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Hi, everyone!

My name is Robert from ThemeIsle.com and in this video, you're gonna see how to build

a product launch page on WordPress.

I'll show you a step-by-step guide going from a completely blank canvas to a finished

landing page.

Best of all, I'll do it using only free resources...

If that sounds like your kind of tutorial, keep watching.

Before jumping into the actual guide, I want to show you a quick look at our final result

after we build a product launch page with Elementor.

You can always improve on the final design with more elements and styling.

But that's just a basic look at what you can do with Elementor in well under an hour

of work.

Let's get started!

Before you start to build a product launch page on WordPress, your first step is to actually

install the Elementor plugin...

While the Pro version does offer several helpful features, I'm going to use the free version

in this video.

As for the layout, I'm going to use the free version of our Hestia WordPress theme,

but you can use whichever theme you prefer, though.

Just make sure it's one that allows a full-width template!

Templates allow you to change the basic "canvas" that you build your product launch page with.

For example, most WordPress pages include a sidebar.

That's good for a regular page…but not for a product launch page.

You want your landing page to be the only thing grabbing people's attention.

There are two ways you can go about this.

With a Full-width template, you can build a completely full-width landing page, but

your normal WordPress header and footer are still active...

...and, with a Blank canvas, you build your page from absolute zero.

Not even your WordPress header and footer appears.

Both methods are a viable route to build a product launch page with Elementor, but I

prefer just using a full-width template so that the navigation structure feels more cohesive

across the entire site.

That's what I'll be using in this video.

To select your own template, go to Pages → Add New

and choose from the drop-down in the Page Attributes box...

For this WordPress Product Launch Page, I will choose the Page Builder Full-Width template

and then I'll give it a name like Product Launch for example...

Remember that you can change the permalink to something different, short and SEO friendly

like a keyword, your product name for example... and then click Save Draft to apply the new

template (it's important that you do this before

you start editing).

Then, hit the big Edit With Elementor button.

You should see the blank canvas from which you'll build your launch page.

Ok, I'm going to show you how to build a product launch page using Elementor from the ground up.

But you definitely don't have to start from a blank canvas.

If you'd rather use one of Elementor's professionally designed templates, you can

access them by clicking the Folder icon in the very bottom left and selecting Templates

Library or just simply click on the Add Template button.

Many of the templates require Elementor Pro, but you can still find plenty that are available

in the free version and you can also import templates like these in your own Elementor

library after downloading the ready-made About Our Business and Contact Us templates...

In addition to benefiting from professional design, these templates can also save you

a ton of time.

If you see one that you like, I definitely recommend using it.

Otherwise, let's forge ahead with our blank canvas.

Before you get started, it helps to know where you're going.

That is, you want to have a basic idea for the structure of your launch page before you

start dragging over Elementor elements.

For example, here's a rough sketch of what a basic launch page looks like...

If you look at the sketch, you'll see that there are roughly four sections.

The main headline section...

The "Feature list" section...

An about section... and n email opt-in section...

Elementor lets you create individual Sections that you can add your elements to.

For this example launch page, we'll use four different sections for each of the elements above.

Before I start diving into the landing page example, I think it will be helpful to give

you a quick tour of the actual Elementor interface.

The interface is comprised of two core elements:

The sidebar is where you'll add new elements and edit existing ones...

... and the visual preview which is where you can preview your final design exactly

as your end users will see it.

"Elements" are basically design blocks.

For example, a button is one element.

An image is another.

And so on...

To actually build a product launch page with Elementor, the basic process goes like this...

You drag over an element from the sidebar...

Then, you customize the element in the same sidebar interface...

Notice that the sidebar now has three different tabs.

Content...

Style... and advanced

where Content is the most important tab.

Here, you customize the basic content and function of the element...

In the Style tab, you can change colors and typography and in the

Advanced tab you can add custom margins and padding...

as well as other advanced settings.

Custom margins are especially helpful for changing your elements' positioning.

Alright, now that you know the basics, let's build a product launch page with Elementor!

To create the headline section, first click on Add New Section:

Then, select your column setup.

I'll use this two-column option for this example, but your choice depends on your desired design.

Let's make the larger right column an image and use text in the left column.

To add an image to the right column, just drag over the Image element:

Then, select your image in the sidebar interface:

To add text to the left column, you can use a combination of the Heading and Text Editor

options:

To change the alignment and positioning of your elements, you can always go to the Advanced

tab and manually change margins and padding:

I used custom top margins for both headings in the example.

If it fits your goals, you can also add a button by dragging over the Button element:

And that finishes up our basic heading section!

Next, on our list, we need to create a feature list section that tells people the key features

of our product.

Thankfully, Elementor includes an element that's absolutely perfect for this.

To use it, let's first create a three column section to house our three features:

From there, we can use the Icon Box element under the General Elements section:

Put an icon box in each column.

Then, all you need to do is customize the text and icon for each feature:

And that wraps up our feature list!

Easy peasy.

