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In this video we are going to continue the CAD model we were talking from last

video, and specifically talk about the production process, and how to make this

ring into this one. Are you ready? Let's get started!

if you haven't watched this video how to make this model. Don't forget to watch it

first. This video it's about the production process. Let's starting with

3D printing they are different kind of 3D printer there. I use B9 creation, and

this is the result image that I would like to show you. After that, I cast them

and get rid of the sprue, and this is the starting for finish. At a very beginning

you're going to find out on the casting, you have some line creating by the

printing layers. Depends on the resolution that you have, you always will end up

with some small lines and those lines are easy to remove by sandpaper. Here's my

homemade sandpaper by wrapping a stick with 280 grit sandpaper. Make sure they

are flat and tight, and I'm just going to some larger area you don't have to worry

too much inside, because my stone is not transparent. I just need to make sure

outside is nice and polished before I actually get into the stone setting. You

can see I try to smooth out as much as possible, and then you can go a little

bit finer after this one. You can go up to 400 grits. Anything after that I think

it's just personal preference. I would like to use polish machine to do the

rest of the job.

After that, I will use the brown polish wheel. I bought this from the Rio Grande,

and here's I will put the link below for you to check out them. Everybody have

the different preference. I've been using this for a while this is a little bit

abrasive. If you have minor scratches, it will be easy to remove. Be really careful on

one thing. Anything is abrasive that creates heat, so if your stone is heat

sensitive like opal, then you will be really careful once you have a stone in

there using this wheel, and I will show you just in few minutes. Now we finished

the outside. Let's clean the inside a little bit. You may have some rough

surface left from the casting. we don't have to polish in size because

it's opaque stone, however, I would like to remove any of the bumpy surface

inside if possible. so here I'm trying to use the ball bar to clean up inside, and

try to rough the surface a little bit. My stone is very soft so if inside is not

completely flat, or you have any of the imperfection close to the edges, when you

tries to push the metal against it, you will crack the stone and double make

sure the size is correct. Using the plastic hammer on the ring mandrel to

shape the ring. If your ring is not smooth you can use the file, and I

usually use half round file to smooth out the bottom, especially where you had

a sprue in there. Sometimes when you just cut off the sprue, it is not smooth

so I want to make sure the ring shank is tapered down smoothly. I just wanted

to work on it a little bit. The same rubber wheel you can shape it into a

smaller size or use the old one. You can shape the robber wheel with

the a piece of old file, and use that for shaping it. Here I want to make sure

all the corners are nice and round, so it's not gonna cut into the finger or scratch

the finger when the customer wear it. Once again, it's a lot of back and forth

filing smoothing and make sure everything's a nice and perfect before

we get into the polish machine, and I just realized my focus is on the stone

sitting behind. it not necessarily on the ring, so I apologize for not super focus

the ring. Here, I tried to fit it and see if that fit well. The ring looks fit

really well. Let's get on the buffing wheel, and again sorry to lose the focus.

We want to polish every part. I was using the white diamond and then I jumped into

a Fabuloustre, and I will put the link here in the bottom, and this is the images of

the polish compounds that I was using. now let's get to the stone setting. First of

all, examine and make sure everything's are nice and polished because the wall

is pretty thick for one millimeter or close to 0.8 millimeter, so I like to

use parallel pliers to bend them first because it's almost impossible just push

it against it. The regular bazel pushier is not going to work because

the thick wall looking so I try to get it as close as possible that I can still

slice the stone in. So pretty much is the top I try to bend it. The film is in

2X to 3X speed, so you don't have to sitting the whole section, but I

just want to show you some key point of it, so there will be a lot of trying

fitting. It won't be done at just once. At final we put the stone, and I would

like to tight it a little bit more because of the thickness on the wall I

won't use able to use the bezel pusher, so I actually use the hammer to hammer

on it. Be really careful for the angle that you are hammering it. If you hit the

stone the stone will crack right there. What I do is I use my finger to cover

the stone so if it does hit the stone it will hit my finger first. You rather to

have a blues finger instead of a cracking stone. Don't try to hammer

it too hard at once. What we like to do is bring it in close one by one, so you

want to hit a three o'clock and then nine o'clock and twelve o'clock and come

back to six o'clock. This orientation multiple times. You don't want to

push for example three o'clock all the way so your stone will be crooked, or you

won't be centered. Make sure you hit it at the right angle. You don't want it

the corner to hit the stone, and sometimes it is really helpful if you

have a smaller face of the hammer instead of a big face. When we get into

the tight corner instead of using a hammer, I will get the tracing hammer and

with the tracing tool, and then that will have the better control. So I will

having a hammer hitting on the end of the tracing hammer to push the stone

down to tight it, and this is actually the point you tight the stone, and make

sure that the stone is not moving. Then we can go into the polish process. Once

again I'm using the rubber wheel here. The rubber wheel will create heat and

this is really heat sensitive stone, so make sure that your finger is always

somehow testing the temperature of the ring that you are setting. You can see my

finger is always sitting there to make sure that it's not getting too hot. If I

feel is too warm or too hot I will really quickly to stop it. We want to get

rid of all the hammer marks that we have, and that's why I have this thick wall so

I can kind of smooth it out into the angle that I'd like, and I like to

have everything nice and round and more like an egg shape, so you can see that I

try to getting to not only remove the hammer mark, but also smooth it out to

the side, and once it is tight, and everything is smooth out, we can go into

the polish one more time. I'm using the white diamond first and then fabulous

start to shine up the ring things we already have it pretty polish and always

need to have a high polish before you set a stone. So when we the second time

when we polish we just need to polish off where we leave the hammer marks.

so your stone has the less chance to get too much heat.

Thank you for watching there are more making videos those linked here. I hope

you enjoy. Please like, share, and comment on my video let me know how I am doing and

what else you would like to see in my channel. Thank you for watching I will

see you next.

For more infomation >> Create a custom made Ring with Rhino 3D Part II (2019): Jewelry CAD Design Tutorial #59 - Duration: 9:34.

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9 shipping containers to build a stunning family home - Duration: 2:26.

Spectacular 24ft Off-The-Grid Shipping Container Homes

For more infomation >> 9 shipping containers to build a stunning family home - Duration: 2:26.

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How To Build A Sales Team - Duration: 18:58.

Thanks to need to Grow By Joe. This video is about how to build a productive sales

team. My name is Joe Camberato. as you know. And this is our VP of sale. -How's

everybody doing out there? Patrick Manning, VP of Sales, The National

Business Capital. -Cool, awesome. So. this is my sales floor. (Applauding)

So today, we're talking about how to build a productive sales team. We've got,

I think about 7 different tips that we're going to share with you guys. And

so you can get your sales to be as productive as that and to get you create

that excitement. It's not an easy task. It's taken a number of years to get to

this. I think we have over 50 sales people now. Put a hundred

people in the company. And we're going to share some really cool stuff that'll be

helpful to you. And you know, we started the sales team from absolutely nothing.

