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I am so excited about this topic, I have a whole worksheet and I'm gonna give you
the top ten steps. Stay tuned and watch to the end because you don't want to miss
any of them.
Alright, congratulations. You're an entrepreneur now and now it's
time to build a brand for your business. You're going to need a logo design, you need
to pick your colors, you're going to need to build a brand that's going to last you no
more than a year you know, you don't want to have to go through and change
everything all over the game when you find something better, when you find the
upgrade so today, let's walk through a ten step process on how to build a brand
that's perfect for your business and perfect for your clients so step number
one and really, I'm going to backtrack and rewind a little bit, before we get into
that, I just want you to make you aware that Kris Krohn, from Limitless TV, and I
have built an amazing program to help you do this way in depth. Today, I'm going to
give you the first 10 steps but if you really want that, just leave a comment
below and we'll teach you how to get it so the first step is this, you have got
to know who your client is. Who is the best person to purchase your products?
Who needs your products most? Who needs your services most? What are they
struggling with? You should know this person as well as you know a sibling or
a very close friend and not to say that all of your clients will be siblings or
close friends, eventually you're going to run out of siblings, right? And especially
if you're an only child, that would be really sad to have your business not
have any clients but you need to know them that well so you need to know their
name in fact, like a client avatar, like someone who could easily represent your
client, if they were standing right in front of you, you'd be able to see what
color of shirt they were wearing or what shoes they had on or how their hair was
done. You want to know that client so well. In one of our other videos, we
talked about your ideal client and how to kind of design that and build
that and understand that person but that's a first and maybe the most
important step is understanding your client and making sure that you're
tailoring your business to them so that's step number one,
get to know your most ideal client. Okay, step number two, what problem are you
trying to solve? What does your business do?
Every entrepreneur anywhere, anyone that's in business for themselves is solving a
problem of some kind, whether it's a problem of, I don't know how to juice my
own oranges so I made a juice press or I don't know how to write so I'm
going to create something that does that for me or even as something as simple
as, I don't have a beautiful enough ring on my finger, I want a more beautiful one.
If you're in business for yourself, you're solving problems, okay, and it
doesn't matter if whether your business is product based or whether it's
service based,you want to understand what kind of problems that you're
solving, okay. So that's step number two, is find out the problem that you're
solving. Okay, step number three, you understand the problem, you understand
your client, now it's time to get a really firm grip on the solution. How do
you solve this problem? Okay, what is your solution to this problem? So I'm going to
take for example, let's say that you are a home organizer and you create bulletin
boards for homes and families to keep themselves organized so if your ideal
client was a family, you'd have to pick a person from that family so let's say you
would pick a mom because she's generally the one in charge of the home,
she's generally one running the bulletin boards and running errands and
transporting people to wherever they need to go and you have identified that
ideal client, your ideal client is a mom of four, she runs a very busy household,
she's a stay-at-home mom and her husband works and they have four amazing kids
and I know the ages of all their kids, I've got my client in my mind, right? So
now I know that I've got a mom, now I have a problem, his mom has a problem
and she's having trouble keeping not just herself organized but the entire
family on the same page, she's having trouble keeping dad in the loop and
keeping the younger siblings and looping coordinating carpools and all of that,
she's managing but it's not easy for her, that's the problem. Now
you've got a solution, you've got it, you've created a magnetic bulletin board
with rewritable strips for all the children's names and you've got strips
for all their jobs and you've got time slots for all their appointments,
little pictures with little magnets that the kids can easily move
and mom can easily keep track of and maybe it even syncs up, someone
invent this, like you can have this idea, maybe the magnetic board even syncs up
to an app on your phone depending on where the magnets are on the board, it's
like a smart board, that'd be cool so you can have that idea, it's yours,
million-dollar idea, there you go. You've got this this board and so you've got a
solution that says I've got a board for you that will sync to your phone and it
will alert you of any changes and it'll also sync to dad's phone and it's a
family management app that's hands-on and fun to use and also keeps you
up-to-date electronically. Okay, you now know how to solve that
problem, you've got your ideal client, their problem and the solution. So here's
number 4, what is your philosophy? How do you feel about this? What is your
company's philosophy? Is it helping mom's meet a stress-free life? Is
it helping families get on the same page reducing conflict in the home? Why do you
do what you do? Why did you create this amazing board that syncs with your phone
and smartphone? Maybe you struggled with some kind of organization in your home
and you wished you had something so what is your why? What is your reasoning for
doing this? Is it to keep families connected? Is it to reduce contention?
What is it that keeps you rolling and keeps you moving? What is your philosophy?
So you've got to know what that is, that's number four. Let's move on to
number five, what is your content? Now I say content but this could easily be a
product line, okay. If it's a product that you can touch and then you can handle.
