Auto news on Youtube Dec 25 2018

What's up you guys! It's Moe

Back with another video! And, in today's video. It's something, I've never actually talked about on my channel in a video like this

It's ten trends. I think we'll see in

2019

Now it's very

different from anything I've posted, but I very much love clothes and looking nice

Having a nice outfit and seeing other people in nice outfits.

Now, on my channel if you've followed me for a while

Or if you know me in real life. I tend to where a lot of hoodies

But when I do go out or you know, some days you're just like I have a little bit more time in the morning

Let's get, you know, dressed up really nicely

Um, I do try to go out of my way to like really look incredible or like, you know

I like, I just like when other people are just like "Wow Moeses you look great today!"

and it's not that I need to hear the compliments, but

The compliments help.

One thing I want to mention is a lot of my opinions are based on shows that I saw on

This season fall winter and spring summer

For the next year.

Let's get into the ten things

I think you'll want to add to your closet or trends will see in 2019.

The first trend I think we'll see is

Leather or PVC [Vinyl] fabric.

I think...

I definitely think that we'll see that a lot. I think no longer

will it be something that I I've been seeing. It's kind of already on the streetwear accounts I think?

Overall, I think we'll start seeing leather pants and or PVC pants like that shiny

Material on that's not sequins, but you know like leather or it looks like leather

kind of thing be a trend. I even think that we may see leather on leather

like, you know

Like, a leather jacket and leather pants or you know leather jeans or something like that.

Number two, is neons

Doesn't matter which neon color neons will be the thing that we'll gravitate towards

Especially for I think the spring and summer, but I even think that there's some ways you may can even wear it in the fall

But I definitely feel like spring/summer will definitely be about bright colors.

Virgil Abloh's Louis Vuitton show featured a lot of different colors, bright colors

but there was some neon moments as well in there with the

That mean like the neon best this guy wore underneath his suit jacket

There was some even like some neon like orange and purple vest

That like they're like fanny pack. So it was just like a vest

sound like a military kind of vest but like a different take on it and I think that

It shows that neon is not only just like a "hey, I want to make a statement

"look, I'm here"

but the fashion houses have kinda even made it seem like there's a way to make it more softer (toned down) a bit of

There's now a bit of sophistication to neon that I think we're all gonna be able to kind of appreciate in the next year

Number three is Tye-Dye

I think tye-dyes are definitely coming back.

There's a lot of different approaches that I've seen people do that where it's not just like all different colors

Just kind of all swirling onto a shirt

It's kind of like two maybe three different colors which are my preference

So we have like a black so like this particular picture. There's a black and then there's um

Slight grays and then there's the yellow like the neon kind of yellow

Or like the blue and then like the light grayish

But it leans towards blue and then some black and I think that is the tie-dye print I can get with

Number Four, I think is graphic knitwear now

What is graphic or graphic knitwear think is we're gonna start seeing a lot of knitted

sweaters or sweatshirts with like prints with like either

graphics or like stripes even or just like, I know for a fact Virgil Abloh for

Louis Vuitton, his first show

debuted some graphic knitwear and a particularly one that had like the

Wizard of Oz characters on it and all five of the character, I mean four! No, five Toto is a character... Toto is a character

five of them kind of on the yellow brick road and there's like

The Oz is around then they weren't in Oz but you know, where were they were at in the magical land?

that's what they're on so that's the journey they were on.

