Auto news on Youtube Oct 30 2018

Hello guys!

You are watching SendPulse channel.

My name is Kate and today we're going to focus on abandoned cart emails which encourage

users to complete a purchase.

I will show how these emails work as a series and give you some important tips to get more

revenue out of it.

Let's start!

To begin with, abandoned cart email is a triggered message sent to users who leave items in the

cart without checking out.

These emails motivate customers to finish their order.

Abandoned cart triggers are too times more effective than regular messages by opens,

and they have six times higher CTR.

Relevance and timing is the key to these high rates.

Now that we're done with the theory, let's find out why abandoned cart emails are more

effective as series rather than a single message.

Take a look at the diagram.

As you can see, one email is not enough to get a high profit.

The four-to-five message series becomes irrelevant to the user and two-to-three emails boost

sales by half.

So I recommend you to stick with two or three messages in a series.

And now let's look at a possible scenario of

an abandoned cart email series which will return your potential customer to the purchase.

I suggest starting with a friendly reminder Use the first email to refresh your potential

customer's memory of the abandoned item.

Add an image of the item, its name and price to the template, and the user will understand

at a glance which product you are talking about.

See how Mud Pie remind their subscribers about abandoned products in the shopping cart.

In their email you can see the images and the price of the goods as well as two call

to action buttons — one is at the beginning and the other one is placed in the end.

If the first email didn't work — motivate your subscribers with a financial incentive

Send the second email in two to three days after the first one.

In this message you can include a special offer: a discount, a bonus or free shipping

to push the users to take action.

Look at the example by New Balance.

They draw subscribers' attention by offering to finish the order with 10% off and free

shipping.

In the third email — call for urgency

Fear of missing out can really wake your subscribers up.

Remind about the item left in the cart and mention that it's running out of stock or

add a countdown timer.

All these tricks will hurry the potential customer to go through with the purchase.

That's exactly what NYX did.

Their phrase: 'Hurry back and grab your faves before they're gone!' — adds a

sense of urgency.

Once you've set up the email series — check whether the purchase was made after each message.

This way you won't annoy your subscribers with needless reminders.

One more tip: personalize your subject line with the help of a variable

People like to be called by their name, don't they?

That's the reason why it's a good idea to start the subject line with subscriber's

name, using the variable.

It will draw the attention and boost the opens.

You can see how Ball and Buck apply this tip in their email.

They place the user's name at the begging of the subject line, making it sound more

personalized.

One more tip is to use a variable of the product ID.

Add the full name of the abandoned item to the subject line, as you can see it in the

example by Vans.

That's all for today!

Now you know which abandoned cart emails can motivate your subscribers to complete the

purchase.

Test different variations of your email series, experiment with variables in your subject

lines and find your winning type.

Don't forget to subscribe to our channel and press the bell button to keep up with

the new videos!

Thanks for watching and see you next time!

For more infomation >> How to build an abandoned cart email series - Duration: 4:13.

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Building a Compost Bin [Quick Start to Composting Part 2] - Duration: 17:23.

I've been working on a blog post about composting and it reminded me of

something funny that happened about 12 years ago in my very first garden I was

a couple years out of college sharing a tiny apartment with one of my

best friends she and I had this dismal little backyard it was surrounded by

five foot high cinderblock walls the ground was about as hard as the walls I

think it had been a parking lot at some point we saw potential and we decided to

fix it up by planting a garden now I had helped in my family's garden for as long

as I can remember but I'd never started one from scratch it was late winter and

so we started digging we knew that the soil needed to be improved and we found

a source of free cow manure which seemed like a great idea at the time we go out

to the farm and we load four or five boxes up put them in the back of her

cute little Jeep Liberty and head home oh my goodness this smell was so bad

shut in a car with boxes of fresh manure oh my gosh

so naturally we open the windows now there is manure and hay flying all over

the car it's freezing and it still smells her car smelled for months after

that so we get we get home we unload the car we work this is the manure into the

soil we even have enough left over to put in the corner and start a little

compost pile all as well until spring that's when the Flies found the manure

oh there were so many fly my friend sat outside for hours with her fly swatter

swatting these flies hundreds of flights and our next-door neighbor here was this

