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I Got A Tokyo Makeover - Duration: 27:14.
Hello, friends, and welcome to another video. This week, I'm gonna be getting a Tokyo street fashion makeover.
Yes, we're going to Japan, and we're gonna be getting made over. So, earlier this year,
We traveled to three different US cities to explore how fashion differs in different regions. So this time, we're
So this time, we're gonna be taking our experiment international, right over the Pacific Ocean.
I feel like Japanese fashion trends, specifically,
what I've heard, called "Harajuku fashion" or "Tokyo street fashion" are talked about a lot online in videos and
articles to the point, where I definitely have an image in my head of what i think it looks like, but I wanted to go to Japan and see for myself.
So to do this, we're gonna be teaming up with a local.
Who will guide us through three different current trends, so we can get a little taste of what Tokyo street fashion is all about.
Now, obviously, this won't cover everything that people wear in Tokyo, as street fashion is pretty different from your everyday wear,
and this probably, also, won't even cover every inch of tokyo street fashion.
Because, from what I've seen there's a lot.
But we're hoping to find three outfits that capture some of what's going on right now.
All right, let's go. So, step one of our Tokyo makeover was, to fly to Tokyo. And while we were there,
we stayed in Akasaka which is sort of a business-y area, that's very picturesque, green and quiet.
And, it was also decently close to Harajuku.
Which is where a lot of the action is, in terms of Tokyo street fashion. To aid us in our search,
we met up with Rinrin, who is a YouTuber and a lolita model.
As well as being pretty well acquainted with the local Tokyo fashion scene. Right off the bat, Rinrin clarified that,
Tokyo street fashion, tends to be a little different than the common western
Perception a lot of people tend to think that if you come to harajuku
You'll see a lot of people dressed in like lolita or the most recent style is like yummy kawaii chicken, is kind of a dark kawaii but
You, don't really tend to see that as much and for this video
We wanted to focus on the current street fashion trends and not just on the more well-known
Subcultures how, would you describe tokyo street fashion
today there's less emphasis on the silhouette and a more eclectic type of style a lot of people like to layer and
Express their creativity and put color into their outfits, also
Harajuku is a neighbourhood and not just a singular, style as it can, sometimes be presented, which was news
to me, at least so i'm going to be showing
You, three styles that are a general idea of what you'll see on the streets
Today with the first trend being the vintage remake, style, which centers around
Transforming old vintage clothing a lot of kids like to take these items and cut it up and add things onto it so they're very
One-of-a-kind, styles the second trend being the
Minimalistic mode style you'll see a lot of people wearing this and layering black on black that sounds like, my
my, type of thing sometimes i like to dress up like a bat
Would a bat look work there
no
Never mind and then the third and final trend the colorful layered style you can
Layer things on so much and things are
Transparent and things are like colorful and it's basically you could play with anything you, want so without further, ado
We were ready to start shopping for our Tokyo street fashion inspired outfits and our first stop, was the store a nincompoop capacity
which specializes in vintage remake so an in a nincompoop capacity is located in the oda wadda neighborhood
Which, means that it's just behind the, main part of hora, Jakku it's
A, more hipstery type of vintage area hipsters they're everywhere
The store itself is a former cigarette shop tucked away on the third floor of what looks almost like an apartment building
Inside pretty much every inch of it is covered in vintage paraphernalia from the 1950s onwards and a lot of it is
Recognizable ip with a little bit of a twist looking around the store many of the remade items are sort of like vintage
T-shirts spliced with tutus and though they're
Not all t-shirt the general vibe seems to be bringing together in congress
Pieces into one garment to make something completely new usually with a, new shape as, well, we were also able to
Ask, the store's owner mr. Ohashi, some questions, about the vintage remake, style he led, off by saying that there aren't really rules
About shape or style within the trend itself he doesn't like, tell people what to, wear he says there's a lot of people, who
Wear it like form-fitting or just totally loose it's all up to you
What you see here and you just kind of put it all together and in terms of what is in the store it seems that?
mr ohashi
Does a lot of the curating and his wife Kathy does a lot of the cutting and remaking so where do you find like your
Inspiration like when you see a piece like how, do you know
If you, like it or if you, want it to be in your store
"that is a very hard question"
So his inspiration comes mainly from punk so music as, well as the vintage fashions
Which actually makes a lot of sense because there's a strong emphasis on D.I.Y. in punk style in terms of what i should be wearing
mr
Ohashi, recommended that we just walk around the store and see what caught our eye, you always do this huh
Yeah, it's a kind of like a devious
Mischief afoot
Immediately i noticed a bunch of breezy tunic style tops I know You said bats were not in but
It might be like an unconscious bat
Yeah, absolutely the bat just slides in and as if on cue the next thing i found was this, oh?
Oh it's a nike shirt with batwings yes get that!
