okay everybody so today I'm gonna talk to you about blackhat SEO if you don't
know what blackhat SEO is it's still a thing it's still out there it's a way
that people basically try to target your website and take your website down
that's negative SEO that's a type of blackhat SEO and it's also this concept
of getting ranked or doing things in Google that are against their guidelines
so blackhat SEO is anything that violates search engines Terms of Service
my name is John Lincoln I'm an SEO expert I'm gonna tell you everything
that you need to know a black about blackhat SEO in this video
so first SEO in blackhat SEO it's kind of broken up into two different areas so
there's link schemes and then kind of the general blackhat SEO stuff right so
let's start out with the link schemes so what are the link schemes that are
considered against Google's Terms of Service first thing is buying links so
if you're buying links from other websites you are not allowed to do that
just purchasing a link Google doesn't want you to do that they want you to
earn the links next link exchanges so if I say excuse me sir if you link to me
I'll link to you from this website that is not allowed and if I say oh if you
link to me from this website I'll link to you from another website that's also
not allowed they don't want you exchanging links this used to be a huge
thing that people would do years and years ago and it really worked very well
but today you cannot do that article marketing guest posts anything that's
low-quality so if I write a hundred articles and I get them posted on a
whole bunch of other websites around the web Google is gonna pick up on that
pattern and you're gonna get a manual action penalty which will show up inside
a Google search console or you might get a penguin penalty which is what happens
when you have too many links pointing out your website with the same anchor
text anchor text is just a term that basically means the text that's inside
of the lake so if this was linked to for example it said link exchanges link
exchanges would be the anchor text of that link so you can do guest posts you
can do article marketing but it can't be massive it can't be low-quality articles
it can only be if you write a really great article and you link to something
relevant within the article to something that's relevant on another website or on
your website anything that's automated is bad so
there's a lot of different programs out there that do something called link
indexing so basically if you get a link on another website there's a chance that
Google might not even see that link so you can use these automation programs to
build a whole bunch of they're links to a whole bunch of other
links that would then go to that final link so if your link is here and you
have all these other links that are on these other sites and then all these
other links on my on these other sites that are built by an automation program
these would link to these these would link to these and so on and so forth and
build more authority to this link that's going to your site right so automation
programs are against Google's guidelines and there's quite a bit of them out
there they're not quite as big as they used to be though and then profile links
so if you go out and you just build a whole bunch of social media profiles or
you build a whole bunch of profiles on forum sites so on and so forth profiles
anywhere around the web and then you put links in those two pages that you're
trying to get ranked higher you can get a penalty for that as well that's
blackhat SEO and then link networks so any type of network where you go and you
pay and they put you on a whole bunch of different websites and link from those
web sites to your website that's also blackhat SEO and Google is taking those
down all the time okay so we covered most of the linking stuff let's get into
some of the other type of blackhat SEO things that are out there comment spam
so if you are using a program to automatically generate comments on other
web sites or to automatically generate comments on your own website any type of
fake comment that's helping you rank better in Google or hurting your
competitors and making them work rank worse than Google through negative SEO
is not allowed and that is black hat SEO sneaky redirects so if you have one page
that's ranking and then you're redirecting somebody else to another
page that's an example of black hat SEO as well trading products for links so
that's another thing that you can't do so you can't necessarily say here's a
product link to my website here's some money link to my website that's the same
as buying things and link Bay in switch so if you create a scholarship for
example say you have a scholarship and you're
a whole bunch of links in through this scholarship because educational
institutions are seeing the scholarship they want a link to it so that their
students can confine the scholarship and this is something you really can't do
anyways but say you do that and then you eventually 301 redirect that page to
another page to get the links going to another page that is also blackhat SEO
in something you can't do keyword stuffing putting too many keywords on a
page is enough is something you can't do cloaking showing Google one page but
then serving another hidden content you can't hide content on a page that's not