gray-haired little Cuban man Ramon he would peek over the fence and chuckle

and he called her mother most gas witches Spanish for flax water

eventually the Flies didn't go away and the garden actually produced a pretty

good crop of tomatoes that summer and here we are 12 years later still friends

and both still gardening with so much more knowledge in the years since I

became a master gardener and I taught for a few years at the Albuquerque

BioPark Botanic Garden I've grown many more garden beds on my own using

homemade compost instead of manure and I'm definitely still learning but that's

one of the things I love about gardening another thing I love about gardening is

that a long way fresh flowers and delicious food I get

to grow these lasting memories like that one the most important thing is to get

started like I did 12 years ago and like you're doing now you'll figure it out by

doing it and maybe I can help you avoid some mistakes along the way like adding

fresh cow manure to your backyard let's make compost instead hey there I'm

Amy with gardens that matter calm welcome and thanks for joining me for

part two of our quick start to composting series today we're going to

take action yes by the end of this video you'll be ready to go out and create

your own simple yet highly effective compost bin I'm gonna break this lesson

down into three easy steps picking your site creating your bin and filling it up

follow these steps and you'll be on your way to composting success we're going to

build on the basics that we went over in video number one if you haven't had a

chance to watch it yet I recommend that you pause this video and go take a look

we went over what composting is the amazing benefits of compost and the

materials that you should and shouldn't add to your compost pile thank you so

much to everyone who sent comments and emails I love hearing about the reasons

that you want to compost and the plans you have for creating a garden that you

love I'm so excited for the things ahead before we get started you may want to

follow along using the no fuss compost bin worksheet from the link below this

video you can download it and print it out to take your notes okay let's get

started with step number one selecting your site the placement of your compost

bin is going to be key for you using it successfully I'm going to show you how

to build around three-foot compost bin today for this you'll need an open level

area that's at least 4 feet by 8 feet that will give you enough room to stand

in front and fill up or empty the bin you'll place your been on top of soil

rather than on concrete or asphalt the soil life can move up into your bin to

help with decomposition and Exce moisture can drain down into the soil

you'll want to keep your pile at least six feet from buildings or trees we are

encouraging decomposition and we don't want your garden shed to decompose and

you may want to leave some extra space nearby to stockpile leaves or other

materials the other factors you'll want to

consider include local regulations depending on your neighborhood or town

you may need to place your compost pile a certain distance from property lines

Sun versus shade we live in a temperate climate and usually go with partial

shade on the edge of the woods or near a building if you live in a hot dry

climate you'll want more shade to slow down evaporation if you live in a really

wet or cold climate you'll want more Sun where are you going to get your water

from most compost piles will need to be watered at least occasionally will you

get water from a bucket in the house rain water from a nearby roof from a

hose where will you use your finished compost you might want to build your

compass file in or near your garden you might even put the bin over a future

planting area as the materials compost nutrients and water will drain into the

soil below and make it a great place for plants to grow afterwards and finally

where will your composting materials come from for a new composter I think

this factor is the key you must place your compost bin where it's convenient

to use if you're weighing a few possible spots like convenience be the deciding

factor if you're not sure where to put your compost bin choose a convenient

spot our bin for kitchen waste is right next to our back porch I can empty our

bucket quickly even in the rain when you're starting out the most important

thing is developing the habit of using your bin so take a location that makes

it easy remember we're aiming to have a non stinky compost pile so if one of

your goals is composting kitchen waste you can place it near your house once

you've picked a convenient spot step 2 is to build your bin there are dozens of

types of composting bins you can go from a simple pile on the ground to a complex

