well hey there what's up it's Scott and in today's brand building tip I'm gonna
share with you three pillars to build your brand so this way here you can
dominate your market your niche or your niche and I'm gonna show you on the
whiteboard here exactly how everything fits together we're gonna cover these
three but then I'm going to show you how they work together to really round out
your foundation in your brand now if you're just starting this is definitely
something you want to pay attention to if this is something that you have
already currently running right now you might have one or two of these we need
to make sure we have all of these so it's feeding your business all the time
alright so if you're interested stick around cuz that's what we're gonna be
covering here on the whiteboard all right so now before I do jump into these
three pillars I just want to let you guys know this is exactly what I've done
over and over again and so many successful businesses if you really look
at their business have these three core pillars the other thing I want to share
with you and I'm going to share this at the end of this training is really how
we were able to do this in under 12 months and a new brand brand new just
started and we were able to get 30,000 unique visitors to our blog our website
every single month from using this right here and it's just building we've had a
few months that we've touched 80,000 depending on the times of year but
consistently 30,000 unique visitors basically traffic coming to our platform
our own platform in our business now if you're starting from scratch this is
definitely for you if you're building a business right now and you're in the the
building a business stage this is definitely definitely for you all right
so let's just dig in I think every business needs to have this and that is
a home okay they need a home to call their own okay
and what I mean by that is you need a place that you can have people come and
find your stuff and you control the traffic or as far as the experience
alright let's just call this home base all right now what do I mean by home
base well let's go over here and write a blog now a blog could just be an
extension of your website so I'm just gonna write website alright so we have
both of those things are technically the same thing home
let's call that our home base from now on okay our home base is where we can
bring people over and we can then control the experience we also get a lot
of benefits from having our own home base when we're posting things I'm going
to share with you in here how we can post things and get traffic over to our
home base happening automatically which is pretty pretty awesome all right so
that's what we need to understand okay a home base now it doesn't have to be
fancy to begin with it can be just a basic blog that you are going to be
posting information or reposting information or repurposing which I'll
share with you here in a second and how we're gonna do that
all right and that's really really powerful the second part of this is and
I think right from the beginning everyone needs one of these is an email
list all right now our email lists dead no they're not alright right now we're
still getting about an eighteen to a twenty two percent open rate which is
still really really high in the industry some of them get as high as twenty-five
so email list is still really really strong and I'm gonna share with you why
this is so powerful because we can use this email list to do more than just
send emails all right one thing that we can do is we can take this email list
and we can upload it into Facebook now and we can start targeting people that
are like our email list so we've already got these people to raise their hand
okay and then we are able to now retarget those people or find more
people like them all right really really powerful now this channel right here
that you're on this is what we will be doing especially on these Wednesday
episodes all right I'm gonna be digging into more of this here and this here
once we get to it but right now I'm giving you kind of like the over the
overview of everything that we're going to be covering but this is like the
overview that the 10,000 foot view and then we'll put everything together all
right but you need to have these components in place in order to do what
we're gonna be learning here and what we're gonna be doing moving forward all
right so email list that's really really big
so the third thing moving on is something that you can do one or you can
do two or you can do three or more but we're going to start with one and in
this example we need to think about external traffic where are we going to
get people to notice us and then we will bring them
back to our home base we will get them on our email list and then we can either
direct these people over to more of our content or we can post or we can post up
on our home base and get them there I'll show you a diagram here in a second how
that can all work all right but what I want you to start thinking of right now
is where is your market hanging out is it YouTube okay maybe they're on YouTube
a lot of people are on YouTube looking for things probably pertaining to your
brand or your market how to stuff if you have a product that lends itself to
how-to okay like how to catch more bass in a pond YouTube's probably a great
place and you can get great ideas by just going to YouTube going in the
search bar and typing in how to catch more bass and then let it fill in and
I've already done this it said in a pond in a lake in Coldwater right so all
those things could be future content for you but you need to know if that's where
they are hanging out now we started on Facebook I'm just gonna put FB to make
it easier right we started on Facebook for a couple of
different reasons our market was there and my partner in this new brand is
actually pretty good on Facebook so why not go there so we did some facebook
lives we posted some content on our fanpage we had stuff starting to get
shared we were able to test content ideas and all of that stuff but both of
these are basically the same thing we're posting content and we're getting a
response or we're getting traffic from these platforms and then once we have
these outside channels we can then start to direct them to other places
especially our home base and our email list all right so let me let me draw
something out for you here and I'll show you exactly how we can tie this all
together all right so with the magic of editing I went ahead and I paused and I
came back and I drew this out for you it's not the best drawing in the world
but you'll get the idea I wanted to do this this way I'm not wasting your time
drawing so this is one pillar that we're talking about right here this is your
home base all right this is the blog the website this is where we get to control
the full experience all right that's one thing that we want in place now this is
an example that if we're using YouTube alright too
educate people but then also get traffic from YouTube because we're posting these
how-to videos we're going to get traffic naturally right and you're going to
start to build up that you know that subscriber base and you're also going to
start getting organic traffic and this is a piece of content that will be
evergreen meaning you create it once it could get you traffic for years alright
and then what we're gonna do is we're gonna embed that video okay yet there's
a little embed code in YouTube and again I'll do more of this stuff as far as
like how to dive into just YouTube or how to dive into just the blog or how to
dive in just the email I'll do that in these upcoming videos in this brand
building series all right so YouTube we embed it here okay inside of our block