It's definitely a challenge and there's a lot of different areas of focus. And

we're going to talk about that just... -And like Joe said, we have some really

cool things to go over. So, Stay tuned. -So, obviously my goal here is to help you

grow your business and in this video is how to grow your sales team. It's taking

some time to get to that and having 50 rock star sale reps won't happen

overnight. But we're going to share some of the

tips and secrets that have helped us, you know, grow our sales team and it's a

constant attention to detail. But with some of these things, it'll help maybe

fast-forward you and building your team and hopefully get you on the path to

grow in your business even faster. So, first thing that we'll talk about is

people. I mean Pat, how important has it been to have the right people on the

sales team? -It's been it's been extremely important. Up to this point, you know,

there have been periods of time for the growth of the business that maybe that

wasn't such a focus of ours. And we've seen at times a lot it wound up taking a

step back for us. You know, something that we discovered along the way here is

to always continue hiring and trying to find the right individual. And a lot of

times in sales, that can be a tricky thing to do because it is such a

psychological game. So, finding individuals that, you know, have structure

in their life and, you know, are motivated and have a clear mindset

really help, you know, ultimately attain the end-goal and really help us to

continue to win. -Awesome. And you know, a lot of people think, "Oh, I have more sales

people I'll do more sales." And how funny is that that's not always the case. That

sometimes more people, you actually want to do in less sales because they take

away, you know, from the leads or mess up the sales process. So, I think we

found over the years that we've been up also do you know more with less. And I

think it's so important that you have the right people on the team because eat

more bodies doesn't equal more. -Absolutely. And it's a great point and

it's an interesting point. And I'm sure some people are out there sitting there

thinking, "How am I going to do more with less?" But the truth of the matter is,

you know, if you're bringing in and you're focusing on quantity over quality.

You could actually find that there are people that you're bringing onto your

team they're actually going to help drag others around them. So, having the right

individuals in place that all you know, have these same morals and same values

and understand the the greater good of the company and what it is that you're

trying to serve, ultimately will help you reach that goal a lot quicker. -Awesome. So

if they're not the right person, if they're not culturally fit, if they don't

share in those vision and values of the company, it's just not worth bringing

into the organization because it'll probably be more destructive than it

will be constructive. -Absolutely. We've seen that ourselves. -So, once you kind of

have... Once you kind of identified what that right, you know, person is. --That right

fit, it's definitely a process to bring on the right person in. But it's

better to be slower with that. Hire slow and not fast so you can really, you know,

focus on bringing that right person in. But once we kind of nail down the right

people... You know, I think the number 2 most important thing really is having

the right marketing. And you know, if you got people and you're bringing you know

more sales rep in, you're going to have to be able to fuel that sales team.

Having that right marketing in place that's going to drive qualified leads,

is super important. It's been a big focus of ours. And driving in the

right type of leads, qualified leads into the business. So, you're going to bring

people in. Step 2, that you're really going to have to have in place is going to be...

Just going to be marketing. And I think it's kind of that simple. -Yeah. Now, I couldn't

agree more. You know, every highly motivated salesperson that is coming

into the organization really looking to earn is going to be looking for

that opportunity. And if you don't have the marketing in place and the brain to

go behind them, you know, they're not going to feel like they have that

clearly laid out path of how they can get from point A to point B. And

ultimately reach that success they're looking to reach. -So, I think once we nail

down the people, the marketing, this could probably must be the

number one most important thing besides people. And it's been a big contributor

to... Contributor to our success with the company is the systems, the

process and having the right tools in place. And you know, I always talk about

this a lot in a lot of different videos. And I talk about this a lot with

business owners. And forget your sales team and your business in general. You

have to have the right systems and process in place. But how important, you

know, how would you say it's been to have the right systems and process

in place for our team? -I think you hit the nail on the head when

you said that it could probably be the most important factor. You know, you could

have the right people in place and the marketing. But if you don't have the

process to keep everything organized, it's going to be extremely hard to scale

your business at that time. You're going to find yourself get to a point where you

have the right individuals, you're bringing the business in. But you don't

have the processes in place to carry it out. And you want have actually

bottlenecking. And what that ultimately happens is it's a negative effect on the

customer experience. Which is why we show up every day is to give that high

level customer experience and ultimately, you know, satisfy our clients. -Yep.

Absolutely. Super important and customer experience definitely is everything. You

know, I guess too... I was talked about this. I mean the way to win in any business is

to be able to handle volume. You know, if you can't handle volumes and

you're never gonna be able to hit the sales numbers that you want to hit. You

have to have those systems and processes in place

in order to handle the volume. So, it's so it's super important. If you're trying to

grow your sales, you need those processes. And on top of that, I think you

having the right tools in place for your sales team to utilize is extremely,

extremely important too. -Yeah. Everything that you're talked about here really

acts as the foundation in building a piece of construction. Any

time you're gonna try to build something, you need to have the the right

groundwork implemented. So again, the process is to diligently organize all

of the data that we're bringing it in and and being able to carry out our

service in a way that our clients will enjoy. But also having the tools, the

technology to do this efficiently. Because speed is everything especially

in the in the world that we live in today. You know, people are looking for

good, fast results but also done correctly and accurate the firm.

-Absolutely. You know I think if, you know... It's really

important if you want to build an effective and productive sales team.

It's super important to bring in the right cloth buy leads. But to make

sure that you have probably someone on the team that is almost designated to

ensure that your sales team is following up with any leads that are

coming into the business and on top. To make sure that things are really be...

Things are being followed up on. -Yeah. -I mean, they really that simply put. I mean,

you know, how important would you say that is? -It's extremely important. And you

know, just because it's not a rule or a procedure, it's still very much a part of

the process. By having that backstop to really support and act as an

insurance policy to all the hard work that the other departments in the

company are putting in. You know, the marketing team is working diligently

around-the-clock. They try to help really establish that brand and

bring the traffic into the company. So, having somebody to work as a backstop

and ensuring that the sales team is on top of all of that. And that nothing is

falling through the wayside, it's extremely important. -It's hard enough to

bring the right customer, the right lead into the business. And if they're not

being, you know, worked appropriately, it can be really frustrating. -Yeah.