I think that's interesting. I'm not really into

graphics stuff mysel. Haha as I wear graphic, you know hoodie, but

I'm not really into

This whole idea, but I am interested in seeing where it could go

since considering it is knitwear and so someone is

Doing this [knitting] even if by a machine, I think that's kind of cool

Like, the concept of it even though I might not personally get with it

I'm

interested in seeing on everyone else styles at number 5 is

Neo-Tailoring and what I specifically mean for this is in regards to menswear

A lot of what I've shown is menswear

but definitely in regards to suits neo-tailoring or new styles of how we tailor suits I think will be

extremely

prevalent even based on what I've already seen in major fashion houses such as Christian Dior Homme and

you know Louis Vuitton and

Stuff like that. I think we can definitely expect great things

I think Kim Jones is doing an amazing job at showing us. Where a

Suit doesn't just have to be a regular plain suit. We can have some different things

we can switch it up on and be more experimental as men with our suits. Nothing like

crazy, but just like a

different idea of what

what we could wear and I love

this

Here this this one was like it's just like a black suit with like this

stripe of like khaki going all the way the pan and I think that that is super exciting even like the like the

Kimono take that Kim Jones decided to take where it's kind of like it's like a typical suit jacket, but it's like a kimono

Top as well and it's kind of about across it. It's like a cool. I

Think silhouette that I think guys are that that will be palpable for a lot of different guys

To wear and I'm kind of excited to see where else this will go as number six

so in regards to suits

I think the most popular suit jacket of next year will definitely be a double-breasted jacket

I think Kim Jones has shown us with both the spring and the pre Fall collection that

double-breasted is what we're gonna be at I

Love the way that the draping of the of the suit jacket kind of just goes across

I've always been a fan and I definitely think for summer

this will be a great way to kind of be stylish and dress down the same fact a lot of the suits that he

had

were

like you shirtless, but you kind of have like the suit jacket just kind of on so it's almost like a

light jacket because the suit jackets aren't really that heavy but when you're wearing like a dress shirt and a suit jacket

You're just like I'm hot. I'm super hot

So I think that this is exciting and I think this will be summer palatable

But I also think it will create a nice again silhouette for men to wear that's different. That's

Exciting that's not just boring and the same thing over and over.

Trend number seven

So I think the next thing we're gonna see is multifunctional Gilet. So we've seen the fanny pack

We've seen that styled in many different ways

but I think the next wave of what we can expect in terms of

Keeping things on us that are not in our pockets, but like having something on us. This may be not a bag

Metal backpack not a fanny pack

What could be multifunctional delet Gilets I'm sorry

where I

Saw this particularly in the Christian Dior show. I

Think that this will be incredible this here's the outfit right here

now if you I

Just love the way that this looks

It looks very military. Not a Novus or trying to go with like we're all foam military people and we're all wearing like

multifunctional Gillette's and fanny packs and like

What is that where you just have like pepper spray like the police officers where they pepper spray their gun?

I don't know if that's where we're going and that's what we should go

But it's interesting and I like the silhouette that it gave this guy kind of just makes you look like you have the v-shape

you know, I mean every guy can now have that if you just have some

suspenders that now have you know bags on them and

Have a belt that goes across it. I think we can all look great in that right number eight

eight

some

Western cowboy now. Stay with me stay with me, I think

Pieces of western cowboy

Will be more popular - I like I'm from Missouri. I live in Missouri. So I think

Cowboy is kind of like an already a thing here. Like a lot of people just wear cowboy boots

Everywhere, I think we can expect to see more cowboy boots be a thing different approaches to a cowboy boot

That doesn't make it kind of

bulky, but still has like the bottom of the shoe like the plot like the thick platform and then like the narrow toe and

Then maybe something different as the boot goes up. I think that's something that we can expect to see

again

Yippie-ki-yay. I'm not really interested in the

Number nine, right number nine I think will be reptilian prints or animal prints in general specifically

leopard cheetah print stuff in terms of animals, but in terms of reptiles, I think I

Think for sure snake prints period it's gonna be a thing

It's already a thing. It's just

You're either gonna do where you're not period I love it's gonna be a thing. I'm gonna wear it again. It's not a thing

I'm gonna wear it so

There's not really an explanation that I have to for it. It's

We're going back to animal prints. And so you're either gonna be a part of the jungle

We're gonna be out of the jungle, which do you want to be and then lastly number 10 bags?

I

Think bags crossover bags fanny packs multifunctional Gillette's that I've already mentioned. I think even like

Necklaces that have like a small little bag on them. I've seen that I can't remember who I think off

Why may have done it?