The Image Box element is also another good option for this section if you'd like to

use your own images instead of icons.

And that wraps up our feature list! Easy peasy.

Next, up, let's build our "About" section.

This one is pretty flexible as far as design goes.

If you're not sure where to start, a good option is an offset two-column design:

On the left side, let's put an image by dragging over the Image element.

Then, we can use Heading and Text Editor elements to write some basic about text.

And we're almost done with our launch page!

Building an email opt-in section is a little tricky with the free version of Elementor

because it doesn't include a dedicated form element.

If you purchase the Pro version, you can create all types of forms just by dragging over the

Form element.

But to create an opt-in form with the free version of Elementor, we'll need to get

creative with a third-party plugin.

I'll use the free OptinEngine plugin in this video, but you can use any plugin that

lets you insert opt-in forms with a shortcode.

First, you'll need to create a form in the OptinEngine interface:

Then, create a new section in Elementor and add the Shortcode element:

Paste the shortcode of your OptinEngine form into the box:

You won't see your form in Elementor's interface quite yet.

But once you publish your page, you will see the form on the front-end.

And that's pretty much it for our basic product launch page!

In the end, here's another look at our final product:

the colors could certainly be enhanced. I'm not actually a professional designer!.

But all in all, we were able to build a product launch page with Elementor without looking

at a single line of code.

And that's pretty awesome!

If you want to make it your main page, all you need to do is set up a static homepage

after publishing it...

Remember, to create an exact duplicate of the WordPress Product Launch Page in this

video, all you need is the free version of Elementor,

our free Hestia WordPress theme,

and the free OptinEngine plugin, or any other shortcode-based opt-in plugin.

For more infomation >> Product Launch Page: How To Build A Launch Page With FREE Resources - Duration: 18:21.

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How To Build A Business - Broken Down And Explained... - Duration: 10:42.

hey hey how you doing this is Erin Chen hope you're doing well if you're

watching this video right now then you're probably doing a bit of research

on YouTube about how to build a business okay so you want to build a business you

don't really know how you're searching for for ideas some strategies well I'm

about to share that with you over the next few minutes in this video okay so

who am i if this is the first time that you're watching one of my videos my name

is Erin Chen I'm an online entrepreneur been building businesses online for the

last nine years eight of those nine years though I failed really miserably

okay had a lot of failure was hitting roadblock after roadblock so I know a

thing or two about not doing very well when it comes to the world of building a

business okay so over the last year though I had some tremendous success in

my business was able to generate over a thousand sales so if there's somebody

that can give you some advice on how to get started and how to avoid some of the

pitfalls that comes with building a business that I'm probably the right

person to do that okay so what are the next few minutes in this video I'm going

to share some of those strategies with you and I'm gonna tell you exactly how

you can get started today if that's what you want to do okay so first of all it's

important to understand some of the options out there okay in terms of

building a business right and I'll just kind of tell you my story because I

think this will hit home with a lot of you guys especially if this is the first

time that you're building a business okay building a business is actually not

that complicated to get started it's actually very easy all you really have

to do is decide what type of business you want to build that's the most

complicated part you know initially of the whole process right and you have to

decide whether you want to do something online or offline that's the major thing

that you need to think about and the way that I started is I enjoy cooking very

much okay and I decided that I wish aliy nine years ago I would say nine ten

years ago now I decided that I wanted to start a restaurant so I saved up a lot

of money I worked really really hard and then before I open the restaurant I

did a bit of research and I kind of laid all the things out you know what did

what did I need how much money was I gonna need to spend you know what kind

of food was I gonna you know have in my restaurant and all that kind of stuff

right and I I did the calculations and it worked out that I needed roughly

about three hundred thousand dollars okay three hundred thousand US dollars

that came up two at the time it came up to about 1 million over

wringing of my money right because I'm from Malaysia ok and so that was a ton

of money ok and I was thinking to myself well there is no way that I'm gonna be

able to come up with a million ringgit three hundred thousand dollars by myself

right you know I had a I had a third of that money I had a hundred thousand

dollars in the bank at the time which was pretty good actually I had saved up

really hard for my job right but I literally had to put all of that into

you know the business and I had to take a loan from the bank a business loan I

had to take a loan of 200,000 put in 100,000 and it was just a lot of money

right because if you build a traditional business you know like a restaurant a

brick-and-mortar business way you've got you know an office or you have some sort