allowed articles spinning just creating articles
and just creating pages so that they rank in Google and they're very thin
content a lot of people will do this through some type of PHP script there's
something called a Content matrix where you can create five versions of a
paragraph have dynamic field spin it create doorway pages that rank in Google
you're not allowed to do that either scraped content stealing content from
around the web serving that on your site so that it gets ranked that's also not
allowed funny thing about that Google won't allow you to do that for their
Terms of Service you can't scrape content but yeah if you actually think
about what Google does they scrape content to serve it in their search
results and they're doing that more and more and more especially with the new
knowledge panels Rich Snippets things like that and then even meta titles and
descriptions I mean that's just scraped content of course we want to do all this
for Google because we want to get that traffic right and it's the biggest
search engine in the world any Auto generated content you're not allowed to
do and then bait-and-switch stuff we talked a little bit about social media
spam if you're just getting thousands and thousands of shares from other
social sites that you're buying that's blackhat SEO and something you're
not allowed to do and then rich snippet markup spam so putting Rich Snippets
on pages so putting elements in the code that are going to enhance your listing
inside of Google that's not actually relevant to that page that's considered
spam as well so that's another thing you can't do it's blackhat SEO
any automated queries so if you're using something to generate fake traffic
that's searching for your company or your keyword and then coming in and
clicking on your website that's called an automated query that's nothing that
you're allowed to do within Google so no automated queries and no negative SEO so
if you really hate your competitor you're like I don't like this guy or
girl and I'm gonna build thousands of low-quality links to his site to get him
a penalty to make it look like he was doing all this blackhat SEO stuff you
cannot do that that's considered blackhat SEO if you're doing blackhat
SEO a negative SEO against your competitor okay
URL injection spam so sometimes what you'll see happen is somebody will hack
a site like WordPress and then they will inject links into pages or they will
hack pages or they will create thousands and thousands of pages and this is just
done through a script and then what happens is they put links on those pages
this happens a lot in spaces like viagra cialis you know these these pills right
and these are notoriously kind of spammy areas for SEO so watching out for hack
hack 2011 on and then domain squatting so if somebody goes and buys coca-cola
and they won't sell it to coca-cola and they're just holding onto it even though
that's their trademark you're not allowed to do that as well
blackhat SEO these are all the things that you cannot do now what do you do if
you are being targeted by negative SEO or you're being targeted by blackhat SEO
from a negative perspective or you've done blackhat SEO and now you want to
get your website back into a good place well that's a good question so all the
links scheming type of stuff that really goes through disavow files that as far
as going into Google search console you want to disavow links you want to block
those links you have to go in and remove a lot of these links so you'll have to
go back can take them down there's actually a
tool called a remover which is really good for sending out masked messages and
keeping track of how many links have been taken down and how many haven't
been you can send automated messages in a sequence to take those things down
you're gonna have to take down and and cancel any type of automated programs
any type of sponsors you have delete any profile links and get get out of any
link networks if you want to get out of that whole blackhat side and have your
website be looked as a clean quality website inside of Google now these type
of things also are gonna need to be dealt with so if you have done keyword
stuffing you're gonna have to reduce it if you've traded products for links
you're gonna have to go back and clean that up maybe do a Rhian clusion request
with Google if you've done cloaking or hitting content or malicious content
you're gonna have to clean all those things up if you have doorway pages
you're gonna have to take them down you're gonna have to redirect them if
you've done bait and switch you're gonna have to push that old page live that was
there we're you're gonna have to remove the pages entirely in form of forum if
you've got URL injection spam if your domains been hacked you're gonna have to
check out the hacked area within Google to find out what's gone wrong and how
you can fix it and there's so much more to so much more to negative SEO and
blackhat SEO that I didn't cover today so that's it for blackhat SEO if you
have a comment make sure to leave one I'd love to answer any of your questions
on the topic it's something that's out there something that's still very real
today if you liked this video make sure to like comment and subscribe and I'll
see you next time
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