But there's some other brands. I've also done like like a passport kind of necklace where you can hold like

Barely anything but something I think all of those would be a thing

I think more guys are getting into we're tired of wearing backpacks. And so we're gonna have, you know, either a fanny pack

we're gonna have he was the best with the pockets on it the multifunctional Gillett the a fanny pack or maybe even like

some men's like

like luggage bags or handbags on that people can like take because

When you're in living in the age of social media, why am I carrying nothing?

why am I carrying a gigantic backpack to get my camera out of when it could just be like

Zip fanny pack get in snap picture, right? So I think

that's gonna be a thing and I think

People need to get with if I don't get with it. I think crossover bags

I think it's so easy to just like kind of just go in it and

I don't think it's like a women specific thing. Anyway, guys, those are my 10 trends. I think we'll see in 2019

Let me know it down below trends you thought you agreed with or trends you disagree with or what you think you'll see in

2019 and let's talk about in the comments

You

For more infomation >> 10 fashion trends we'll see in 2019 | moefromthemo - Duration: 13:01.

-------------------------------------------

The World's First Vegan Fashion House - Duration: 31:18.

♪

The birth of Vaute was a game changer in the fashion industry.

♪

It's a lot bigger than just a coat company;

it's really a mission.

Leanne is ahead of the curve.

She is leading this idea that a belief system

belongs in everything we own.

It's gorgeous.

We knew she was smart enough;

we knew she was good enough, but did she

have what it takes to be devoted enough?

She's up against a lot.

The success of it rests on her.

This is a decisive moment in what fashion history

is going to look like.

This season is a make or break pivotal season for us.

We could either scale to the mainstream

or, go bankrupt.

I created Vaute to make a huge impact.

Staying smaller...

Is not an option.

♪

There's, what's her name? What's your name again, kiddo?

I'm Leanne Hilgart.

If you had told me I was a gonna fashion designer,

that does not resonate with me at all.

Like, I can't sew. Like, I...

like, literally, I can't sew.

L-E-A-N-N-E.

As a child, I loved talking to strangers,

making art. And, until I was 10,

I was still definitely eating animals...

♪ McDonald's, McDonald's... ♪

♪ Kentucky Fried Chicken and a Pizza Hut. ♪

And, at school, we had been assigned

a school fair report, and I picked factory farming,

vivisection, and the fur industry.

I read a lot of literature for this report and,

once I figured out the things that matter to me most,

I couldn't not care about the things I cared about,

even if meant that, like, nobody liked me or got me.

♪

I started Vaute in the summer of 2008 and

we launched in 2009.

It was the bottom of the recession,

so most people weren't starting businesses,

they were closing businesses.

People thought I was a little crazy to start one,

but I looked at it and I thought,

I've had a lifelong mission to help animals,

and I love starting things. So, I can figure this out.

♪

Those early years were massive.

30-year-old Leanna Mai-Ly Hilgart

founded the fashion label Vaute Couture.

Her love for animals and vegan diet has a

global following among animal rights activists and

eco-conscious fashionistas.

Hilgart has been compared to designer Stella McCartney,

but she's even taken it one step farther.

We don't need to wear wool. We don't need to wear silk.

We don't need to wear anything that comes from an animal.

We ended up getting on Oprah.com,

and the cover of VegNews magazine.

Opening our store, finishing our first production run.

And, when I decided to show at New York Fashion Week and

we ended up on the official grid of like

all the big fashion labels, and somehow,

we ended up on that grid next to the biggest labels.

It felt like magic that I had come up with

this thing and then here it was.

♪

But then, things definitely changed.

Like any growing company, I made some mistakes.

Expanding categories that we shouldn't have expanded into,

which included, like, ethical swim, and gowns,

with a team that we couldn't afford to hire.

We acted like a big brand with a big budget...

before we were ready to do that.

I'm just wondering how much I want to publicize that

we lost a million dollars.

