Hey everyone I'm Shayne, and I'm Nick welcome to our very first GI wonder video.
In these videos we'll be answering questions from our clients about
websites, social media, search engine optimization, graphic design, and
marketing. Today we're gonna be answering a question we hear a lot from our
clients. Do I need a website? you're watching GI Wonder we hope you
learn something.
To answer this question we got to go back to the beginning when we first
meet with a client to assess whether or not they actually do you need a website
and Shayne you generally sit down with clients when you first meet with them
and start to talk about some of their needs, what kind of questions
do you ask or what do you do when when you talk to them. Well what we find is
that a typical web agency will dedicate your full budget towards a
website. The way we differ is, actually the first question I do ask when I meet with
a client is what are your business goals? So from this we can determine the best
way to use your budget to get the best return on investment so this could be
building the website or it could be putting everything towards social media
to gain your audience. Yeah I think one of the things we found was that
sometimes people think right off the bat if I'm selling a product online or
something like that they immediately want an e-commerce website but we find
out once we start asking a few questions that maybe their product's not ready for
the market yet a great example is an online e-training course maybe all your
content isn't available yet so maybe a better way to spend your
budget is on actually building a one page landing page just for people to
register interest in the course itself that way you can actually find out
before you spend a lot of money on a big huge website whether or not people are
actually interested in the thing that you're trying to sell. Right and then
with that audience that you've just garnered you can actually hit them with
emails afterwards, you can do campaigns because you already have that
audience built up right, so then you can leverage that as well so it's not just
all about the website, there's many pieces that work together with it for
your full marketing package. I think back maybe ten years ago most people could
say that the the website was the biggest thing
but now it's kind of moved into a smaller area and the online digital
experience you have everything from social media to various other platforms
everything has to work together it does it's one big package that all ties in
together to get that information. Thank you for watching our first GI Wonder
video. If you guys learned something feel free to like our video and if you got
any questions or comments feel free to leave those below and we'll get back to
you
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