Yeah, it seems like fortune had smiled down upon me
Mr.. Ohashi, and rinrin, also found a really cool
Head-to-toe pink outfit and i found another blousy top that seemed to have been made from like a college sweatshirt
They didn't think i would be here
Then, we grabbed a couple of bottoms to match our tops including a black skirt for our nike outfit all the world all black
Know i'm trying on other stuff too, well, we have to have one all black
stay with the brand and a pair of embellished
Jeans for our central state university blouse, and with that, we were ready to start trying on our outfits i'll
Be back alright go, did they like the governador here so first up, was the head-to-toe pink outfit
Yeah?, this look
Definitely had a strong visual impact and i think that the different shapes and textures were really cool
I like the little butt apron it's very different but i think it's fun, like, nope, don't look Here
then to top it off mr. Ohashi, styled me with
A little knit crown we've got a, little like, where the wild things are situation i love it like this, oh it's so cute
Hahahaha, and despite how. Pink it was i actually really liked it you look, like you belong in the store
I'm never leaving but our second outfit top, some stiff competition
So i think that this is definitely like, more in line with, like, my personal style i feel, like, the
Skirt i'm not sure what i'm doing with it despite the skirt being a little
Unbalanced the top is amazing and as if i needed any more convincing
Rinrin, decked me out with, some accessories
He he he, how do I look
After trying on both of these looks I was kind of conflicted because I feel like part of the style is like
What you like but i, also feel, like, maybe just because the other outfits more different from, what i usually
Wear it feels more like, the style you know i'm saying? transformation exactly a, style transformation, yeah exactly but
we, did have one more look to try on here it is
Central state university i thought this top really accomplished the vintage remake objective by
Transforming a simple college t-shirt into a romantic almost renaissance
Ii blouse it's like sort of a shakespearean in a way and i really liked the jeans which featured
Some nice real lace action though
I, wouldn't say they were really transformed into a different shape or garment the
Jeans are like pretty
Normal but
Embellished in terms of which outfit i liked the best i was still torn between the first and the second look i thought the first
One definitely made a very big impact however i do think the sec
It's very you so it looks good i think
We maybe want to change the bottom for that one goes a bit short for balance purpose so we purchased our bat
Outfit thanked mr.
ohashi
And were on our way?
All right so now having explored the vintage remix style a little bit you can move on to our next location
Which is ground lie ground, why, why is it not the air, no it's the ground
So next up, we went to ground, why to explore our second street fashion, the mode style ground
Why is an offshoot label. By yohji, yamamoto
Located inside of the law for a department store in harajuku, which has a lot of local trendy designers and boutiques now
When you first walk into ground, why it's very black, and white which i think is in line with yohji?
yamamoto s general vibe for reference yohji yamamoto is a japanese designer
Described as a master tailor who is known for his androgynous and avant-garde designs
Usually, made in black sounds like, my kind of guy
And in general he's considered an important driver of the mode style so to help pick out our mode outfit
We met up with rinrin's friend mika who is a mode enthusiasts and instagrammer somos
Well i would say it's kind of defined by a monotone color palette i would say is very
Unisex or genderless which is a very big thing going on right now in general and i think that androgynous vibe
influences the shapes and cuts of the clothing with most of the outfits being unfinished flowy or boxy yeah i
Always, loose like simple yeah like, oh simple and minimal
So with, some sense of what, we were looking for it was time to start a, shoppin i'm still there always
Are you doing this yes i do we do that yeah ready, we'll do it again, my cousin
Like sneaky sneaky
So right from the start i was a little confused
By, some of the items at first glance they seem pretty simple but when you approach them a lot of them have unique cuts
What's this like an extra arm hole it's open, so i think it's just a flat, okay?
So the first outfit that rinrin, and myka picked out, was an asymmetric jacket a
White button-down shirt and a long pants skirt hybrid, ooh kind of like a suit yeah next up
We found a blue button-down. Sheer dress, oh?
We need an inner yeah too sexy too sexy to
see through
Which we d sexified with like a matching blue shift dress underneath and for our last option
This looks yeah i recommend this, we went for a?
White maxi shirt with a
Geometric pattern on the right shoulder what would you put underneath this like for pant um no this button
Yeah just oh just like a long dress yeah a long dress which gave us three mode options
To, try on so first up was our three-piece suit
I, like like the asymmetry, you enemy like it's kind of like
Off center because mode style pretty much ignores the curves of your, body the designs tend to play more with
Draping asymmetry and abstract shapes and to finish off the look, mika recommended that, we add this wide brimmed hat
Oh, yes, oh wow i can hear
Myself i'm like echoing off the hat overall i really enjoyed this outfit i'm not usually a hat person but this look
Made me feel kind of like a boxy carmen sandiego
All right ready for the next one yes i don't know if you're ready so up next was our blue sheer dress
Is this sufficiently d sexified, yeah, you're so not thick fearing now perfect
That is the goal i feel like, this, was more of a summer mode look i'm feeling easy
And breezy with the blueness, and with the lighter, flowy or fabric rinrin, also thought that a
backpack might suit this outfit so, we tried on this very round, one
Turtle shell can i be a ninja turtle movie leonardo yeah the blue tinny turtle
Oh, there you go this dress was definitely cute but i just wasn't a hundred percent sold on it so
We went on to option number three, oh?