♪

Sometimes, by the time you wake up,

you've already started to tally all the ways you're inadequate

before your feet even hit the ground.

(kettle whistling).

Two major things are happening right now.

We're preparing for our holiday sales,

which means finishing coats in time to sell

when people are buying coats.

And we're also focusing on closing critical

investment cash right now, both for local labor,

as well as our ad campaign.

With the extra challenge of having almost a

million dollars now to make up, it's like,

this season, will it even exist?

Do you happen to know when that first payment will be due?

Okay.

Right, of course.

Yeah.

The past couple of years, we got into a place that

is just not sustainable.

And, now this year, I've been paying for it.

It's like I'm just always trying to catch up.

With the right partners, we would get caught up and

then the business model would work, and then,

we can kill it. And I know we can 'cause

I learned a lot of really hard lessons, very expensive,

painful lessons over the past two years.

And, now I know exactly how we should grow.

Scale back how many categories we do,

to then scale up the categories that are profitable

and will make the biggest impact for animals,

which is outerwear.

But, I first have to get through a massive cash gap

and figure out our marketing strategy

to reach a mainstream crowd.

If we can't, we go out of business,

so it's a lot.

I'm here in San Francisco and have availability

Wednesday, Thursday, Friday.

I don't know how quickly meetings can happen.

♪

I don't know if there are other VC firms

that could be a good fit.

Yeah, I can send it to you right now.

♪

♪

Our customer up until now has been someone who

went out of their way to find a brand that

aligned with their ethics.

- Hi. I'm so happy you're here! - Oh, hey!

So good to be here. Wow, the office is gorgeous.

And while the main part of our strategy this season is

expanding to the mainstream market,

the first thing we need to do is promote the new line

to our core audience and get them excited.

Hi, everybody. This is Jasmin Singer,

the Senior Editor for VegNews Magazine,

and we are so excited because in the house today,

we have Vaute's Leanne Mai-Ly Hilgart.

So, it's an organic cotton moleskin.

No moles have been killed to make

our organic cotton moleskin. It's made of organic fibers.

There is still a skepticism that people have.

People hear "vegan fashion line" and maybe some...

someone is going to make some snide comment about

us wearing chickpeas or something.

And then, we have an insulation,

which is made of high-tech Primaloft.

Arctic explorers and astronauts use it to stay warm,

so it keeps it really slim.

Then we have a windproof liner made of

100% recycled fibers as well.

Nowadays when a company like Vaute is coming up,

it isn't good enough for just a hundred really

passionate vegans to buy her fantastic coat.

We want it to go mainstream.

What's next for Vaute?

Yeah, well, I'm looking at, right now,

how do we expand to really taking some of the market

from companies where, you know,

what they're doing is hurting a lot of animals,

and those are people who live in cold cities,

who could really use wearing a Vaute coat instead.

- Totally. - Yeah.

Yeah, spread the vegan love, definitely.

Reaching a more mainstream market

means saving more animals.

This campaign will be a success if we figure out the

formula of what reaches a mainstream audience and

resonates with them, and shows them that

what we've made is for them.

- Okay. - 1, 2, 3.

If we move the Casto to Mrs. Thai...

Does that make it more likely that the second sew

will be done at least in December?

If it's not done in a certain time,

I can't sell it, and then we don't...

you know, we won't be able to make payments.

So, the cash cap we're in right now effects getting

production on time, which is entirely related to

our sales and ability to then pay expenses.

Alright, so I think that that's... that.

Um, is there anything else?

Now that I talk to you, I can go back into cash flow, and...

I think that the amount I can pull from the loan

should be enough to cover that payment for you.

It's always fun to find out another $2,000 that

you have to find in a day. It's fun.

♪

Entrepreneurship asks of you many...

Critical and possible things on a regular basis.

When you set up a system where you are responsible

for a lot of things and that you could make,

and are making an impact...

for me, to animals, and individuals,

and to textile mills, and to factories,

and to all of those, is not about what I want to do.

