The button has been pressed, hello haters!
We are here, not at the beach, even though you can see some sand!
Over here...
It's a really cool place in Madrid
The name of it is 'Ojala' - which means 'I wish'
Right now I wish was on the beach but I'm in Madrid, no water, no rivers here
So... this is the best that we can get.
And this is my friend - Iveta! Would you like to introduce yourself?
I am just visiting Madrid for six days but I love it, it's great! I've been here last summer. Originally I come from Lithuania
But I live in Denmark. It's always fun to travel and relocate
What is your biggest passion?
Well, my biggest passion is moving
businesses industry stores
into better and more sustainable behavior
And in that sense moving
people and their shopping behavior and in general behavior
towards more sustainable
What does sustainable mean? We keep hearing about all those 'sustainable ideas'
But it's really hard to understand what it actually means and how can it benefit society?
Basically sustainability is something
permanently making
into better than before and this usually addresses the environment because as most of us know
environment is very
Sad subject these days because it really suffers from how we impact
and then contribute
towards making it worse
Fashion means producing so much!
A lot of people are just crazy about fashion, they want new clothes every single day!
Which of course we understand...
Because it keeps it makes you feel better
But how is it bad for the Environment or for the community?
There is nothing wrong with expressing yourself
You know, I think it's so lovely when different cultures different
Personalities, you know
Shine through the way they dress and it's just great to recognize person's identity in this way
but
Consumption got out of hand
because demand of new clothes and trends is so big and the clothes process is like a sandwich like
if you go to a fast fashion store
Buy a new dress
Yeah, like all the mass market shops. Yeah, exactly!
Why does it matter? Well, basically there's a lot of transportable clothes
And those are usually produced in
The third world countries and working conditions
for those people
producing those clothes are very... how to say... horrible?
Yeah, we all hear about the kids who are working in horrible conditions somewhere in Vietnam...
We started to feel too hot in 'Ojala'
Because there was sand everywhere it felt like a beach
We decided to cool down a little bit
We went outside and we are here in Madrid, just chilling on the street
That's how people like to hang out here, to have some drinks...
Let's continue our conversation!
Basically, I think the most important thing is for people to understand that...
Most of the shops and markets and fashion stores....
Whatever you name it
in your city
Function in a way that's like a line
which means its
production when the
You know goods are being produced and then consumption when then we go to the shop and buy the goods
And then use it eat it, whatever and then everything from the consumption part is being the disposable part
Which means we dispose it
and we throw it out!
In this way, we burn it, we pollute oceans
We use land field
That's basically an unsustainable behavior
which is the majority of how people behave
Do you think a lot of people realize that?
I know that sustainable fashion has become a trend recently...
Speaking about the world and different countries,
You studied in Denmark, so
In Denmark and in Scandinavia
People became more aware of this...
Do you think it's the case for the other countries as well?
I don't think people are aware of it enough
But I don't think it's their fault.
Because people are not being educated.
When you think about it...
If everybody becomes really sustainable
We will all need to change.
And change can be quite uncomfortable.
A lot of things suffer during change but
But a lot of people are selfish in this way too..
It's that capitalistic society
where it's just 'me, me, me' all the time, isn't it?
Yeah, being self-centered plays a big role in
an unsustainable behavior
it's still your responsibility to research whatever you buy
But of course, you know
When you don't know and you see that beautiful package, that beautiful product
You don't know how was it produced where was it produced I mean, it's what can you do... You just buy it.
You like it and you buy it.
And you don't think about it but you know and when you said a to trend it's not
a trend... We don't really have a choice in this anymore.
How exactly do you change this situation?
Mass production is such a huge deal. It's not that you know
If you start caring for sustainable fashion, it's not that all these mass market shops
will stop suddenly and realize: okay, we are doing a horrible thing.
What's and if there's a solution?
Of course, because it's such a big industry
and there is a lot of money involved in it...
Solving it is going to be a big challenge.
