Thứ Bảy, 2 tháng 6, 2018

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How to Build a Benchmark Map in ArcGIS Online

Choose "Change Style"

Choose an attribute

Choose "Options" on the suggested map style.

The color ramp is next to the histogram. Zoom in on it.

This is the average of the data. When you don't have any other benchmark to reference, use this.

When you do have a benchmark to reference, use the "Above and Below" theme.

This theme centers the color ramp around whatever benchmark value you use.

Maps are sensitive to where you assign color, so use meaningful values.

A quick search yields a meaningful benchmark to apply.

$59,000 is the U.S. median income

At what point do you consider median income to be "high" or "low?" Again, use a meaningful value from your research of the subject.

Choose a color ramp that helps you talk about the interesting parts of the data (high, low, both?)

This three color ramp is rather busy.

In the U.S., green is the color of money...

...so areas above the U.S. median income level are shown in green. Areas below, in purple.

Your map is now directly connected to a known benchmark, and can be discussed in that context.

You can see which cities are above, or below the benchmark $59,000

For more infomation >> How to Build a Benchmark Map in ArcGIS Online - Duration: 2:26.

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Kartra - How To Build A List Building Funnel - Done For You - Landing Page - Video 1 - Duration: 11:35.

How to create a list building a funnel in Kartra.

In this video, the first of three, I'm going

to show you how to create a landing page,

the first step to creating a list

building funnel, using one of Kartra's

Done-For-You list building tools. In case

you don't know, Kartra is a

comprehensive online platform, where

along with easily creating list building

funnels, you can also create landing

pages, membership sites, host your email

list with extensive analytics, an

affiliate marketing platform and much

much more. To keep these videos at a

decent length, in Video 2, I will go to the

next stage and show you how to create

the Thank You page and in the third

video, how to create the email sequence

and then test your funnel, to make sure

it is working, because this is a step

that a lot of people forget. Hi my name

is Sue Ferreira, founder of Wisdom To Wealth

Mastery, where I show you how to take

your wisdom to the world and create

influence, impact and income, using video

and all the cutting-edge tools of the

web, so subscribe to my YouTube channel

to learn more about how to take your

message to a wide audience. Click the

subscribe button below and then click

the little bell icon, to receive a

message each time I upload a new video.

Let's go over to Kartra now and I

will take you, click by click, through the

process of creating the landing page.

Here we are, we've come to the back end

of my Kartra app. I've just logged in

and this is the page that you will come

to, after you have logged in. There are

several ways you can enter the Done

For You campaigns. Obviously, there's a

big button here that says "Done For You

campaigns". Ee can click that or we can

click the icon over here or we can come

to my campaigns, over here. I'm just

going mention that Kartra comes with

fantastic videos and Help. Initially

when you're getting to know Kartra, you

will have more Help boxes, like this, but

when you feel you're getting to know Kartra

better, you can always click here,

"I get it, no need to show me this again"

and this whole block, this black block,

will disappear. I'm going to go to the

Done-For-You campaigns, via the my

Campaigns tag.

I'm going to click on My Campaigns and

then we'll go to Campaigns and here is

Done For You. You can see, there are

already five Done-For-You campaign

funnels set up, that you can use. There's

the Simple List Builder, the Book Funnel,

where you can promote a book, a List

Builder Funnel, which allows you to give

something away, a Quick Launch Funnel,

which is the most complex of the

Done-For-You funnels and Frank Kern's

"4 Day Cash Machine, which leads into a

video sales page, that has an expiry date

on it. Over on the side here, you see a

list of red boxes, that will guide you

through the list building funnel process.

I'm going to click on Simple List

Builder and up here come all of the

steps, to take us through building the

funnel. First of all, we're going to

choose and configure our Opt-in page and

again, there are instructions that will

help you do this. You listen to the

instructions and when you're ready you

say "I am ready take me there" and I can

access this list builder by saying

"Import Campaign". I'm going to call this

campaign "3 tools" because my free

giveaway here will be "The only three

tools you need to create client

attracting videos". Then we say "next"

and it will import this entire funnel.

You can see here, in my list of campaigns,

I've already created two full funnels

before now and this is my third one, the

3 tools list builder opt-in, that I have

just set up. If we come to "My Pages", you

will see that having clicked "Create 3

tools", the 4 pages associated with

the three tools list builder appear,

on the page ready to go. If we come down

further, you'll see this funnel has four

pages attached to it. I have 1, 2, 3, 4

pages here for ManyChat 1, 2, 3, 4 - 4 for

my Legacy List Builder and I also have 4

identical

core pages for Three Simple Tools.

In this funnel, you have the option

of three opt-in landing pages, this one,

this one with a picture, or this one here,

and this funnel has one Thank You page

that will be the follow on, from the

opt-in page. It is editable, once we

get to that point. Here, I've edited that

page and I've edited this page and I'm

going to use the same landing page

I've already used for my two previous

opt-ins.

We come down to the three little

buttons again and we're going to say

"Edit"

and I already have the page name "3

tools simple list builder opt-in" with

image and the category is going to be

"Simple List Builder" and I'm going to

change that to "Three Tools Simple List

Builder".

