-You have been here before.
Obviously, you've done a ton of talk shows.
But you had for what I believe for you is the crown jewel.
You did a talk show recently that you've long wanted to do.
-Yeah, it was the crown jewel, but I kind of blew it.
-You blew it? -Yeah.
So, my brother and I are diehard Steve Harvey fans.
-The best. -The best.
-He's the best. -And so funny.
-Yeah. -And so, I got invited
to do his daytime show.
But I didn't want to do his daytime show and just --
I was doing "Mummy" press.
I didn't want to just talk about "Mummy" and the workouts.
I'm next to Steve Harvey. -Yeah.
-So I thought, "You know what?
Let's do a bit, and let's do a makeover.
-Right. -You know, I'm a bad dresser.
I know what those shows --
let's do a full-on Steve Harvey makeover.
-Right, which is something they do.
-And he's great at it. -Yeah.
-I saw it today on TV. He did one.
-Yeah. -So my brother and I talked.
I'm like, "Dan, come with me. We'll do the makeover.
It'll be great."
We pitched the producer. She was like, "Yeah, sure."
I'm like, "Yeah, great! Let's really do this!"
And so they go, "Awesome."
And they said, "So, show up to work."
And I'm like, "Great." I'm like, "Is Steve into it?"
And they're like, "Steve's good with it."
So they said, "Show up in, you know, how you dress."
You know, that you would need a makeover.
Now, if I'm gonna really do TV,
I'm always gonna dress up a little bit.
-Yeah. -I'm not an utter maniac.
-Right. -But if I'm gonna do
a makeover show, you know, I'm gonna dress poorly.
-Yeah. Give him more room to make you over.
-To make me over. -You're doing them a favor.
-Yeah. Seth, what happened was, it was cut.
[ Laughter ]
This really happened, and it was really awful.
So, in my head, it was a bit that I thought
Steve was with me on,
but I never talked to Steve about it.
-Right.
-So, I get to "The Steve Harvey Show,"
and I'm wearing cut-off corduroys,
flip-flops, a sweatshirt.
I feel weird about it. -Yeah.
[ Laughter ]
-I should not be on TV in those clothes.
-Yeah. [ Laughter ]
-But for the makeover, it makes sense.
-Yeah. -I'm walking backstage,
and my brother's like, "This is gonna go great.
This is gonna be perfect." I'm like, "Oh, yeah.
I feel great. We're gonna meet Steve Harvey."
We meet Steve, and about 3 minutes before we go on TV,
and the producer tells us that Steve has not heard the pitch.
-So this is the first --
-He doesn't know we're doing a makeover.
So he meets me, and they go, "Steve, this is Jake Johnson,"
and he goes...
[ Laughter ]
But this is backstage.
And he goes, "You know you're gonna be on TV, son."
[ Laughter ]
And I go, "Yeah, I need a makeover."
And he's like, "Young man, you're wearing flip-flops."
[ Laughter ]
And I was like, "Yeah, I know. And you're Steve Harvey."
And he goes, "All right."
[ Laughter ]
He walks on, I'm in a living nightmare.
I want out. -Yeah.
-I change my mind. Throw any suit on me.
I'll just talk about the movie.
"Three, two, one. Jake, walk out."
So I'm walking out, and as soon I come out,
Steve goes like, "Again, what are you wearing?"
[ Laughter ]
And then he goes, "What do you think Tom Cruise
is gonna say if you show up to the premiere like this?"
And what I wanted to say is, "I'm not an idiot!"
[ Laughter ]
I would never dress the way I'm dressing!"
I wanted to be like, "Steve, I've made a mistake."
[ Laughter ]
"This was a stupid bit."
So, he kills me. It does not go great.
-Yeah.
-He's really surprised I'm dressed this way.
Then there's the break where I get styled.
-Okay, so commercial break, they go back,
they do the makeover? -They have a guy
who's gonna dress me in a Steve Harvey-type outfit.
-Yeah. -My brother's backstage.
I keep waiting for someone to tell me like,
"No, it's going good."
[ Laughter ] You know?
It felt like it was going bad, but I was waiting.
-Yeah. -I didn't get that, Seth.
The person's styling, and I go, "What do you think?
Is Steve like this a lot?"
And the guy goes, "Steve's really nice.
He doesn't like you."
[ Laughter ]
So I'm like, "Cool. That's all right, cool."
So I put the suit on.
My brother and I have a talk where my brother says,
"Realistically, what are our options?"
And I was like, "Well, I go out there,
I get egg on my face, Steve Harvey hates us,
and then it ends,
or I'm the biggest coward, and we just run."
-Yeah. [ Laughter ]
-And we talked it out. We're like, "We can't run."
And so, I'm standing behind the booth.
The old photo of me. -Yep.
-Which is the, you know, cords or whatever.
They brought my brother onstage.
My brother, who's not in this business,
is freaking out. -Sure.
-I can see him next to Steve, he's going like...
[ Laughter ]
He's thinking, Steve Harvey is about to murder his brother.
And he wouldn't know where to be in terms of loyalty.
-Yeah. [ Laughter ]
"I'm with you, Steve!" -He'd be like, "Get him, Steve!
I'm sorry Jake, but it's Steve Harvey!"
So the curtain comes on.
I honestly don't know Steve's reaction.
Steve gives me the big clap.
So, he likes the makeover. We're in a money zone.
My favorite part of it is that my brother,
while I'm getting this applause, just loses his mind.
So Steve's going like this.
I'm doing the, you know, makeover complete.
And my brother's going, "Yeah!"
[ Laughter ]
-We actually do have a clip.
Here's Jake's brother losing his mind.
-Jake, come on out.
[ Cheers and applause ]
♪♪
-Oh!
-There you go. Yeah!
-Yeah!
[ Laughter and applause ]
-That's a good brother. -That's a good brother.
-That's a good brother. Hey, man, thanks for being here.
-Thank you for having me. -Congrats on the movie.
Good luck on Oscar night.
For more infomation >> Where the future of fashion is headed - VPRO documentary - Duration: 50:15. 
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