There is an opportunity to address every problem to a positive prospective
For example, fast-fashion stores do have an
opportunity to upcycle and recycle
And to maybe invest more in their materials; have a more slow mindset and invest into slow fashion
which is like more lasting clothes
and slower trends, because we see trends are changing so fast, you know, every second
week... You see something new, you want it, keep up with it
You can still have it but at a slower pace
I know that some shops, for example, they are doing this
if you bring your old clothes
they recycle it and then they give some kind of discount
Yeah, and that is great!
You think it's a good idea?
I think it's a good idea because even though it maybe doesn't have a huge impact on
the whole problem, a person who is
Already doing it
He gets educated.
In that small sense, that okay, actually
It exists and I'm contributing to something that is good
to something better
So that is already a good thing, you know?
And sustainable fashion is part of social entrepreneurship as far as i Know?
It's becoming a trend. When you don't just do something for yourself
in order to get benefits
For example, I know this story of
this designer
He created shoes called TOMMs - shoes for tomorrow's future
Where do you see yourself as a sustainable stylist?
Well, I see myself promoting sustainable businesses, maybe not necessarily fashion
Which would be my preference. I just seek to encourage young people to
Move towards something that's better and something does better is sustainable and
ecological and greener, you name it.
I mean taking small steps. Nobody wants you become you know
Drastically changing a life in one day
You know instead of maybe buying something in a fast fashion store every week maybe chose a vintage shop for once in a while
It's giving a life to something that's old
It's it's small steps just to check the labels check what's on the labels. And you can donate clothes! you can donate clothes so exactly
You can recycle once in a while plus, I mean, there's fun and effortless ways to be more sustainable
Yeah, and these ways can really change somebody's life!
For kids who are working in factories for days and nights, it's super dangerous and unhealthy!
Also I find it unhealthy that people treat fashion like religion, you know?
Exactly, yeah!
It's part of indulging yourself, but it shouldn't become something that we worship
Looking at my hat now :) Yeah...
Sometimes its best to have something inside of you to broadcast
then constantly showing it through your appearance
Invest in yourself! Get educated, you know? Check what you buy!
Where does it come from, what does it contain?
Is it better to buy clothes from designers?
It's Super-expensive and not so affordable
or is it better to buy it from mass market shops?
Well, the funny thing is about human brain
And the more you spend on something we put higher value on that, you know, for example
Maybe if you buy a shirt from a fast-fashion store and then you break it. You wouldn't be willing to sue it, you know
But hey, when you buy something for, you know decent amount of money, you will probably get that thing fixed
It's like you invest into something and you cherish more and you buy it
Not in such high quantities and not so often
but if you're super rich? :)
Yeah, well like everything like everything, you know, it depends on a person it depends
It can be bad if you go over the board
Yeah, yeah, consuming too much. It's kind of like with fast-food
When you just start buying and buying clothes. In your house - your wardrobe is just filled with that.
What do you really do? Half of it you don't really wear...
Exactly and the funny thing is that you can actually donate clothes and
When you donate clothes from fast fashion stores, they don't even end up
in second hand shops or being recycled
just because the garments and the materials are so cheap
It's already not useful. So, you know, it's
A very toxic relationship in that sense you know that the twins better, too
In that way it's better to put more effort in making the clothes so it can be used
But just maybe not see it so seriously... Even trends change slightly and then people get crazy about a
Color change, you know and then they need an another one and they get the new one
But then we go back to something like sixties or eighties again, fashion repeats itself
Exactly, and that's what you can find in vintage shops, you know
You can you can go into vintage shop and see that original style. Where is this trend is circulating again!
And then you have to book the original one and come on if it lasts for a century
I think it's pretty good quality, you know. Yeah, so check your grandmother's or grandfather's wardrobes. Maybe it's worth checking
once in a while! Thank you Iveta, for sharing your experiences with me!
Thank you for watching dear haters. It was fun to take you through this experience learning more about sustainable fashion
Which I think is super important. And I think that's where future lies to be honest.
Subscribe to my channel :)
These guys are doing great job, and I think it's worth checking out. Bye. Bye
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