of like you know a brick-and-mortar facility where you've you've got to pay

the rent and you've got to do construction and you've got to plan the

place out you got a highest staff you have to pay

insurance you have to train all your people you have to get you know the the

kitchen apparatus you've got to you know get all the tools the frying pans the

fridges you know all the equipment the ovens and then all the food that goes

along with it that's perishable and you have to do pay that every single month I

mean that's why brick-and-mortar businesses are so damn expensive you

know and so I thought about it and I was like man I could do it

but I don't know if it's worth it right because not only do you have to pay for

all that stuff and take a loan you also have to have enough money to pay a

rental every single month to last you a whole year because remember you're not

gonna be successful in the first couple of months no no no restaurant businesses

take you at least six months to twelve months for you to even break even okay

on the months so it was a long and hard slog so traditional business if you're

doing traditional business then that's that's kind of how it goes and you need

to have enough money to last you that amount of time okay if you've never

thought about it then well now this is something that you have to think about

okay so I thought about it and I thought okay traditional business is is not

worth it because no matter what kind of traditional business I build whether

it's a consultancy or you know a franchise on my own in a restaurant or I

don't know a faxing company or printing company it's still brick and mortar and

it still all has similar type of costs okay so then I thought about it and I

was like well what about if I went online you know at that time this was

again nine years ago now the online industry was very very young you know

there really wasn't that much that wasn't there wasn't many affiliate

marketing businesses there wasn't much internet marketing you know it was there

but it was very low-key and and you know Google was still very strong at that

time and you know Facebook was was not really around at that time

and so I was like well maybe I can you know figure out how to make some money

online and that's kind of how I gravitated towards the online market I

started in network marketing I built a network marketing MLM business

right and that's kind of my that was my first kind of you know entry into

building a business right and I built basically a network marketing business

online and yes there were costs of course because with every business

there's going to be some startup costs right it doesn't matter what you're

doing okay you have to have some seed money you have to be willing to invest

into your business and with the network marketing I had to invest in that

network marketing company I had to spend roughly about you know a thousand

dollars get into that business and then I had to set up my business online and

with any online business there are ongoing costs right like you have to

spend money on traffic to get your leads you have to spend money on your funnel

building software because you have to have some sort of promotional you know

software that you can build all your websites and platforms off right so you

have to invest in that you have to invest in tracking because you have to

track all your stuff right and so these were the ongoing cost of three and your

autoresponder of course because there's you need to collect leads and you have

to you know have a way to email them and build a relationship with them on a

regular basis so these were the I would say three to four things that I have to

spend money on on a regular basis right so that's what I did nine years ago and

I got started and the way that I learned how to do it to be honest was really

just investing in a lot of courses and you know picking very strategically what

are some of the courses that I needed to invest in and what what are the skills

that I needed to learn. That's how to build a business. Also what are the skills that I needed to improve on and

then I would go on find that information and then if I thought it was worth it I

would have invest money in that business or that cost to teach me a particular

skill set for me to improve right so for example I needed how to send emails well

I needed how to drive I needed to learn how to drive traffic right I needed how

to I needed to learn how to do webinars for example I needed to learn how to do

videos for example yeah and so these were some of the courses that I would

and invest money on and improve my skill set and that's kind of how I got started

okay and then that's how you really start to learn how to build a business

basically you first have to figure out are you gonna do a traditional are you

gonna do it online once you've decided on which way you're gonna go I mean for

me is a no-brainer you know you totally want to do it online okay because with

it online but the cost is a lot lower you can scale your business you can use

technology and software to scale the business you don't have to hire people

if you don't want to you can be a one-man show right or one-woman show

okay and then you can decide on what kind of business you you grow from there

but initially you know that's kind of what you want to do and you want to

decide you know what kind of business do you want to build online you want to

build an affiliate marketing business do you want to create your own products you

know do you want to build an Amazon business or an eBay business I mean

there's so many different things you can do okay so you need to kind of decide on

all those little things and then once you decide on that you have to invest

money and time on the tools that you need to start the business okay and then

invest in invest in training that will actually teach you how to do that stuff

right so I'm just reaching home so I'm just seeing all these different people

that I know I know this person as well so so that's kind of what you have to do

right and and then once you get those things invest in those skills and then

once you learn how to do it that's kind of how you that's kind of how you set up

your business okay and then it's it's really about trial and error at that

point it's really about learning what to do learning from your mistakes taking

lots and lots of action okay and then once you've taken a lot of action you

just kind of track your results and that's kind of you know that's kind of

how you you get going in your business sorry that there's not much light here

it's really really dark I've just come into my garage sorry about that but okay

so I'm just gonna kind of finish up the video here but that's kind of how you

can start a business you know if you really want to learn how to do it okay

and if you want to find out a little bit more about you know what I'm doing and

how I've been able to you know build my business then I'd like to show you

exactly how to do that okay so if you want to you can click on the link right

below this video it's my link it's gonna lead you to my

website I'm gonna talk a little bit more on that page right about how I actually

built my affiliate marketing business so if online business interests you at all

and you want to take this to the next step that I want to show you how to do

that okay that's if that's if you want to do it okay and on the next page

you're gonna have to put in your best email address and I'm gonna send you

actually a free training course I'm just gonna show you step by step how I build

my business online all right so let me know what you thought in the comments

below did this help you at all did you get some aha moments sort of going off

in your head and let me know what kind of business you're gonna build I'd love

to hear about that and let me know about some of your successes because I also

want to know about your successes too alright so I hope you enjoyed this video on how to build a business

today and I'll speak to you very very soon this is Erin Chen

signing out take care