Hi, I'm Waleed Nasir and I'm in Berlin...
...to find out all about sustainable fashion and how DSM is involved.
What a wonderful location. I hear that it's a former power station.
Amazing, isn't it?
Wow!
The Ethical Fashion show brings together the top sustainability labels, producers, researchers and bloggers.
Now one of the labels is Vaude...
...who happens to use our bio-based product EcoPaXX® in their products.
Hi! Hello! Do you like this jacket?
It looks really nice. I love the fabric actually.
It's really functional. It's a multi-use outdoor jacket...
which is really durable because of its materials...
...which are very sustainable. So, we are using EcoPaXX® for this.
We use it for our apparel, we use it as a fabric also in backpacks and we are also using it as plastic parts.
Is it possible to try it on, do you have my size? - But of course, let's try it on.
Perfect.
Okay.
Wow. - It's very comfy, right?
There's a lot of sustainability trend in the world.
How do you replicate that into the fashion industry?
We see us really as a fashion changer.
We combine sustainability and innovation in our materials.
We are developing them together with our partners...
...who have the knowledge and the experience in the sustainability field.
We are always looking for the newest trends in sustainability...
...and find ways to integrate it in our collection. - That's wonderful. Thank you so much Lara!
We have a familiar face here, this is Caroline, the Global Business Manager for EcoPaXX®.
So, what is EcoPaXX®? Tell me a little bit more!
EcoPaXX® is a high-performance polyamide that is also bio-based. So, really combining sustainability with performance.
EcoPaXX® is partially bio-based.
The bio-based source are the castor beans which you see here.
The castor beans are transformed into castor oil, and eventually...
...we are polymerizing this into the EcoPaXX® granulate, and this is what we as DSM sell.
These granulates are then further processed into yarns and eventually they end up in the jacket of Vaude.
And the outdoor industry is really looking for the combination of more sustainable materials with higher performance.
As a fashion blogger I'm trying to consume fashion as sustainable as possible.
For me it's important that it's fairly made and...
...mainly out of sustainable materials.
but also of course I'm looking for good styles and to present it to the outer world...
...and say this is eco-fashion and it looks good!
I think it was great to get the insights into sustainability and how it fits into the fashion world.
I also think that fashion and sustainability is definitely my style.
For more infomation >> అందంలో కూతురిపై డామినేషనా|Sri-Devi-and-Jhanvi-At-Lakme-Fashion-Week|South Cine Updates - Duration: 1:20. 
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