- All right, in this video I want to talk to you
about what it really takes to make a living
doing what you love.
And, I'm going to tell you the truth because I've built
three six figure businesses now: one in digital marketing,
one in recruitment, and now one in...I guess you might
want to call it online courses or I don't know
coaching, changing people's lives.
The online education coaching space which is
completely different to anything I've done before.
And, in truth, it's taken me three years to figure out
what I'm about to tell you, so hang tight.
(upbeat music)
Okay, in order to make a living doing what you love
let's start with something really flipping obvious
that people completely disregard.
In order to make a living doing what you love
you need a product or service.
Now, don't click off this video and say,
"Lisa, that's rubbish advice. I knew that."
I want to ask you do you have a product or service
you can sell?
Let's say I find you on Facebook or Instagram
or a see a quote you've shared or I meet you
at an event or a night out and I said, "Wow, I love
"what you're doing, that's exactly what I need.
"What can I buy from you?
"How do I become a customer?
"How do I become a client?"
Do you have a finished product or service that you can sell?
This is the simplest, most important piece of advice
that I even give to 10,000 pound coaching clients.
Sometimes I work with people and they say,
"I'm just not making the sales.
"I'm just not making the money I want to make."
And, I'm like great, "Show me your program."
And, they're like, "Oh, okay well I've kind of got
"this thing going on over here.
"And, I'm refilming this at the minute.
"And, my website is being rebuilt.
"And, I think I've got a Paypal button there."
And I say, "Stop, there's no way you can make a living
"doing what you love before you've finished
"your product or service."
And, this is the second thing I want to tell you
about making a living doing what you love.
It does not need to be perfect.
So many people I meet at events, out and about,
through the online course they want to make a living
doing what they love, but they're waiting.
They're waiting for the better camera equipment.
They're waiting until they've lost weight,
some people tell me that.
They're waiting till they've got more money.
Life and conditions will never be perfect for you
to get what you want.
The key to making a living doing what you love,
second point here, write this one down,
is to put out your first version.
Now, excuse my language there, but you're going to
remember that you've got to put out your first version
because your first version is going to be 10,000 times better
than any version up in people's heads.
Honestly, it doesn't matter what
that first version looks like.
It's not about making thousands the first time.
It's not about quitting your job the first time
you launch a product or service.
It's about becoming the person who can build something
that other people want to buy, or want access to,
or want to join.
So what if you put out your first online course
and you only make five sales.
So what if you put on an event and three people turn up
so you have to invite your mom, your sister,
and her boyfriend to fill out the numbers.
So what, all of the people online who you see
who are making a living doing what they love
once they've been on their journey and they've made it
they will start telling you the truth of how they got there.
Hopefully, what's different about me is I'm tell you
the truth of how I got there whilst I'm on the journey
because I want to share the truth about what it takes.
So, you need a product or service.
It needs to be the first possible version you can put out.
I'm not saying do a job that be okay
and take people's money.
It's not about that.
It's about getting something finished because
you can't make it better until you build something.
So, we're going to talk a bit about that in this video.
How do you get your first product or service together?
How do you get it online?
And, how do you win your first customer so that
you can ultimately scale up and make a living
doing what you love?
(upbeat music)
So, where do you begin?
Well, go back to purpose.
Do you remember in the beginning you were asking,
"What is my purpose? What am I here to do?
"What do I want to change in the world?"
The next question to ask is, "What can I do to make
"a living doing what I love?"
And again, as obvious as that question sounds
have you ever asked yourself the question,
"What can I do to make a living doing what I love?"
And, the answer might come in the form of run an event
and charge 25 pounds for a ticket, build an online course
and upload videos to YouTube and charge 100 pounds
for people to access the videos.
Be creative and the best way to do it is to come
to somewhere like this, this is Ziferblat in Media City,
which I love.
Such cool creative space.
There's so many places to sit and work and get inspired.
Get a big piece of paper on the table and ask,
"What are all the things I can teach people that I enjoy?
