Hey guys ticktocksully sully here or just sully, back with another video and today we'll
be looking at some of the more exciting executive changes that have happened in fashion recently
with of course the most recent and most exciting position change being Virgil Abloh at Louis
Vuitton replacing Kim Jones.
So lets get right into it and hope you guys enjoy.
Kicking It off, their has been some crazy changes happen in 2018 which has really set
menswear up to have an even more exciting future than it was already set to have, especially
from a streetwear perspective even though all the changes haven't exactly been 'street'
orientated.
And that's because at this point you can argue high fashion is already a fundamental
part of streetwear whether you like it or not, so whatever happens in that world will
have people talking in this world.
And from there, we can start, in January of 2018 as on the 28th of this month, it was
announced Hedi Slimane, previously of Saint Laurent, will be taking up the creative director
spot at Celine whilst simultaneously opening up the brand to a fragrance range as well
as a menswear range.
Now before this announcement, Celine didn't have anything for menwear so this news invoked
excitement in this community seeing as Celine does do such a great job on the women's
side of things and were just waiting for the brand do the same in the menswear sphere.
With Hedi at the reigns it should be a great tenure for him and a great addition to the
Celine brand.
Hedi also took the place of Phoebe Philo who was with Celine for almost 10 years before
announcing her leave a month before Hedi Slimane was publicized to be replacing her.
Hedi previously worked at Saint Laurent as mentioned and left the tenure in April of
2016.
A tenure where he was praised for his work and had held Saint Laurent as a top contender
in menswear at the time, a stature that some people argue the brand doesn't hold anymore
with them appointing that to Hedi's departure from SLP so fans of Hedi Slimane would have
been excited by this news whilst fans of Celine may have taken Phoebe's departure a little
hard due to the fact that Phoebe really made Celine her own and the two were very connected
through her womenswear and accessories,
So this change may still take a while for Celine's womenswear fans to get on board
with.
As we have seen in the past, Hedi also has a habit of making a house his own, so I'm
sure we'll see him follow in Phoebe's footsteps, in which seems to be a fair trade,
especially with him opening the doors for menswear at the brand.
Hedi is set to debut his first collection for Celine in September of 2018.
Moving on from that, we move to March of 2018 as this was a big month for announcements.
After the announcement at Celine, I was already left excited and looking forward to something
new from the world of fashion, being Celine's menswear as well as Hedi's work returning
but ofcourse, I shoulda known it wasn't going to just stop there.
Instead the industry decided to go 1000mph, which commenced on March 1st when it was,
announced Riccardo Tisci would be taking on the Artistic director position at Burberry.
Now this one for me was the most unexpected, even though all the positions I'll be talking
about were surprising, I found this one to be particularly unsuspecting, as Riccardo
had been missing from a Maison since February of 2017 when he exited Givenchy with no added
speculation of him considering a new house unlike like the other designers I'll be
mentioning who had rumours attached to them.
And I for sure wasn't expecting him at Burberry.
But sure enough on March 1st, Burberry announced Riccardo Tisci as their new artistic director,
replacing Christopher Bailey who was Burberry's force for 17 years which is an outstanding
amount of time to work for a house and with that many years behind you, it's hard to
not give the brand your own identity, an identity Burberry familiarized with as well as its
customers which really allowed them to tend to their demographic.
But with this fast world that is current fashion, Burberry had to make a transition in order
to keep up with this new system and continue its journey on becoming a powerhouse.
With this, their was some worry if Christopher Bailey would be able to tend to these needs
due to a recent drop in sales but he was already showing signs of his ability to adapt, collaborating
with Gosha Rubchinsky and Kris Wu, both contemporary names in culture and not only that, he closed
out his final show with an appealing collection that readily gained traction the moment the
show finished as he had also introduced a see-now-buy-now model to Burberry in which
consumers could buy items straight of the runway instead of waiting the traditional
6 months.
But after his efforts, the brand still needed a further push in which Riccardo Tisci seems
to have promised to fulfil and I don't doubt that either, seeing as he had previously done
an amazing job at Givenchy and made it a leader in menswear during his later days at the brand
and since his departure, I've been missing his work and didn't expect him to be back
so quick as well as not at Burberry of all brands seeing as he is big on American culture
influencing his collections whilst Burberry is a traditional English name.
It seems to be an unorthodox matching but that's what might make this a successful
approach which is what Burberry CEO Marco Gobetti must of thought seeing as he was the
one who previously appointed Tisci at Givenchy back in 2005 and is repeating this at Burberry
in hopes to see a repeat of what happened at Givenchy.
And with that we'll just wait and see if it works out.