This looks nice yeah i love it
I almost this outfit combines elements of the first and second look and there was also a fun secret there are pockets
There means have everything
Yeah, you're a little going 1 2, i didn't notice before so, we accessorized our long maxi shirt to complete the look and though
We all liked this one i think, we were kind of missing some of that mousse from the first look
Alright so i think that we've decided that we're gonna kind of combine the first and the third outfits
By, putting this jacket over the last outfit which i actually really like i think this, is like the best compromise because it's
Like pretty much the vibe of the first outfit except without the pants
so
We went with our hybrid fourth option as our mode outfit thank you so much mica for helping us know you're on call so what's
Next we're gonna, go to wall which is another boutique inside of the same department store it's right on the other side of the wall
I'm so, sorry that i said
no
But it's it's literally right next door all right so let's go so unlike ground y and an in compute capacity
Which focused more on a singular trend or aesthetic wall carries clothes from a range of designers that
reflect a few different trends the concept of the store is
Japan, in ten years it's
Also one of rinrin's favorite stores and in fact the dress she's wearing here is actually from wall but what
We were searching for was an outfit that, would exemplify what rinrin described as the colorful layered trend all right
Well let's get to it yeah so one of the objectives of this trend is to just, wear a lot of different garments
Basically piling on ethnic cliff saket and oftentimes with
Extra appliques or fabric stitched on - or hanging off of the layered garments, would you even call, this maybe they're like
Nap, yeah napkin flowers
No, lotus are more open i think you know i have no idea yeah, what are you orchids
We never, did figure out what kind of flower it is my best guess is a campanula flower don't at, me but regardless
We needed to find a bottom to complete our first option, oh?
My, gosh it's like, pants but pants wow they're pants that have been written
By, other pant extended pant and yes they are
Also littered with embroidered mice i needed to try them on you've heard of pizza rat have you heard of thigh rats
Pizza, pizza rats the rat that like, was dragging an entire piece of pizza in the new
York, subway subway, yeah, while shopping, we also encountered another aspect
Of the trend which is that a lot of the items are loose and oversized look at those sleeves
It's not quite a, batwing it's almost like a manatees flipper i'm not sure we could in good conscience follow
Up the mice pants with the manatee jacket but, we did find another oversized item this long and patchworked t-shirt
Oh, you know what that looks like, a, baggy 90's teenager
Yes almost like the guys at cher's high school in clueless and to pair with it we grabbed, some, also patchworked
Jeans, and for our third option
We wanted to try something that was a little more vibrant to make sure we got to the colorful part of the
Colorful layered look, oh that's really cute i like the pink but i want to layer something over it of course
we must
we must
So rinrin grabbed this dusty rose slip from off of another hanger, we couldn't find another layering piece so we're just done for diy
Yes, and with that completing our third outfit, we began attacking our pile of clothes?
I love the rats more than i thought i would if you can take a second to not look at the extended mouse pants rinrin
And i also really liked the top it's very, spring i'm a blooming flower
And though i'll say i did enjoy the rats i think it just
Overpowered the other layers too much it's not called the
colorful rat trend so we moved on to our 90s high school, boy outfit there we go i
Was surprised? By how, much i liked this look?
For some reason i feel like pretty comfortable in it that might be because it's a giant t-shirt but i feel like, pretty like
Yeah, like that i can, wear this around. This, was also a big hit with the shop staff at wall
Who, suggested we accessorize it with a bold graphic earring though, we were feeling pretty good about this outfit
We still wanted to try our last one on for good measure which actually turned out to be no easy feat it took
Me so long to get into this
Rinrin, like came, off like a harem i like had to help me do this, what i will say about this outfit
Is that the undershirt skirt thing is super cool
And i love the sleeves yeah but i think that the over layer is like a little tight for my, booty, oh no sexy
Which i don't think, is the vibe we're going for as, we mentioned with the layered trend you usually
Want things to be oversized, and flowy and though i think, we had the right idea with the layering
Unfortunately those ideas were just eclipsed by the booty
So, we decided to go with a little bit of a mash-up for our final look
alright i
Think, we nailed it so this is the second outfit with the jacket from the first outfit on top of it i think this
Kind of brings everything that?
We liked from the second outfit and then just adds another layer on top of it what do you say i think
This is the perfect
One so with rinrin's approval, we got to our final tokyo street fashion outfit so now, we have three outfits that embody like
Three different tokyo street styles but, we don't have, any of the finishing touches like the, makeup or the shoes and stuff we're
Gonna do a little um exploring and see what we can find and then we'll see our finished looks for a quick shoe stop
We dropped, by a
Store called tokyo bopper to pick up a pair of stumpy shoes to pair with the mode outfit and the next, day
We went with rinrin to a drugstore to grab a couple of products to put together a tokyo inspired, makeup look
So, what i wanted to incorporate this time is a trendy like pop of color since we're heading into
Summer the focus of this, makeup look, is definitely the eyes as we added some highlighter to the lower lids to make them look
Bigger and used some turquoise liner for that pop of color, that rinrin, had been joined so you already have
That droopy eye look, which is an ideal look here's to bring your eyes down it looks like your kinder
Oh that's a very nice thing to say thank you, we also applied?
