Last year, I hired a wardrobe consultant and completely changed my entire
wardrobe. Did it make a difference? I'm going to answer that in this video. So, do
the clothes that you wear really make a difference? Yeah. They make a huge
difference. Just in the last 6 months, my new wardrobe has been responsible for
making me hundreds of thousands of dollars. So, what's my story? Well, if
you go back in the history of my YouTube channel, you'll see that I used to wear
my old Be The Hero logo. It was more of an athletic shirt made out of polyester.
And I thought it was so cool. But one of my good friends for many years as a
wardrobe consultant, I've always wanted to work with her. And as I was starting
to get some traction in my business, I thought, "You know what? I'm going to have a
conversation with her. Get her advice. See what she thinks of what I wear." She told
me right off the bat. "You got to stop wearing that. Do not wear those shirts
ever again. Maybe if you're going exercising but not any other time." And I
said... Well, I was surprised. I was really shocked. The reason she gave me such bold
advice is I gave her permission too. I said, "You know what? This is my ideal
client. This is who I am working with and this is who I want to
work with. This is the type of service that I offer. This is what my brand
represents. This is what I stand for. This is what I'm doing." Came with that
understanding, she saw how I was dressing and says, "That doesn't match. You can't do
that. Uh-uh, that doesn't work. If everything that you have told me... Let's
go shopping together and I'll show you how to dress." Okay? So, this is one of the
shirts. Okay, this is a real casual. This is a... You
know, if I'm if I were going out networking, I'd wear something I'd wear a
button-down and whatnot. We'd go to Dillard's or Nordstrom. And we went into
the shoe section. And she pointed at, "Would you like these? Do you like these?"
And I'm like, "Okay. You can see me wearing those?" Like everything seemed so foreign
to me. But I decided to be coachable and just like, "Alright. I'll give it a try."
And I bought a couple pairs of shoes. And right away, I felt the difference. I mean,
one there really good quality shoes. But people
started commenting. Like, "Oh, I like your shoes. Those shoes look really nice." And
then I went to Nordstrom Rack and there was a pair of shoes there I don't have
him here with me to show you. But there's a pair of shoes, they're dress shoes that
were like those are sharp. They were slightly too big for my foot. But they
were... They're still expensive being it that they are at the rack. They were
originally like $400 shoes. And I'm like, I think I'm just going to buy some inserts
and see if I can make these shoes work. They became instantly one of my favorite
shoes. I wore him to church, I warm to meetings and people would notice. Okay, I
want to show you the shoes that I'm wearing today right now. Just in my socks.
Let me go grab my boots. Okay, I'm back. Check out these beauties. Wow! Alright.
So, these weren't the ones that I purchased at first. After I learned that
there was something to this that the shoes that I wear, the pants that I
wear. By the way, I used to be a Levi's guy. Now wearing Mavi jeans. These are so
much more comfortable than Levi's. Just have to say. They look way better but
they're way, way, way more comfortable. Just saying. And anyway. So, these boots I
bought after I'd already been having some good experiences with my new
wardrobe. And I asked my wardrobe stylist to go shopping with me again. And she
said, "You know what? These boots are awesome. You're going to love these boots." I
was not a boot person. I've never worn boots like that. I've had like just ugly
snow boots that are functional. These were $400 boots. Am I saying that
to brag? It's almost kind of embarrassing just say. I don't know, it still feels
embarrassing to say that I spent 400 bucks on a pair of boots. Why would I do
that? Why would I spend 400 bucks on some boots? Well, I wanted my clients to notice.
My clients appreciate stuff like this. And I wanted my clients to notice. I
wanted them to feel comfortable. And it's worked. It really has worked. These very
shoes, anytime I've worn these boots with my clients. They comment on them. And they
talk about their favorite shoes and where they got them. It's just... It really
works. Now, let's talk about confidence. I had no idea that confidence was
connected to the way I dressed. But I tell you when I go places, when a network,
when I walk into a room and I'm right, I feel great. And of course, I like
it when people compliment me. On Sunday, I wore a new blazer to church. And I got
the same compliment for multiple people. They said, "That looks sharp." They use the
same word like, "Wow, you look sharp." I said, "Thanks." See, if I want to get new clients,
if I want to make a good first impression, they're going to see my clothes
first. They're going to see my outer shell first. They don't know what's on the
inside. They don't see my heart. They don't see how genuine I am. They don't
see my capability. They don't see my track record. They don't know the results
that I can help them with. They just see my exterior. They see my facial
expression. They see my haircut. They see my shirt. They see my pants, they see my
shoes, they see my confidence level. And they make a judgement. You make a
judgment of me, I make a judgment of you. That's how it works. And the way that we
dress really can set the stage for how everything else goes. So, I am NOT your
wardrobe stylist. But I have a great one. If you'd like me to refer you to
somebody. She works with men and women. But I just have to say. I highly
recommend it. I hope you enjoyed this episode. It's really made a big impact
for me. And unrelated, but I've got 2 things that I like to give away. So, you
know that I do keyword research for YouTube videos. And I've got a keyword
research guide. You can find a link to that down below. Also, I've got a whole
team with people that I employ in the Philippines. And I talk a lot and teach
people a lot about how to hire people in the Philippines. So, also in the link down
below, you can find my outsourcing guide. If either of those things would be a
value to you, then you can get them for free and be sure to subscribe and I will
see you tomorrow.
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