"What are all the things I've learned linked to my purpose
"that I can share with people that will help them
"change their lives and whatever it is you're here
"to do in the world?"
So, if I go back to the very beginning for me,
three years ago, I first started asking,
"What can I do to make a living doing what I love?"
And, that is such a different question to
how can I make money.
I could make money in recruitment.
I could make money doing graphic design, building websites.
I could make money in lots of ways.
But, that's never going to make me happy.
What will make you really happy in life and help
bring you into alignment is if you can find a way
to make a living doing what you love.
But, the answer doesn't always come straight away.
You've got to put in the work.
So, what I do is I got a big piece of paper
and thought about, "Well, what have I learned
"on this journey?
"What do I know that I can teach people?"
And, my purpose at the time as I understood it
in the beginning was to empower people.
It was to give them space to be themselves.
And, you can probably see how that's evolved
in Dare to Grow if you've been following this
wider program, this wider movement for a long time.
It's empowering people to explore themselves,
to follow their purpose, follow their passion,
and do what lights them up in the world.
So, I thought, "I can teach people how to uncover
"their purpose 'cause I've done that.
"I could teach people how to change their lives
"because I'm on that journey, I'm getting over depression,
"I'm paying off debt."
I was doing the work I could teach that to people.
And, I knew about the power of vision.
I was learning about the law of attraction.
And, of course, I knew about business
and I knew about marketing.
But, I have to tell you what I've learned about
business and marketing in the last two and a half years
(vocalizes explosion) blows my mind.
It's a world apart from what I was teaching
in the beginning, but that's why the course
has gone up in price, that's why the value's
increased so much.
And, that's why I am where I am because every time
I learn something new I film it, I put it in the course
and I give it to people who've already joined.
So, one of my USPs is when you join the course
you get access to all of the online programs I make.
So, I recently filmed a program on how to vlog,
chucked it in the online course.
Even the people who joined right in the beginning
now get access to that program because that was commitment,
that's my promise.
Join, and when I film something new you're going to get
access to that course.
So, things get better and better over time.
But, I want to tell you this, in the beginning
when I first filmed the online course what it was
was six videos filmed on my iPhone 6.
I had this iPhone 6 and I had this HandyCam
that my mom and dad had got me for Christmas
which I loved.
Nothing like the cameras I've got now.
I think this was about 100 and odd quid,
but wow it had a tripod.
There was a camera. It felt a bit legit.
So, I filmed on that and my iPhone 6 and mapped out
with a piece of paper all these different titles,
all these things I could teach people.
And, I started getting Post-it Notes
and writing ideas down.
And then, I'd move that post it not, group those
themes together, take that one off and put it in the bin.
And, over a few days, over a weekend I realized
I'd mapped out this course.
And the headings were things like, How to Uncover
Your Purpose, How to Change Your Life, The Effect of Vision,
or the Importance of Selling a Compelling Vision
in Your Life, the Compounding Effect.
So, I taught people very specific things.
And, what I did is I said to Alice, "I'm filming today."
We cleared a space in the flat in Manchester,
which is literally 15 minutes from where I'm sat now.
And then, we set a scene so I got a nice chair,
cleared the background.
Sometimes I filmed in front of bookshelves and I picked
the books I wanted on the shelf that represented me,
that told the story, that helped give me credibility,
that I guess people watching would think,
"I've read those books," or "I've heard of those books"
and we'd connect on that.
So you can set the scene when you're filming
or putting on an event or taking a photograph.
Give clues to people as to what you're up to.
And, if you see my Instagram stories or my Instagram feed
at Dare to Grow Uk, if you're not following,
you'll see that I quite often take a picture
of me with a laptop and coffee and a camera
'cause I'm saying to people, "I vlog, I make videos,
"I make content."
And, loads of people who follow me have gone on
to make their own vlogs and join me in the vlogging course.
It's so cool.
So, express yourself on the journey.
