

20 liters in total.

It has a spotless look.

The exact measurement are 36x22x26 cm.

Alright.

Let's start with me putting the gloves on.

Many of you guys asked weather I need gloves

for making an aquarium.

No, you don't really need those.

I just like to protect my hands so...

This is why I'm gonna put this on.

Beautiful gloves from Black Magic.

We got it from a friend of ours, Jurijs.

Thank you so much.

It's a Moscotton brand and we really like it.

Let's start with building the hardscape

or let's start with putting in the soil.

I'm gonna use three types of soils now.

You have the ADA Aqua Soil Amazonia.

Which will go to the bottom.

We are not using Power Sand special

or Power Sand at all in this aquarium

because we're just gonna have a couple of foreground plants.

Maybe we will use root sticks.

In order to provide some more nutrients.

We hope that in this small nano aquarium

the ADA Aqua Soil Amazonia

and the ADA fertilizers that we're gonna provide...

We're gonna use the ADA Mineral,

and we're gonna use the ADA Brighty K

to fertilize the plants.

The plants will get enough ferts from those.

And the soil itself.

So it's going to be fine, we're not going to use

any base layer fertilizing substrate in this tank.

On the top of the ADA Amazonia

we're gonna use the ADA Aqua Soil Amazonia Powder.

Which is a smaller grain-size ADA Soil.

It's much easier to plant in the substrate

when it has a smaller grain-size.

Especially with plants that have smaller roots.

It's much easier to push the roots in.

But you will see that in a moment.

As decoration we are going to use the ADA Colorado Sand.

You have it here.

It's a beautiful reddish sand.

It will help accentuate the brownish

and reddish color of the wood that I'm planning to use.

This is the Iron Wood.

That I have here prepared.

I also have the Dragon Stones here.

Just small pieces of it.

We don't need a lot of hardscape for a nano tank.

Let's start with the ADA Aqua Soil Amazonia.

I'm gonna put a little bit of this in the back.

I'm gonna use some more from a 3 liter bag.

I'm just gonna pour it in.

Only in the back.

Nowhere else at this moment.

I'm just gonna stop here now.

I'm gonna come back

with the Amazonia later.

Let's see what we're doing.

I'm going to arrange it a little bit.

I'm gonna put some rocks in the front.

I'm going to put the Dragon Stones

between the foreground sand and the Amazonia here.

To have a nice boundary between those two.

Alright.

Let's find a suitable

rock in the foreground.

What I'm looking for here at this point

is that the rock should lean against the side-glass

as smoothly as possible.

It should stop the Amazonia from coming to the foreground.

That's pretty fine there.

I'm gonna use additional rocks

smaller ones

to continue that line.

that I wanna make here.

Then I'm going to pour in sand.

Cosmetic sand.

In the foreground.

Usually you don't need a lot.

One cup of it was enough.

Make sure you use a sand-flattener.

Flatten the sand

here

You don't need a lot of sand in the foreground.

You can just make it nice and even.

You can increase the height

as you go towards the back of the aquarium.

Let's use the wider side of the sand-flattener

to make it even more nice and even.

Is it flat enough?

Maybe yes, so let's leave it like that

and let's use the Amazonia to the back.

Fill it up.

I'm just pouring it to the back like that.

Arranging it with my hands.

You have a nice layout that will start

from the right side and go towards the left side.

Let's see what we're gonna do with the wood.

The wood is prepared.

It's ready.

This is the hardscape.

Iron wood glued together.

I used some coconut fibre to hide the glue

that was used to get these pieces of wood together.

I want to show you guys how I made this.

I brought you different pieces

of wood.

I'm gonna show it how I select it.

First I have a main wood here.

I'm using another wood right next to it

to continue the line like this.

Right now this is good.

You need to glue these together.

You can use the coconut fibre to have the Seachem glue

that I was using to keep these pieces together...

You can hide it with that.

I hope you like the hardscape.

I'm going to put it in the tank now.

For that I will really need to go to the other side.

I'm going to check it out from the other side

to see how it goes.

I'm very happy with the hardscape at this moment.

I just need to find a good angle for it.

Okey, so I'm happy with the wood arrangement.

We're gonna fill in some more Amazonia.

To the back.

Then arrange it nicely.

You need at least 3 or 4 cm of Amazonia.

In order to be able to plant in it.

I'm gonna use the sand flattener again.

To bring in the soil that put in the back.

To the front.

And arrange it in the front as well.

Be careful not to spill

any soil on the sand.

Alright. Ready.

So what we're gonna do now,

we're gonna use the Amazonia Powder

to put it on the top

of the regular Amazonia.