Ricardo Tisci is also set to debut his first collection in September of 2018.
Next in we have another exciting director change, this time at maison Dior with another
position that lasted a decade coming to an end, this time its Kris Van Asche being replaced
by none other than former Louis Vuitton artistic director, Kim Jones.
Now this turnover was a quick one for Kim Jones seeing as he only just left Louis Vuitton
2 months prior to this position in which he ended on a high note and did some very positive
things at the Louis Vuitton brand.
I made a video talking about Kim Jones' history and time at Louis Vuitton so you can
check that out if you want to know more about the designer, I'll leave a link in the description.
But just a few weeks after Burberry announced it's new director, Dior would go ahead and
make it 3 for 3 in substantial changes by appointing Kim Jones as their new Artistic
Director on the 19th of March.
When Christopher Bailey of Burberry announced his leave, people were opening speculation
as to who would replace him and many people were expecting Kim to fill the Burberry position
seeing as he is a British designer himself and would fit really well with the brand but
of course as I said, these unexpected changes took place in which Kim ended up at Dior instead.
Kim has a history of mixing streetwear with high fashion so I'm sure this will be something
we will see him do at the Dior house and in turn modernising their menswear looks, similarly
as to what he did at Louis Vuitton.
This one is hard to predict as to what we'll see because much like Burberry and Tisci,
this also is another odd match up but if its anything of what we saw at Louis Vuitton,
Kim is big on Collaborating, good branding and also bringing back stuff from the Maison's
archive, which the Dior house will have plenty of to inspire Kim for his future collections
for Dior.
Kim Jones is set to debut for Dior in June of 2018.
Moving on to the final announcement which I'm sure you will all know about, seeing
as this was the biggest announcement out of them all and also the most relevant to this
culture, it's Virgil Abloh being announced as the new Artistic Director at Louis Vuitton,
succeeding Kim Jones.
Now even though Tisci was the most unexpected for me and was also the most exciting at the
time, this news automatically took that spot of most exciting due to how influential this
is for streetwear.
The reason this wasn't the most unexpected though was because their had been rumours
of this happening, starting back in October of 2017, when Virgil showed of a custom Louis
Vuitton Jeff Koons duffle bag, opening the rumours up of an off-white and Louis Vuitton
collaboration and seeing as he was already collaborating with a bunch of brands including
Nike and Jimmy Choo, it made this rumour viable.
But that was quickly shut down, up until Kim's departure when the rumours opened up once
again; this time talks of Virgil filling his position, which were once again shut down.
Until 2 months later, on the 26th of March 2018 when Virgil and Louis Vuitton would later
confirm these rumours, affirming Virgil at the head of Louis Vuitton menswear, leaving
us with an exciting future for the Louis Vuitton brand.
From a streetwear perspective atleast.
Virgil Was appointed Artistic Director by Michael Burke, CEO of Louis Vuitton and whom
has previously worked with Virgil back in 2006 when him and Kanye interned at Fendi
in 2006.
So Michael knew what he was getting into with Virgil Abloh and has been aware of his recent
popularity, influencing his decision.
Some people think that this is Louis Vuitton cashing in on Virgil's popularity similarly
as to how Balenciaga did with Demna and it just might be but it makes sense for Louis
Vuitton to continue with their uphill journey after Kim's efforts at the brand.
This is also a great accomplishment for Virgil not to mention, he is also the first black
artistic director for the Louis Vuitton brand as well as the LVMH conglomerate so that's
another milestone in the world of race and diversity, an issue that Kanye West has raised
before too.
As well as remembered his time at Fendi with Virgil.
And all that leaves is a bunch of collections to look forward to by these 4 designers under
a new set of rules by a new set of houses.
Fashion is looking exciting for the foreseeable future, especially menswear and who knows,
we may see some more moves being made in the rest of 2018 seeing as the more extreme ones
have already happened so at this point, anything is possible
And on that note, that's where id like to end this video
I felt this was a very important discussion to address, and I really wanted to address
it too.
I tried tweeting about it but that wasn't enough for me to express myself so I left
it off Twitter and brought it to YouTube in video form instead.
Hope you guys enjoyed and learnt a few things and are excited by this news as I am
Congratulations to all the designers mentioned and I'm sure we look forward to seeing what's
in store, especially with the diversity, I'm sure there will be something for everyone
to enjoy.
If you enjoyed the video, don't forget to leave a like as it lets me know and it always
helps of course, and let me know what you thought about these changes if you have any
input down below.
I'll also leave some social handles in the description if you want to keep up to date
with me, but besides that, thanks for watching and ill catch you in the next video
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