Auto news on Youtube Oct 29 2018

Hello guys!

You are watching SendPulse channel.

My name is Kate and today we're going to focus on abandoned cart emails which encourage

users to complete a purchase.

I will show how these emails work as a series and give you some important tips to get more

revenue out of it.

Let's start!

To begin with, abandoned cart email is a triggered message sent to users who leave items in the

cart without checking out.

These emails motivate customers to finish their order.

Abandoned cart triggers are too times more effective than regular messages by opens,

and they have six times higher CTR.

Relevance and timing is the key to these high rates.

Now that we're done with the theory, let's find out why abandoned cart emails are more

effective as series rather than a single message.

Take a look at the diagram.

As you can see, one email is not enough to get a high profit.

The four-to-five message series becomes irrelevant to the user and two-to-three emails boost

sales by half.

So I recommend you to stick with two or three messages in a series.

And now let's look at a possible scenario of

an abandoned cart email series which will return your potential customer to the purchase.

I suggest starting with a friendly reminder Use the first email to refresh your potential

customer's memory of the abandoned item.

Add an image of the item, its name and price to the template, and the user will understand

at a glance which product you are talking about.

See how Mud Pie remind their subscribers about abandoned products in the shopping cart.

In their email you can see the images and the price of the goods as well as two call

to action buttons — one is at the beginning and the other one is placed in the end.

If the first email didn't work — motivate your subscribers with a financial incentive

Send the second email in two to three days after the first one.

In this message you can include a special offer: a discount, a bonus or free shipping

to push the users to take action.

Look at the example by New Balance.

They draw subscribers' attention by offering to finish the order with 10% off and free

shipping.

In the third email — call for urgency

Fear of missing out can really wake your subscribers up.

Remind about the item left in the cart and mention that it's running out of stock or

add a countdown timer.

All these tricks will hurry the potential customer to go through with the purchase.

That's exactly what NYX did.

Their phrase: 'Hurry back and grab your faves before they're gone!' — adds a

sense of urgency.

Once you've set up the email series — check whether the purchase was made after each message.

This way you won't annoy your subscribers with needless reminders.

One more tip: personalize your subject line with the help of a variable

People like to be called by their name, don't they?

That's the reason why it's a good idea to start the subject line with subscriber's

name, using the variable.

It will draw the attention and boost the opens.

You can see how Ball and Buck apply this tip in their email.

They place the user's name at the begging of the subject line, making it sound more

personalized.

One more tip is to use a variable of the product ID.

Add the full name of the abandoned item to the subject line, as you can see it in the

example by Vans.

That's all for today!

Now you know which abandoned cart emails can motivate your subscribers to complete the

purchase.

Test different variations of your email series, experiment with variables in your subject

lines and find your winning type.

Don't forget to subscribe to our channel and press the bell button to keep up with

the new videos!

Thanks for watching and see you next time!

For more infomation >> How to build an abandoned cart email series - Duration: 4:13.

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How To Build A Six Figure Coaching Business - Part 5 - Duration: 6:10.

Hey, welcome back to the Six Figure Mastermind. Today, we're talking about how

to build your six-figure coaching business specifically when it comes to

fulfilment. You want to build a fulfillment schedule around a lifestyle

that you love and today, I'm going to teach you what things to consider. Stay

tuned.

When it comes to fulfillment, you need to think about what lifestyle you want to

build your fulfillment schedule around which means you need to consider whether

or not you're going to be doing group coaching, whether or not you're going to

be doing one-on-one, what kind of fulfillment you need to set aside for

your online presence, for your premium model, you're two figure model, your

three figure model, your four figure model, all of that is a consideration.

So, fulfillment looks like this. Obviously, you know the more people spend on you,

the more time they want to spend with you. So when you're doing your

fulfillment, you need to set aside some time during the week. Think about okay

what days what I like to do fulfillment on because in business you need to

consider what time you're going to set aside for marketing, you need to assign

some time for brand-building, you need to assign some time for fulfillment and you

need to assign some off time for you. So all of those things need to be

considered. Ask yourself. Do I do group fulfillment? Do I do one-on-one? Do I do

both of those things? When do I do one-on-ones?

How often do I do one-on-ones? How long how I one on ones? Is it an hour long? Is

it a half hour? Is it 45 minutes? Is it once a week? Is it once every other week?