Absolutely. You could have all the processes in the world in place but at

the end of the day, if somebody applies with your company and they're in need of

your assistance and you know, you're not able to get to them or they feel like

they weren't treated with that white glove service, you know, that's ultimately

going to affect what type of review or or experience they have with your

company and could affect business down the road of what other people are seeing,

how they're communicating about their expense with the company. So, you know,

having that right sales team in place and the right processes in place to

make sure that every client that comes to our door is getting the same level of

treatment and it's a consistent flow is extremely important to establishing who

we are in the market place. -Yeah, definitely having some sort of

management in place that is whether you're breaking your

salespeople up into different teams or whatever. That's really... I think reviewing

those leads that are coming in, you know, it's just kind of staying on

top of what happens is happening. in there. -So, up to this point, we've

talked about a lot of really good points. And you know, key things they really

make a strong sales team. But as you and I both know Joe, you know, from having

sales backgrounds ourselves. You know, salespeople, at the end of day they show

up to the office to earn. You know, they want to come here and feel that they

are in a place that provides the opportunity where they can come in and

support their family and ultimately accomplish the goals are looking to

accomplish. I just think it's really important to have the competitive pay

plan in place for a sales team. So, when they come in, they're working hard every

day. There's a lot of pressures they're dealing with that they understand that

at the end of the day, there's a greater good they're doing this for.

Number 1 is to obviously satisfying our clients. But number 2 is also to

satisfying themselves. And make sure that they can carry out the goals

that they initially came into the company. And right alongside to that

point of a competitive compensation plan, would just be a competitive environment

in itself. And I'm you know you can have a competitive environment but still keep

it wildly positive. Which ultimately is our number one focus in a sales

department is always keeping a positive mindset. Whether it's the individuals or

the or the team in general. But having that competitive environment, you know,

it's okay to compete and have guys and women want to go at each

other and ultimately work to be at the top of that leaderboard. And you know, a

lot of cool ways to keep that competition going and keeping it

positive are different monthly competitions. You know, we do some

different things here on the floor where we have daily goals that we look to hit

as a company and anyone who contributes they're hitting that daily goal will

ultimately be able to share in that day's bonus. And then also monthly

competitions. You know, we like to break the team up into smaller

groups and have them compete against one another. And do cool team outings. And it kind of,

you know, serves as a dual purpose because number 1, you're putting a goal

in place to incentivize. But then when you hit that goal, you're actually

carrying out a team event that helps bring that camaraderie together on the

team and giving them an opportunity to kind of hang out outside of the office

because that ultimately one's a funneling back into the... -I like what

you put in place recently with it. The monthly. What with the sales goals and

the incentives but breaking it down to daily goals. And then I want to

contributed that day to that daily goal get some sort of a bonus or compensation.

And some of these things to be little, they don't need to be thousands of

dollars every single thing. Some, you know, are just little things.

Like maybe it's a gift card. Maybe it's a lunch. Maybe it's a dinner out. Maybe it's

a, you know, a show. Maybe it's a, you know, a sporting event or something like that.

But just mixing it up constantly and keeping it fresh and things been really

important. And then I think we've always found to mixing it up with some cool

little things and then always throwing in, you know, some sort of big

thing if we had a big goal that is fun for the teams to do.

-Yeah. -You got to keep it fresh. We got to keep it fun. -No, absolutely. And I

appreciate you pointing that out and you know, the truth is the idea behind that

was you know we were typically doing these monthly competitions which were

great. It creates a lot of excitement but you tend to see that excitement pick up

more towards the end of the month as the competition is closing in naturally. I'm

sure we all deal with that issue. But you know, the idea again behind it was to

to create that excitement from day one. You know, every day come in here and have

a goal set for that day to really just create that excitement and have that

kind of last all month long. Which in the end, you're right is going to help us

accomplish that end goal. By having those segments and goals leading up

to the big one. -We think we found it's good to break out to having a number of

different incentives or bonuses. So, it's not just the top one

guy or 3 guys. And if those one there being a lot of the same people who

always wanted hitting those goals. So, working it down the alley and the people

that contributed it give us the ability throughout the month for a number of

different people to participate. You know and it ultimately went... -Right, right. And

because at the end of day, we are doing this to to motivate and incentivize the

entire team. So, you never want something that you're doing with good intention to

one-up having a negative effect. So, if it is the same individuals that are winning

the competition's over and over or we're setting goals that are a little too far

out reach, it could actually wind up having a reverse effect on the sales

team. Whether it's the team itself or individuals within that team could

actually sell to become demotivated.

So, I think including the entire team and

really giving everyone the ability to really participate in these competition

is a huge added bonus and and really drives home the main point of creating

that excitement and reaching our goals. -Got it. Put together a great plan and

have some awesome incentives goals bonuses to hit

and make it fun. So, the next topic is we'll call this topic train or pain. It

is so important to not only focus on motivating the team but you got to have

never-ending ongoing training that's in place. And I think, you know, in the

beginning, we probably learned this the hard way. -Definitely. -But if you just like...

It's not you come in you get trained for a week or 2 and then you're off to the

races. You know, depending a lot of industries, things are changing products

and services are changed in constantly. The way you do business changes

constantly. And I think what we've learned is that the training is just

something that will never end here in our organization and anything

that sticks out, you know with that. -Yeah. Absolutely. And I think it's

probably a common denominator for a lot of business owners and entrepreneurs

that are out there, is it's easy to get caught up in the day-to-day in

the business. There's, you know, again... There's a budget for

marketing, there's effort in marketing. These, you know, the leads are coming in,

clients need to be satisfied. So, it becomes very easy to get caught up in

that and just wanting to service everything as it comes in the door. But

what you actually want up doing at that point is you're taking your focus off of

long term. If you get out of the day-to-day of what goes on in the

business and you focus more proactively of having a trained sales team of people

who understand the company's values and morals and vision but also understand

how to carry out our processes and procedures and really satisfy our client.

You know, it really takes the pressure off of the manager because instead of

coming in and trying to handle... -Or owner. -Exactly, great point.

And trying to handle every situation as they come in the door, if you're being

proactive and building a culture and an environment of trained highly-motivated

and capable sales team, you'll actually wind up finding that you're going to need

it less help on the back end because everything was handled the right way

from the upfront. So, training is an extremely important thing on a sales

floor. It's it's truly never-ending. Even with your experienced sales team. You

know, it's very easy to get caught in habit and doing things the same way. But

as you've always pointed out, as the ownership of our company is you have to

change. You have to be able to change on a dime and innovate

and the businesses is... Every business is constantly ever going and and ever

changing. And you know it's important to continue to update that training and

have it really be, you know, really affect to what's going on today

in the business. Have it relate to what's going on currently in the

business because things are changing. And by having that training in

place and having those processes in place, you'll actually wind up finding

yourself with a more equipped sales team who can handle a lot more different

situations on the fly. -Awesome. And it's really important if you really try to

grow your business. If you're just going to continuously bring in sales reps and

don't have some sort of a training process, for sure you're going to

bottleneck, deal with more issues than you've probably signed up for. So, get the

training nailed and have some sort of a process where it's either monthly, weekly.