My day is about, how do I do the things that

take care of the most people?

And, that may not include...

Myself.

So...

It's what I signed up for, so... I'll...

Um...

keep going, even when it doesn't feel great.

♪

Having the samples ready is when we get to

show the world what we made.

So, they have to be ready, and unfortunately,

it's a rush. Like, it needs to happen.

♪

- Hi. - Hey.

Good morning. So, we've got good news.

We have some of our samples ready.

Amazing.

And, we have production, building production now

in the area I can show you.

Sweet.

We are working really hard to get the trims for

each and every style, for the fabric,

the right exact fabric she wants.

So, that's everyone's end goal,

to have a finished garment, which we need because

it's already a little late and we want to get everything

on time before... before the season ends.

Mrs. Thai, she's working on the Angela sample.

Hi, Mrs. Thai. How are you?

How are you?

Mrs. Thai, who owns the factory,

cares about everybody who works for her.

Also, she makes sure that each person makes a coat

from start to finish, so it's not like they're like

a machine cog.

These will become our Casto coats.

Then all this. See, all the pieces.

So, Mrs. Thai has a question for you about

the drawstring placement.

Okay.

- Let me ask, let me see. - Okay, let's do it.

(drilling).

We have to kind of go, probably look.

- Oh, sorry. - I think inside.

Yeah, it's supposed to come inside.

- Inside. - Inside, inside.

Yeah, and then come out, like, here.

Okay.

It's about a year from when we start concepting, you know.

And, it's kind of one of my favourite things to do,

is to see them for the first time, finished.

It's so rewarding.

- So, Belden's done. - Yay!

Oh, they're beautiful.

Oh, they look so good.

Most clothing is made abroad.

And, it's much, much cheaper, and cash flow is

definitely one of the biggest stresses in my life.

But, the, the reason I started Vaute

wasn't to become a designer.

It wasn't to become an entrepreneur.

It was to create an impact where I can, and so,

that means an impact in every element of the business.

And, if we can support jobs that are local and that

are being paid a living wage, then,

that's a critical component of, of what we do.

This one's named after my mom.

- Oh, really? - Yeah. (laughs)

- Oh, wow. - Yeah. Bey is mom. Beyo.

- Okay. - Yeah.

These coats are done on time.

Not all our styles are done on time.

These coats are done on time;

that's a huge win.

♪

Now that we've got some coats finished,

we need to find a way to get people talking about them.

Since we have very little marketing budget,

we've asked style expert, Stacy London,

to come and see our coats.

So, hopefully she likes them and can spread the word.

- Oh my God, this is amazing. - That's really cute on you.

Yeah, so it's kind of like a--

Yeah, it's like casual, throw it on over--

Oh my God! This is just dope.

It's cozy, and it's actually really, really warm.

I do think that there is a little bit of a stigma

when you say vegan anything, right.

If you're not a vegan, other, like, non-vegans are like, "Ew."

- You know I'm not a vegan. - No, I know.

I mean, I try to like eat responsibly, but I'm...

(laughs) Stop it.

I mean, it sort of had a hippie connotation to me.

For the longest time, all you could get

was like a bamboo sack.

Exactly. Right. Yeah, for sure.

And so, when I started the company,

to be able to grow, I was like,

why would I start a company that if it wasn't going to

meet the needs of a mainstream woman,

then it's not going to do well and sustain itself and

be a business, and grow, and it really doesn't need to exist.

Millennials in particular, have really moved the needle

on where brands need to be in this political climate.

So, whether it's saving our oceans,

saving our animals, working with LGBT youth,

whatever it is, there has to be something that these

brands stand for other than just making money.

Because, to do well, you're gonna have to do good.

I made it for anyone who is cold and

wants to look stylish in winter,

and it doesn't matter what your values are,

how extremely passionate you are about it,

but the question then is, how do we get people to

even look at it without thinking,

"Oh, it's not for me because it's--"

- Because it's vegan. - Yeah.