You need to decide what would fit your lifestyle best. So actually take a look

at your calendar and don't ask your calendars permission, you know don't

judge it based on the calendar but you work with your calendar in creating a

lifestyle that you really enjoy. So for example, my group session meets once

every three months at a big event, okay? I'm starting a new program that once

every other week is when we're going to meet. My one-on-ones, I meet for one hour

once a week and I don't know how many one-on-ones I can handle, okay? I don't

know if I can handle 20 one-on-ones because that's 20 hours a week on top of

the other fulfillment I need to do, on top of keeping online with social media,

on top of generating memes, on top of keeping my budget, all of that needs to

be considered and thought about. And your clients need to know what it is too. So

when you're pricing your product, let's say you have this four figure model.

Maybe it's a $2,400, $2,500 product. If you have a $2,500 product and you don't

know when you're meeting, then your client won't know when you're meeting

and it will be really disorganized which nobody likes. Let's just say for example

is a coaching program that happens once every two weeks for six months, okay? So

you need to put those meetings right new calendar before you start selling

this product to anybody. Maybe they happen every Tuesday night for you ,maybe

they happen every Thursday night, maybe they alternate Tuesdays and Thursdays.

Whatever it is, you can make it whatever you want, you just need to have it set up

ahead of time so your client knows exactly what to expect so that they can

plan accordingly. Now let's talk digital fulfillment. We're talking before about

one on one client fulfillment, let's talk digital fulfillment. If you're managing a

group online, this is a model where people are paying less because you're

not working with them one on one but you also need to produce content for them. So

the fulfillment could look like this. Maybe you're all part of an open

Facebook form and I'm going to do a Facebook live once a week. Maybe every

Tuesday at noon. Your clients know to expect and tune in live every Tuesday at

noon and you've got your product or your pitch or your instruction or

whatever content you're giving them at Tuesday noon so that's all live

fulfillment. You've got your live in-person and then you got your digital.

But what about evergreen fulfillment and I got to tell you this is my favorite

kind because once you've done it once, you can get the fulfillment out the door

and you don't have to worry about it ever again. It's fantastic

okay so evergreen fulfillment looks like this. Mostly it's going to be digital

content especially for you as a coach this digital content is evergreen

because the principles aren't going to change anytime soon. So what that looks

like is you need to set aside maybe one day, maybe two days to film your

evergreen content. If you have worksheets that go with each video, they need to be

on hand, professional, PDF versions ready to push out the door. Once you've got

that video content filmed, you're going to break it up into chunks, edit it, do

intros and outros if you need to and then put it on a web page using

clickfunnels or whatever WordPress or whatever hosting company are using and

have that content available and password protected so that the people that buy it

can go use it. When you put out that evergreen content, they need to be able

to access it at any time. When you let them know when they purchase the product

if they have availed the access to this content for 10 days, for a year, for

6 months, however long it is, please do yourself a favor and automate that

process. I like to have my content available 20 clients for a year after

they purchase it. I also like to add them into a live support community. Every

great entrepreneur that I've seen that has digital content has done this. So

they'll create great digital content for their clients and then on

top of that, they'll have a live Facebook community where everyone that's in that

group can chat together, they can talk together, you can broadcast live content

or any updates in that group and everyone will be up to speed at the same

time. They should also be on your email list then you had can have automated

emails going out to them whenever they click a module or watch a module you can

follow up with them with an email and say, "hey, I hope you enjoyed that piece.

Did you do your homework? Automated content is my absolute favorite because

it offers incredible value and it also saves you some time, okay? That's the

fulfillment end. So when you're building your six-figure business, create a

fulfillment model that works are under your schedule. Hey, thanks for watching

today right here on the Six Figure Mastermind. Be sure to hit the subscribe

button and ring the bell that'll send you an email every time one

of our new videos hits the screen. If you want to get serious about your

six-figure business, if you want a product ties, if you want to monetize and

you want to get in front of the right people at the right time, I want to know

and I want to work with you. Hit up the link in the description below. I'm going

to reach out to you with my team and we'll see if we can help your businesses

explode.

For more infomation >> How To Build A Six Figure Coaching Business - Part 5 - Duration: 6:10.

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EVO Space: Can you build a... Design by nature - Duration: 0:31.

Hello, we are EVO-Space

and our challenge was to build

an autonomous free-flyer for the inspection of a spacecraft.

This is our solution.

Initial inspection is performed by two cameras positioned like the owl's eyes

The free flyer moves above the spacecraft

until it finds something damaged.

Then much like the pied kingfisher it hovers over it

and finally lands if needed.

For a more detailed inspection, additional sensors are included