Let's pour some in the front as well.

Alright so we're done.

In order to be able to plant you need to wet the soil.

Plant roots will stick to the soil much easier

if it's wet a little bit.

But before we do that

I need to introduce some more rocks.

To add some detail.

The more detail you have in a tank the better.

It will increase the scale of your tank.

It will add to the overall look.

I'm using small pieces in the foreground.

I'm using bigger pieces in the background.

How do you like it so far?

Are you happy with this?

Let me ask Viktor.

Okey, so Viktor is telling me

that this is the words hardscape by a pro again.

It looks like I need a t-shirt.

Can you guys send me a t-shirt?

"The worst hardscape by a pro ever"

Thanks!

It looks like I'm lacking some hardscape elements

in the foreground on the right side.

What I have to do is to build some more

in the foreground

to have an elevation here.

That would add a little bit to the beauty of the whole thing.

Too big.

Too small.

Perfect.

And we're ready.

So I think the hardscape is ready guys.

Let's go with the planting.

We are going to use 5 types of plants.

The first plant that I'm gonna be using today

is the mini Bolbitis.

The official name is Bolbitis Heteroclita Difformis.

It's a small fern.

Which doesn't grow big.

I really like to use it in nano aquariums.

It doesn't cover completely the wood.

I use 6 pots of them.

I put them here-and-there.

Support it with some little rocks in the background.

So that they don't float up.

The second plant that I want to use is the Echinodorus Vesuvius.

This is a nice Echinodorus type

that will not grow too big but the leaves are long enough

and the general idea for me using this plant

was that I wanted to use another fern type...

Like the narrow-leaf Microsorum.

But we don't have a small narrow-leaf Microsorum

on the market yet.

So I'm going to use this instead of the Microsorum in this tank.

I'm going to use this in the background,

because I don't want it to cover

the complete

hardscape.

I don't want it to cover the fern - as well.

Let's go with the third plant.

This is the Bucephalandra Lamandau 'Mini Red'.

This is a nice Bucephalandra type.

It has reddish color.

It will accentuate the greens of the other plants

that we were using so far.

I'm gonna take it in two parts.

I'm gonna put it

to have some patches of red

here-and-there.

I have the Elatine Hydropiper here.

It's a small lab plant in jelly.

That is a nice foreground plant.

You can just take it out of the jelly

wash the jelly off

and then use some great

pinsettes (tweezers)

I'm gonna use the small pinsettes here...

Just take small chunks of it.

Then plant it at the left side of the aquarium.

I forgot that I need to wet the soil first.

We're gonna use this

thing

to add a little bit of water to the soil.

Also, I want to keep the plants

that I was using so far

from being dried out.

Okey, let's clean the foreground.

A little bit.

For you guys to see what am I actually doing in the aquarium.

Then I keep on planting the Elatine.

To the foreground here, on the left side.

Make sure that you are not big chunks of it.

Because it's really difficult to put down.

I just checked it from the front and I see

that we need need to go all the way to the back.

On the left side of the aquarium.

I think we need to raise the substrate a little bit more

on the right side,

because I want the Elatine to be visible on the right side as well.

Don't be afraid to plant as densely as possible.

The more plants you have in your aquarium

the more stabile the ecosystem will be in the long run.

The less prone you're gonna be to algae.

Having a good filter is always helping

but you need to help the system

with introducing as many plants as possible.

This Elatine is a nice plant.

The only trick to keeping it alive

is to have a nice cool water.

So don't try this at home if your room

has a higher temperature.

And you need a lot of CO2.

This Rotala 'Red Mini' is a nice plant

that will not grow high.

This means that I can use it in a nano tank.

I'm gonna plant it in the background.

You're not gonna see it at this moment.

But after a couple of weeks they will grow up

and the tops will show behind these plants.

Here. So you will have a nice red finish in the backgound.

Okey, you can see now

where I plant the Rotalas.

In the background.

Only in the center.

Not on the sides.

Okey guys, we are ready with the planting.

You might want to add some more patches

just one or two patches of something else.

Into the Elatine to have some detail in it later.

after they're grown together.

It's up to you to decide.

To improve the tank a little bit.

Having a nano tank is nice thing because you can always

Tweek it a little bit.

I want to show you the light guys.

I'm really excited because we have this

nano tank light here with us.

ONF light, you guys tell me what does it stand for.

ONF. One Night F....?

(laugs)

Alright, I don't know.

Viktor told me not to joke about this.

But I just have to joke all the time, you know me.

It's the best light from Taiwan at this moment.

It's the Rose Gold color.

You can see it now.

It has many features that are really absolutely needed.

