(upbeat music)
I would love to find out a little bit about
the visual side of your business.
I know that you have worked on all kinds of soundtracks
and music that's been used in a plethora of films
and obviously the visual is one of the most impactful
mediums that we have today to not only help brand
the artist but also in many ways captivate an audience.
I'd love to learn a little bit from your perspective
how you've used the visual to enhance an artist's career
or maybe build awareness for a particular movement or song.
I think we are actually now coming to the point
where we are going to engage the visual medium.
You know, so far we have been working on developing
the music and getting the music right
and because eventually, people are going to listen
to the music and that's where the fan base is made.
The visual medium is the most powerful medium
of communication, so as somewhere.
I read in an audio book that the sound is
the step-child of film, or something like that.
Like, this is an audio book.
But, that's what it is.
So, to understand human behavior is very important.
So, we're just at the point where
so sync is different, songs are placed always
is different, but when you've got a great content
around your artist now, that itself is another
is another agenda.
So, it's definitely it's got to be likable.
It's got to synchronize with the vision
for what the artist and how do they want to be portrayed.
There's a lot of experimentation that need to be done.
One of our young artists, she's starting at Howard,
you know, she's 19 year old Indian girl
and so we said how are we going to come out
with the first visual and we have a friend in New York
and he said why don't we do like a 3-D video?
You know, and we had a limited budget, but tons
of creativity and he offered to go out of the way
to develop this concept which is gonna be just shot
in one room.
So, that's about ready now and it's, it'll be a novelty
when it comes out.
It'll have its own little charm.
It'll help us get launched.
So, we're experimenting.
I think one of the, one of the senses that we have
learned to develop is common sense, so everything
is just so sophisticated these days, we actually forget
that there's something called common sense.
Yeah, I like that.
So Ross, when you were talkin' about your company
one of the facets or tenants that you mentioned
was technology, so I would love to learn a little
bit about how you've used technology to propel
an artist, to propel maybe a song or a movement
that you've been involved in.
Great question.
Technology has been a integral part
into the production process for recording
and sound design and producing music
and I believe that every artist, composer,
writer, producer, should strive for their own sound,
their own signature and in our case with Archipelago,
it's taking sounds from our planet, recording them
with something as simple as an iPhone or you know,
a fancy high quality recorder and using technology
that we all have on our Macs or our Windows machines
and transform those sounds into music.
Taking the sound of running water,
granulizing that and then putting it into melodine
and create chords out of it.
Banging a bridge, maybe the Golden Gate one day,
for a kick drum, something like that.
Immersing yourself into this beautiful amazing planet
that we live on and using this as our studio,
our planet as our studio,
kind of bailing traditional recording, you know,
studios and techniques.
With that said and that philosophy not only just for myself,
but for the artists that we have developed and worked with,
in all different areas of the country in different markets
and even the well seasoned artists that are still
developing and nurturing their sound and developing
and augmenting to their path and their career,
being able to provide something a little bit different
has been invaluable and the technology is there
and we have just so many tools at our fingertips,
but it's also up here.
You know, it's all up here and how you can take a sound
and rework it and so, technology, that would be my gut
response is just technology has allowed my team
and myself and peers all around the music industry
to, if you can think it, you can make it nowadays.
So, it's been great to implement that with the music.
Nice.
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