oh it is hot in here Hello! So, shopping ethically is hard
especially when there are so many brands out there who are trying to greenwash us
into thinking that they're ethical or sustainable. So how do we as consumers
make sure that the money we're spending is actually going towards those brands
who are trying to make a difference and not the brands who are trying to
greenwash us?
so today I'm going to talk to you about some great resources which can help you
make the right shopping decisions. For the sake of making this video simple,
I've divided into two categories the first category are platforms which
rate and review brands and give them a score based on how ethical they are and
the second category are platforms which give an insight into the fashion
industry in general. and I have a little something for you guys that I made myself
that I'm kind of embarassed about but kind of proud about just because I mean I have no
design skills whatsoever so this is quite a feat, quite an achievement, pat on the
back. Hopefully, you can download it and it will be really helpful when
you're out and about and you need something to refer to you on the go but
that's for later. For now, let's just dive right into this video, shall we?
If you haven't heard a fashion revolution, then you've been living
under a rock my friend, okay, no, but you know, fashion revolution is really famous. They
are really famous for having made ethical fashion more mainstream and
a little bit more interesting to us Millennials and some of their campaigns
have gone really viral like their "who made my clothes campaign" and their
"haulternatives" but what I feel like many people don't know is they actually have
transparency index which is basically a report that comes out every year
and basically rates and reviews brands like the most famous well-known, global
brands which is amazing. and they base their report on how transparent those brands
are and what I love about the report is that it really goes into into the depths
of why they're giving that brand this score and it's not just giving you
something and telling you to believe it it's telling you why you should believe it
I wasn't too sure whether to put this in this video because you actually have
to pay for a subscription in order to use their services the only things that
you can access free I think is their best rated brands and the worst rated
brands so you can't really look for a specific brand in the search bar unless
you pay for a subscription but I still thought it was worth checking out because other than
the fact that you have to pay for it it's a brilliant service
"Rank a Brand" reviews more than just fashion they review food and beverage
they review fashion, personal care products and even electronics and what
is amazing about them is that they're free totally free. It's super easy to use
Just search for the brand that you have in mind in the search bar and it will
pop up if they have reviewed that brand. the only little problem I have with this
service is that they say the way they rank the brands is by asking them a
series of questions that the brand has to answer to - but there is no real indication
as to what exactly those questions are so if those questions don't align with
what you think in an ethical brand should be then there is a likelihood
that the result from this platform is slightly biased. so other than that great resource
The shop ethical website is actually my favorite and it's one that
I've never heard people talk about before. what I love about it is the structure
or the layout the website. So when you search for a brand, you are given three
columns. One for the praises that that brand has received, one for the criticism
that that brand has received and one for referencing all the sources
that they've used in order to come to that conclusion.
So you have a full list of what they've referred to in order to rank that brand
that specific grade or score which is fabulous and I love the little icons
that they have for each comment so if it's referring to animal cruelty or if
it's referring to labor it will have a cute little app and so it's kind of
visual at the same time which is amazing. Love it. Can't say enough good things about this website. For me it was a great find.
the good on you app. This one is
probably the best resource that I have to give you because it's an app. So you
can have it on your phone on the go and use it whenever you need to. The
other amazing thing about this app is that when I'm on it I don't feel like
I'm on a ethical platform because there's like discounts, promotions and
there is so much variety of products and styles that feels like I'm shopping from
I don't know. Asos or something okay maybe that's a bit of a far
fetch but it's really really lovely like a great UI and I love the app I
genuinely do. Okay, so moving on to the last two resources those will be a bit
more general
I think The Guardian is one of those few newspapers, at least in the UK, that don't
just go for cheap sensationalism and they actually talk about things that I'm
really interested in like sustainable fashion. They consistently have great
articles on how to be more ethical from tips to political things to speaking
against brands and that's something that I'm really appreciative of. Lucy Siegle is
is actually one of their writers and she was featured in - the
true cost documentary and she is very well known for how
environmentalist she is and and how dedicated she to the cause of the
environment. It's a great resource that I really encourage you to refer to
finally my last one will be the clean clothes
campaign website they have really in-depth and statistical studies and
reports on like really socio-economic topics and it's really
interesting but it's also not for the faint-hearted if you don't like long
reads then this might not be for you. so I thought it would not be very
practical for you to have to refer to this video every single time you want to
remember a platform that I talked about in this video so I made this little
infographic for you guys that you can refer to it whenever you need to
so I will leave a link to my website in the description bar below and if you
just click the link and it will lead you straight on to that page
and you can just click on the download button to download the infographic which is
completely free by the way and it contains the links to my favorite
podcasts, my favorite report, studies, brand rating services so don't forget to
click on that like button for me and that subscribe button please and thank
you very much for your time it's very much so appreciated. see you next video. Byee
you
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