Content, if it's not a product would be what what is your textbook? What do you
teach? How do you instruct people? So as far as your content, let's just keep this
analogy going of this board company, what does your content mean? What are my
products? You know, what are the things that I sell? I sell replacement magnets, I
sell the app, I sell the board itself, I sell a marker system, does it have any
add-ons? Does it have any aside purchases? Does it have any other pieces or parts
that support that or are appendages to it, things that work alongside
of it? Clearly define an outline all of the products that you offer, that's going
to be your content, okay. That's number five. The next one
is to promise. what are people going to be able to do once they buy your
product? What do you promise to bring into their
homes, into their lives, into their lifestyles? What is it that you're able
to do that makes their life better? What are you promising on the other side? Is
it more organization? Is it promise to save you at least ten hours a month on
their time with organization skills? Is it to you know, create more happiness and
peace and serenity at home, what is it that they're going to walk away with
because they met you and because they consumed your product? That's a really
good question to ask and all of these, remember, you're thinking on the bottom
on the back burner of all this. We're thinking about our brand, we're thinking
about our name for our business, okay. After your promise comes your
testimonials. Testimonials are things that people say about you after having
used your products so what do you anticipate or maybe you've got some beta
product out there already, what are people already saying that their
experience is with you? What kinds of things are improving their world? What do
you hope? Maybe you don't have any clients yet and you want to have clients,
write down what you want them to hear, write down what you want your clients to
be saying about you? So start kind of collecting those testimonials in advance,
either from clients they've already helped or from clients you hope to help,
what do you want them to say in the future? Okay, here's the next one,
what is your core product? Your bread and butter as it were, what is the main thing
that you sell that is your leader in your industry? You know, if you've ever
been to Limitless, you'll know the core product is breakthrough. If you're here
at the Six Figure Mastermind, you know the core product is advanced sales
marketing. If you go to any of these stores or to a book store, you're going to
have the core product or the main thing that they sell. What are they
known for? What are you going to be known for? You've got permission to have
all of these appendage products and add on some things like that but what is
your main goal? When people think bulletin boards, they think you, you're
the bulletin board guy or gal, okay. Have your core product and ask yourself what
is that core product? Perfect, okay. Number nine, what are your power words?
What are the words? In fact, like grab out a piece of paper,
grab a ledger pad if you've got one handy, grab
out your phone if you've got that, make a list, make a list of your power words, if
you're in this, we're going to continue this analogy, we're going to say your power words
or organization, space saving, time saving, clean organize. If you say it twice, just
write it down twice, that means it's even more powerful word for you and it may
give you some clues as to what you name your brand so make sure you have a list
of those words, whatever those power words are that exemplify your brand, what
is it that you're bringing in people's life? Just just let it rattle off, let it
be a thesaurus and a list, just let your brain dump onto a piece of paper with
all the power words that you feel represent your brand. Okay, here comes
number ten, research. Google is your best friend in all of this so do some Google
research, look up companies that are already doing something kind of similar
to what you're doing and see what their logos and names are and see how you feel
when you see those logos of names and is it something that okay, I like this part
of this logo or I like this one but I don't like this
about that, I definitely wouldn't choose that one you know, just do that Google
research to find the the brands and the products. Businesses that are in the same
field as yours and do some research, find things that resonate with you, you know,
if you think the words Franklin Covey, you're probably going to think day planners,
if they're like main people in day planners right and they probably got an
app, I don't know, I'm sure they do, that they're the day planner
people, that's their core product, you've even got like their logos, the compass
and helping people stay on track and that's their brand, that's their thing. Do
you want to be known as the organization table? Do you want to be known as the mom
saver and once you've got all of those 10 things figured out, you've got your
ideal client, you've got the problem, you've got the solution, you've got your
core product, you've got all of this, your name affiliation and research, once you
have all of that together, get a good three or four different ideas out, maybe
send them to fiverr.com and get some research and some working logos for them
and just have it tested out on social media, go on Facebook and say, "Hey, guys.
I'm opening up my business, I need some help, I need to do some some market
research on this name and on this logo on this brand, here are some samples,
which one do you like and why?" Guys, market research is your
best friend on this one so go out there and get some feedback
from your public and from your audience because a lot of your ideal clients are
in there. You may even make a couple sales from
that product research out of curiosity from you know, people just wondering what
you're doing and congratulating you but if you follow those 10 steps, you're
going to find a solid brand and a solid core for your business that's not just
going to last six months, it's going to last for the entire longevity of your
business. Always be open to upgrades, always be open to trying new things and
following your product base and following your client base but your
solid core is there for good. Okay, you've got the outline, you've got the 10 things,
now take some real deliberate time and answer all the questions as thoroughly
as possible because this isn't something you're going to want to you know mess up or
change up later. Hit the subscribe button and stay tuned for more amazing six
figure mastermind content.
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