Maybe for different people and, you know, in your company. Whether they're seasoned

or new. Maybe they're there in some sort of a different type of process where

maybe their weekly and some of the seasoned reps are on a monthly. But put

some sort of process in place where you're circling back to training on a

constant basis. -As the leader of the sales team right now, I find... You know, we

do a lot of these things great currently where you know we are focused on

personnel. We are focused on processes and having the right tools in place. But

what I have found is really delivering the message to the team of

what we show up here to do every day, what's the what's the ultimate thing

that we're trying to accomplish? And to me that boils down to our vision of

the company and our values of how we go about treating our... Not just our clients

but also our partners that we work with. And to me, you know, when the whole sales

team really understands that, that's when you get that environment of everyone

really pulling the rope in the right direction. You know, we could have people in

here that are motivated, that are trained. That are willing to get after it. But if

they don't understand the ultimate vision of what it is that we're looking

to accomplish here which is to help business owners and entrepreneurs grow,

that's where, you know, that's where we find the most excessive. Everyone

really understanding what that vision truly is of what we're trying to

do here. -Care and initiative. -Correct. -It's super important. And I think if they

don't really understand that and result with the purpose of why you're coming to

work every day... You know, you're just not going to be as effective as you

can be. And you know, you might wind up leaving just don't

even understand why you're here every day.

-Correct. I think today, 2 people are just... It's not all about a paycheck. It's

about the ability to earn a great paycheck but also be a part of

something that's greater than you. And that's what we're trying to create

here. -Yeah. Couldn't agree more. -Great. So, we've talked about a lot of great things

here. I hope some of these tips were helpful and maybe helps you look at how

to grow your sales team in a completely different way. And I hope they're

utilized, you know, these have taken... This is years of... -In the making. -A quick

conversation here but years in the making. And you know, hopefully this can

maybe avoid some some mistakes that we've made in the past to help you grow

your business quicker. So, if you're looking to grow yourself, if you're looking to

grow your business and you need some financing to put all that stuff in place.

Hire people and lay out some payroll and different things like that, please check

out the link below. We can definitely help you with financing for your

business. And then a number of other business services. So check out that link

below and stay tuned. We'll have a follow-up video to this. We'll talk about

some other tools and some really cool things that we've utilized to either

pre-screen to bring the right people in. And some other tools that we've utilized

with the sales team to make everything and everyone here successful. Again,

thanks for watching and we'll talk soon and get back to growing your business.

For more infomation >> How To Build A Sales Team - Duration: 18:58.

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Rep. Biggs Offers Way for Trump to Build the Wall Without Congress or a National Emergency - Duration: 3:33.

For more infomation >> Rep. Biggs Offers Way for Trump to Build the Wall Without Congress or a National Emergency - Duration: 3:33.

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How To Build A Real Personal Brand Online - Duration: 7:51.

How do you build a real personal brand online?

Honey green tea,

shaken, not stirred.

A lot of people want to know,

how do I build a personal brand around what I do,

around my expertise, my skills, my hobby?

Just like Jay-Z said,

"I'm not a business man, I am a business, man."

It's very very true, I want you to look at

some of the biggest personal brands in the wold today.

Michael Jordan, Floyd Mayweather, Martha Stewart,

right, George Foreman Grill,

there are many many personal brands in the world,

but exactly how do you do it?

Now with social media nowadays, it's much easier

for you to get your message, your story,

and your just, persona out there.

The problem is I can see even young kids,

they come up to me, they're 16, 17 years old,

and ask me, "Dan, how I do build a personal brand online?"

and my reply is always very very blunt,

I say, "On fucking what?

"On fucking what?

"You're 17 years old."

You see, in order for a brand, I mean a brand,

I'm not just talking about being famous.

Now there are some people out there, let's say Paris Hilton,

Kim Kardashian, they are getting paid because they are

simply famous, they're famous for being famous.

You see, that's only a very very small percentage

of the influencers in this world that are able

to just be rich simply by being famous.

I always say fame without fortune is frustration.

Nothing is worse than having fame,

and not fortune because if you think about it,

if you've got no money, and you're broke,

you should be thankful that you're broke

which is worse.

You are famous, and your fans think you're rich

but you're broke, and you can't even pay rent.

That sucks big time.

So when it comes to a personal brand, in order to build

a long term sustainable personal brand,

you need to build on something that has substance.

I want you to look at again,

the biggest brands in the world.

Most of them, almost all of them

build it around either the person's skill,

their performance, their excellence.

They're known for something,

I'm fucking good what what I do.

Only a handful of things, but I'm very very good

at what I do.

You look at Michael Jordan,

why does he have such a brand, a personal brand?

Even now he's retired playing basketball

for many years now, but Michael Jordan,

Nike, they're still selling shoes,

they're still selling merchandise

because he is an icon, right?

He's an iconic personal brand.

Now, how do you do it?

I could only share with you my own experience.

Now this is not a sexy answer, this is not a trick,

this is not a shortcut.

But I'll share with you what I know when it comes

to building a personal brand.

You do that one fan at a time,

I remember back then when I was a speaker

just learning how to speak professionally,

and I would conduct my first workshop

that only had a few people, two, three people

coming to my first workshop including my mom.

But even that workshop with only a few people,

I gave my 100%, the best that I could,

that's it, that's what I did.

And from there, it grew, and grew,

and they tell other people,

and I started building my reputation,

and personal brand, if you think about it

is nothing more than your personal reputation,

that's the way that I see it.

That when people buy your personal brand,

when people buy from you,

they have certain exceptions because you're known

for something, you're known for being great

at what you do.

Or you're know for a certain characteristic

that when I wear that Michael Jordan shirt,

or when I wear the Michael Jordan shoes,

it is a statement, it's a status, right?

It represents something,

that's what it is, that's why people

are buying those merchandise.

Not just the product, they're buying a feeling,

they're buying emotions.

So I want you to think about that.

When I was speaking, two, three people, it doesn't matter,

I gave 100%.

As it grew, when I speak to 10 people, 20 people,

50 people, 100 people, 2000 people,

it does not matter, I always always give my 100%,

and that's how you build your personal brand.

You don't become famous, then you say

I'm gonna build my personal brand,

that's not how you do it.

You build your personal brand one fan at a time.

How you treat that one fan, your first fan,

your first 10 fans, 100.

When you upload a video, even if you only

have a handful of views,

even you have that first comment,

give them a heart, look at the comment,

look at what they're looking for.

Get feedback from them so you can become better.

That's what I did, my channel didn't start off

with 1 million subscribers, I started off with one.

And I earned that one fan, one at a time,

you gotta earn it.