Some cream blush on my cheekbones and under eyes i'm hoping the cream blush will like bring in that to enos
Since dewy skin is a popular goal in a lot of japanese, makeup looks and then with a
Dash of semi-sheer lipstick you were ready to go
But this is definitely a, summer? Look i'm not gonna say like this is like the general like
Tokyo, street fashion look, do i look summer. Ii like a sweet summer child, yeah
So the first street fashion look, we took out on the town, was the vintage to remake outfit
Which included our remade batwing nike top
These fluttery, adidas pants the pants have, some flair in fact they've got multiple flares and a pair of black combat
Boots that i had brought from home on my, face i was rocking our pop of color summer, makeup look and for my
Hair rinrin
Had gone ham with, some, bobby pins the sideburn unwhole display so for this first outfit rinrin
Was able to come out vlogging with us for a bit you guys are the bat twins right now so she could help us take
Street snap or style photos of the outfit i don't get hits up in harajuku photographers will line up on the
Main street and to, ask passerby, who they think have cool, outfits on to take photos of them hence streets now
Seeking street snaps of me and richard together and there was like a dude almost
It's just posh as hell all the time i think that overall this is probably, my favorite outfit it's definitely
Like more shapeless than i would usually go but besides that like it's pretty up, my, alley i'm not usually one to
Wear nike, sportswear but, that's because they tend to not have giant bat wings attached so in this case the vintage remake
Style has bridged that gap for me you look, so dramatic but comfortable at the same time
This is comfortable vampire
i
May have, also felt at home in this outfit because it reminded
Me of some of the unusual clothing items we've tried in the past this outfit
Is kind of like if the band ruffled t-shirt and the y project
Like long-sleeve denim jacket had a lovechild i think it captures a lot of the fun of the giant
4-foot sleeves without the added danger of hitting someone with a large denim tube the only real obstacle i could
Think, of with this outfit, was that because there's a lot
Of stuff hanging off of it it feels like you could accidentally dip it right into your food or drink
i think
We did okay with our ramen this time but it's definitely
Something to look out for so next up was our mood look i'm a mode gargoyle
Excel like a nova
Babe for mode hashtag mode gargoyle for the completed outfit i donned our white maxi shirt
Asymmetric jacket wide brimmed hat. And these shoes that, we got a?
Tokyo, bopper for my, makeup i substituted the pop of color out for some plain
Black, eyeliner though i kept to the cheeks flushed rinrin, also suggested that, we could slick my hair
Back for this outfit but, my hair has to be curled for the wall outfit
And there's only one time that the hairstylist could take
Me in so it's currently even though this look is color
Wise definitely in my zone i would say that it's much more
Formal and structured than i would usually go i feel kind of like a business casual dementor but nonetheless there was something
Theatrical, about it that i loved
In particular the hat, was like the best prop part of you is bird-like
Yeah, and it kind of gave me a. Personal cave under which i could perform, my mischief come under the brim
Like there, oh?
My, god here i will say it was a little sweaty probably since it was late may but the no-pants aspect
Made it bearable at least so i've got swamp
Bra but not swamp butt but despite
Any, swampiness i actually enjoyed wearing and vlogging in this outfit the most maybe even though i wouldn't
Wear this entire outfit together in the u.s.. I might, wear this entire outfit together in the u.s.
You should and our final street fashion, look, was our colorful layered outfit from wall
Which included our oversized t-shirt patchwork, jeans and yellow unknown
Flower jacket so for this outfit rinrin recommended that, we accessorize it with
White sneakers that i have brought from home actually because, my feet are rather large for japanese sizes, these orange earrings that
We also got at, wall at la foret and some curly hair i also subbed in some yellow
Eyeliner to match our jacket now for all three of these outfits, we were vlogging in the same area of harajuku
Which happened to be just a few subway stops, away, from our hotel
So, we kept going there because, we knew how?
To, get there so i think that this outfit matches the aesthetics of the hard, juhu neighborhood itself the most closely
Like with, this giant teddy, bear now that is some seriously layering and this amazingly huge
Multi-colored ice cream i think as is getting more melty i think, we should get that, away?
From the layered clothing though this outfit is definitely the furthest, away, from my, usual style and not just because of the color but
also, because of the silhouette and texture
Yeah, though, i didn't mind being a moving pile of laundry, and i like how
it flows if i mean i
Weirdly, like this sort of like kilt at the bottom yeah the half kilt the only thing i didn't really like
About the layered look, was the effect
That the layers had on my body temperature as in i was warm warmer than i was even in my full-on
Mode suit but there's a nice breeze coming down this alley, yeah kind of like opening up the air ducts
I had to fight the inclination
to take
Off some of the layers it's supposed to be the colorful layered look so i had to stay layered but i think that for more
Everyday, wear i'll probably dawn these items separately as i like them all individually
Specifically i love with pants, which you can, barely see yeah
All right so those were my, tokyo street fashion looks even though
These outfits are supposed to represent three different trends there are some commonalities between them that are kind of
emblematic of tokyo fashion in general all of them are sort of like long and in general i'm pretty like covered just to provide i
Guess like maximum area for more layering and they're all, also kind of?
Asymmetric this one is a little sort of half kilt and all the other ones have their
Own little asymmetric flair's i think?
that all three of these outfits are pretty different from current us fashion trends at least the ones i'm aware of and
Rinrin, seems to be right in that there's more of an emphasis on layering and draping and the clothes seem to skew
A bit looser overall though regardless i'm excited to bring these looks back to the u.s.
