Auto news on Youtube Oct 22 2018

Is it cheaper to buy or build a house? Well that's what we're talking about today

and we are starting right now. Hey everyone, welcome back to my channel. I'm

Karin Carr, a Realtor in Savannah Georgia with Keller Williams Coastal Area

Partners and if this is your first time here, you really need to hit the

subscribe button because I put out a lot of great videos and I know you don't

want to miss one. Should you build or buy a house? Well let's talk about it. There

are pros and cons each way. If you decide to build a house here are the pros. You

get something that is brand spankin' new. No one has ever lived in it before, it's

perfectly clean, you don't have to redecorate or repaint or fix any

decorating choices that you may not agree with. You don't have to repair

things that are broken, you don't have to modernize things and update a kitchen.

And the fourth pro of buying a brand new house is that you can usually get the

builder to kick in some incentives. They might offer to pay your closing costs,

they might throw in a refrigerator or a washer and dryer, they might throw in

some additional bonuses if they are trying to move houses in this particular

neighborhood and they're not going quite as quickly as they would like. So those

are the pros. Let's talk about the cons. It's usually a little more expensive to

buy a brand-new home. If you bought that same floor plan in the same

neighborhood but it was two years old it's probably gonna cost you quite a bit

less than if you were to buy it brand new. Number two is the length of time

that it takes. If you pick your lot and you pick your floor plan and you start

from scratch you're usually looking at a minimum of five months before you're

closing on that house and moving in. If you're in a hurry and you're gonna have

to live with your in-laws for five months that may not be all that

desirable. Now sometimes they have what they call inventory homes or spec homes -

homes that they've already started construction on and maybe they're

halfway or 2/3 of the way done. You could buy one of those homes and it will be

much much faster to move into. However then you don't get to choose your

cabinet color, your floor color, your countertops, and all that stuff so

it's a trade-off. Do we need the fast move in or are we willing to wait in

order to get exactly what we want? Now let's talk about buying a resale home. So

the pros are it's usually less expensive. If you buy a house that's been lived in

before it usually cost less. Number two things are already done.

They've got window coverings, they've got appliances, the backyard has already been

landscaped, hopefully the house is in move-in condition. Number three the

landscaping is usually mature. How many times have you looked at new

construction where there's not a single tree in the entire neighborhood?

Unfortunately they tend to just bulldoze the whole neighborhood put up a bunch of

houses and there are no trees, a couple of tiny little scraggly bushes in the

front of the house, and that's about it. But now let's talk about the obvious

cons. There are people that choose crazy paint colors and the first day that you

look at the house you're thinking - oh my gosh, I'm gonna have to paint every room

in this house! There are houses that still have wallpaper and unfortunately

wallpaper went out of style about 20 years ago - so that's a lot of wallpaper

that you may have to strip. Perhaps the kitchen appliances are very dated,

perhaps the air conditioning system is 20 years old, perhaps the roof is 20

years old. There will be things that need repairs, that need maintenance, that need

modernization and updating. Depending on the age of the house that you're looking

at that could be significant. So it just kind of depends on... are you in the mood

for a fixer-upper? If you were to get the house super cheap are you willing to

make all of those repairs and upgrades in order to then end up with a perfectly

awesome house that didn't cost you all that money up front? So now we've talked

about should you build or buy a house. Would you prefer to buy a house that's

already done or would you prefer to build from scratch? Comment down below

and let me know which is your favorite. Thanks again for watching and as always

see you on the next one! {BLOOPERS} Do you like buying a brand new spankin

home or (is that right?)

We're talking usually a minimum of five months in order to... and you're... pfffft

For more infomation >> Is it cheaper to buy or build a house - buy vs build house - Duration: 4:38.

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How to Build a Revenue Growth Engine For Your Startup | Dan Martell - Duration: 8:29.

- Hey there, Dan Martell here.

Serial entrepreneur, investor and creator of SaaS Academy.