I believe personal brand, you gotta fucking earn it,

one at a time.

Think about even the greatest personal brand,

like say, David Copperfield, if you know his history,

now has a big personal brand, one of the greatest

magicians of all time in history.

And guess what?

He started off performing magic

just for his mom, his dad, his relatives

in the living room, doing some small tricks,

trying different things out, illusions,

that's how he got started,

that's how a lot of us got started.

Starting small, so I don't care where you start,

you start small, and you earn it one at a time.

Even great magician, great artist,

you think about it, they were performing

maybe as a kid, piano, guitar, drum,

doesn't matter, in the living room for the parents, right?

Then they grew, and they grew, and they grew,

and then a small fan base, and then social media,

more exposure, more people know about them.

One at a time, one a time,

there's no shortcut, you have to earn it one step at a time.

And you have to cherish your fan,

the minute you lose connection with your fan

that's when you lose your personal brand.

Many think well, I'm so successful,

I'm so famous, I don't need to pay attention

to my personal fans, that's when you lose

your brand equity.

Still, when I upload a video,

I look at your comments on YouTube.

I look at what you're saying,

sometimes the comment is good, I will heart it,

sometimes I'll even give you a short reply

because I know that's what builds a personal brand.

So if you can do that one at a time,

and you build on something solid,

I'm not talking about doing stupid shit,

or doing like, meme videos

where you're known for being a drunk,

you're known for doing stupid shit.

If that's your path, that's perfectly fine,

but I think down the road you will be regretting

that's the decision that you make

because if my son go, "Hey, I'm very popular,

"I'm very famous, I got a lot of people

"watching my stuff."

Yeah, but just because they're watching your stuff,

doesn't mean they're buying your stuff,

there's a big difference.

So you could have fame, but doesn't mean

that you will have fortune.

The only way you'll convert that

is through what I call a conversion mechanism,

how do you take that attention,

and convert it into revenue, into income, into money?

That conversion mechanism, it could be product,

it could be a service, it could be a merchandise, right?

Just look at all the people that's out there

because some kind of conversion mechanism

convert that love, the respect, the attention,

that fan base into actual revenue.

Until you have this,

all this fame in the world means nothing

because you cannot convert it.

Don't wait until that you know what,

I will get to a million fans,

then my problems will go away.

Then suddenly, I will be rich.

No, you need to be getting rich along the way

with a proper conversion mechanism, right?

Just like this green tea,

I think it's like 30 minute vintage,

so think about that.

Until next time, keep working your personal brand,

I'll see you in my next video.

For more infomation >> How To Build A Real Personal Brand Online - Duration: 7:51.

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How to Make a Stacked Storage Bin - DIY Network - Duration: 4:13.

For more infomation >> How to Make a Stacked Storage Bin - DIY Network - Duration: 4:13.

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How to photograph and build a hyperlapse with the A7iii - Duration: 10:57.

today I'm going to show you how to shoot a hyperlapse sequence

a hyperlapse is basically a time-lapse but the difference is that the camera is

moving and it moves over quite a long distance so this is a time-lapse and

this is a hyperlapse now Instagram do you have an app called hyperlapse this

can create some really great sequences for Instagram but if you want better

quality for YouTube videos you need to make your hyper lapses with a decent

camera any DSLR point-and-shoot or mirrorless camera will work really well

you just want that a little bit better quality to produce a much better

hyperlapse there are several different ways to

shoot them the easiest way is to fit your camera to the inside of your car if

the road isn't too bumpy and it's quite a smooth tarmacked road you'll get a

really nice sequence alternatively you can be in the front of a train or maybe

even a bus because the vehicle is moving you make sure that the camera is locked

into place and you just keep firing a time-lapse as normal if you're not sure

how to shoot time lapses click on the eye in the corner or the link in the

description this will take you to another of my videos the other way to

shoot a hyperlapse is to do it manually you can either

shoot from a monopod a tripod or handheld in the example today I'm going

to shoot handheld the best way to start is to shoot in the middle of the day

when there's enough light about to shoot handheld without getting any motion blur

now with the time-lapse you'll keep the camera perfectly still if you move it at

all we tend to ruin the time-lapse with a hyperlapse you'll move with intention

you'll either measure out certain distances or take certain steps of the

same distance there is a trick to this and you need a little bit of rhythm but

it's quite easy and straightforward to do to start with I suggest taking even

size steps sideways this will ensure the gaps are the same between frames you

will feel a bit silly doing this but if you stitch the images together well and

you've shot a good sequence you can get a really good hyperlapse from it so this

is how I do it work out your settings in manual mode

the reason you do this is to keep the setting

exactly the same throughout the sequence I basically make sure my shutter speed

is fast enough to shoot handheld the ISO is as low as possible and the aperture

is about f/8 to f/11 I shoot no wider than 24 millimeters any wider than this

and the sequence starts to become hard to stitch because of distortion on the

edges of the frame work out the path that you'll be traveling along here I

walked a few hundred yards along the bridge

I'll make sure I've got a target point which I'll either keep on a crosshair or

where some of the grid lines cross then I'll keep that point on the crosshair

every time I take a photograph for instance in this shot I've lined up the

top of the building with this top crosshair to select grid lines go to

menu to page six out of nine I then select square grid so I have lots of

crosses all over the image so I can choose one of these and lock onto my

target next focus on your chosen subject and then set the focus to manual mode

for this sequence I was shooting with a manual focus lens I focused in to make

sure I had critical focus on my cityscape the reason why you set it to

manual focus is because you don't want the focus to hunt around while you're

shooting the sequence you set your settings and your focus to manual so

everything stays exactly the same just make sure you don't touch the focus ring

during the sequence for their next bit you need to get some kind of rhythm

going frame up your shot take a shot take a

step frame up your shot take a shot take a

step and then repeat you'll keep doing this for around about 300 shots then

this will give you 12 seconds of footage at 25 frames a second the two main

things that you need to do is keep your horizon straight and also keep that

target on the crosshairs that you selected as long as you do these two

things and be quite straightforward to build the sequence afterwards once

you've completed your sequence the next thing to do is process it your arms will

get tired when doing this and it'll feel a little bit like endurance photography

but if you stick with it you can get some really good looking sequences once

you get comfortable doing them this way you can try them

with a monopod we're off a tripod I've done one or two at night off a tripod it

did take about two or three hours to complete the whole sequence but I'm

really happy with the sequence that I got I use Lightroom and After Effects to

process my hypothesis if you don't have these and you want to try this out click

on the link in the description this will take you to a 30-day free trial so first

of all bring the shots into Lightroom make the Corrections for the lens that

you are using make any adjustments you want to make the image look a little bit

better sync all of the settings so they are all exactly the same then export as

full size JPEGs named in a sequence it's important that you get them in the right