Because i feel like i can incorporate different items from them into, my, own wardrobe and in some cases just
Wear them head to toe
Exactly as is we're going to make mode gargoyle i think if it's the last thing i do
Thank, you guys so much for watching and a big thank you to rinrin for helping us out with
this Video i've
Linked both of her channels in the description below one of which is in japanese with english subtitles
And one of which is her english channel so go check those out if you like
That video make sure to smash that like button and if you, want to see more videos like this
make Sure to shamash that subscribe button a big shout out to
Rochelle for watching thanks for watching rochelle and I will see you guys a-next time. :)
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Meghan Markle's best fashion after wedding - Duration: 2:00.
For more infomation >> Meghan Markle's best fashion after wedding - Duration: 2:00. -------------------------------------------
✅ Gewinnspiel: Mit GALA zur Fashion Week Berlin - Duration: 2:13.
Zwischen dem 2. und 6. Juli 2018 dreht sich in Berlin mal wieder alles rund um das Thema Mode. Zur Fashion Week versammeln sich nicht nur die Experten der Branche, sondern auch Stars und Sternchen in der deutschen Hauptstadt
Die Tickets für die Fashion Shows sind heiß begehrt und streng limitiert. Exklusive Tickets für die Fashion Week Gemeinsam mit McArthurGlen Designer Outlets bieten wir Ihnen die Chance auf eine Reise zur Fashion Week Berlin, inklusive 1x2 Tickets für die Show von Star-Designer Dawid Tomaszewski
Inspiriert von den Catwalk-Trends für die kommende Saison, können Sie im Anschluss zudem in einem der McArthurGlen Designer Outlets nach Herzenslust shoppen
Neben dem Trip nach Berlin und der Show von Tomaszewski, wartet nämlich auch ein Shopping-Gutschein im Wert von 200 Euro auf Sie. Dawid Tomaszewski ist schon seit Jahren ein fester Bestandteil der Berliner Modewoche
Wenn er seine Mode präsentiert, lassen sich die Stars nicht zweimal bitten. Erleben Sie die elegante und feminine Mode des Designers jetzt direkt am Catwalk und erleben Sie den Flair der Modebranche hautnah. Hier noch einmal der Gewinn im Überblick: An- und Abreise nach Berlin Übernachtung im Motel One Berlin-Hackescher Markt (Doppelzimmer + Frühstück)200 Euro Shopping-Gutschein für eines der folgenden McArthurGlen Designer Outlets: Roermond, Neumünster, Berlin, Ochtrup oder Salzburg1x2 Tickets für die Fashion Show von Dawid Tomaszewski am 5
Juli 2018 Wir wünschen Ihnen viel Erfolg und vielleicht sehen wir uns ja schon bald auf der Fashion Week in Berlin. Facebook Pinterest Twitter E-Mail Teilnahmehinweis: Das Gewinnspiel läuft bis zum 27
Juni 2018. Teilnahmeberechtigt sind alle Personen ab 18 Jahren mit Wohnsitz in Deutschland, Österreich und der Schweiz, die eigenhändig teilnehmen
Der Gewinner wird per Losverfahren ermittelt und benachrichtigt. Erst, wenn der Gewinner nach der Kontaktaufnahme den Gewinn innerhalb von 48 Stunden schriftlich bestätigt hat, kann dieser in vollem Umfang gewährt werden
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StartUp Cuba Episode 6: Clandestina - Cuba's First Independent Fashion Brand - Duration: 8:08.
Everything here is made by Cuban people.
Here in Havana like most cities it's not hard to find hipsters.
But that's where our story diverges from the typical
because here in Cuba it's the government
who officially sells the hipsters their clothing.
There are two entrepreneurs out to change this.
They founded a brand called Clandestina
To understand why this is so revolutionary let's take a step back.
For almost 60 years Cuba has had just one brand.
It's been patriotism.
More specifically it's been the Triumph of the Revolution.
Cuba's brand strategy has been Cuba.
So if you wanted socks the state sold you socks.
If you needed a toilet the state sold you a toilet.
And up until recently the state has owned the clothing stores too.
We went into one of those clothing stores in Havana's main shopping area to
see what we could find.
These look like they came from an outlet in a European country.
So these are like outlet tags and this is.
Yeah, EU, this is. So this is EU.
The average salary here a month is $25. So this t-shirt that costs about $30.
It's out of reach for most people here.
[Inaudible]
Gracias.
Sorry.
Ok. The state very politely kicked us out.
And in a metaphorical sense there's a
big chunk of Cuba's population
who have felt booted from the state's official economy
because it can be too expensive.
So Cuba has had a second economy,
the black market or informal economy
While it's been normalized and necessary it's
officially illegal and the reality is that the almost 60 year US embargo has
played a significant part.
Goods are more expensive and scarce here.
Sometimes you can't even find toilet paper.
So Cubans have employed workarounds.
Take for instance how people have created another way of getting clothing.
Cubans are brand conscious but it's a different story when it comes to Cuban brands.