I'm going to create a new category, "The

Three Tools Simple List Builder"

and I'm going to add that

say "done",

and now we'll go back. I've got now this

category and I'm going to add that

category, and it will take me back to the

page. Now I am going to

edit this page, I've already got the name

in. I've done this earlier. I'm going to

"Edit", it's going to load the page builder.

By mousing over the image, up comes the

Menu at the top, where I can move, I can

change the size, I can duplicate or clone

and I can edit the picture. I'm going

to edit the image. I'm going to upload an

image, which I already have on my desktop,

which has to be less than two megabytes.

We're uploading the file and while

that is uploading, Kartra also comes with

a very large library of royalty-free

images. If you don't have an image to

upload - say you wanted to put "children" -

you wanted to search for images of

children, put that in and here comes the

library of royalty-free images with

pictures of kids, that you can use. If

you put in "mountains", you get some

beautiful mountain shots. I will select

and confirm. I click "Apply" and now I have

my image in here. With any page, on

Kartra, there is this little red cog on

the side. When you click, it will bring

up the panel for editing. I'm going to

"Take An Action" here, to "Save My Progress".

Always remember "saving". Now I'm going to

move on to editing the text. All of

these Done-For-You funnels come with

text already in place, that gives you

guidelines for editing. I'm going to

get rid of the "Thing" and edit the text. I

come up to the "T" and up comes the usual

text editing menu bar. Here I'm going

to put just "PDF" and in the usual way. We

all know these different icons for

changing text, but you have a very

extensive library of scripts, that you

can use. I'm going to leave this simply

in Roboto. I'm now going to come down to

the next block and edit the text. I have

text over here, that I've already set up.

It makes it easier to write it out ahead.

Then you can just copy and paste. Go

to "text", copy and paste, so now I have my

text here.

I think that's just maybe a little

bit too big, the text, so I'll come down

to the side here. It's on 2.3 at the

moment. I'll let you see what it's like

at 1.8. Yes, that's probably about the

right size. Shall I change it to green?

Let me just see - maybe if I change the

text to one of my branding colors.

You have to put in the hashtag (#) first or

it won't work.

There's the color. Now I've changed

the color to match my branding

color on the image. I'm going to edit

this block - let's get some more text

here. Copy, back to Kartra, edit the text,

and I'm just going to add my copy and

paste here. Let's come down

change the "Thing".

Make

this is a little larger

- to 1.0.

You can play around with the text

and editing for ages, but I'm going to

"save my progress". This will be good

enough for now. At the moment, Kartra is

changing to be GDP compliance, so this

will become a GDP compliant form. Down

here. you would add your "About", "Privacy

Policy", "Terms" and probably a "Cookie

Policy", as well, at this stage, now that

GDP has come into force. These are

generic, so you can add those. You don't

have to add these each time. Finally, I'm

going to edit the form here. As usual,

we come across, we mouse over and up

comes our editing list. Click Edit and

over here, you'll find all the options

for changing your form. You can change

the style, the form itself. If you wanted

to put a different opt-in form here, I

can come and put a different opt-in form.

I can change the Fields, but in fact I

don't want to change anything. All I am

going to change is the Buttons. I've

already changed the text, but I'm going

to click on Button. I don't want this

blue color. I think I will change it to

my regular green. I'm going to come to

the color and down here, put in my custom

color, "Apply". Now the color is changed

to one of my branding colors and this

form is ready to go - "Return to dashboard".

We have configured our

opt-in page. Clicked here - we get a

confirmation here, that we are now 20%

done. If you liked this video, the first

of three on building a Done-For-You List

Building Funnel in Kartra, hit the

like button below and leave a comment or

a question. Share the video with your

friends, who may also be interested in

Kartra and be sure to Subscribe to my

channel. Also, download my PDF, the one I

was talking about in the videos, "The Only

Three Tools Under $20, You Need To Create

Client Attracting Video. The link is

in the description below, as well. Thanks

for watching and I'll see you in the

next video, where we create the Thank-You

page in Kartra's is Done For You Simple

List Builder. Bye for now!

For more infomation >> Kartra - How To Build A List Building Funnel - Done For You - Landing Page - Video 1 - Duration: 11:35.

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NATURE CAT | Time to Build a City Garden | PBS KIDS - Duration: 3:47.

Guys, guys, over here.

Hi!

I feel much better now that you're all here.

Any friend of Daisy's is a friend of ours.

So, what's the skinny, Petunes?

What're we up against here?

Here's the deal, Squeeks.

I live in an apartment building with no outdoor space,

so problem number one...

where do we set up this garden?!

Don't worry, Petunia.

We're on the job.

Alright, guys! Let's find the perfect place!

How about this alley way?

Lots of room here!

Hmmm. Even if we brought in some soil,

there's never going to be enough sunlight...

A balcony?

Tah-deee!

Love your enthusiasm, Hal!

But Petunia doesn't have a balcony.

