My general feeling with the current model on retail supply and manufacturing is that
it's flawed, it's broken, and it doesn't work.
If it works, 50% of everything produced wouldn't end up in landfill every year and I think
from my mind the future is on-demand, technology- enabled clothing.
My name is Sarah Chassis and I am the CEO and founder of Isabella Wren.
My background is banking.
All I know is, at school my passion and dream was to be a designer.
And I was told that I was good but not good enough.
Having spent these 20 years in banking, what do I know?
But having gone years trying to find clothes that fit well and thinking, I am going to
make a custom fit dress in one go.
I'm going to do this because it has to be done.
There must be a way.
The fit issue has been a problem for women for a long time and I often have customers
say, "I've got a strange body.
My body is odd."
Well actually your body is not odd.
Your body is just your body.
And the fact is, if you have a pattern that's being created in traditional methods, it's
cut and then graded to certain sizes.
It's only going to fit anybody who's within that pattern shape and anybody outside of
it, is not going to fit very well.
I don't think I realised quite how hard it is to make custom clothing.
That traditional method entails taking a set of hand measurements, handmaking a pattern,
hand-cutting and then sewing.
The experience we had was that the garments could be anywhere between 2 and 6 fittings
to get the fitting right.
So I felt there must be a better way to do this.
So in 2014, body scanners came up.
The body measurement capture became much more efficient.
You're accurate to millimetres - tiny, tiny millimetres.
It's got multiple cameras inside.
So it's coming at you from all angles and that produces a vast number of data points.
So we can extract data from the 3D models and put that into our predictive measurement
technology.
If we enter a bust, waist, and hip, it can predict the other measurements for us.
Now we've moved onto computer programs for pattern making.
If we could work out how to make garments to fit perfectly remotely, it's incredibly
scalable.
I literally Googled and I came across a company called Bespokify.
The CEO, Marc Close, he had been making patterns using algorithmic code for custom tools for
the mining industry.
And we said can you do this for women's wear, for maybe a dress?
And he said let's give it a go.
Let's try - and he did.
I was, like... holy cow!
The guy has written an algorithmic program that makes a perfect pattern in a second.
We still... It takes us 4 to 5 hours to make a pattern up - and this guy can do it
in one second flat.
Not only is it automated, it's completely unlimited.
I can do a million patterns a second if I wish.
So we've using... We've moved to 3D CAD software.
You're able to import a 3D avatar, import a 2D pattern, and dress the customer remotely
using the avatar and the pattern.
You can alter and change things about the dress to exactly how you want it but you can
also visualise how those changes will look on your dress.
So personally I like a boat neck, so let's make it a boat neck.
No sleeve.
You can go through the spectrum.
I mean we've only really made a couple of small changes but we've personalized this,
we've made it our own.
On completion of the transaction, the pattern is ready to go.
It's instant, completely automated, and now from here it goes through to the backend,
which is completely integrated with our inventory system and then it comes within 2 weeks.
I'm not aware that anybody has been able to use coding to create algorithmic unique patterns.
We're the kind of the first people ever to be able to do this.
People have said to me, "Oh isn't it very expensive to produce one garment at a time?".
Well if you do it mass production you actually have to produce 2 garments, because you're
only going to sell one.
So you're paying the production on 2 garments.
You then have delivery on 2 garments, you've got logistics on 2 garments, you have rental
space inside a store on 2 garments.
The model that we're using will disrupt the way that we do things in the future because
we can produce what is demanded instantly, efficiently.
This is the way forward and right now we're already manufacturing for one other company
So I think that's another side of our business that we're going to see getting much bigger
and we already are - and it's again incredibly exciting.
For more infomation >> Season 1 Episode 7: Fashion Police - Duration: 42:54. 
For more infomation >> Latest Fashion kurti images | New trend kurti collection | Fancy kurti pictures | Daily Fashion - Duration: 2:13. 
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