invisible selling machine by Ryan Deiss this book all about email marketing it's
very good people do say all the money's in the list right you got to start an
email list but if you have an Amazon affiliate niche site do you really need
an email list that's what we're going to talk about today so Ryan Deiss is the
founder or at least one of the founders for digital marketer it's a great
website I'll put a link below again this book is very good it talks about email
marketing and just the benefits it actually goes through some nice how-to
stuff now the thing is business partner and I we read this book we were very
into digital marketer in the way that they were running you know their sites
they're a very good case studies very compelling very well-written
we got so convinced especially after reading this book it's so inspiring that
we decided we wanted to try and build an email list for one of our sites which
technically it was a niche site but we wanted it to be more and we tried for a
very long time to implement an email list and we just had a rough time
actually making money from it let's go into the pros and cons of having an
email list for your niche site you probably shouldn't start an email list
until you're ready it might surprise you but most of the time we need to be
patient so I do love email marketing and I have an email list for a niche site
project if you're not on that email list by the way you can go to a niche site
project com hit the green button and put in your
name and email address and I'll send you some freebies I have a couple niche
sites which have fairly big email lists one of them has about 4,000 people in
the list and another site has about more than 10,000 but thing is if you don't
have a clear way to make money from the list then you probably shouldn't start
one so here are a few of the pros of having an email list number one you can
sell affiliate offers so it could be an info product like from Clickbank or you
could market things directly in your email to people via share sale other
affiliate programs and that sort of thing
you can also drive traffic so let's say you just do Amazon affiliate marketing
and you have blog post or ever on your site you can send out an
email and drive people to your content so you publish something new you can get
people over there key things to know you can't actually you're not allowed to
place Amazon affiliate links in your emails it violates the Terms of Service
you're just not allowed to do I could send out an email and send you know
multiple hundreds of people to a new post
additionally right so not just thinking about your site but let's say you have a
YouTube channel you can send an email out and drive people to watch a YouTube
video another Pro is you could build a positive relationship with your audience
so you're able to send the emails tell them about you know yourself and they
can reply back and you could build a relationship why does that matter if
you're just trying to like sell affiliate offers well if they know like
and trust you you can send out an email and make a recommendation for a product
they're more likely to take a look at it and value your advice
in your opinion another cool thing you can do with an email list is you can
actually just send out a survey you can figure out new content to write you can
ask them what questions they have what issues are experiencing and you can
write content around what they want you could create your own product right so
you can send out a survey to your audience and they can say they want to
learn about topic a and you can write an e-book on topic a and then market it to
them it's a valid business model and it's a great way to bridge the gap from
an affiliate model to selling your own products so the Provos sound awesome it
sounds like you should definitely have an email list but here are some of the
cons the number one issue is that people try to build an email list when they're
just starting with their site they'll spend time signing up for an email
provider I use Aweber by the way so a lot of people focus on setting up an
email list too soon so they spend time signing up setting up the opt-ins
developing lead magnets and writing an email autoresponder all this stuff is
fairly straightforward however it does take a lot of time people are building
these sites on the side they don't have like
time to start investigating you know email lists and stuff so people start to
sue let's say you even launched with a few pieces of content and you're able to
get some traffic let's say you're getting 20 visitors per day if you spend
all this time trying to build an email list as well and you're trying to build
an email list you're probably only gonna get like one subscriber or two
subscribers per week something like that you're not gonna get very many because
you just don't have enough traffic it would be better if you spent your time
adding more content or getting backlinks for example let's say you're able to
build your email list to 50 people over several weeks a few months you have 50
people on your list and you send out an affiliate offer you may only get like
one conversion if that so if your sample size ie your email list is so small like
you're probably not going to get any conversion all the advantages all the
good things like if you don't have enough people on your list it's not
gonna matter anyway so my argument is people start too early and they spend
time and energy on something that doesn't really pan out until sometime in
the future basically if you have traffic on your site let's say you have 300 to
500 visitors a day you should be making some revenue varies widely if you're
getting 300 to 500 visitors a day you may be making a few hundred dollars in a
week or something or a few hundred dollars a month or you could be making
many thousands of dollars per month it all depends on your products and the
kind of content and how much content you have if you have traffic and you are
making money that is good you probably have the resources number one to invest
in an email service provider right so if you can cover the cost with the traffic
you should be able to make some additional sales using the email list
drive a little bit of traffic and that sort of thing if you're getting a
hundred visitors a day but you really want to test out email marketing and you
have time to do it sure give it a shot on the other side I didn't start
worrying about building an email list on some size until they were getting like
over a thousand visitors a day because my main goal for that particular site
was someone lands on a page they read a product review they
Amazon and buy it like that was the goal so if you have a clear picture of the
goal for a page you can orient it that way now are there some caveats here yeah
let's see you have some content and it's getting a pretty good amount of traffic
probably in the hundreds per day if you have that content and it's not affiliate
oriented it's merely an informational article that's probably a really good
piece of content where you can create an opt-in you can creatively eat magnet and
you could start building your email list the goal for an info piece of content
could be to help build your email list right you're not trying to sell anything
there you're just trying to get them on the list and from there you can you know
drive them to different areas using the email list using good copywriting to
sell an affiliate offer you can drive traffic to a particular page or you can
build you know rapport with your audience here's the question of the day
let me know if you have an email list on your site in your opinion on the pros
and cons of an email list on a niche site really interested in what you have
to say so I read all the comments I try to reply back to all of them let me know
what you think I'm Doug cutting ten take a look around if you like the videos
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