You need a double marketing strategy, right.

Because the idea is that you do want your niche vegans...

- To know how hardcore. - To know...

...how hardcore you are about it, and also,

that they can finally find clothes that are chic,

that are vegan. But, mainstream people are

gonna come to you because the clothes are beautiful.

And then, they're gonna be able to pat themselves

on the back for doing something that has

a social good behind it.

Millennials are becoming the biggest consumers.

This is an essential part of their belief system,

of their value system, is that social good has

to be baked into whatever retail they are going to purchase.

As Gen X, I would say that I'm learning a lot from

millennials about what the value system needs to be.

And, the value system, when it comes to retail,

is completely changing.

It's not how expensive and how much you can have of anything,

it's about how wisely you're spending your money and

who you're giving it to.

Wow.

Vaute stands out to me as a label that is really ready

to make that jump from sort of niche vegan to,

just mass market.

That's not just because I'm an animal lover,

but because I love great design.

And, you know, this a company that can marry both.

♪

The biggest challenge of growing our brand...

is cash gaps.

I'm stuck in a world of two weeks because

every two weeks is when we pay payroll,

and every four weeks is when I pay rent.

I have no way of getting through a cash gap

or growing this business

unless I ask someone for help or for money.

♪

I am going to call Mike.

This is a potential CFO who I cannot afford right now,

and therefore, he's trying to get us funding 'cause

he wants me to hire him.

Hey, Mike. How's it going?

Great. I worked a lot on updating the deck and

how to make it obvious that we're going to win.

And, now it feels pretty good.

That's great.

Oh, sweet.

Okay, thank you so much for thinking of these things.

It really means a lot.

Yeah, thank you.

Yeah, awesome.

I really appreciate that.

♪

This meeting is huge for us.

We're 5 days away from launching our season and

this is our last chance to cover the cash gap

in time for the season to be a success,

so it has to go well.

The pressure is crushing.

I mean, it's the responsibility of...

your workers, your investors,

customers, and your mission.

Without it, this season could fall apart.

♪

Because we are in-season, we're doing like

an extra special interest rate.

If you were thinking about closing it like

this week or next week. Otherwise, it's like...

Normal rate.

- The traditional. - Traditional, yes.

- Yeah, right. - Yeah.

45% of Americans,

67% of millennial Americans want responsible brands.

Mhm.

Our mission it to take animals completely out of

the fashion equation and hopefully lead the way

to get other brands to switch over as well.

Alright, so this is the Emily.

I wanted like a classic vintage look.

It has a snow proof finish. Our high-tech insulation

is super light and thin inside here.

That makes this coat incredibly warm,

and even though it's still slim and flattering,

which I think is kind of the key,

is like that blend between the two.

This is the answer to the sleeping bag coat.

So, we do a cinched waist, do an A-line.

And, we also do a double zipper so you can,

if it's not crazy cold, you can have more room to walk

and then it just kind of double zippers like that and

you can like move your legs in there, too.

- Oh yeah, mhm. - Yeah, yeah, yeah.

It will keep you warm in the vortex,

over a dress, for miles.

Yeah, it looks really cute on you.

Stages of growth, boot strap, bridge round,

determined growth model...

And we're looking at by next year being profitable again,

and then, scaling. So, that is it.

Any questions?

Some people get turned off by the word vegan.

You know, they think it's like militant.

- Yeah, sure. - And you're judgmental.

That's what I like about fashion, is it's a way to get--

to start a conversation that a lot of people maybe have

told themselves they don't want to have.

Whenever I'm looking at...

Places to invest, I, I feel like I listen to the person

and like where they're coming from because

I agree with you, the world is shifting,

and I see it.

And there's just certain people, like yourself,

have been appointed, you know, to...

- Kind of lead the way. - Thank you.

- So, yeah. - Thanks, that means a lot.

I don't know. I don't know.

It's like... you show the numbers,

you show how consumer demand is shifting and,

how no one is filling that void right now and killing it.