So, I literally stood there, phone in a tripod,
this Handycam in a tripod and I filmed these six
videos in the space of a week.
I literally stood there night after night after night
filmed these six videos.
And, what I did is I uploaded them to YouTube.
So, they didn't have any fancy systems.
I couldn't afford any online course platform software.
I was so broke I couldn't afford anything,
but I already had the iPhone and I already had wifi.
But, I want you to ask yourself with all of those things
that are ahead of you, everything you've got to achieve,
everything you've got your heart and mind set on
just take a moment and list down all of the reasons
why you think you might not be able to hit that goal.
And, I know I'm a very positive person and people say
to me all the time, if they something negative, they say,
"Oh, I'm not being negative Lisa."
So, I think people have an allergy to be negative
around me so I'm giving you permission in this one instant
to write down and admit and face all of the things
that you think could be holding you back and stopping you
from hitting that vision.
So, I filmed each video, edited it, uploaded it
to YouTube and instead of hitting publish so that
it was public I put it as unlisted meaning only people
with the link could see it.
And then, this was the fun bit, doing what I'd learned
about Facebook marketing I promoted the course on Facebook
and I spent about 100 pounds on Facebook ads.
And, six people joined the course at 39 pounds.
That's how much it was in the beginning.
I was so happy I couldn't believe it.
I was so excited but I was also terrified that
I'd made this promise to people that I could help you
change your life and now I had to deliver on it.
So, those fears everybody has them in the beginning.
You're doing something you've never done before.
You're making something up.
Like, this course that I've built is made up.
It's all my experiences, my learning,
my teaching, my stories.
There's no mentor I can go to.
There's no teacher, no manager who's going to edit
my work and give me feedback.
The customers will give you the feedback.
The sales will be the feedback.
So, be prepared to go on that journey.
So, when people joined up I literally emailed them
with the link on YouTube and said "this is your 20 minutes
"prep video, watch the video."
And then, I added them all to a Facebook group
only like six people in the beginning, plus me and Alice
to bulk it up, that was eight.
And probably my mom was in there, I don't know.
So, I got these people in a Facebook group.
I said, "Watch the prep video, answer the questions
"in the worksheet."
Which, I literally made on PowerPoint attached it
as a PDF to the email and sent it to everybody individually.
And then, on Sunday eight o'clock, I was so nervous,
I went live on Facebook.
In fact, thinking about it is an emotional memory for me
because that was the first time I really stepped out
other than doing the live events, that was the first time
I was stepping out and building what is now Dare to Grow.
Dare to Grow, the online course.
And, the people I've met on this journey because
I dared two years ago to sit down with a iPhone 6
and a Handycam and film those first six videos.
So, I got everyone to join the live.
I did the live, I was so nervous but it went really well.
At the end of the course once it was finished
I got feedback.
"What can I do better? What did you love about it?
"What didn't you love about it? What can I change?"
And, I launched it again.
And, in the beginning I launched it rapidly every six weeks.
As soon as it had finished I gave myself a couple
of weeks to recover, make some improvements,
launched it again, again a few weeks to recover,
make improvements, and launch it again.
So, over the course of a year the online course
went from version one to version five.
And, the improvement was dramatic and profound.
So, guess what, as I added more value, as I got more
confident, as I got more customers, as my budget
increased for spend, as I added more videos,
more content, more ideas I started to put the price up.
From 39 pounds to 100 pounds, 100 pounds to 200 pounds.
Then, I did a massive jump from 200 pounds to 500 pounds.
And, I jumped again up to 1000 and the course
is now 1,290 pounds to join because it is epic.
It includes a 100 page workbook.
There's 50 training videos.
I'm adding new courses all the time.
Anyone who joins gets lifetime access.
And, each time I do it I'm refilming content.
I just added a course on how to vlog.
That goes in there as well.
There's a two day live event which is going to be here
in Ziferblat in Manchester in Media City.
So, all of that value means I can put the price up.