Recently another player has come on the scene.
So right now we're front of hotel Manzana.
And it is the first five-star hotel here in Havana.
Probably the largest contradiction on the island at the moment because it's very expensive.
And on the ground floor there is a mall with stores that are completely out of
reach of just about everyone in Cuba.
It houses Cuba's first branches of L'Occitane
Montblanc and Lacoste.
And these luxury brands were invited here by the
business arm of the Cuban military.
While these stores have drawn Cuban crowds
to view this first in their generation,
few Cubans can afford it.
A camera or watch can cost the average Cuban a lifetime of salary.
So that's been Cuba's retail economy.
There's been the Cuba brand.
The no man's land of brands in the black market.
And the now out of reach foreign brands.
And that brings us back to Leire and Idania
and their startup Clandestina.
Cuba's first independent fashion brand.
So this is awesome.
This T-rex is all over the Clandestina store.
And they've got posters of it.
And it's got some serious significance because
it's very hard to get online.
So this comes from the symbol
when you can't connect to the Internet.
Clandestina creatively uses this in their clothing as one of their marks.
This is all about upcycling.
You can see the buttons. They find the buttons.
It'll fit me but it'll stop right here .
From my experience starting companies,
I've seen so much of their success or failure depend on
their ability to deliver on their brand promise.
I ask Leire and Idania what it
takes to pull this off here in Cuba.
Idania shows me what she found recently at the market.
Leire and Idania invite me to go to the market where they scout for materials.
So one afternoon I join them in La Cuevita.
You have bigger vision. You want this brand to represent.
You want Clandestina to represent Cuba and
be out in the world.
At some point you know this is not gonna
be a good source of materials right?
Like, you can't scale from here.
Besides building this great brand they have
something else in mind. Something the state has found it hard to pull off.
It's clear. The way to make it in Cuba
is to always master the workaround.
And exploit your limitations.
Cuba's challenges are what's pushing Clandestina to be an international brand
and brand Cuba in the process.
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✅ Gewinnspiel: Mit Guido Maria Kretschmer auf die Fashion Week nach Berlin - Duration: 3:39.
Anfang Juli lockt die Fashion Week in Berlin wieder Stars, Influencer, Redakteure und Branchenkenner in die deutsche Hauptstadt
In dieser Saison können auch Sie dabei sein! Doch was benötigt man eigentlich so, um auf einer Fashion Week gut vorbereitet zu sein? Gemeinsam mit Designer Guido Maria Kretschmer, Otto und GALA können sie ein Rundum-sorglos-Paket für die Fashion Week gewinnen
Zunächst einmal muss der Zutritt zu einer exklusiven Fashion Show möglich sein. Kein Problem! Denn in unserem Gewinn sind zwei Tickets für die Fashion Show von Designer Guido Maria Kretschmer am 2
Juli enthalten. Rundum-sorglos-Paket für die Berliner Fashion Week Damit Sie und ihre Begleitung auch perfekt gestylt neben namenhaften VIPs Platz nehmen können, besuchen sie vorab die VIP Beauty & Fashion Lounge und werden professionell gestylt
Um ihr Make-up, gepflegte Fingernägel und ihre Haare müssen Sie sich an diesem Tag keine Gedanken machen
Und auch für das perfekte Accessoire ist gesorgt - denn sie gewinnen auch einen schwarzen Shopper mit hübschen Blüten-Details (im Wert von 349 Euro) aus der Guido Maria Kretschmer x Otto Kollektion
Gewinnen Sie einen unvergesslichen Tag Stellen Sie sich nun also einmal vor wie sie gestylt und mit ihrer neuen It-Bag in der Fashion Show von Guido Maria Kretschmer sitzen
Was fehlt Ihnen nun noch? Richtig! Ein cooles Smartphone mit dem sie diesen tollen Moment festhalten und mit ihren Freunden teilen können
Da wir natürlich mitdenken und selbst ganz verrückt sind nach den schönsten Instagram-Fotos, beinhaltet der Gewinn auch noch ein BlackBerry® KEY² im Wert von 649 Euro
Es erwartet Sie also ein wirklich spannender Tag auf der Fashion Week in Berlin
Um diesen Tag bequem Revue passieren lassen zu können, nehmen Sie auf dem Sessel "Melnwai" aus der "GMK Home & Living presented by OTTO"-Kollektion Platz
Denn dieses schöne Möbelstück ist nun auch Ihrs! Klingt beinahe zu schön um wahr zu sein, oder? Hier noch einmal der Gesamt-Gewinn im Überblick:Zwei Tickets für die Guido Maria Kretschmer Fashion Show am Montag, 2
Juli 2018Ein Sessel "Melnwai" aus der GMK Home & Living presented by OTTO Kollektion (im Wert von 380 Euro)Zutritt für Sie und ihre Begleitung zur VIP Beauty & Fashion Lounge inklusive professionellem StylingEin Shopper aus der GMKxOTTO Serie (im Wert von 349 Euro)Ein Smartphone BlackBerry®KEY² (im Wert von 649 Euro) Facebook Pinterest Twitter E-Mail Wir wünschen Ihnen viel Glück und vielleicht sehen wir uns ja schon bald auf der Fashion Week! Teilnahmehinweis: Das Gewinnspiel läuft bis zum 20
Juni 2018. Teilnahmeberechtigt sind alle Personen ab 18 Jahren mit Wohnsitz in Deutschland, Österreich und der Schweiz, die eigenhändig teilnehmen
Die Gewinner werden per Losverfahren ermittelt und benachrichtigt. Erst, wenn der Gewinner nach der Kontaktaufnahme den Gewinn schriftlich bestätigt hat, kann dieser in vollem Umfang gewährt werden
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✅ Melania Trump et Letizia d'Espagne : Duel fashion à Washington - Duration: 2:25.