multi bin system no matter what kind of then you choose you're going to need a

few things you want a bin that is three to five feet on each side we're aiming

for at least three feet high three feet wide and three feet deep

this size is large enough to hold moisture in heat but not so large that

air can't reach the center with a pile this size the center of your compost bin

can stay active even during winter in many places our compost bin also needs

to breathe it needs to have holes in it so air can move through it

we're composting with the help of aerobic bacteria and they need oxygen to

do their work there are also anaerobic bacteria but that's a story for another

time these are the basic requirements let's put together a bin I'm going to be

showing you how to create a wire been out of fencing this is the kind of bin

that we use on our phone we like it for several reasons it's

quick and simple to make it's easy to move and reuse a wire bin like this will

last for years it also gives the compost plenty of air and it's inexpensive

we usually have scrap fencing laying around if you're just starting out you

can buy a small roll of welded wire for under $20 we like to use this animal

fencing that has a two inch by two inch grid this is made out of galvanized

steel wire fencing comes in lots of different sizes welded and woven will

both work you'll want to look for a size that has three inch grid or smaller if

you get much bigger than that things start to fall out air compost pile you

can also use hardware cloth that tends to come in smaller grid sizes that is

also more expensive chicken wire is another option but it's kind of floppy

so you'll want to reinforce that with pulse you're gonna want your piece of

fencing to be at least ten feet long and thirty six inches tall that'll give you

the ideal three feet by three feet by three feet size its optimum for heat and

moisture retention sometimes we go a little bit wider or taller but we found

that 48 inches is a little bit too tall for lifting the materials into the bin

if you need to level or clear your site go ahead and do that now you want to

make sure your bin is nice and flat as you add materials and water them in the

materials are gonna settle in and that'll stabilize your bin and keep it

in place if the soil where you're putting your

bin is really hard packed use a shovel or a garden fork to loosen it up a

little bit that's going to help with drainage so next you're gonna take your

wire you're gonna set it up so that the two ends are coming together to make a

cylinder if you have a new roll of wire it's gonna be really springy so roll it

out flat on the ground and kind of smash it down that's going to keep it from

road trying to roll back up on you so you're gonna want to cut off one of

these vertical end pieces with wire snips or pliers and that'll give you

ends poking out that you can wrap around like this take each piece of wire and

wrap it around like this

now you can see how it have some movement I'm gonna take one piece of

wire here at the top and wrap it all the way around and that'll help hold it in

place I'm going to do that at the top in the middle and at the bottom I wouldn't

recommend doing it all the way down because that will make your bin really

hard to open when you're ready to turn it or harvest it alright there we go

we've got a cylinder so now just turn your seam to the where it's most

convenient for opening later on and you're ready to go I told you it was

easy now we are ready for step number three fill your bin there are basically

two ways to fill your bin batch meaning all at once

or as you go meaning you add materials over time since batch piles have more

mass they tend to be hot and fast you can have compost that's ready to use in

a few months using the batch method your compass will be ready all at once as it

decomposes your pile will shrink down to about a third of its starting size that

composting does require materials in bulk so you can either stockpile them

until you have enough for a batch or plan to do batch house seasonally like

in fall when you have lots of leaves and garden waste to use

as you go piles tend to be warm and slow rather than hot and fast this is because