order and name them as a sequence then after effects will have a much easier

time of working out the image sequence that it's going to process into a video

then export them to a separate folder so they are separated from any other images

you may have taken once Lightroom has processed the images open up after

effects once you've opened up After Effects import them as an image sequence

make sure image sequence is ticked it normally does this automatically when it

sees a sequence of images then drag the sequence down to this little square to

create a film strip when you initially play it on the timeline it'll be quite

jittery now it needs some stabilization click on effects and presets search for

warp stabilizer when you find it drag it onto your clip it will take a while to

process so now it's time to go and get a cup of tea or have a bit of a break once

it's processed select the timeline and press the spacebar

it will then render and play the clip now I've never had great results from

just doing one round of warp stabiliser maybe it's the way I shoot or maybe my

hands are a little bit shaky but I find this doesn't stabilize it fully there is

a way around this though right click on the clip click on pre-compose and select

move all attributes into the new composition

and then click ok you'll then be presented with another clip add warp

stabiliser to this clip again and wait for it to process I've done some hype

lapses that have been ok with just one layer of warp stabilization and I've had

some others that it's taken up to four rounds of warp stabilization to get it

perfectly steady just keep doing it and keep previewing the clip once it's

steady you don't need to add anymore the more careful you are when shooting the

hyperlapse the less stabilization you'll need so this probably needs one more

round of stabilization so again I'll pre compose making-of selected move all

attributes to the new composition and click OK then I'll add more

stabilization now you can see it is a lot smoother to output click on

composition and add to render queue I'm on a Mac so I'll change the output file

to a pro res file click on lossless format options video codec and Apple

ProRes for - to HQ and then click on OK and then ok again find a place to save

it and then click on render once it's rendered you can bring it in to your

normal editing software and add it to your video now there are a few things

I've learned from shooting hype lapses and sometimes it can be really

frustrating you know spend all that time getting the sequence and then you bring

it back onto your computer and it's got really big errors that are almost

impossible to get rid of so if you avoid these mistakes you'll get better looking

hyper lapses you want to avoid shooting into the Sun this will cause the lens to

flare and this lens flare will jitter around even when you stabilize the shot

the lens flare will still move around in the shot and it's almost impossible to

remove you want to keep your horizon as level as possible then warp stabiliser

will find it easier to process the sequence you don't want to shoot with

anything wider than a 24 millimeter any wider than this and it has a lot of

distortion either side of the frame any small movements will

exaggerated and then after effects we'll find it a lot harder to stabilize the

footage you also want to shoot the hyperlapse

when it's quiet the worst thing is when you're walking along a path and someone

else by the stops and takes a photo there or gets in your way and doesn't

realize what you're doing so you make sure you go at a quiet time and the path

is clear one thing to take into consideration when you're planning your

path is to make sure that nothing comes in front of your subject even though

this might cause a nice parallax sometimes warp stabler really struggles

when something comes in front of the subject it may lock on to that or the

stabilization might move around a bit so I tend to move around the subject and

have the parallaxing effect with the things behind the subject that I'm

shooting one last thing is to try and shoot with a manual focus lens if you

have one in an automatic lens whenever you take a shot with a smaller aperture

the aperture blades will close down you'll take the shot and they'll open

back up so they'll close down every time you press the shutter button as they

move backwards and forwards you'll get minor differences in the

aperture and this will cause a slight flickering with a manual focus lens

you'll set the aperture on the lens and it'll stay in that one position for the

whole time this tends to give a much smoother sequence and that's about it

hyper lapses do take a lot of time and effort but once you've created a few

they can get quite addictive you will look a little bit of a weirdo stepping

and taking a shot and people will look at you funny but it's well worth the

effort as always if you like what you see give me a thumbs up if you didn't

give me a thumbs down and for weekly tutorials hints and tips in photography

and videography subscribe and turn on notifications I'll see you next time

For more infomation >> How to photograph and build a hyperlapse with the A7iii - Duration: 10:57.

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How to Build a Conversion Optimization Team [Interview with Emre Guney from Skyscanner] - Duration: 20:12.

I'm very happy to talk to you Emre Guney from Skyscanner. I'm really glad

to catch up with you after all this time. I wanted to talk to you especially,

because we are in the middle of airline conversion optimization white paper and

survey and you have a long history of working on the growth and CRO in the

airline industry for Pegasus Airlines. But you now move to Skyscanner

and this is something that's really interesting to me, to see what is the

comparison between an airline and let's say a digital first new wave of travel company.

So maybe before we start Emre, can you just give a little bit of your background,

what you do or what was your past and how did you end up in growth

at an airline and then Skyscanner?

Yeah sure yeah my background, my education is economics and marketing.

After I studied marketing

I found out I always have been

interested in understanding human

behavior. Why people do what they do and

that kind of stuff. The first company I

started after my master's degree was

Renault the French car maker, and I was

in digital realm over there I was mainly

doing digital marketing. So from the

very start I have always been in the

digital industry but after like two and

a half years or three years later I

moved to Pegasus. And that's where I got a

little bit more focused on to conversion

mindset you know, finishing

the journey within the digital assets.

So the last six years I have been there, and

two and a half months ago I moved to

London to Skyscanner. And here I am I'm

doing the growth here as well.

Ok good, So your role at Pegasus, if I'm not

mistaken you were in charge of growth and

let's say conversion optimization but also

digital product yes?

Yes a combination of both. Like we made

digital products, our website and

our mobile app, but not only

building them but also growing them,

optimizing them.

Okay so maybe if you can explain just a little bit how was your growth team,

or let's say this conversion optimization team at Pegasus set up?

Because what I saw in our survey Pegasus is basically one of the rare

airlines that had a real CRO team in place.

Only 30% of airlines that we surveyed has this team.

Otherwise they have just one let's individual specialist.

Yeah. We called our team the growth team as well, not only convrsion optimization.

We want to own the whole customer journey

from anonymous user, to a loyal user,

through our digital products. We were six

people over there including me.

But we also had many valuable external partners,

that we outsourced some growth activities to

that we did together.

So six people is not enough to run your growth

activities in 40 markets that you fly,

even though your base market is your home country.

So we get lots of help from our external

partners. I say partners because we

didn't have a classic agency-client

relationship, because we had a combined

hybrid team that we worked with in sprints.

Like a unified team for the

same purpose for the same goal. But the

Pegasus team, the Pegasus growth team was

mainly combined of like an ARR funnel, if

you know what I mean.

Two people for leading the acquisition

growth activities like paid and unpaid,

like just bottom of the acquisition funnel.

Because we had a separated brand team as well,

who created awareness and pushing people towards

the acquisition funnel.