En pleine tourmente à cause de sa politique migratoire qui voit des enfants d'immigrés être séparés de leurs parents et parqués dans des camps de rétention à la frontière avec l'Amérique latine, Donald Trump poursuit tranquillement ses activités
Le mardi 19 juin 2018, il a ainsi accueilli à la Maison Blanche, à Washington, le couple royal espagnol
Sur le perron de la résidence présidentielle américaine, Donald Trump a pris la pose tout sourire aux côtés de sa femme Melania, de retour sur le terrain après plusieurs semaines d'absence et des rumeurs tous azimuts
La First Lady avait opté pour une robe élégante et sobre à motifs fleuris de la maison Valentino ainsi que des stilettos
Comme le souligne In Style, Melania Trump ne porte que très rarement une tenue issue d'une maison de couture du pays dont elle reçoit les représentants
Elle avait toutefois fait l'effort de porter du Chanel pour sa rencontre avec les Macron
De son côté, Letizia d'Espagne avait quant à elle choisi de faire confiance à un couturier américain puisqu'elle avait enfilé une robe rose d'inspiration estivale mais tout aussi élégante de chez Michael Kors avec une ceinture en argent
L'épouse du roi Felipe VI – qui a récemment vu son beau-frère faire son entrée en prison – avait aussi choisi des escarpins roses tout comme sa pochette signée Magrit
Après une photo officielle dans le bureau oval, le roi d'Espagne a eu un tête-à-tête avec Donald Trump pendant que les deux femmes ont pris le thé, en privé, dans la red room
Letizia et Felipe VI effectuent une tournée de cinq jours aux États-Unis. Thomas Montet
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KIM KARDASHIAN, FASHION ICON, CRIED AFTER KANYE MADE HER THROW OUT HER CLOTHES - Duration: 3:29.
KIM KARDASHIAN, FASHION ICON, CRIED AFTER KANYE MADE HER THROW OUT HER CLOTHES
Reality star Kim Kardashian West has been regarded as a style icon by many, but her husband—Kanye West—once begged to differ.
I always thought I had really good style until I met my husband and he told me that I had the worst style, Kardashian West said at the BoF West Summit Monday, according to Entertainment Tonight.
He was really nice about it and cleaned out my whole closet.
I probably had 250 pairs of shoes and when we were done cleaning it out, I had two pairs left and I cried..
Kardashian West claimed the Yikes rapper restocked her wardrobe with racks of clothes by designers she had no prior knowledge of, including Lanvin and Givenchy.
She did, however, hold on to her old wardrobe initially because it held sentimental value to her.
I wanted to learn.
I wasnt offended when he said that, she explained.
When he did that he wanted to teach me..
On a 2012 episode of Keeping Up with the Kardashians, West appeared with celebrity stylist Renelou Padora to help revamp Kardashian Wests wardrobe with a more sophisticated look.
Kanye has really inspired me to want to be a little bit more of an individual, she said, according to E! News.
I think my style is just evolving and changing and I think it should because thats what life is about..
Kardashian Wests style has transformed over the years.
In November 2017, she told Insider that her style has been very low-key compared to her previous look.
She regarded anywhere from 2007 to 2011, 2012 as among her worst fashion years.
I definitely have style regrets, Kardashian West told Insider.
I mean, I wear some things and Im just like, Why did I wear that?After her wardrobe makeover, she became the muse to her husbands clothing line, Yeezy.
To promote Yeezy Season 6 in January, West recruited the likes of Paris Hilton—among others—to dress as clones of his wife.
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Fashion Icon Iris Apfel returns to Newport - Duration: 4:50.
For more infomation >> Fashion Icon Iris Apfel returns to Newport - Duration: 4:50. -------------------------------------------
Avatar models being used to sell fashion products - Duration: 3:28.
For more infomation >> Avatar models being used to sell fashion products - Duration: 3:28. -------------------------------------------
Fashion tribes: Inside the world's best-dressed subcultures - Duration: 10:23.
Fashion tribes: Inside the world's best-dressed subcultures
Tell me the truth, boy, am I losing you for good/We used to kiss all night, but now theres just no use.
So sings American pop star Solange Knowles, surrounded by well-dressed African men in the music video for her hit song Losing You (2012).
These are Congolese dandies, sapeurs, winding up in a popular music video that won awards for song, video, and styling.
Inspired by photographer Daniele Tamagnis book Gentlemen of Bacongo, a photographic classic that portrays the mens long tradition of public fashion, Solange, with the contribution of Tamagni and Dixy Ndalla, picked up the sapeurs and their style in London and Cape Town.
