on average only 2% until 4% of the price of each clothing from brands go to the
factory wages of these workers.
Do you have a passion...
... for fashion?
Welcome back to Zevaulia. In this video let us discuss further about the fashion
industry. As you know the fashion industry is problematic not only is it
industrially problematic but it is also environmentally and socially problematic
To put into perspective, 700 billion garments of clothes are produced every
single year. Women, we spend 7 times more of our money on fashion and its
accessories than men.
Yes... 7 times more and that is not
really good.
The market segments that comprise of all this is all throughout
the fashion industry from the high-end luxury fashion until the high streets
fast fashion and everything else in between from sportswear, menswear and
kids wear accessories jeans everything. A recent study was conducted by the
Ellen MacArthur Foundation. They have estimated that there is an equivalent of
one garbage truck full of textiles that is dumped every second to our landfills or
burned. Approximately 500 billion USD of value is wasted because of clothes that
are barely worn and not recycled.
Clothes release half a million tons of
microfibers into our oceans and this is equivalent to more than 50 billion
plastic bottles. If you haven't watched my previous video on plastic waste and
its impacts already, you better check it out.
And these microfibers are impossible
to clean up because of its quantity and it's size and it could also enter our
food chains through the marine animals that we consume. Microplastics 30% of it
derives from our laundry wastewater and also synthetic textiles
In 2018 last year the Copenhagen fashion summit also said that the fashion industry
contributes to an amount of 92 million tons of solid waste dumped into our
landfills every year. The fashion industry is the second largest consumer
of freshwater. They also produce 20% of waste water and generate GHG emissions
or greenhouse gas emissions more than international flights and also
maritime shipping combined
to put into perspective to produce one cotton
t-shirt requires two thousand seven hundred litres of water and to produce
one pair of jeans requires 1700 gallons of water and to dye fabric it requires
1.3 trillion gallons of water every year no wonder the fashion industry is the
number one industry that pollutes our fresh water
Now what do us Millennials
and also Gen Z's think in general about sustainable fashion and sustainable
purchasing? Well a college in New York called LIM College, they are a college
that focuses on business and fashion, they did a consumer insight research
and in this research they stated that Gen Z's and also Millenials don't really
put sustainability high on their consideration list when they shop
unfortunately.
But why is this?
So above thinking about sustainability in their purchases, these are the things that they actually care
more about
Brands and also retailers they need to not only educate their
consumers about sustainability but also they have to deliver quality of product
and also quality of price and value that is competitive and also fair and not
only that we as consumers we also have to educate ourselves more about
sustainability, about circular fashion, circular economy in general and also slow
fashion or whatever you call it, sustainability is the key word.
It has become more urgent and significant than ever to become a conscious consumer but
one thing that you can do to start is to purchase less. Buy the things that you
need and not always the things that you want. In my early 20s I am someone who
loves to shop for clothes and accessories but then I decided to
simplify what I have and really reduce what I buy. This is easier said than done
but is definitely attainable you don't need to always have like different
outfits for every post on Instagram or Facebook or wherever you can always mix
and match what you have and upcycle too. Which you will see more in my channel
We need to be more woke about sustainable production and ethical production.
By 2030 the fashion industry is predicted to emit
4.9 gigatons of CO2 each year
So that begs the question: How do we know if a brand is sustainable or not?
So there are four ways to identify whether a brand is sustainable. These are the
four ways.
Let's go to the first one and this first one is easy to do.
Check the materials.
These are the textiles that are not only recyclable but it is also
renewable
Now let's talk about natural dyes. We can get natural dyes from these things right
here
However these things aren't suitable for the mass-market
because why?Everybody wants to have different colored clothes right?
These textile dyes are usually very toxic. They are fixative and can consist of
chromium, aluminium, formaldehyde, chlorine, lead, mercury etc there are up to 1600
toxic chemicals out there and these are difficult to remove by conventional
water treatment procedures and systems and in the end these toxic dyes become
factory waste and it is harmful for plants for animals for humans for the
ecosystem as a whole
Now let's talk about sustainable wood. So sustainable
wood is ideally wood that is certified for example by the FSC and is also wood
that are scraps from the furniture industry or called re-discoverable wood.
It could also be from bamboos or pine trees for examples that are very easy and fast
to produce.
