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Here's the thing, if you're a working professional and you're not utilizing

the power of LinkedIn to expand your career opportunities and to network then

you are missing out my friend. In this video, you'll learn six steps to help you

build a professional LinkedIn profile and if you stay around until the end

you'll learn where you can access a free LinkedIn mini

course. If we've never met before I'm Heather Austin from ProfessorAustin.com

and #thecareerclub on Facebook and on this channel I provide simple

solutions to help you grow a business or launch a career you love so if you're

new here consider subscribing and don't forget to

hit the bell notification down below so you don't miss a thing.

LinkedIn is considered the world largest social network for working professionals

now with almost 600 million users LinkedIn is the perfect place to develop

new connections network for new job opportunities and even write articles so

let's jump into how to create a great LinkedIn profile step number one

optimize the top half the top half of your LinkedIn profile is by far the most

important this is where hiring officials and new connections will go to learn

more about you to optimize the top half of your profile include a professional

headshot that shows you from the elbows up and then include a catchy industry

specific headline that tells others what you do and what your specialty is follow

this with a well-written summary that includes who you are who you help and

how you help them now here's the cool thing I have a playlist that goes into

detail about each of these items I'll go ahead and link that playlist up below

step number two include relevant experience the experience section on

your LinkedIn profile will be formatted a little bit different than on your

resume you don't want to just copy and paste from your resume however you do

want the two sections to mirror each other rather than using bullet points to

explain what you do or what you did I had a personal touch with a paragraph

written in first person you want to outline your main responsibilities and

what your key accomplishments were in two to four sentences

here's the cool thing relevant work experience can also include a volunteer

experience volunteer experience is a great way to show how you give that to

your community and in fact it's been reported that 41 percent of employers

value volunteer work as much as they do regular work experience step number

three add your education and training your education section can really help

you stand out especially if it directly relates to the position you are applying

for it gives a hiring official a better understanding of your background here's

a good rule of thumb when it comes to your education section if you are more

than five years out of high school and have an undergraduate degree you don't

need to list your high school on your LinkedIn profile to make your education

section really shine add activities and societies that you belonged to such as

fraternities sororities or even extracurricular activities and clubs

that you participated in you can also use the description area under the

education section to add awards and honors or even committees that you

served on and as a special note LinkedIn also allows you to add licenses and

certificates this is the perfect way to showcase your skills with your

credentials step number four add keyword specific skills the skills section is

the perfect way to showcase your talents your abilities and your strengths as a

professional LinkedIn allows you to add 50 skills to your profile use a

combination of hard and soft skills to let others know what you do best soft

skills are things that represent your personality and behavior like

communication leadership and teamwork now although these skills are necessary

and important employers really like to see tangible skills like hard skills

hard skills are based on your education and experience they are things like

graphic design accounting project management you want to list your most

important skills first and you can reorder your skills based on a certain

category and feature your top 3 skills step number 5 add special

accomplishments the accomplishments section on LinkedIn allows you to

showcase other and in areas of your life such as

publications courses projects and even languages this is a great way to turn up

the heat on your LinkedIn profile and lets others note that your experience

and education aren't the only reason why they should want to get to know you

better and if you're looking for a step-by-step tutorial on how to use

LinkedIn I created a video just for you that I'll go ahead and link below step

number 6 request recommendations recommendations are the perfect addition

to your LinkedIn profile they validate your special skills your expertise and

most importantly how well you work with others reach out to colleagues managers

teachers and leaders in your network and request a recommendation from them now

here's a special tip if you're not getting the feedback you hoped

compulsive recommendation for the person that you requested one from chances are

they'll return the favor now if you want to take your LinkedIn

profile to the next level take a look at LinkedIn lift-off it's a free five day

mini course that will help you develop the most important sections on your

LinkedIn profile I'll go ahead and link it up below and if you like this video

be sure to hit the like button down below make sure you share this with

anyone you know that might benefit and of course don't forget to subscribe and

I will see you in the next video

For more infomation >> How To Build A LinkedIn Profile in 2019 - GREAT LinkedIn Profile Example - Duration: 5:53.

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How to Build a Search & Rescue Jet Boat - Duration: 22:24.

For more infomation >> How to Build a Search & Rescue Jet Boat - Duration: 22:24.

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How to build a strategic marketing plan - the building blocks - Duration: 3:33.

So what does it take to build a strategic marketing plan?

Let's talk about that and the building blocks that they need to succeed.

Step one, lay out the executive summary.

This is the background of your company.

The purpose, vision, and the role that marketing plays in your organization.

Step two, define your brand.

What makes you, you?

This includes visual standards, consistent messaging or copy,

your brand promise, logo and more.

Step three, define your target audience.

Who are you selling to and what describes them?

You'll want to outline the demographics, that is the data driven information that you have.

Describe this ideal person in detail including all of their goals

and challenges and their buying triggers.

Step four, outline the buyer's journey.

What steps do people go through to purchase your product or service?

What needs to happen for them to be aware of their problem, consider your company as

the solution, and then make a decision to buy from you?

Step five, set your goals.

By now you should have a solid understanding of the who and the why,

now let's dig into the what.

Establish actionable goals that you can use to map out your campaigns and activities.

Some examples of goals you could set are increasing web traffic to 10,000 visits by December 31st,

or landing five PR opportunities by June 15th.

Make sure your goals are clear as they will also impact the metrics that you track.

Step six, design your strategies and tactics.

If goals are the destination, then strategies are the way that you get there,

and tactics are the steps along the path.

Brainstorm the ways that you'll achieve your goals.

Maybe that's through a thought leadership campaign or a fourth quarter promotion.

Once you nail that down, pencil out the things that you need to do,

or the tactics that will play into that strategy.

This may include tactics like a social media ad or PR, a new website, or video marketing.

Step seven, outline your calendar.

Put your strategies and tactics into a calendar format so you can see where all of the activity

falls, when it needs to happen, and how you'll manage it all.

Planning is half the battle of successful marketing.

Step eight, allocate resources.

Putting you marketing plan into action requires resources.

This includes time, money, people, and tools.

Can you do it all internally?

Or do you need an external partner?

What about new tools?

We have a much longer list of resource questions over on our blog.

So if you're stuck, head on over there to check it out.

Step nine, establish metrics.

This comes close to last simply because you have to know what you want to accomplish at

a high level before you can start to track the metrics underneath.

Let's say you're going to generate more leads for a specific product.

In addition to tracking leads, you might also want to track the email open rates for the

campaign, click through rates from social media, video views and more.

Step ten, start.

The best marketing plans don't work if you don't put them into action.

Focus on a 30 day plan that you can achieve

and don't try to accomplish everything at once.

And that's it, the basic building blocks of a strategic marketing plan.

If you're ready to jump in we've got an easy-to-use template for you on our website.

Just go to simplestrat.com/plan.

And drop us a comment below if you have anymore specific questions.