In this video I'm gonna teach you the five key components of

Extreme Revenue Growth and be sure to stay to the end where

I share with you how to get access to my Weekly Sync format.

It's seven steps of running your weekly agenda with your team to

get them clear on outcomes, understand the core metrics they

need to be executing against and make sure that everybody feels

like they have a sense of purpose in their workweek.

(upbeat music)

Now I have read over 1,000 business books and all of the

top books on business growth.

We're talking Traction, Scaling Up,

Double Double, Good to Great. You name it, I've read it.

I'm telling you there's a sleeper book the market that

you've probably never heard about.

I got it from my buddy

Chandler Bolt as a recommendation.

I think it's self published

and I'm telling you it's an incredible read.

It's called Extreme Revenue Growth by Victor Chang.

I've had the privilege of emailing him

back and forth about the book.

I liked it so much that I bought copies

for all of my coaching clients.

'cause I wanted them to get access to the information.

So what I'm gonna do in this video,

I've never done a book review but in essence I'm gonna

deconstruct my five top takeaways and strategies that

I think you need to understand

to get the most growth in your business.

One, target a customer that's aware of his problem.

Now one of my rules is you need to feed a starving crowd.

If you want to build an incredible business don't try to

sell something to somebody that doesn't have the problem.

I can't tell you how often I get founders that see me doing

social media stuff, YouTube stuff,

email automation stuff, business investing or whatever and

they're like, "I've got this tool.

"I'd love for you to use it.

"Let me know and I'll reconfigure all your videos,"

or, "I'll reconfigure your workflow

"and I'll do it for free.

"I just want you to use my product."

And I have to remind them that I don't have the problem.

You didn't even qualify me.

You didn't even ask if I needed a solution to that problem and

you just think that because I don't want it I don't care or

I don't think it's a good idea.

Look, at the end of the day your job is to find the customers

that have the pain that you can solve.

If you're trying to sell something to a market that

doesn't have the problem, you're gonna waste your time and you

could, worse, take it at a negative signal that maybe

there's no need for your solution when there does exist

one if you go look further.

So one of my overarching rules is only help

the people swimming towards you.

If they're not, totally cool.

Maybe later there'll be a need and you can serve them then.

So that's number one.

Number two, promise your company makes.

Think about this, if you want to differentiate yourself in the

market you need to make a promise to the market.

You need to stand for something.

You need to say some kind of guarantee,

some kind of promise, some kind of thing that makes you stand

out from everybody else. Right?

And this is not only a driver for external communication but

this is a driver for internal communication with

your team to get them excited.

So maybe it's your guarantee.

Maybe it's the way that you focus

on your product interface design.

Maybe it's the experience that you deliver your customer

through customer success.

Whatever it is, you gotta ask yourself what is the promise we

make to our market that we stand by,

that's differentiated, that's powerful enough to get people to

sit up and listen.

Number three, distribution channels.

Now, when I think about companies that've scaled fast,

have gone to market, have built top line revenue very fast,

I think of BioTrust in Austin.

They went to market I believe hit $100 million in revenue

within three or four years.

Maybe that number's even higher.

But one of the key ways they did that is finding distribution

partners, affiliates, joint ventures with people that had

access to the market and they had a really incredible product.

Right? So because they could fulfill on a promise that they

made on number two, the second thing I told you about,

Extreme Revenue Growth, they were able to attract those

partners to promote for them.

So that's one angle but you gotta ask yourself what is your

distribution channel for reaching your customers.

The other one is transactional.

This is looking at your business direct to consumer,

direct to the business and asking yourself

how are you gonna build that out.

Now I'll tell you going the distribution route through

partners is cheaper in the short term because they subsidize the

cost to acquire a customer.

If I build that channel direct then I need to figure out how am

I gonna pay for the ad spend, the creative,

the test that need to be run, and I got to figure out the

strategies to do it if I've never done it before

to get in front of that customer.