Yeah, it was a lovely conversation.

It was really nice to get to know you.

Likewise.

I did the best I could.

She was wonderful and I'll find out in a couple of days

if she liked it enough to invest.

♪

We're shooting at Vaute today to give the marketing agency

the images they need for the new ad campaign.

(camera clicks).

Awesome, yeah. Let's pop those collars

and then let's get in a little close.

So, yeah, if we can create images that

will reach both a mainstream audience,

as well as our core audience of animal lovers,

then that would be a big win.

But there's also a win in shooting adoptable dogs and

helping to help find them a home.

I think we'll do more of this goofiness, and like,

we'll, like more, like, quirky, do you think?

- Yeah. - Yeah, it's really cute.

♪

She's such an incredible entrepreneur.

She just really takes the bull by the horns and

she's given me the confidence to speak up.

The show that I was working on recently,

Gotham, I played Poison Ivy.

I suggested to wardrobe that we use one of Leanne's coats.

They loved her coat and

they bought a couple of 'em, you know.

Instead of putting me in fir.

I can't even deal with how good this looks.

And I love the ears. Can we all do ears?

- Yeah, all ears. - It is, this is insane.

You guys are gonna die. You're so cute.

The importance of telling your story online and

selling online means that you can reach a whole new market

in a way that is more authentic because instead of

having to sell through someone else who may not

be able to tell your story or may not be interested in

telling that story, you can tell it exactly how you want.

And then what happens is, people who love

what you're saying and who you are, they'll find you.

♪

So, that's my, the finance guy.

He wants to see what will work for me because...

Yeah, I have to call him before 12:45,

which is in the next 10 minutes.

So, I will call him right now.

Just want to make sure everyone's cool.

Hey, Mike. It's Leanne. Sorry.

I'm in a photoshoot all day. I just got your voicemail.

Okay.

Okay, yeah. I mean, 250 would be amazing.

Anything over 200, then I'm fine with doing

a higher interest rate.

That cash is more critical for this season, so...

I would say yes.

Okay, well, I'll talk to you soon then.

Okay, thanks. Alright, bye, Mike.

Getting cash physically in the bank very soon would mean

the difference between the season being a success or not.

Alright, and... that's a wrap.

Woo! (applause).

Yay. Good job, guys. That was amazing.

♪

Every time things went wrong that could have put us

out of business, I just said, "No," like,

"I'll just, I'll figure it out."

And, making it through each of those almost-endings,

I always had in sight this future where

our timing would be right.

♪

I'm meeting with Gabrielle Korn,

the Editor in Chief of Nylon Magazine.

If she likes our coats and features them in Nylon,

it would be huge for us because it gets us

in front of the exact people we're trying to reach.

Hi.

Hi, I'm here to see Gabrielle.

Okay, cool.

I will message her and have her come up in just a sec.

Okay, awesome. Thanks.

♪

- Hi! - Hi!

- Oh, so good to see you. - Good to see you too.

How are you?

- Good. How are you? - Good, good.

I love how you styled that shirt.

- Oh my God... - So cute.

- Thank you. - Looks so good on you.

♪

Basically, like, part of our brand DNA

is being like super relevant and so, in 2008,

that meant giving Paris Hilton her first cover.

You know, and like, in 2017,

it means being able to be like tech-oriented.

Yeah, totally.

And, so we just like have to meet our readers

where they're at.

That's something that we think about a lot here too.

Like, we're still a fashion magazine.

She's still a fashion brand.

Like, it still has to be wearable.

it still has to be cool, otherwise, she's just another,

like, you know, crunchy vegan.

Do you want me to show you some of the new colours?

We pretty much just did like our best sellers and

I wanted to see, like...

Yeah, feel free if you want to try it on.

Obviously, any coat you want.

Thank you.

Let's see.

Yeah, it's a medium, so it's gonna be a little big on you.

♪

Her coats are fucking amazing.

Like, it's, it's so good.