Plus, I found that as I increased the price the people
who came through the course were so committed,
they were so focused on what they wanted,
they were so engaged in the community.
And, anybody who's in Dare to Grow the online course now
might comment below in these videos, the energy in
the group in this last cohort was off the charts
because people were investing over 1,000 pounds
of their own money, energy, time to uncover their purpose,
change their life, and make a living doing what they love.
So, in this part of the video I just wanted to stress
that you've got to just put out your first version.
It doesn't matter how good or bad it is,
it's about becoming the person who can create something
start to finish and do the best you can
with what you've got.
Don't wait for better equipment.
Don't wait for better weather.
Don't wait till you've lost the weight or whatever it is.
Just do it.
Do the first version and focus, be relentless about
pushing it out, making it better,
pushing it out, making it better.
And, over time one year, two years, three years
you'll look back and you'll be so grateful to the person
who started right here, right now.
(upbeat music)
Can I tell you one more thing before we move onto marketing?
And, I want to share with you a really important model
that I learned for actually marketing a business,
marketing in this new world of social media
what I share with you is going to blow your mind.
But first, I just want to tell you this.
This is one of the biggest things that stops people.
People don't ask people who've done it for advice
and guidance and support.
People go to family and friends who are in jobs
who have never left, never done anything new,
who've been in the same job for five years, 10 years,
who are unhappy with their lives.
They ask them, "What do you think?
"Should I quit my job? Should I launch this program?
"Should I do this video online?"
And, they'll say to you, "No, no, no don't do it.
"It's too risky. You're crazy. You're mad."
What they're doing though is they're not revealing
what they think is possible for you.
They're revealing what they think is possible for them.
So, do not go to people who are not living their dream life,
who've never tried it.
And, ask for advice, it's like going to the couch potato
and asking for advice on how to get fit and healthy.
You wouldn't do it.
So, don't do it in business.
Get around like minded people like the Dare to Grow
community, even the free, open Dare to Grow Facebook page
and the vlogs and the comments and the people
who follow on Instagram.
Get around like minded people who are trying.
Get around people who've done it.
Read and consume and learn and take in as much as you can
from people who've done it.
And, if somebody's giving you advice in your life
and they're not in the arena fighting with you
you have not interest or use for their advice
because they don't know.
So, you're ready, you now enough to get your
first version out there.
You can improve as you go.
You can learn new skills as you go.
The important thing is that you become the person
who has a product or service who can launch it.
Now, on that note I want to teach you a model for marketing
that is going to blow your mind.
(upbeat music)
Okay, welcome back to the studio.
Now, for this final part of the video, this final part
of the training course I'm going to show you that model
I mentioned all the way back in the video
I told you about my story.
This model changed the game for me.
So, I want to share my variation of it.
And, this is the model that took me from 50 pounds
an hour as a coach to making six figures as a coach,
consultant, whatever you want to call it.
So, let me share this model with you now.
(upbeat music)
I only have an orange pen, but it's fine,
it'll do the trick.
Okay, so it's a triangle.
So imagine this, there's four stages to it.
(upbeat music)
If you've got pen and paper in front of you,
notebooks, I would draw this out because
it's a game changer.
This is what all the pros are doing to make a living
whether it's online, selling out courses,
selling events, coaching one-to-one.
This will even work for product sales, okay.
Just think about how to adapt it for whatever
it is you're doing.
Okay, stage one of the model is introduce, okay?
And, this is about introducing yourself
to new people.
And, the best way to do this is with content.
Because, nobody wants to see a video or a promo
or an ad or a leaflet all about your services
and what you do.
They either want to be entertained, informed, or inspired.
And, if you can do that with your audience
this is what's going to happen.
You're going to connect with new people.
So, to connect with people you either need
something like a mailing list for them
to join up with, something like MailChimp,
dead easy to set up.
There's YouTube videos teaching you how to do it.
