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Before we begin, let's take a moment to revisit the buyer's

journey. The buyer's journey has a similar corresponding

marketing funnel, and when both are used side-by-side, I like to

call them the "marketing machine." The marketing

machine relates each buyer's journey stage to a corresponding

marketing funnel stage; the awareness stage relates to visit

and lead, the consideration stage relates to marketing

qualified lead, or MQL, and sales qualified lead, or SQL,

and the decision stage relates to opportunity and customer.

These funnels are designed to help you visualize and guide a

prospect through the stages of the buyer's journey so that

you can effectively measure your funnel and provide a tailored

message to that prospect at their particular stage in the

buyer's journey. It's important to understand the

relationship between both funnels because they're

working toward the same goal; attracting your prospects,

converting them into leads, closing them into customers, and

eventually delighting them, turning them into evangelists. A

marketing machine is not developed overnight. It takes a

lot of time and planning to build. This is where long-term

content planning comes in. So what's involved in developing

a long-term content plan? There are three steps you must take to

create a long-term content plan; setting marketing goals,

auditing or assessing your organization's initiatives and

assets, and identifying the buyer's journey for your buyer

personas. The ultimate objective here is to have a unifying

document you can use to keep track of your long-term content

marketing initiatives. First, let's talk about setting your

marketing goals. By setting marketing goals, you can develop

a long-term vision and short-term motivation. Goals

help you organize your time and resources so you can make the

most of your content creation efforts. Each piece of content

created for a marketing initiative should be tied to a

goal that's also directly related to the overarching goals

of the organization. This will help you stay laser-focused with

the content creation process. Let's take a second to think

about this. If your company's quarterly customer goal is 15

new customers and you know the number of leads needed to

generate 15 customers is 50 leads, and if you know the

number of website visits needed to generate 50 leads is 1,000

visits, then you need to take into consideration the content

needed to hit your visits goal. Each goal you set should be a

SMART goal. That is specific, measurable, attainable,

relevant, and timely. A potential SMART goal example

could be increase quarterly site visits by 20%. That's 5,000

per quarter to 6,000 per quarter by the end of the year. The

second step in creating a long-term content plan is

auditing or assessing your organization's initiatives and

assets. Your audit is going to consist of two parts. First,

auditing your content assets, and second, auditing your

event-based priorities. Let's begin with the content audit.

Your goal with the content audit is to identify all of the

marketing assets you have at your disposal and potentially

identify gaps or opportunities in your content strategy. There

comes a point for every marketer who has been generating content

for a while when they realize they have no idea where all of

their content is or how much they actually have. Content has

likely been created by you, your predecessors, or other

individuals in the marketing department, including subject

matter experts from other departments, and is scattered

just about everywhere. By doing your content audit, you'll be

able to identify resources that you already have, which could

save you hours of content creation time in the future. No

use in duplicating your efforts. When it comes to documenting a

content audit, there should be a place for you to insert all of

your assets and properly categorize them based on content

title, buyer's journey stage, marketing funnel stage, format

or type of content, which buyer persona this is targeting, and

any additional notes that provide value or context. Now,

it's time to do some digging for content assets, such as

guides, worksheets, or sales collateral. I'd recommend

systematically combing through the following dark corners where

content can typically be hiding, like that old file manager or

marketing folder on your computer. Ask your sales team

what type of collateral they use. Check in with the more

tenured employees (you'll be surprised at the wealth of

knowledge here). Pore through your customer relationship

management system, also known as a CRM, and your content

management system, also known as a CMS. Okay, I think you get the

picture here. Let's take a look at a content audit from a

HubSpot customer by the name of Maren Schmidt. Maren offers

advice and resources backed by more than 30 years of experience

working with young children. Notice how Maren already has

content spanning the awareness, consideration, and decision

stages of the buyer's journey for multiple buyer personas, and

each piece of content corresponds to a specific

lifecycle stage. Additionally, Maren has many different types

of content formats to offer her buyer personas, like an ebook, a

study guide, and a webinar. Note how Maren uses the "Notes"

field to explain the contents of her content offer, though she

may not need this for each piece of content in her audit. Now

that Maren has documented her assets, she'll be able to

refer to this audit in the future to pinpoint what content

she already has and how it can help with future content

creation initiatives. The second part to completing your audit is

to conduct an audit on your event-based initiatives. What I

mean by this is you'll need to take into account any upcoming

projects, priorities, or events that might involve content

creation. Doing this exercise will help you identify content

that could support each initiative, but also, and more

importantly, it can give you an opportunity to see how you can

connect this content back to the buyer's journey through an

inbound marketing campaign. An event-based audit should be

organized by the following areas: upcoming priorities by

month, initiative overview, theme, prospective blog post

topics based on buyer personas, and an inbound marketing

campaign that ties together your efforts. Take a look at what

Maren did for her event-based audit. You can see that Maren

has a few events and workshops that she might need content for.