Next month we're doing a photoshoot for a

fashion vertical that is all vegan winter clothes.

Oh my gosh, that's amazing.

And, it turns out to be something that's really

important to our readers.

Oh, really?

They are like the first to call us out if we cover a brand

that's like not like ethical, sustainable...

Oh.

Animal-friendly, so, it's very much, like,

this magic moment of things that

we all care about and they care about...

And, like, we want to put together something

that's like as beautiful esthetically as it is morally.

Wow! That's awesome.

- Yeah. - That's so fun.

People right now are much more politically conscious

than they've ever been and our readers really want to

know about products that come from a good place.

So, letting them know about a brand who has an ideology

that's in line with theirs, that's also cool,

is like so helpful for them.

So that's what we get, and then, you know, of course,

Leanne gets the benefit of our enormous audience,

which is, like, a reach of 30 million people per month.

So cool.

So, we'll hit you up for stuff.

- Thank you. - In like early December.

And then, either that month or January.

Amazing. Wow, that's so exciting.

That, like, kind of blows my mind.

Leanne has a huge opportunity to push into the

mainstream because of her mission and because

she's so good at what she does.

It's good to see you. Yeah, thanks for everything.

Like, if the clothes weren't cute,

she would be nowhere.

And without the mission, she might be nowhere, too.

- Thanks. Bye. - Bye.

♪

I feel like, you know, this past year is so painful.

But like, I just kept being like,

just make it to the next season,

just make it to pre-orders, just make it to this.

And then, now, it's fun to see that like

the market is asking for it.

And, I'm not having to push for it.

So, maybe the timing is right and

maybe I waited just long enough.

Maybe I stuck it out long enough.

So, I'm really excited to see where that goes.

♪

♪

There are definitely days and months where I

wouldn't wish entrepreneurship on anyone.

Okay, no, no.

I've put everything I have into this season and I know

It's so painful... sometimes.

it can be amazing, but we've almost hit our deadline and

if the investment doesn't come in to cover this cash gap,

this season could fall apart.

I've worked so hard to make this happen and it has to work.

It just has to.

(indistinct chatter).

(laughs). Um...

It's in. It's in! Yeah!

Oh my God, I'm gonna call her.

Entrepreneurship is uncertainty.

Entrepreneurship is getting up every day and saying,

"I don't know." And...

Trying it.

I mean, I'll share this. "Hey, sorry for the delay.

Just confirmed the transaction."

And, let me check,

I have an email here that says it's in.

- Phone: Hey, what's going on? - Hey, I just wanted to call.

I just got your text and your email,

and I just talked to Mike as well,

and I am so grateful, and it's, it's in.

And, yeah, I just wanted to call really quick and say thanks.

It means a lot.

Phone: Yeah, no problem. Happy, happy to help, and excited.

Yeah, so excited to have you.

Awesome, cool.

So that means that I can make some

major payments next week, and we can have

some money for our ad campaign,

and I can maybe not stress out every day

for like a little bit. (laughs).

And focus on fun and amazing creative things.

So...

Yeah, it's, it's like a huge relief,

and I'm so grateful.

I know the vision that I have and I know

the future that I see, and...

I know that I'll do, I have done anything and

everything that I can to make that happen.

But to know that other people see that, too,

and they choose to, to help us grow a label and

make a difference in the fashion industry,

and they believe in us, and that means everything.

So, yeah. That's in.

♪

Now that we can actually get production done

to then sell,

I can set us up to have a growth model that is efficient,

effective, simple, beautiful, and profitable.

♪

I once read somewhere that

if you can sum yourself up in one word, what are you?

How do you operate in this world?

And for me, that's creating.

Making something from nothing and

I wouldn't change starting Vaute.

I wouldn't change it for all the things I've learned

about myself, with all the pain and sacrifice.

I don't know anything else but this.

This is, this is what I was made for.

♪

For more infomation >> The World's First Vegan Fashion House - Duration: 31:18.

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