(relaxing music)
- Hey there, this is Kevin Smith with First Team
and Christie's Real Estate here in Southern California.
And today I'd like to welcome my guest,
this is Emilie McVay.
She's with Luminous Staging here in Orange County.
And we're gonna talk a little bit about some of the benefits
of using a professional designer like she is,
and some tips and things to look out for
to help get the best and highest price for your property.
So, thank you for being here.
I appreciate it.
- Thank you, Kevin, for having me.
- So, my understanding, you are an interior designer
not just a stager, but you've had
your own business for how many years now?
- 23 years I've done residential interior design,
and I've done staging for one year.
- Okay, great.
Yeah, so Emilie's been consulting with me
and some of my new clients that
have a house coming up on the market,
and some of the tips that have kind of changed
over the last couple of years, I know.
One of the things that we talked about
was a lot of the millennials nowadays
are looking for some of the smart homes,
and things like that.
So what are some of your experiences with that?
As far as design or staging, is there anything
that you could give us a little bit of insight in?
- Well, first of all, the biggest population right now,
or group of people that are
looking for homes are the millennials,
and the millennials as we know are very tech savvy.
They're interested in the homes
that have the Alexa, that have the Google,
that can be operated through their iPhones.
So if they're on vacation they can control the lighting,
the security, the appliances, believe it or not.
- Like the Roombas?
Like the vacuums?
- Exactly, exactly.
They want their home clean when they get back.
So that's a huge population,
and that is gonna add value to the home,
as is doing some home improvement projects
prior to putting your home on the market,
and that's where I come in.
- So you do consulting?
- Right.
- So what I would do is I'd actually have Emilie come over
and you could do a consultation, right, with my sellers?
- [Emilie] Correct.
- All right, and they typically will pay for the staging?
- Yes, they do.
And the realtor also can,
if the seller is not really interested in having it staged
and the realtor really wants to have it staged,
I offer getting paid out of escrow.
- That's huge, because I know
some stagers that don't do that.
So, if they don't have a lot of money,
they're short on the budget, or they're not really thinking
that it's gonna benefit them in some way,
then they don't have to come up with out of pocket money.
So they could be paid at the end.
So that's a definite benefit for you.
- Yes, and they're happier because they see the added value,
they see the home sells quicker, and they're not stressed
about putting money up front when they're already
spending money to sell their home.
- Right, now I've heard that, too.
I've heard different numbers, obviously, from the west coast
to more expensive homes to middle America,
the increase in value that they get from staging,
the cost that they put into it, they get up to 40%,
sometimes even higher.
- Yeah, 15 to 30% is average on the amount
that you can ask for the home,
but the most important factor on the statistics
is selling your home 87% faster from staging.
And 90% of the people look at properties online
before walking into a home,
so you want your photos to be perfect.
You want that to be the eye-catcher before they even go out.
- Right, so yeah, using my professional videographer,
photographer, my drone, everything,
and then having it all staged.
Not only having it furnished correctly,
but open concepts, right?
Space flow, the way people can get around through the house?
- Absolutely.
When someone walks into the home, if they feel like
the flow of the home and the space planning
is set to how they live and makes the home look bigger,
then of course that's gonna be
very appealing to them initially.
- Right.
Another thing is the design of the home, right?
I mean, if it's a traditional-type home,
or a contemporary-type home, you have special furniture
and design skills that would make that house jive, right?
I mean it would look--?
- Yes, I want to stage the home
according to the look of the home.
I don't want to have a 1935 home
and stage it with contemporary modern furniture.
I want the outside and the inside to flow
and to look cohesive and basically
when somebody walks in they go,
"Wow, this home looks well put together for the age."
- All right, and then another thing about your business
is you have a huge staff, right,
that'll be able to help you out.
So as far as how much lead time do you need?
If we're gonna be putting a house in the MLS,
how much typically do you need?
- I think four to five weeks is a reasonable amount of time
for the suggestions that I make, and then I come in.
I can stage it in under a week.
- Okay, so your part is a week,
but if they have decluttering, organizational,
painting, repairs, things like that,
you need at least four or five weeks.
- Yes.
- Okay, that's good to know.
Okay, well thank you so much.
This has been awesome.
So if you guys want more information,
feel free to reach out to me or Emilie directly.
I'll have her contact information below.
And you can always reach me by phone, text, or email.
And, again, don't forget to subscribe to the YouTube channel
and hit the little bell for notifications.
So as soon as I have a new video that pops up,
you'll be sent an email right from YouTube.
So, again, have a great week,
and we'll talk to you all soon.
Thanks so much.
(relaxing rock music)
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