You could have a Facebook page, a YouTube channel,
Twitter, Instagram, it doesn't matter.
But, there's got to be a platform, there's got to be
a mechanism for them to say, "Oh, I like that.
"I'm not ready to sign up. I'm not ready to message.
"I'm not ready to comment, but let me like the page
"or let me subscribe or let me follow you on Instagram
"just to see what they're up to."
So, the aim of the game is to introduce yourself
to new networks with content that inspires,
informs, or entertains.
Then, you've got to connect with these people.
And, a little trick I have here, this is a little
private behind the scenes trick, okay?
If I share a vlog and my vlogs are the biggest way
I introduce myself to new people.
And, I've shared that in the second.
So, if I share a vlog and I get, I don't know,
50 likes on a vlog I'll go through the likes
and I'll invite each of those people to like the page
because sometimes people like the vlog.
And, I've had people message me a year later
saying, "Oh my God, I've been looking for you.
"I saw one of your vlogs, I liked it.
"I forgot to like the page.
"I'm so glad I found your video again.
"I'm so glad it turned up in my feed."
So, don't be afraid to say to people when you meet them
face-to-face, this is another little trick we do,
so if we meet people face-to-face I go,
"Oh let's connect on Facebook, let's follow each other
"on Instagram," because you meet somebody you hit it off
like on the beach, walking your dog, at a networking event
if you don't connect there and then you're never
going to connect with these people.
So, introduce yourself through content,
always lead with information, okay, inspiration,
or entertaining somebody with content.
Connect with these people.
Facebook, LinkedIn, mailing list, doesn't matter
as long as there's a mechanism.
Next one is a biggie, okay?
The next one is help.
Help people up front.
Honestly, give away your best content.
Like, I've shared with you now these three videos.
These videos have taken me a long time to think about,
to film, been all over the country capturing scenes.
It was like in between my day job, editing them,
sharing them, boosting them on Facebook.
Like, I wanted to get them in front of people
because I want to help people.
Now, here's the crux of it, okay.
At the end of the day Dare to Grow is a business
but that isn't what drives me.
What drives me is the movement, okay?
If I can help people change their lives,
if somebody comes up to me on the street,
which does happen now, and they say, "Oh my god,
"I watched your video at the most perfect time.
"And, thank you, you helped me get out of bed that day."
I'm like, I'll film more it's all worth it.
So, you've got to go in with a help mentality,
not like this, "I'll help you and then you must
"buy my course."
Uh-uh, doesn't work.
You've got to go with a help mentality of
let me help 1,000 people and if 5% of that audience
said, "You know what, I'd like a little bit more," good.
They're good numbers, okay?
So, go out with a mindset of how can I help people,
how can I be of service, how can I help people
have a transformation?
Because, do you remember the phrase?
People won't remember what you told them,
they'll remember how you made them feel.
If you help people and they go about their journey,
and like with me, for example six months later,
a year later you might be stuck.
You might think, "I want to change my life, I need help.
"Who do I know? Oh, I remember."
So, you want to be front of mind for people.
You want to be helping people.
You want to have given away so much value
that when people need your offering, when they need
what you offer in that space they literally couldn't
think of anybody else they'd want to work with because
they've loved your content.
They already know who you are.
You've done the relationship bit of the work, okay.
I'm going to go into this in more detail and show you
how I'm using it in a second.
The next stage is commit.
I can never remember if that's two Ts or one.
I'm going to take a bet on one, okay?
Spelling is not my forte even though I did do
English at Union, but we'll leave that, okay?
So, the next stage is commit.
Now, once you've helped say 100 people, 500 people,
1,000 people you can invite them to work with you.
So, think of all the time that's gone
into building that relationship.
At the end of a funnel, this is a marketing funnel,
at the end of the funnel you can say, "Hey guys,
"do you know what, I'm running an online course.
"It's 50 videos. There's a live event. There's a workbook.
"If you love this and you want to go to the next level
"why don't you join me for the online course.