you're adding to them over time they don't have that initial mass of a batch

pile you'll end up with finished compost towards the bottom and less decomposed

materials up top those can just go back into your next

compost pile the as you go method is more practical for your kitchen waste

because you simply add to the bin each time you empty your pail this is the

kind of bed I'm going to show you today I'll get it started with a few layers

and leave plenty of room for adding scraps over time if you have enough

space and materials you may want to try out both methods no matter which method

you use you're going to be adding a mix of carbon rich and nitrogen-rich

materials these are the browns and greens I mentioned in video one Browns

are carbon rich they are usually older materials that are dry and relatively

lightweight leaves straw wood chips sawdust shredded paper greens are

nitrogen rich they tend to be fresher weather and heavier than Browns

kitchen scraps green grass clippings manure even Drive manures and weeds are

all greens

these compost materials are food for your microbes they use the carbon to

grow and move they use the nitrogen to make proteins and reproduce like us

microbes need a balanced diet to do their best work we're going to use

volume to help us get a balanced mix of browns and greens you want two-thirds

Brown and one-third green by volume you can think of it as two containers of

brown material for every one container of green material or since we'll be

building our bin in layers you can also think of adding two inches of brown for

every one inch of green don't stress out over this composting is going to happen

even if the ratio isn't perfect now let's fill up our demonstration bin

the first thing you want to put in your bin is several inches of coarse material

like sticks wood tips or corn stalks this roughage will help with drainage

and air circulation

next you want a layer of brown your dry carbon rich material like leaves straw

shredded paper dried grass clippings or weeds right here as well make a good

layer aim for about four inches thick some of it may fall into the gaps of

your bottom layer no problem

now you want to give this layer a nice drink of water as you add more layers to

your pile make sure each one is evenly moist not soaking wet but moist like a

wrung out sponge moisture is necessary for those bacteria

and fungi that are going to break down this material into compost however if

your materials are already soggy you will want to find more dry Browns so you

can get the moisture level just right so if it's been raining for weeks and you

don't have dry leaves you could shred some paper or buy some straw to add

if you live in an area where it rains a lot it's a good idea to keep some brown

material covered with a tarp or in a large container so that you always have

some available

next it's time for a layer of green or nitrogen rich material this is where you

add your kitchen scraps coffee grounds freshly cut grass manure or fresh garden

waste spread it around make about a two-inch layer if this layer seems dry

give it a little water if this layer seems really wet mix it in with the

brown a little that way it won't matter sometimes grass clippings can get matted

if you don't do a little bit of mixing as you go on top of green layers we

often add a thin layer of soil maybe a quarter inch to a half-inch layer adding

soil to your pile is not required but it can seed the pile with microbes and

speed up decomposition it also helps the pile retain heat and water and it keeps

flies from laying eggs in your green layer

now repeat a three to four inch layer of browns a one to two inch layer of greens

a thin layer of soil water as needed

you always end with a layer of Browns it

will act as a filter for smells which will discourage pests and it means

you're always ready for your next edition of green materials when you're

using the as you go method to compost kitchen scraps you don't have to wait

until you have enough to make a whole layer you can take your kitchen pail out

to the bin dig down in a little dump it in and cover it back up adding more

Brown material when needed I had browns every second or third time

I empty my pail if you do have any smells go ahead and add more Brown

material kitchen scraps often add moisture to the pile but if the bin

seems dry go ahead and add some water and you're done and that's all it takes

to get started pick a convenient spot build your bin

and start filling it up if you follow these three easy steps I promise you're

on your way to beautiful compost and a happy garden now you might be wondering

how long do I have to wait to get this beautiful compost you should have

finished compost in three to twelve months depending on which ingredients

you use if you'd like to speed up your results you're in luck in our next video

I'll share three tips to speed up the process

I'll also reveal the results from one of our finished compost bins and I'm going

to give you an introduction to the foundations of a happy garden how to

bring your soil to life using compost mulch and cover crops this is our

premium course that digs deeper into what it really takes to create healthy

soil I'm excited to tell you more about it next time

but first I'd love to hear from you tell me in the comments below where are you

gonna put your compost bin what's your perfect place also if you know somebody

who could benefit from this quick start to composting series please share it

with them thanks again for watching and I'll see you in video 3

For more infomation >> Building a Compost Bin [Quick Start to Composting Part 2] - Duration: 17:23.

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How To Build A Six Figure Coaching Business - Part 5 - Duration: 6:10.

Hey, welcome back to the Six Figure Mastermind. Today, we're talking about how

to build your six-figure coaching business specifically when it comes to

fulfilment. You want to build a fulfillment schedule around a lifestyle

that you love and today, I'm going to teach you what things to consider. Stay

tuned.

When it comes to fulfillment, you need to think about what lifestyle you want to

build your fulfillment schedule around which means you need to consider whether

or not you're going to be doing group coaching, whether or not you're going to

be doing one-on-one, what kind of fulfillment you need to set aside for

your online presence, for your premium model, you're two figure model, your

three figure model, your four figure model, all of that is a consideration.

So, fulfillment looks like this. Obviously, you know the more people spend on you,

the more time they want to spend with you. So when you're doing your

fulfillment, you need to set aside some time during the week. Think about okay

what days what I like to do fulfillment on because in business you need to

consider what time you're going to set aside for marketing, you need to assign

some time for brand-building, you need to assign some time for fulfillment and you

need to assign some off time for you. So all of those things need to be

considered. Ask yourself. Do I do group fulfillment? Do I do one-on-one? Do I do

both of those things? When do I do one-on-ones?