And then two people focusing on product and

activation,

but also retention as well.

And lastly we had a conversion rate optimization specialist,

who was leading the whole

experimentation process. And every group

they were not doing only activation

not only website, but also helping

people from acquisition to design the experiments, run the experiments,

analyze the experiments results and share the learning with other stakeholders etc.

So including me these six people were running the whole

digital growth cycles I can say.

So if I understand like you said, you had

like a core team which was internal and

then for a lot of CRO activities you

had an external partners which you outsourced. So, for example did you

outsource activities like development,

advanced analytics things like that?

Yes, we had a very close partner we were working with

for the last six or seven years in Pegasus,

they were mainly two teams, one team is focusing on performance acquisition,

and the other team was focusing on establishing the infrastructure of measurement,

but also analyzing the data I mean digital analytics

and also developing the experiments.

So that team was like a cross-functional team,

we had designers and developers in that team.

And they were running the experiments with the guidance of the member of the team.

And also they were analyzing and sharing the results of the experiments with us.

So yes, we have got one person for conversion optimization,

but with that dedicated team we had like nearly six people of a team just focusing on CRO.

So would you say that this kind of a set up,

like you said, you had an internal conversion

optimization specialist, expert

who was coordinating this

external team, and then the external team.

Was this set up you think something

that a medium-sized airline

allows to do more experiments

and do them faster?

Yes I do believe so because the main goal would be

having everything in-house and building experiments within your organization.

But to move there from the place that you are right now takes time.

Because it's not only up-skilling people and also getting the necessary tools.

But most of it, the invisible part of iceberg is the culture.

So with the help of the external partner it would be easier, quicker, faster

in order to distribute this experimentation culture and see some results.

And you know it's like going into gym as well I mean, when you

do your first experiments you, you feel the same feeling that you

do you feel after the first day of gym.

Every muscle aches.

So you know, to see your momentum and

see your velocity and the learning speed, it would be beneficial for

companies to work with external partners. But as a hybrid so there is another

culture within it as well. It's not like do this and report back to me the results.

So you need to learn all together.

Ok, so what would you say was the biggest challenge in doing conversion optimization growth

and experimenting in an airline environment?

Is this the culture part of the iceberg

or is it mostly more like the tech part, the booking engine, the technology stack?

What would you say was the biggest challenge?

I can say both. Like you mentioned.

The first one is culture because everyone who has not run any experiments,

think that lack of tooling or lack of data, or I don't know lack of resources

are the bottlenecks for running experiments. But it's not.

When you run your first experiment you understand, you fail to design a proper hypothesis.

Or you fail to target the right audience, you fail to design alternatives, like variations.

And you understand the importance of prioritizing.

Because you change your mindset towards learning fast,

without sacrificing your own sources like money, staff and also development source.

So the first one was culture yes, because it's in our nature in

people that no one would want to be wrong. So when someone says,

especially upper management says let's change this at the checkout,

let's put this ancillary on this step. When you experiment on that idea,

let's say hypothesis, assumption, and when you see the bad results, I mean as a

growth professional you get excited because you fail fast and you fail forward.

But if you didn't do this and you spend all your resources

in order to build that thing, you would be failing much more.

So you would be much more in trouble. So the first one was culture, but

I don't mean like culture, not only convincing the CxO level,

but other stakeholders as well. So because in a huge airline the digital products

are for everyone, especially foreign customers.

So you always need to listen to end customer.

So having the customers requests in the production pipeline

and aligning with them all the stakeholders,

with the experimentation and learning culture was the first bottle-neck we achieved.

And the second one was the tech as you say because, airlines are more

operation oriented companies by their nature. They should be because they

do a very fantastic job by carrying people from point A to point B.

And the job is really hard, lots of regulations internationally.

So the focus is there.

So when you try to make your booking engine more flexible and scalable it takes time.

It's not from night to day. so that was the second thing I can say.

Okay yes I agree, and now that you moved to

Skyscanner yes? This is the digital company it has only the digital product.

What is the main difference when it comes to

this culture that you said is below the iceberg not seen.

When it comes to experimenting in growth.

Yes I was really surprised when I started here,

because I was following the Skyscaners medium and sharings about

the transformation as well. But as you say, the experimentation and

growth mindset is quite deep and at a very large scale.

So lots of people are focusing on growing products

in each and every step of the funnel

with different markets.

So the speed and the pace here is mind-blowing

I mean you learn every day something new. And it's not always good news.

It's bad news as well. I mean some experiments, failing in an experiment

shows you a quicker way to solve the traveler problems.

You see some winning cases from other markets that you can apply within

another market, see if it works over there.

So I would say there are two main differences.

One is the scale like the people, and the tools , and the culture.

And also the focus.

Because of the difference, there is only one focus here, solving travelers problems

via digital product.

Since there is no operation here.

Ok. And for this scale that you are talking about,

you said one is the number of people in teams.

I also follow Skyscanner medium blog

and I see this lean organization of squads and tribes.

So is this the way you see that enables Skyscanner

to do this at a larger scale? To have a lot of metrics independent teams

working on different part of the digital journey

and optimizing it constantly, instead of one central team managing all?

Yes that helps a lot. That makes things faster and quicker.

And it's not like black and white. If something doesn't work

then the organization tries something else in terms of

team structure and etc. So the experimentation culture

is in the way of working as well. If you don't run your

processes through Trello, let's say like a tool, then try something else.

So it's very flexible and very quick.

And that kind of structure enables this speed and quickness.

You are right yes, having a non centralized

and distributed squads and tribes like metric structure

gets people to work closer and quicker.

Ok. Skyscanner has also your own experimentation platform?

Because this is also what I see, a trend for the companies

that really want to scale to a higher level, at the end you need to build

your own experimentation platform yes?

Yes. You need to build your product very scaleable and configurable for everyone,

because the highest level itself - like they said many years ago for marketing

marketing is so important that you shouldn't leave it to the marketing department.

It's same for growth. So it's not only for people

who were labeled in growth team. It's everyone's job.

So you need to configure your product

configurable so that everyone can experiment within the product.

But also you need to build an experiment platform embedded with your product

so that you can solve your problems with proper hypothesis faster and quicker

Yes, this is where I see airlines are failing now,

because like you said this experimentation platforms are not

embedded in the core product. Because this booking engines and

booking solutions have this history in the past and we are just dragging them along.

Yes, the current tools within the industry are like a piece of layer

just in front of the experience.

It gives you a certain level of flexibility but of course if you

can't embed within the core reservation system you can't experiment on some

core functions like pricing, bundling and that kind of stuff.

I agree.So maybe to sum up, last question, or a last challenge.

Now that you, like you said see the other part

or see how growth and experimenting is done at Skyscanner

and you look back on your airline days

if you could go back what learning would you take back and do differently

if you go back to the airline environment?