"It's only X a month," or "these are all
"the benefits you get."
And, a percentage of that audience will go,
"Do you know what, I can't believe what
"I've learned of her already, I'm going in."
And, that is how you market online and in person.
It works for events as well.
So, here's a few little tricks for you okay?
So, this is what I do.
For me, I made a couple of decision for Dare to Grow
really early on.
The first decision I made was, "I do not want to be
"our selling every day.
"It's not my purpose.
"My purpose is to create an empowered environment
"for people to change their lives.
"I want to change the fricking world.
"I don't just want to make money.
"I need the money to sustain my lifestyle,
"to pay for ads, to reach more people so I can change
"more people's lives.
"That's my purpose, that's my mission."
So, that was the first decision I made.
I decided I'm not going to sell every day.
I'm not going to have an evergreen product,
which is open all the time.
I'm going to have a course and it's going to run
twice a year.
So, you've got to think, like I said at the beginning,
what is my product, what is my offering,
how do people join up, how often is it going to run.
And, if you're doing courses like next year
or events or anything or I don't know discovery course,
book 'em in your diary, like book 'em out
and say, "This is when the course opens, it closes,"
whatever just get the details.
And so, that was the first decision I made.
I don't know why I keep looking at this board,
for the answer it's not on there, it's on here.
The second decision I made was I'm going to vlog
nearly every single day.
And, I'm going to give away so much badass content,
so much good, free content up front that inspires,
informs, and entertains that when people think,
"I want to uncover my purpose. I want to change my life.
"I want to make a living doing what I love."
They literally, it's a no brainer, but to come into
the Dare to Grow community and come onto Dare to Grow,
(vocalizes) the online course.
So, they were my decisions.
So I'm putting the work in up front and the reason
this is so powerful is because with the course only running
twice a year people can look forward to it
and they can start budgeting for it.
And, I know that happens 'cause people
message me and tell me.
The other thing is because it's only open twice a year
I do a big push twice a year and then the rest
of the year I just get to add value, grow my network,
introduce myself to new people.
And, I use the money I make from the course launch
and invest it into Facebook ads, which are amazing,
to reach more people, change more people's lives.
It's amazing, like it just blows my mind.
So, I vlog nearly every single day. Now, get this.
When I upload a vlog I take screenshots of the vlog,
I turn them into graphic for Instagram, hashtag them up.
Sometimes I'll write up the vlog.
If it was a good topic I'll write it up as a blog topic.
And now, I even get subtitles added to the vlogs
because I know about 80% of people don't even
watch videos with the sound on, which is mad
'cause the music in the vlogs makes it.
So, that is a killer process for marketing your product
online, works in person as well.
Be of service, introduce yourself to new people
by adding value up front.
When the time is right ask for a commitment,
ask people to work with you.
Make the offering crystal clear, super good.
And then, because people already know who you are,
because you've already given them transformation,
because you did the work like up front, you said,
"Guys, I'm going to give you everything," so when people
come to decide for a course launch for example,
they shouldn't be going, "Who is she?
"Does she know her stuff?"
They should be asking, "Is this right for me, yes or no?
"Is this the right time for me, yes or no?
"What's the best way for me to afford it?"
That's where you want to get people to because
that is how you're going to change people's lives
and change the fricking world.
So, I hope that helped, three videos on how to
uncover your purpose, change your life, make a living
doing what you love.
If you enjoyed these hang tight because I'm going to
send you one more video telling you all about
Dare to Grow, (vocalizes) the online course.
And then, you can decide is this right for me,
and is it right for me right now.
If you've got any questions or comments I'm real,
I'm filming this in my little home studio in Time Out
in the northeast.
I would love to hear what you thought of these videos.
Thank you so much for tuning in.
Get out there, change your life and change
the fricking world.
(upbeat music)
For more infomation >> Woman Who Trapped Flake In Elevator And Screamed At Him Is Exposed – Here's Who She Is - Duration: 6:14. 
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