How often do I do one-on-ones? How long how I one on ones? Is it an hour long? Is

it a half hour? Is it 45 minutes? Is it once a week? Is it once every other week?

You need to decide what would fit your lifestyle best. So actually take a look

at your calendar and don't ask your calendars permission, you know don't

judge it based on the calendar but you work with your calendar in creating a

lifestyle that you really enjoy. So for example, my group session meets once

every three months at a big event, okay? I'm starting a new program that once

every other week is when we're going to meet. My one-on-ones, I meet for one hour

once a week and I don't know how many one-on-ones I can handle, okay? I don't

know if I can handle 20 one-on-ones because that's 20 hours a week on top of

the other fulfillment I need to do, on top of keeping online with social media,

on top of generating memes, on top of keeping my budget, all of that needs to

be considered and thought about. And your clients need to know what it is too. So

when you're pricing your product, let's say you have this four figure model.

Maybe it's a $2,400, $2,500 product. If you have a $2,500 product and you don't

know when you're meeting, then your client won't know when you're meeting

and it will be really disorganized which nobody likes. Let's just say for example

is a coaching program that happens once every two weeks for six months, okay? So

you need to put those meetings right new calendar before you start selling

this product to anybody. Maybe they happen every Tuesday night for you ,maybe

they happen every Thursday night, maybe they alternate Tuesdays and Thursdays.

Whatever it is, you can make it whatever you want, you just need to have it set up

ahead of time so your client knows exactly what to expect so that they can

plan accordingly. Now let's talk digital fulfillment. We're talking before about

one on one client fulfillment, let's talk digital fulfillment. If you're managing a

group online, this is a model where people are paying less because you're

not working with them one on one but you also need to produce content for them. So

the fulfillment could look like this. Maybe you're all part of an open

Facebook form and I'm going to do a Facebook live once a week. Maybe every

Tuesday at noon. Your clients know to expect and tune in live every Tuesday at

noon and you've got your product or your pitch or your instruction or

whatever content you're giving them at Tuesday noon so that's all live

fulfillment. You've got your live in-person and then you got your digital.

But what about evergreen fulfillment and I got to tell you this is my favorite

kind because once you've done it once, you can get the fulfillment out the door

and you don't have to worry about it ever again. It's fantastic

okay so evergreen fulfillment looks like this. Mostly it's going to be digital

content especially for you as a coach this digital content is evergreen

because the principles aren't going to change anytime soon. So what that looks

like is you need to set aside maybe one day, maybe two days to film your

evergreen content. If you have worksheets that go with each video, they need to be

on hand, professional, PDF versions ready to push out the door. Once you've got

that video content filmed, you're going to break it up into chunks, edit it, do

intros and outros if you need to and then put it on a web page using

clickfunnels or whatever WordPress or whatever hosting company are using and

have that content available and password protected so that the people that buy it

can go use it. When you put out that evergreen content, they need to be able

to access it at any time. When you let them know when they purchase the product

if they have availed the access to this content for 10 days, for a year, for

6 months, however long it is, please do yourself a favor and automate that

process. I like to have my content available 20 clients for a year after

they purchase it. I also like to add them into a live support community. Every

great entrepreneur that I've seen that has digital content has done this. So

they'll create great digital content for their clients and then on

top of that, they'll have a live Facebook community where everyone that's in that

group can chat together, they can talk together, you can broadcast live content

or any updates in that group and everyone will be up to speed at the same

time. They should also be on your email list then you had can have automated

emails going out to them whenever they click a module or watch a module you can

follow up with them with an email and say, "hey, I hope you enjoyed that piece.

Did you do your homework? Automated content is my absolute favorite because

it offers incredible value and it also saves you some time, okay? That's the

fulfillment end. So when you're building your six-figure business, create a

fulfillment model that works are under your schedule. Hey, thanks for watching

today right here on the Six Figure Mastermind. Be sure to hit the subscribe

button and ring the bell that'll send you an email every time one

of our new videos hits the screen. If you want to get serious about your

six-figure business, if you want a product ties, if you want to monetize and

you want to get in front of the right people at the right time, I want to know

and I want to work with you. Hit up the link in the description below. I'm going

to reach out to you with my team and we'll see if we can help your businesses

explode.