alright now by doing that we're getting a couple of benefits here number one
we're getting a link that is being pointed over here the other thing we're
doing is we're giving that that embed okay inside of here so this way here the
user stays inside of our home base right if I directed him over to YouTube which
I would sometimes I would take my email list and let them know I have a new
YouTube video that'll actually spike the algorithm just like if you're selling on
Amazon or if you're doing any type of push on a platform you might want to do
that for that reason but in this case and in this example we're just going to
say we embed the video there so now we have a video that resides over here all
by itself we embed it here and then we take our other pillar okay is and this
is our email list and we let them know that we just posted something on our
blog or our website right so now we drive traffic over here
okay which gives these people the opportunity to share this post alright
which might bring more people over to our to our blog post okay to get more
traffic and also maybe buy something and maybe email or opt-in and get on our
email list alright because on here we can create content okay which educates
them but also it can introduce them to a product okay it can also get their email
right we can also drop a Facebook pixel on that so that we can start building a
custom audience inside of Facebook again a little bit more advanced but
these are the things we can do when we own our own home base okay and we get to
create that experience the email list is another part of the equation right this
is another pillar so we have these and this would probably the order number one
number two and number three now it doesn't have to be YouTube this the same
thing can work for Facebook okay same exact thing it can work for
Instagram okay same thing now we can't you can embed video over here you can do
that if you want to but the cool thing with Facebook which you might want to do
is you might want to do maybe a highlight of a piece of content and then
direct people over to that piece of content all right
or here's another thing you can do maybe you take your email list and you let
them know about something that you did overhear on Facebook but then that's
gonna drive people back over to your home base okay but you see these are the
three pillars that you can use to build your brand and once you start to do this
you're building more momentum you're really starting to grease the wheels and
over time this can really get you a lot further than your competition because
it's giving you all of this leverage now in the beginning I talked about how I
was going to share how we recently did something similar to this and how we
were able to get 30,000 unique visitors every single month and growing and we've
actually touched upwards of 80,000 in a couple of months of unique visitors to
our home base and how we did that I'll show you that right now all right so
with the magic of editing here we go this is all drawn out so I'm going to go
through this and explain exactly how everything tied together you can notice
here we have a pillar we have a pillar and we have a pillar okay we have home
base one email list - and this here is an external platform that we're going
over to that platform knowing that our audience is there and we're putting
stuff in front of them that will then bring them over to our email list okay
one way that we did it right from the beginning is the contest all right we
ran a contest getting people to raise their hand that are in our marketplace
and then getting them on an email list and once we got them on an email list we
can then start educating them seeing what they like what they don't
like we're driving those people over to our blog we're also driving people over
to our Facebook page ok and our group and the reason why we're doing both of
these is because when we have an email list we can let people know that we just
posted something valuable and then if they share it it's going to get free
traffic back to our email list back to our blog our home base our other pieces
of content our stores and now if we have a product to release whether that's
digital whether that's physical it doesn't matter we can let our list know
what we're up to and what we're going to do all right
and so all of this stuff works really well together so we did Facebook lives
ok so we got to see what the audience liked what they didn't like we got
questions and comments and all of that stuff we did just general posts that we
thought that they would like and again some of this research was by going on
YouTube even though we weren't on YouTube and seeing what they want how to
write so we just used YouTube as a way for them or us to get intelligence on
the marketplace the other thing we did is we we started paying attention to
other groups on Facebook that were in our market and listening to the
conversations there which by the way another tip is to pay attention to what
products they wish they had or products that were better in the marketplace and
that's a great way for you to find products that you could sell to that
market but that's a side note all right and then surveys work really good again
what's your three favorite things about this get that conversation started and
then you can start to follow up with content all right and then the contest
that's something we do pretty much all the time
we'll take breaks here and there but we generally have a contest going on every
30 to 60 days it's a great way to keep building that email list and getting
people to raise their hand all right so that that is it right there there's
your three pillars all right so if I was to start all over again today this is
what I'm starting with home base starting to build an email list and I'm
picking a channel that I'm going to go out there and get attention and get them
to raise their hands so this way I can continue to build that email list then
there's a whole bunch of stuff we can do with that email list as far as marketing
to them and delivering content but then also what we can do to leverage that
email list on places like Facebook and creating custom audiences all that stuff
one other side note and this is a big one if you have this platform here
your own platform your own home base what you want to do is you want to add a
Facebook pixel on day one by adding this pixel you're able to from day one even
if you're not collecting an email list you're able to start building a custom
audience inside of your market because anyone that lands here is probably
interested in what you have to offer or to talk about and then you can start
building that custom audience and when you are ready to spend money on ads you
can then use that custom audience to either target those people or target
people that look like those people here's what I want you to do I want this
little question of the day have you started this yet and if you have let me
know how it's going or maybe you've started just one of these or two of
these let me know what are you going to be doing in your business right now
after what I just shared with you put it in the comments down below I'd love to
hear about it alright now the other thing is subscribe to this channel
alright because we're gonna be doing more stuff like this every single
Wednesday I am going to deliver this type of training on this channel but you
must subscribe to be notified and then the last thing I'm gonna go ahead and
include a couple of additional trainings on this page go ahead and click one that
you want to watch next and this way here you can continue to get this type of
education to build your brand alright take care and as always take action
we'll see
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