Ooh, I know! In front of this historic brownstone?

Daisy: Hmm...Lots of sunlight...

open to the rain...

Yes? Yes!?

(a dog barks)

Daisy: But it looks like it belongs to someone else.

Well, that's it!

There's nowhere to grow a garden in the whole city.

I mean...what's a garden loving bunny to do?

Wait a second.

Guys, look where we are...

Daisy: Sadie's playground!

Squeeks: Plenty of sunlight...

It's perfect!

Wait, wait. Wait a minute!

You mean you can build a garden right here?

Hey, Sadie, it's Dais!

What do you think about us setting up

a garden on your playground?

You love it?

Yeah?! Okay!

Bye!

She good?

Sadie loves the idea!

It's all shaping up!

But first, we need a plan.

Oh, a plan!

I love a plan!

I mean especially plans that are

planned out like a plan.

Thank you, plan!

I was thinking since we're in the middle of the city,

I'd love for the garden to be kind of an oasis from

the busy-ness -- just a place to come relax.

Love it!

Yeah yeah! Maybe...

Daisy: A winding path...

A bench for resting.

A bird bath.

And of course, plenty of space for plants to grow.

Wow!

- Way to go! - Sheer perfection!

Now we need some gardening supplies!

You know what this means, right?

Shopping trip!

Tally-ho!

(upbeat music)

(clattering)

Many thanks, fellow human!

Oh boy I can't wait to dig down in the dirty dirt!

Dirt?

Dirt, where are you?

It's me, Hal.

Oh my dearest Hal, the dirt you seek

is right beneath your feet.

(loud clang)

(thud)

Ugh, this playground dirt is really rocky and hard.

So, how pray-tell do we follow the plan for the garden?

Uhh, it's hopeless!

Never hopeless!

(triumphant music)

We have new dirt!

Tee hee! The water washed all the soil away

and now it's tickling my toesies.

(Hal laughs)

But that gives me an idea!

We just need containers to keep the soil from washing away.

Hal, you're a genius.

I am?

Also, what does that mean?

That's it! Come on, gang!

We need containers to hold our dirt and plants.

Let's scour the area and find some!

So what do you say, Daisy?

Any quality garden containers here?

For more infomation >> NATURE CAT | Time to Build a City Garden | PBS KIDS - Duration: 3:47.

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How to Build a Developable Land Map in ArcGIS Online - Duration: 2:30.

How to Build a Developable Land Map in ArcGIS Online

Many local governments publish their parcel data online.

A quick search for "parcels"

We want to map land value, but it's a text field.

Maybe we can convert it to a number and map it.

Let's go to a street and look at some parcels.

This blog discusses this style of map, and how to convert text into numbers.

Read about and copy this simple Arcade expression.

Scroll down to choose "New Expression"

Paste the Land Value expression.

The expression converts text to numbers, and handles divide by zero cases.

Name the expresssion as you want it to appear in the map legend.

The values are instantly calculated. You don't need to own the layer to create and map this data on the fly.

Choose the "Above and Below" theme

The land can be anywhere from 0 to 100% of the total value.

We spread the color ramp such that 50% earns the "middle" of the color ramp, while the extreme values earn the darkest colors.

A brown to green color ramp clarifies which parcels are mostly land value (brown) or improvement value (green).

For more infomation >> How to Build a Developable Land Map in ArcGIS Online - Duration: 2:30.

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How to Build a Magnitude Map in ArcGIS Online - Duration: 2:09.

How to Build a Magnitude Map in ArcGIS Online

Let's transform this map of the 2016 Kaikoura earthquake in New Zealand...

...to a map like this that better highlights the earthquake's magnitude and location.

Here's how you do it...

Go to Change Style and use some Smart Mapping techniques.

Choose an attribute to show.

And select this drawing style.

Let's use a continuous ramp.

Choose meaningful values.

Select a color ramp.

Remove unnecessary outlines.

Set the transparency based on a field.

Search the Living Atlas for the Human Geography Dark Basemap.

And set the Detail and Label as a reference layer.

Transparency makes a big difference!

Before

After

For more infomation >> How to Build a Magnitude Map in ArcGIS Online - Duration: 2:09.

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How to Build an Emerging Trends Map in ArcGIS Online - Duration: 2:22.

How to Build an Emerging Trends Map

Here is a spreadsheet of commodity export totals, by different products.

Sixteen years of export totals, by product and by state, are available.

Create a new tab containing all products, all years, all states.

Import the data into a map so that we can do math on the data and symbolize the results.

Choose "Change Style" on the layer

The map responds to any field you pick...

...or scroll down to "New Expression" to calculate a trend.

Compare 2015 Beef exports to 2014. Repeat for all other commoditites.

This code finds which commodity grew the most in exports.

The name you type here appears in the map legend...make it clear and useful.

Now we see which commodity grew the most from 2014 to 2015.

A simpler basemap lets the states' colors stand out.

These colors give a good starting point.

But you can change the individual colors to communicate a little better about their subject.

You've calculated and mapped a trend that might otherwise remain buried in all those columns of data.

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