For a nano tank. One of these features

is the adjustability.

You can adjust the height.

You can adjust the depth.

You can adjust the strength of the light.

Finally guys, finally! It's one of the lights that is strong enough

to have a proper Nature Aquarium in a nano tank.

We didn't have that before in the LED section.

We're really happy to have this light here with us.

The Rose Gold... Flat one.

Is here in Green Aqua!

I'm gonna screw on the bottom part.

I have not used this before but at the Green Aqua

Gallery we've been testing one of these guys

for months now.

Like that.

I don't really like the fact that this one is in the front.

So I'm just gonna move it to the other side.

It's gonna look much better there.

A really good thing about it is that you can adjust

the height - there's a little rubber-ring here

which you can just move down a little bit.

If you move it down then the light will stand higher

If you move it up...

Then the light will stand lower.

Okey guys, the aquarium is ready.

The light is ready, let's switch it on.

There's a switch on the bottom of it.

If you keep pushing it

the light will turn on.

Wonderful-wonderful strength!

I really love it.

All we have to do now is fill it up with water.

Have the filtration plugged in.

To have the filter hoses, to have the CO2 system.

You have a lot of nice glass things from ADA.

Here. Specially made for nano tanks.

This is the outflow.

This is the bubble counter.

That will go with a hose to the diffuser.

We will probably put the diffuser on the opposite side.

From the outflow.

So the water will be pushed down here,

and it will work against the bubbles that are coming out

from the diffuser.

Okey, so this is it.

Let us know what you think guys.

I hope you really like this aquarium.

And you are not gonna say

that this is the ugliest aquarium made by a pro - again.

Let's see how it looks like when it's filled up.

Thank you for joining us to this video for this week.

I hope that you like the Green Aqua YouTube channel.

If you do, please subscribe.

And please hit the bell button to get notified

of our future uploads.

Until next week. Goodbye!

For more infomation >> BUILD A NANO AQUASCAPE - STARTING GUIDE FOR BEGINNERS - Duration: 17:12.

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Site inductions: Build a fast, safe and reliable induction process using Dashpivot - Duration: 3:46.

Hi everyone, it's Sam from Sitemate. Inductions are used to onboard workers

planning to carry out works so that they understand the health and safety matters

specific to your project or site. They're also a formal way of processing

workers and checking their qualifications and certifications. So in

this video we're going to look at how inductions can be filled out and

organized inside of Dashpivot so that records can be easily documented and

accessed on the go of course, so we've already gone ahead and set up a

site induction template, we've already set that up and

no inductions have been created just yet, so I'm going to go ahead and click

this green button over here "add induction" and you see that we've already

set up this template, we've got a series of fields; I'm just going to fill in a

few quickly just to show you, so last name might be Smith, first name

might be John, induction date might be today address etc, we can fill out

all of these fields here we've got some checkboxes to make sure that they've got

the right certifications, we might want to add some photos of their

certifications as well so we can take a photo; just a note on this if we're

taking a photo from the mobile app we can actually open up this form

take a photo and then it will automatically just get attached to this

particular form, and of course we've got a manual signature for the inductee

assuming that they are an external team member, so in other words they don't work

for your company and they don't have a Dashpivot account, they can

simply click this add manual signature button. If you do this on the mobile

device and on the website of course it prompts for a first name, a

last name, company and of course there's a there's a pad to sign with

their signature, and then you have that stamped there and we've got a

inductor signature down the bottom so it can fill out all of this,

and once we're happy we're just going to click Save, we're going to have that record

stored there now inside of Dashpivot, we can open it up and make changes if we

need to but over time we're going to end up with something that looks a little

more like this we've got multiple entries that have been created.

One of the cool things about Dashpivot is that you can convert these forms here

into a register really quickly; in fact with just a single click, and we can

customize this register that we see here so each of these columns is one of the

fields inside the document, if I click Edit columns we can actually we can

rearrange and turn different columns on and off as required so that

we've got full control over what we see here and we've

got some Excel functionality built in so we can apply some filters, maybe

we want to look at all the people who were inducted this current month so we

can click on that and it'll fill that in and apply a filter and that

will show us what we're looking for which means that if

we need to go back and find something it's really fast to do so. So that pretty

much wraps up the site inductions inside of Dashpivot. If you want to get started

with a site induction form, we do have one that's available for free, you can

just click on add new template and then choose this this option on the left so

choose from free public template library you can click on that and then just

search for induction and you can add it to your team to get started, and that's

basically how you can use Dashpivot to track your site inductions,

keeping those records easy to be found, easy to be exported, and

accessed on the go. Thanks for watching.