welcome back to another axe family video today we're talking about building a
brand here are some do's and don'ts when
naming your brand you do want to choose a name that's appealing to you and your
customer you do want to be creative in your name there to be a little bit
different than everybody else you want to run a trademark search to make sure
it's available you also want to check domain names
that's domain names of websites and then handles of like different social media
platforms
when you are starting a business whether you own a business already whether
you're just wanting to start a YouTube channel I'm going to share some
information with you today that is gonna help you with your branding Before we
jump in here I just want to say thank you to our subscribers thank you for
following our journey you're new here we are doing a series of videos that are
related to how to build a YouTube channel and there's a playlist down the
description down below feel free to check that out and watch all the videos
related how to build a YouTube channel check out the playlist hit the subscribe
button if you haven't done so already and let's jump right into this today
we're talking about branding which is super important because your brand is
basically your face to your company it is the value that comes out of your
company it represents who you are your logo is part of your branding the mental
image that people will remember so really branding is all encompassing
for your business it's going to be the last thing that people will remember
when they interact with you and your product and so you want your branding to
represent who you are well and who your company is well if your branding is done
correctly it should improve recognition it should create trust you should
increase value you shouldn't motivate your employees
should have tracking new customers and it should support your advertising
campaigns so as you notice I'm reading some of my notes here and it's actually
coming from a book that I have it's a 24 page ebook and it's packed full of
information all about building a brand and I have it available for you today
there's a link down in the description if you want to get a hold of this ebook
it's five chapters and there's 24 pages just packed with information and it's
super helpful if you are interested in building a brand or
you just want to learn more about branding and logo development etc
consistency is another huge piece about brandy when you set a plan you want to
make sure that that plan whether it's pumping out YouTube videos you know a
certain amount of videos per week you want to have a plan set in place you
know you're not gonna burn out on but it's also going to provide enough
content to keep people interested you're gonna have short-term marketing and
you're gonna have long-term marketing and when you are first figuring out what
your brand is you really want to think of the long-term and you want to think
bigger than what you're already thinking and so initially I thought of the title
train my lab as you know the name of the company or the name of the YouTube
channel and I was gonna specifically just focus on Labrador Retrievers and it
was just gonna be limited to Labrador retrievers because I named it train my
lab however I got some advice to name it something broader like gung-ho dog
training and now it can encompass all different types of dogs and even though
I love live indoors and I love working with Labradors there is now room say if
somebody else you know train Border Collies to herd cattle and they wanted
to come and make videos on my channel and be part of my website now I have the
option to do that and the horizon is a lot broader even though I might be to a
specific niche at the beginning and that goes hand in hand with naming your
business because you want to have a name that is broad enough that you can do
different things if you think about like Google and Apple like they didn't you
know Apple didn't name their company like iPad but because they're named
Apple they can do a wide variety of products and so you want to make sure
from the beginning when your studies thing up your branding is set in place
so that your company can grow to the to the place that you would eventually want
to grow to once you come up with a name for YouTube channel you would want to
take the mindset of the audience someone that is searching for your things on
YouTube or someone that stumbles across your channel
what are they initially going to think when they read the title of your channel
you also want to leave room for a little bit of interpretation in your naming
there are other YouTube channels that are already named the name that you want
that shouldn't be a stopping point but if that channel is you know has millions
of subscribers and is really big and doing really well then you have to think
that that's going to be a competition with that name so if you come up with a
name like gung-ho dog training I haven't found that anywhere else and so as far
as I know from the research that I've done there's no competition yeah now you
can go start it right now but that kind of defeats the purpose of me sharing all
this information with you for free so come up with your own name make sure
it's creative search the domain name in gone go daddy.com or other hosting
websites and search for Dundas domain name to see if they're available and
then just go to Instagram on your web browser you can type in Instagram comm
slash whatever the handle is you want and you want them to be the same across
all the platforms so one thing that we didn't do with ax family is on YouTube
were accidentally but on our website it's acts BAM calm and if you go and
search ax family someone's offering to sell it for $2,000 and that at the time
you know when we started wasn't an amount that we were ready to spend and
it's still not amount ready to spend so we decided to do
go with it however looking back that would have made it different I would
have made sure everything was available from the start
don't confuse people with funky spelling I don't choose a pun or word that may be
offensive and don't add incorporated to the end of your business
name unless you've gone through the process of being incorporated I'm not
going to be able to get through all the things I wanted to get to today but all
of that information is in eBook and you can check it out there let's talk about
color real quick so if you went and did a search for color emotion guy you would
find that different colors have different meanings and they also evoke
different emotions and people here in the e-book I go into detail of what each
color means and so if you want to keep it really simple just pick two colors
and you want to make sure that those two colors balance well with each other
there are three types of logos there's a font based logo which is basically you
have just words and that is your logo you have an illustrative logo which is
kind of a combination of an illustration like an image along with your wording
and then you have just a graphics logo with it which is just a graphic and
gung-ho dog-training we decided to just go with a graphic logo and it's really
cool because I wanted it to represent the relationship that I already have
right now with chief my relationship with chief be the symbol of this company
I thought that would be cool for it to start that way what I did was I actually
took a photo of myself and then put that into Photoshop and I turned it into a
silhouette and then I also took a photo of chief and I put that into Photoshop
and I turned that into a silhouette and I basically you know highlighted the
shape of chief and highlighted this shape of myself and turned it all black
and then made the background white and put a circle in there and I have made
this logo and then I took that logo and I sent it to a guy to have it animated
and this is where I need your guys's help because he sent me back two
different video clips of this animation and I'm thinking about putting this at
the beginning of the YouTube videos and one is this right here and if you notice
the circle doesn't move and so then on the second one right here this circle
actually moves and I've been asking people which one they prefer and so
comment down below which one you think looks better and which one I should
choose the next thing I wanna touch on real quick was coming bringing mistakes
and I'll just be able to hit on a couple of them here one is to never break your
promise with your audience you can learn a valuable lesson
from companies who have changed the way that they originally said they were
going to do things and that was a rough transition for them I kind of go into
detail with some examples in the e-book don't make inconsistent decisions don't
avoid damage control never release antagonizing or offensive
advertising and there's more so this is all in the e-book and I kind of end the
book with the benefits of establishing a solid brand man there really is just a
lot of information on this topic and so that's why I put it all together in an
ebook form so that you can get that for yourself and kind of go through it and
there's a lot of YouTube videos out there on branding and this topic and
it's just a process that I went through of you know searching and watching tons
of videos and it just takes a long time so having it all in one spot is really
helpful and that's what I was hoping to do for you guys today was providing this
book and so I put it on our website you can go check it out
if you are starting a YouTube channel in yourself I would love to hear about it I
would love to hear what the name of it is any logo ideas you have so definitely
comment down below and I've read all of the comments so I'd love to hear from
you you remember to hit that thumbs up button and thanks to you who have
subscribed and hit the bell so that you get notified when I post new videos it
means a lot and we will see in the next one
hats off to you
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