Yes probably I would try to implement more agile and lean approaches,

even though we tried really really hard and

we moved Pegasus from one level to another level. I would definitely say

that it's one of the few airlines within the region that's focusing on growth and

conversion optimization.

So yeah like upscaleing people and increasing the speed I would say.

Okay Emre thank you, that was really great and I am looking forward

to following more of your work and Skyscanner, and I wish you all the best in the future.

Yes thank you very much, thank you.

For more infomation >> How to Build a Conversion Optimization Team [Interview with Emre Guney from Skyscanner] - Duration: 20:12.

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Building a beat from scratch *INSANE* | Beat deconstruction // Episode 3 - Duration: 5:55.

(soft music)

Hey, it's Joey here and in this video

I'm gonna show you how I take a very simple sample,

flip it into a very hard hitting beat.

This is the beat deconstruction video episode three.

(electronic hip-hop music)

I'm Joey.

If this is the first you've come

along to the channel then welcome.

On my channel you'll find free beats,

hip hop beats, tutorials, anything

to do with making hip hop.

So if that's the kind of thing you're into,

make sure you hit the subscribe button and

hit the little bell and make sure you keep up to date

with all the new videos I'm gonna be putting out.

So today I wanna talk about this sample

that I found on good old Splice.

I basically needed a little bit of inspiration

so jumped onto Splice, looked for some melodies

and a couple of samples and that kind of thing

to see if there was anything interesting that

I could mess around with and make a beat out of.

I found this really cool sample and I was like,

yeah it sounds good and I think I can flip this.

(strong piano music)

Pretty sick little sample.

So what I decided to do, instead of just

keeping it at that same kind of tone,

I decided to actually drop it down by an octave.

(piano music)

And I also created a third version where

I kind of brought the octave up.

(modified piano music)

So I've got the sample, now the next step

was really just to play out some drums.

Start nice and simple with a kick and snare.

(simple drum beat)

Throw some really cool percussion in to make

it sound a little bit more kind of my style I guess.

(layered drum beat)

(layered drum beat)

(layered drum beat)

Some hats.

(layered drum beat)

Throw an 808 bass in there just to give the kick

a bit more depth, and give the song a bit more depth.

(multi-layered drum beat)

I wanted to add like a vocal stab to the beat

because I find that adding a little vocal in,

a little stab like this, can really create

a bit of atmosphere around the beat.

I found the sample and then I threw the octave

up a couple of notches cause I felt like it

sounded a bit better at a higher octave.

At the original kind of level it was at

it sounded a little bit odd.

(vocalizing and music)

(vocalizing and music)

So now that I've got the sample kind of

in three different levels, I felt that I

could basically create different arrangements

using the different levels.

So, does that make sense?

It's like I don't even know what I'm saying.

Let me try again.

I have three levels of that sample.

I dropped the octave on one, I kept one

at the same level, and then I had a high octave one .

You can use them in different parts of your

arrangement to make the beat more interesting.

So, you've got the low ones playing in the verse

and then you can play the high one by itself

and then when you get into the chorus

you can play both of them at the same time.

(rhythmic electronic music)

(rhythmic electronic music)

(rhythmic electronic music)

I also went and processed the sample as well.

So I used Reaktor.

By processing it made it sound a little bit

more interesting, gave it a bit more depth.

Now the one thing I felt like the track was missing

is in the chorus there wasn't enough of

a big thing, like a big moment.

So what I'd done was I played a bigger bassline

in that I can play during the chorus section.

(multi-layered musical beat)

Then, to finish it off, I added a couple

of bells that I found in Serum.

Dropped that into the chorus section just to

kind of create an ending of the chorus section.

(electronic music beat)

(completed electronic song)

So now, I mix it down, get it mastered up

and then I'm gonna let you guys go ahead and download it.

So here's a question that I've got for you.

What do you look for in a sample?

Like what kind of thing do you look for

to help you start building a track out?

Do you like piano melodies, do you like

string melodies, or like a synth type thing?

Like leave in the comments below,

I'd be happy to check it out.

And leave a comment on what you think of the beat as well.

I hope you enjoyed that quick breakdown of the beat.

Make sure you subscribe to my channel

if you enjoyed this video and watch out for the next one.

Here's the beat.

(melodic, rhythmic electronic song)

For more infomation >> Building a beat from scratch *INSANE* | Beat deconstruction // Episode 3 - Duration: 5:55.

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Rep. Biggs Offers Way for Trump to Build the Wall Without Congress or a National Emergency - Duration: 3:26.

For more infomation >> Rep. Biggs Offers Way for Trump to Build the Wall Without Congress or a National Emergency - Duration: 3:26.

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How to build an elephant - Duration: 2:59.

Say you want to build an elephant from scratch, from just one cell.

Imagine how many times that cell has to duplicate and divide

to get from a one cell embryo to an enormous animal.

By my rough calculations, divide by two, carry the one...

two hundred million cells divide per second in the body of a growing elephant.

So the question of how to build an elephant is actually a question of how a cell divides itself

from one cell into two.

To divide cells build a super reliable machine called a spindle here in yellow that literally grabs your DNA

lines it up and then pulls half the DNA into one new cell and half to the other.

If the spindle looses grip of any DNA new cells won't have the full DNA blueprint that they need to survive.

Even a small mistake can lead to developmental disabilities like Down syndrome or to cancer.

In other words you should all care a lot about spindles because without spindles there would be

no cell division so there'd be no elephants, or you know, humans.

For my thesis research I wanted to figure out what makes spindle machines so reliable

and to understand a machine you have to take it apart.

So one day I shot a laser into a cell to cut the spindle setting loose precious DNA

and then watched through a microscope to see how it reacted.

Amazingly that laser-cut spindle rebuilt itself within 30 seconds.

This stunning observation raised two questions.

One, how does the spindle sense damage?

And two, how does it repair itself?

Eventually I figured out that one of the two fresh cables ends created by my cut

the one still attached to the lost DNA, serves as the alarm that alerts the indle to danger.

Then the spindle sends out a repair team specifically to this end.

Long sticky molecules are the first to recognize the cable and alarm and grab hold of it.

They pull in an army of tiny two-legged engines

that drag the lost cable and DNA back into the spindle guiding it home.

This built-in alarm plus responder system allows the spindle to detect and fix structural damage

keeping hold of all our precious DNA .

What I find most amazing here is that the spindle is a self repairing material.

Imagine if roads or buildings could just fix themselves up after an earthquake.

Right now inside each of us two million spindles are doing just that.

This dynamic, dance rebuilding and repairing themselves

to ensure that they never make a disease-causing mistake.

That reliability is what builds an elephant.

Thank you.