Auto news on Youtube Jan 22 2019

For creating videos for your business, should you be doing it with a phone or with a nicer

camera?

Or should you be hiring someone else to do it?

Honestly, for the majority of small business owners, you can be doing a lot of the content

on your phone, it's got a decent camera, you want to work on lighting, this can mean being

in front of a window where there's natural light source, you'll want to be wary of having

a lot of light behind you.

Because this will cast you in shadow.

You'll also want to try not to have lights directly overhead because that just becomes

really unflattering.

And you'll have darkness under the eyes.

So at night lamps, like the ones back here can work really well.

And it's so affordable, like a mic like this is like $20, and the audio quality is so much

better.

Because you want people to be able to hear you and what you're saying really well.

The mic is higher quality, but also it's going to be closer to your mouth, which will mean

less background noise as well.

And for a lot of these videos, you can do just day to day updates of your business in

a very personal way.

And you can do a lot of informational videos.

You know, ask yourself what kind of questions are people asking, What do people want to

know how can I help people and you can just pull out your phone and shoot this.

It takes a lot of practice, but you get better and better and better with it over time.

Now you can up your game and get a slightly nicer camera, you will definitely have to

edit it.

The nice thing if you don't have a lot of time or want to learn how to edit it is cheaper

if you shoot the footage yourself and then pass it off and someone can edit it together

really quickly.

But you know, you can find something like this for probably 300.

$400 not too bad.

It is more challenge if you're going to be shooting by yourself every time like I do

have a monitor so I can see what the camera sees.

And also check focus as well.

But it is a fairly affordable way to up your game a little bit.

When does it make sense to have someone shoot these videos for you?

Well, if you have more money than you have time, it can be very time consuming to learn

how to edit these videos together.

And someone else can do this really, really quickly and efficiently.

Also, if your website's getting a lot of traffic video on your website will double the amount

of time people spend on your site which will help with Google and with building trust and

doing a good job telling your brand story.

You can also create videos that you attach to your email signature, and for creating

online ads that go out to a lot of people.

You want to get this dial than just right and it's nice to have a professional who will

help you with this product.

So anyway, I hope this has been informative.

I hope it's been helpful in terms of thinking about what you want to shoot yourself.

But really you can get started today and just focus on creating content that's valuable,

useful, interesting, personal and you can do it on your phone.

I do recommend that Mike just because sound quality is so important and it's very affordable.

Anyway, thank you so much for watching this video.

I will see you on the next one.