You can also see that the content is grouped into an

overall theme for the next three months with associated blog

topics that integrate with an inbound marketing campaign

called "Preparing Your Home the Montessori Way," which is

an ebook. Try and imagine for a minute if Maren only planned the

month, initiative overview, and theme without keywords and blog

post topics that associate with a relevant inbound marketing

campaign. Yes, she would have noted that there are a series of

events coming up in the next few months, but she would have

missed out on the opportunity to tie everything together with a

series of blog posts that could lead to a relevant content offer

that would provide value to her marketing machine. Simply adding

these two columns maximizes your content potential and forces you

to think bigger than just the events at hand. There's one

last important step needed to create a sustainable long-term

content plan and that's identifying the buyer's

journey for your buyer personas. Remember, you're creating

content that's meant to attract and pull your buyer

personas through every stage of the buyer's journey: from the

awareness stage where it's more problem-based, through the

consideration stage where you're discussing a solution,

and ending in the decision stage where you're recommending next

steps. Simply identifying this content will give you ideas to

work with in the future. But before you can identify the

buyer's journey, you first need to know your buyer

personas. Keeping this in mind, let's take a look at one of

Maren's buyer persona's, Montessori Mom Meena. Here's

an overview of Meena as a buyer persona. Meena's a devoted

mother, a working professional, and married with at least one

child under the age of six. Meena wants to understand child

development and do what's best for her children, understand how

to set limits for behavior, and have effective communication

tools to use with her children. Meena's challenges are her

children won't listen and she has to deal with tantrums, all

of which overwhelm her as a parent. Maren knows that Meena

uses Google to find answers to problems she's looking to

solve. Great. Now that you know who Meena is, let's take

a look at what the buyer's journey might look like for her

in more detail. To start, you know it's important for Meena

to do what's best for her children, so what about an

awareness stage ebook that lists parenting problems you can

avoid. This is something that would bring value to Meena's

search. Then, once Meena's been educated on parenting

problems to avoid, what about following up with consideration

stage information like a questionnaire regarding family

needs to help her understand a possible solution - in this

case, Montessori. The questionnaire outlines both the

needs of the child as well as the parent. But maybe Meena

needs a little more information that will lead her to the

decision stage, something that educates her more on how to best

prepare for Montessori. What about a free consideration stage

workshop that explains how to prepare your home the Montessori

way? That could do the trick. And now that Meena has found a

solution to her problem, she's ready to make a decision. What

about offering Meena a one-hour strategy consultation to discuss

next steps for her child and Montessori? Sounds about right.

That's an example of a complete buyer's journey. A

buyer's journey is ever-evolving. The more you

learn about your buyer personas, the more you'll be able to

refine the buyer's journey and grow it over time. But it starts

with first identifying the content needed to complete the

buyer's journey, which you can then plan over the course of a

year to keep your content creation sustainable.

For more infomation >> Content Planning: Building a Long-term Vision for Awesome Content - Duration: 9:56.

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Untold Strategy Helps Busy Moms To Build a Huge Network Marketing Team Part Time - Duration: 6:37.

- Hey, today we're going to talk about the untold strategy

that will help busy moms to build a huge

network marketing team part time, all right?

As you come in, drop your name

and where you're coming from below

so that I can give you a shoutout.

And today I got a new picture.

Kind of scary but

you got a new background picture.

Keep things interesting.

All right, so,

we're going to talk about this untold strategy.

I have a friend who is a busy mom, she has six kids!

If you have kids, drop a one below.

She has six kids.

And she was doing everything she could

to build her network marketing team.

She was following her upline.

You know, traveling between towns,

doing home parties, hotel meetings, and all of that stuff.

