Two UK YouTube stars had a giant boxing match that was basically the Super Bowl
of YouTube beefs. Welcome back to What's Trending, I'm Shira Lazar. Be sure to LIKE
this video and SUBSCRIBE for more trending news daily. The beef between KSI
and Joe Weller started in August of 2017. They're both affiliated with a YouTube
crew called the Sidemen. KSI aka JJ was in the Sidemen and Joe Weller is just
friends with some of them but not officially on the team. In August, KSI
announced he was moving on from the Sidemen. "Um. Why I'm leaving Sidemen? Mainly because of
Ethan. I'd say he was the main reason I'm leaving. Can't stand him." The video seems
like kind of a joke, or maybe leaving wasn't as serious as most people would
think. And he actually admitted this in another video he posted in November.
"I decided to say I was leaving the Sidemen. It was like a half jokey, half not
video. It was kind of just me trying to see the reaction." Ethan from the Sidemen,
aka Behzinga, responded with a KSI diss track.
And then KSI made a reaction
video mocking Ethan.
Ooh. Who doesn't like a good YouTube
soap opera? Then everyone else in the Sidemen started releasing diss tracks as
well. And then basically as the story goes there was a lot of mutual dissing
going on. But also a lot of views going back and forth between the channels. Just
saying. And Joe Weller got in on it too by commenting on a KSI diss track in a
video called "Internet Melts: Diss Track Edition."
So basically this all escalates to the point
that KSI and Joe decide to have an actual fight live on YouTube. And just
like the UFC, or the WWE, there are plenty of opportunities leading up to the fight
for them to get at each other as well. Oh, promotion.
This literally went on for months with diss tracks happening
everywhere and everyone following all of them at every point. And the fans
couldn't get enough of it. And after months of buildup the fight finally
happened on February 4, 2018.
And just like the UFC, or WWE, it was
quite a show.
The whole fight is now
available on his KSI's YouTube channel. Ultimately it was JJ who prevailed after
the referee stopped the fight in the third round. And according to TubeFilter,
the stream was watched concurrently by 1.6 million people and over 25 million
have watched the fight on YouTube to date. So what am I doing wrong?
I gotta create some sort of fight somewhere. Hey, Jonathan. Hey, Jonathan. Want
to box? This was a great success, but it also kind of now encourages a lot of
people on YouTube and just digital creators as a whole to create drama to
get attention. And we've been seeing this a lot in the US too. I mean just check
out the diss tracks that have been happening between RiceGum, Logan Paul,
Jake Paul... Oh my God. I can't even keep track. In a Polygon story published
before the fight, writer Julia Alexander argued: "YouTube's current
system rewards the fabrication of drama on its platform." She compared it to pro-
wrestling. "Fans understand that the drama and fighting is almost entirely fake, but
that doesn't stop them from enjoying it." This is what I've been talking about the
entire time, and we've been seeing this as I mentioned in the US with Logan
and Jake Paul. The brothers. They're basically fighting creating this whole
fake thing to raise each other, which means just to gain popularity from each
other's channels and social followings and it felt very WWE to me just without
the ring. KSI has since posted a video of himself watching and reacting to the
fight.
And Joe Weller filmed a quick response as well. "I think we actually broke records.
It was the biggest white-collar boxing event ever in the world. So that was just
amazing to be a part of the whole experience, the whole journey. It was
incredible." So it seems like they're both happy with how successful this all was.
And KSI's even trying to find his next boxing partner. In fact, he said after the
match: "If any YouTuber wants it, you can come and get it." And he called out Jake
Paul, specifically. Paul then responded with a tweet: "Who is PSI and why are
people tweeting me about him?" To which KSI replied: "Boy I would drop you
quicker than Disney." Oh. Double snap! This is so insider, though. Like you gotta be
Keeping Up with YouTube drama to even get this. Basically what KSI is
referencing is when Jake was dropped from the Bizaardvark show on Disney for
causing havoc in his neighborhood of West Hollywood and the Team 10 house. Now let's
continue. So Jake Paul called his dad, and his dad agreed to fight KSI if they did
it MMA style. "You would fight him but only if it was an MMA match? Yeah. It's the only way.
Otherwise its, in my opinion, it's not a fight. I'll only fight him if he comes to Cleveland, Ohio. Alright,
KFC, PSI, KSI. You heard it here first, bro. Listen, and he can even stay at my house."
And he also says he and his brother
Logan will pay KSI $50,000 if he goes through with it. That's like one of their
vlogs, basically. And that all means it looks like we've got a sequel coming up
sooner than we thought. Yay. What are people saying online? A lot! Mike Fox said:
"If KSI vs. Jake Paul happens I want to fight someone my height. @RiceGum what
you say bud?" Ryan Sykes posts: "I really hope KSI and Deji accept the
fight and absolutely destroy Jake and Logan purely because they're cocky
pricks." Alright. Come on, guys. Let's play nice
with each other. Life is short. But seriously while we all think this is
like this real beef, guess what? I'm pretty sure it's not, and this is all
being created so that they can all rise together
and get more attention and money, which is actually pretty smart.
But it just, it is the way it is. It's the reality. Yo. You know what? I'm gonna put
myself out there. I will fight you, KSI and Jake Paul and dad. Don't mess with me.
Don't mess with me. This is an official public challenge to
KSI, to Joe Weller, to Jake Paul, Logan Paul, their dad. Yo. I'll fight all of you.
Don't mess with me, motherf*ckers. I'm not just Shira. I'm Shira, a princess of power.
So what do you guys think? Is this legit beef, and who's gonna fight
in the ring next? Let us know in the COMMENTS below,
be sure to LIKE and SUBSCRIBE for more of What's Trending.
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