Now let's talk about sustainable leather. So there are two
sides in this. Not everybody agrees. So the first side is using recyclable leather
so these leathers are byproducts from the meat and also fishery industries.
Yes they are not vegan friendly but at least people are becoming more sustainable
Next choice is faux leather. Faux leather is from plastics and it also depends
what type of plastic because not all faux leather is actually environmentally
friendly. For example PVC is very toxic
suggest to now the faux leather is, well it's vegan
friendly, you don't kill any animals, but it's also not automatically always
environmentally friendly.
Now the second step that you could do
this needs more effort but it is definitely worth it is to check certification
Certification occurs when there is an accredited independent body,
an auditor, that verifies whether a supplier is in conformance with an
appropriate standard or not and when they succeed verification they'll be
given a statement in a certificate. We need to keep in mind that standards come
in two types. The first is mandatory standards which is legally binding and
the second is voluntary standards and certification falls within the second
category which is voluntary and not all standards are necessarily effective .
We also need to take note that the certification process can be expensive and not all
SMEs or all brands are able to afford a certification
These are examples of certifications for the textile industry
these are examples of certification for the leather industry
And these are examples of certification for the wood industry
the third thing that we need to check is for cause marketers or PR strategies that are not
very legit. For example do they really donate to the cause that they are saying
that they donate to? They state that they donate a certain percentage to a
certain cause but how much really is that percentage that they donate?
There could be a lack of clarity of the amount of the transparency and of the
allocation of the percentage of donation that they give to these causes.
Another condition is when a brand declares that they support a certain initiative
for example they support breast cancer awareness. However do the materials that
they use. Is it safe? Does it really support breast cancer awareness or does
it actually contribute to the creation of cancer? So these little things we
also need to think about regarding the supply chains down the
line. Another thing that some suppliers do is that they donate to certain
non-profits. However to cover the expenses of the donation that they give they mark
up their prices. I know that in general many people still have the
business-as-usual mindset, everybody is looking out for themselves, it's all about
the profit but I think that if you really think from a wider perspective
from a more social cause perspective, it doesn't hurt to give a part of your
profits to social causes and really be responsible for it.
And that brings me to
the fourth checking point, which is checking the CSR and also the business
model of these brands and including the operations of the brand itself.
In the fashion industry we also have to look at the sustainability of the supply chains
it goes all the way back to agriculture, to manufacturing, to processing, fabric
care, to the use from the consumers and then to recycling, if there is any, and
then to the disposal. There are many sustainability checkpoints within
sustainability processes of the supply chain. You can also find even more
details about the sustainability of these supply chains from whether they
use eco-friendly methods of production until whether labor rights is implemented
These are also other things that you can also look for
Talking about ethically paid workers, many of these brands have factories in Asia as we all
should know by now. Why? To increase profit margins because you
know workers in Asia are paid much more less in general and also to even evade
environmental regulations that are maybe not as tight.
Deloitte through its Deloitte Access
Economics in October 2017 released a report for Oxfam Australia
and they stated that the employees of Australian brands that have factories in
Asia, their wages are lower than the living costs of these countries.
As an estimation for Bangladesh it is 76% lower, for India it is 41% lower, for
Indonesia it is 29% lower and for Vietnam it is 8% lower than the living cost in each
of these countries. On average only two percent until four percent of the
price of each clothing from these Australian brands go to the factory
wages of these workers.
But of course there are various progress that is made by the
fashion industry and we need to take credit and applaud them for it.
That is all from me now. Thank you so much for everybody who has watched especially if
you've watched from the beginning until the end, I really appreciate it, I hope that
this really makes us to radically rethink about how we see sustainable
fashion and the fashion industry as a whole. Everything needs to be done
step-by-step there is no rush but I think that even if we make the smallest
of progress it will definitely count. I'm still very positive that we are in a
better step towards a more sustainable future but of course this requires a lot
of help not only from me but also from you. See you in the next video!
For more infomation >> HSN | Sunday Fashion Edit 02.10.2019 - 11 AM - Duration: 1:00:01. 
For more infomation >> HSN | Sunday Fashion Edit 02.10.2019 - 10 AM - Duration: 1:00:01. 
For more infomation >> Брюки Futurino Fashion серые обзор - Duration: 0:33. 
For more infomation >> Футболка Futurino Fashion синяя обзор - Duration: 0:42. 
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