But she couldn't get that momentum in her team.

She tried, but she couldn't get the results that she wanted.

So after that, she basically switched gears,

And then turned to a totally different strategy.

And then her upline told her not to do it.

She was getting a lot of objection from her upline.

Imagine that!

But now, guess what?

She literally five times her team, using this new strategy

that I'm going to cover in this video.

And you know, her upline even turned back to her

and say, "You know, I don't know what you're doing,

but whatever you're doing, is working."

I'm going to share with you this untold strategy.

A lot of uplines don't even know it,

and don't even teach it.

And I'm going to tell you how you can

do that if you are a busy mom.

with kids, taking care of maybe a couple kids,

and also your husband.

If you feel like you don't have time to do your business,

I'm going to tell you this strategy right here.

It all starts from

creating a Facebook fan page.

Since you're listening here on Facebook,

or on my blog, you know, everybody has Facebook.

And a fan page allows you to build a brand around yourself.

Like you can talk about different things,

maybe about the health industry if you're selling

a healthy nutritional product.

So first, create a fanpage.

You need to have a fanpage so that you can put

content on it.

So second, is what she did, which is my friend,

she is a mom with six kids.

Her name is Brandy, by the way.

I'm going to put a name to this person, Brandy.

So Brandy's created a fanpage

and she started teaching her fans about how to build

network marketing

with her strategy, which is this online strategy,

leveraging a Facebook fanpage.

And she was teaching this concept

called Learn, Teach, and Earn.

All right, so she was learning about,

different network marketing skillset, strategy,

and then she was teaching it on her fanpage.

And by leveraging this concept, she was earning

by basically talking to her followers, her fans.

Because some of the fans, they don't have a company.

Or their company just shut down or they are

tired of their current company, not passionate.

They're looking to switch.

So she was basically offering a way for those people,

for those fans, to switch over to her company.

And that's the moment she started earning.

She started expanding really fast.

And also over time, she attracted

quality, very quality, leaders,

which wanted to use her strategy,

use her online strategy to duplicate fast.

So that they don't have to do the home parties,

or hotel meetings anymore.

If you ring a bell, drop a two below.

I used to do a lot of hotel meetings and home parties.

I took hours to set up, I was mixing the drinks, the shakes,

setting up the tables, and people don't show up.

Or maybe they show up but they don't buy.

And we take time to follow up, it's a pain.

It's worth it,

because that's how people have built it traditionally,

since the 80's.

But nowadays people are online,

literally every minute.

They're looking at their phones, so why can't we

kind of switch gear and adopt new strategies

to build our business.

If you are to sell typewriters,

right now, you're going to run out of business.

Wouldn't we agree

that we should switch gears a little bit?

Adopt some new strategies to build our business, right?

And Brandy, a busy mom, was able to do that...

and turn around from home parties to using online strategies

and now 5x her team, in just one year.

So go to the post - I included free training

on how you can actually

leverage this strategy to build your team as a busy mom.

And if you have any questions, drop a comment below.

I'm sure, you know, it might be technical questions.

It might be how you can Learn, Teach, and Earn.

How you can do that, because my friend Brandy!

She was telling me she couldn't even copy and paste

when she first started using her computer using

this online concept to build her team!

And now, she literally could handle all this stuff.

I'm told that she was able to 5x her team.

Imagine that, right, so you can do the same thing so

go to the post, check out the free training

which will help you to understand how you can leverage

social media, Facebook, to build a huge team.

And really crush it in your

network marketing business this year.

So I look forward to see you in the next training.

For more infomation >> Untold Strategy Helps Busy Moms To Build a Huge Network Marketing Team Part Time - Duration: 6:37.

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How build an impressive Resume/CV that sells? Resume writing tips/ skills for a Job Interview. - Duration: 11:27.

For more infomation >> How build an impressive Resume/CV that sells? Resume writing tips/ skills for a Job Interview. - Duration: 11:27.

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How To Build a Massive Home Business Part Time Without Burning Out - Duration: 7:20.

Ahhhhh!

Burn out!! Have you ever been burned out?

Running your home-based business and also doing your full-time job?

As your coming in, drop your name and where you're coming from below.

I have been in that in that situation. I HAVE been in that situation. A couple years ago

I was working a full time job in Manhattan

and I was working 9:00 to 8:00.