Now that is an incredibly powerful thing to build but the

other one could be faster and more cost effective but

figuring out your distribution channels

is extremely important to build revenue growth.

Four, product that fulfills a promise.

Now I already said that you need to make a promise to the market,

that's number one, but two is you got deliver on that promise.

I always tell the clients that I work with that your marketing

site as kind of a product hook and a product promise.

Your job from a product point of view if you can convince 'em on

the marketing site to engage with your product,

to sign up for a free trial or schedule a demo,

your job on a product level, and customer success involved in

that, is to make sure that you deliver on that promise.

The worst thing you could possibly do

is have incredible distribution,

incredible marketing only to have

a product that falls short.

And it's number four in regards of the flow of extreme revenue

growth but it is probably the most important.

In the valley, in San Francisco they call it product-market fit

and I like the idea that Victor puts out that argues for the

fact that it's really just about fulfilling that promise and

making sure that our product delivers on what we said we

could do for the market because in doing that that's where we

increase what I call VWOM,

viral word of mouth marketing for your solution.

So you can still have distribution and transaction

marketing but if you have a product that fills on a promise

you also get the amplification aspect of people referring other

customers to you.

Number five, sustainable competitive advantage.

Now, if you're building a business you want

to create a moat around you.

You don't want to make it so easy for somebody to just come

into the market and copy you and start building a business that

looks exactly like you.

So you want to create this competitive advantage and in the

book Victor argues for two different types.

One is a physical one and this could be physical in the sense

of the size of a sales team.

It could be the distribution logistics systems you built.

I'm thinking Amazon.

If you didn't know Amazon has built this logistics platform

that is ridiculously expensive to build out and is extremely

competitive as an advantage and it's really...

So that's the physical side.

So like physical things, maybe offices in little cities

all throughout a network of building that out.

I have a friend, he's got a hearing company.

He's done that in his market where he's got offices in all

these cities that for most people wouldn't be cost

effective but he figured out how to do it.

That is a competitive sustainable advantage

on the physical side.

On the other side is intangibles.

So if you think of intangibles these are things like brand

reputation, key patents,

exclusive partnership and distribution deals.

If you can figure out how to do that then that's gonna allow you

to be competitive over the long term.

Too many businesses get little spurts of growth but they don't

continue past year three, four and five because they haven't

done enough work on that area.

So quick review, number one key component of

Extreme Revenue Growth is target customer aware of his problem.

Number two is promise your company makes.

Number three is distribution channel.

Number four is product that fulfills a promise

and five is sustainable competitive advantage.

As I mentioned at the beginning of the video,

I want to share with you The Weekly Sync format to allow you

have incredibly productive meetings.

Get everybody focused on the right goals in your business and

also allow them to surface challenges that you need to know

about so you can overcome them.

You can click the link below in the description to download your

copy and if you liked this video be sure to

click the like button, subscribe to my channel

and share this video with somebody you care about

that you think it could serve.

As per usual, I want to challenge you to live a bigger

business and a bigger life and I'll see you next Monday.

Product that fulfills on the promise.

For more infomation >> How to Build a Revenue Growth Engine For Your Startup | Dan Martell - Duration: 8:29.

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Facebook Marketing: How to Build an Engaging Facebook Business Page - Duration: 6:34.

- Today we'll be going over a variety

of components on the Facebook business page.

For those of you who have been on Facebook

a long while, view this information

as a way to audit your page and make sure

you're taking advantage of all the features.

Pages are Facebook's equivalent of a business profile.

Pages look similar to profile pages

but show specific information only applicable

to businesses, organizations and causes.

While someone connects with a profile

by adding them as a friend, you connect

with a business page by liking it and becoming a fan.

A business page is different than a personal profile,

which is made for individuals.

Do not create a personal profile for your business

or you run the risk of getting it shut down by Facebook.

If you haven't created a Facebook page before,

head to Facebook.com/pages/create.

There, you'll be asked to choose if you're

a business or a brand or a community or public figure.