Literally 9 to 8 and then after work, I have to go to home parties and hotel meetings, so I was literally out

doing all those business activities five days out of seven.

Imagine that - I'm working the whole day,

facing the computer, was tired, and now

after work, I still have to go to do my business and it's five days out of seven and I

got home at almost eleven or twelve o' clock sometimes - midnight!

So my girlfriend at that time was screaming at me because I had no time for her and I myself was so tired.

And I switched to social media!

I switched to social media so that I can reach more people and I can prospect them

but still I was spending all the time prospecting,

responding to social media messages, facing my phone all the time, right?

And then I was like okay, let me try something new. Another way, which is blogging.

I was blogging so that more people can see my stuff when I'm not even awake because

when I blog the article is online and people can look at it

24/7 and if they're interested to join my business or buy my product they will.

So it's a lot more leverage than just prospecting on social media.

Even though I have that leverage, like online leverage,

but still I was spending time writing. I was spending time still writing a lot

and catching up with what's going on in the social media world.

I was still burned out a little bit. Not as much as before, but my

girlfriend at the time was still screaming, so imagine your family might have objection. They might have an

objection saying all your life totally changed

after that or after joining your network marketing business

because now you have no time for them. It's a scam, you took all the time

and there's no return. A couple months went by and what have you done? How much have you earned?

That's the most common line from our family! How much have you earned?

All right, so even though

It's hard to hear,

but think about this. If you can bring leverage to your business, wouldn't it be a lot better?

You can literally build your business and spend more time with them, and that's what I did.

Starting last year and I was able to recruit 300 reps in seven weeks

without putting in the time that I used to put, without burning out.

Because I was literally just sitting at home, and I was just checking online once in a while and

it's all because I've set up a system.

But how can I do all these stuff while working, still working a full time job?

So the secret, I'm going to share with you this secret, this neat

trick that you can use for yourself to be a business too, is

to leverage other people to do some of the work for you and

The best place to do that is by going to Fiverr.

Fiverr.com, it's a site that where you can hire people for really cheap sometimes

they're from Philippines, from other countries,

so they've charge really cheap. Go to fiverr.com and whatever you're looking for,

let's say starting from.. let's say your using social media, your prospecting.

Sometimes you can hire people to manage your social media!

When you're working, when you're sleeping, you can hire people to answer messages for you,

so when you wake up, when you get off work,

you can get more done. Because when you're not free you have somebody else doing the work for you for a really

low amount of

Investment. Or if you're blogging, then hire somebody to write for you because I myself is not good at writing.

I'm terrible at writing, so I hire somebody else to write it for me.

But it's cheap comparing to how much I earn.

You know, if you think that your time

is not worth that much and then you go ahead and do all these stuff, it's time to change the

mentality. If you are

to earn a million dollar income, how much do you work or how much will you worth

per hour?

Imagine if you're putting in an hour setting up a blog and

and your net worth for an hour.

Let's say you're worth like $60 an hour because

imagine you're making a million dollars a year and

compared to hiring out. Hiring out

maybe you spend 10 - 20 bucks and get it done. So you actually save a lot of money and time

by hiring out and the best place is fiverr.com. So here's my neat trick that I want to share with you.

Use Fiverr.com. Use other people

or leverage other people's effort

so that you can actually focus on the important stuff. The important stuff like following up or actually getting your reps started.

Or maybe creating marketing material or maybe creating training materials. That's the stuff that only you

can do it.

Hope you got a lot of value from today. If you have any questions drop a comment below.

Feel free to share with other

partners you have in your team or

in other network marketing company because a lot of people, I can tell you.

My team

in the previous company, they are all burned out. They don't even know, they're brainwashed.

And I shouldn't say they're brainwashed, but they're trained to to work hard, but not to work smart.

If you want to work smart definitely check out the training that I

share in the post

and you can learn how to recruit more reps

using less time without spending, wasting time, all this time prospecting.

And you're going to get a lot of leverage. If you get more leverage in your business

you're going to have

exponential growth this year and you're going to

rank advance so much faster. You've got to trust me, and I trust that you can do it You can make a

well-informed decision for yourself whether you want to hire out, or you want to do it yourself.

Get that training and learn how to leverage your time! Have a great day! I will see you in the next training!