If you have a local brick-and-mortar business,

consider having a Facebook local page

rather than a general business page.

Then you'll be asked to choose a category.

Depending on which option you select,

the about fields on your page will be customized.

Choose the name for your Facebook page wisely.

Facebook will let you change your name

and URL in most cases, but it can be a difficult

and tedious process.

To create a page, you must manage it

from a personal Facebook account.

However, your personal information won't

appear on the page unless you add it.

The first step to giving your Facebook page

an identity is adding a profile picture.

This will serve as the primary visual for your page,

appearing in search results and alongside

any of your content that shows up in a user's news feed.

Think of your profile picture as your first impression,

and be sure to choose something immediately

recognizable, like a logo.

If you're a speaker or public figure,

go with a favorite headshot.

Local restaurants or shops may choose

an image of their most popular offering.

Most publishers suggest creating a photo

with the dimensions as listed on this slide,

however, increasing this slightly

will help maintain quality.

If you don't upload an image that's already square,

you'll be prompted to crop.

Next, Facebook will suggest you add a cover photo.

A cover photo is the large horizontal image

that spans the top of your page.

It should express your page's identity

and can be updated often based on special

offerings, campaigns or seasons.

Keep these things in mind when developing

your cover photo.

Your cover photo is public.

Cover photos can't be deceptive, misleading

or infringe on anyone else's copyright.

You can't encourage people to upload

your cover photo to their personal timelines.

To upload a cover photo, click the add a cover photo

option in the welcome menu.

The official dimensions of a cover photo are pictured here.

However, if your photo is not exact,

you'll have the option to drag to reposition the photo.

It's also a good idea to include a sentence

of text and a link in the description

if you're promoting a specific campaign in your imagery.

For example, I'm also a novelist,

and I use my cover photo to promote the button

to shop for my books.

Finding the right balance between a cover

photo that is both visual and simple can be a challenge.

Try going with an abstract image

or a pattern to catch the eye or a landscape

shot with your product as the focal point.

Often, the best cover photos are the ones

that use negative space to their advantage.

Meaning the empty space around the image

helps to highlight the image and make it further stand out.

You can also use video in your cover photo.

You can use this to tell a more complex

and visually interesting story.

Video cover photos are the same size as cover photos

and can be 20 to 90 seconds long.

Next, you'll want to add a short description.

Add one to two sentences or 155 characters max

about your business.

This description will appear both on your page

and in search results so keep it descriptive yet succinct.

But don't be afraid to show a bit

of your brand's personality.

Alternatively, you can edit your description

by navigating to the left menu

and clicking on about.

There you'll find the option to include a phone number,

website, email, mission and more.

The last step on the welcome menu

is to create a username for your page.

You can do this by clicking on the link

below your name on the new page.

Once you create this page, your username

will appear in your custom Facebook URL,

also known as a vanity URL, to help people

easily find and remember your page.

You'll have 50 characters to come up

with a unique name not being used by another business.

Keep your page's unique URLs handy.

You'll use them again when you begin cross-promoting

your page on your website, blog and other assets

to get more Facebook likes.

If you manage a page that has a large US audience,

you may be asked at some point to complete

an authorization process in order to continue to post.

This will make it harder for people to administer a page

using a fake or compromised account.

Authorization means that you will need to secure

your account with two-factor authentication

and confirm your primary country location.

If a page manager requires authorization,

you'll receive a notice at the top of your

news feed to begin the process.

You will not be able to post to your page

if you don't complete the process.

We've finished the four steps from Facebook's

welcome menu, but there's still one thing

you can do to make it easier to get

to your business page.

Every Facebook user has a vertical navigation

bar to the left of their personal news feed.

By adding your page as a shortcut here,

you'll always have easy access.

Go to your news feed.

In the left vertical navigation,

next to shortcuts, click on edit.

You can see that I added the link

to my author page on the left side,

so I can easily access it from my Facebook

page in the future.

Now you have your Facebook page set up and ready to go.

(gentle music)