And soon after, African street culture and its protagonists ended up in a video watched by more than 12 million people.
Often, fashion is not created and defined in ateliers, but on the street. Think of postcolonial Kinshasa, London in the sixties, and Tokyo in the eighties.
At those times, in those places, being cool was the thing to do. And many of the people who lived there made it their goal to be trendsetters.
Some wanted attention, social status, and respect, while others wanted to express their own political views and artistic drives. In its postcolonial period, during the 1960s and 70s, Kinshasa, Democratic Republic of Congo, was a hopeful place but desperately poor.
Its people had nothing and rebelled against their colonial masters, yet at the same time, they—especially the men—used the colonial look to acquire social status and draw attention.
They exaggerated the Western suit, using clothing to confront their past and gain good standing—honor, respect—in an uncertain future.
They called themselves the sapeurs. The acronym SAPE stands for La Société des Ambianceurs et des Personnes Élégantes (The Society of Ambiance-Makers and Elegant People).
In the sixties, London was relatively rich, and in those postwar years it had a young population that wanted to express its political and social opinions and revolt against the older generation.
To that end they created their own look and style, as well as an inspiring music scene to go with it.
In the eighties, Tokyo youth rebelled against the establishment by choosing to spend a few hours a week dressed as rock n rollers with transistor radios on a blocked-off two-lane road, effectively denying access for many other people.
They lived in a fantasy world that revolved around music, looking good, and being cool. By dressing up and showing off in flashy outfits on the street, these people got attention, prestige, and power in what were often very poor neighborhoods.
At the same time, they inspired other young people to express themselves creatively and independently.
And this was frequently accompanied by social and political messages as well Looking good, being cool, or making a statement (or a combination of the three) and the search for respect and identity are elements shared by these people worldwide.
They use the street as a theater, a public catwalk -- or a T, as the Africans call it—a boulevard on which to parade.
Artistic motives play a major role in this public form of life; at the end of the day, standing out means attracting the gaze.
Reflecting the gaze What many of these subcultures have in common is that they imitate the West, but with a twist. They look back, as it were.
Just as the colonists gazed at them for centuries, they now gaze back. They use, ridicule, criticize, and honor them.
Take, for example, the aggressive-looking metalheads who populate the Botswana rock scene—cowboys wearing leather suits and silver buckles in the African heat. Tamagni wants to record the clothing, the style, and the codes of their context and environment.
The metalheads are mostly youths from poor backgrounds who want to show that they are someone. They mix eighties heavy metal and Western cowboy style with African accents, which results in a tough, cool, and intimidating demeanor.
As with the sapeurs, it is a matter of appearance, identity, and gaining respect.
And at the same time it is a challenging of social and cultural stereotypes and prejudices, especially for the female metalheads, whose appearances tend to violate the established norms.
Fashion is not created and defined in ateliers, but on the street. Some subcultures were picked up by the West, but perhaps in unexpected ways.
As previously mentioned, Solange Knowles appropriated the Congolese street style for her music video, which was filmed in various townships in Cape Town with the help of Congolese sapeurs and Tamagni.
It is the West looking back to those who look back and then adapt that look to their own taste.
Knowles was inspired by the music video for Janet Jacksons Got til Its Gone (1997), which, although it was set in Cape Town during the apartheid period, was actually filmed in Los Angeles.
Inspired by images from African photographers Seydou Keïta (1921-2001), Samuel Fosso (1962-), and J. Okhai Ojeikere (1930-2014), we see echoes of those images in the mise-en-scène of her video.
Photographs of subcultures inspire fashion, and political messaging becomes a trending topic. Embracing tradition On the other side of the world, the opposite is happening.
In Bolivia, women are opting for their own tradition. They wear traditional Bolivian clothing and are choosing the same profession as many of their men—wrestling.
The male wrestlers dress like Batman and other Western comic-book heroes; the women go for traditional attire. Their motives are the same—to be seen, to establish a place for themselves, to create identity.
In fact, in Bolivia, women used to function on the very margin of the margin; they stood behind their men, who, coming from a deprived background, chose wrestling and made something out of it by dressing as superheroes.
Yet its the women—proudly in action in the ring and with their men—on which Tamagni focuses. For these women, the code is tradition.
The way they look attests to courage and an awareness of history. For these women, the code is tradition.
The way they look attests to courage and an awareness of history. Clearly, for many of these groups, a focus on the West is important. However, Tamagni always shows that each culture is unique and significant in its local context.
For example, even the Cubans he photographed on the streets of Havana wear T-shirts and other items from well-known brands such as Dolce & Gabbana, Nike, Louis Vuitton, and Armani, despite the fact that the average income there is around twenty dollars per month.
But Cubans have little more than their bodies.
As with the sapeurs, their bodies are the only things that they can be certain of, and so they decorate them with Western brands as a show of status and parade them through the streets.
Tamagni photographs these people with respect for who they are, where they live, and what they dream of for the future. He spends days with them to gain their trust, which allows him to take the photographs he wants.
And while his subjects clothes make a statement, the environment often plays a leading part in the complete image.
A dilapidated house, a backyard with clothing hanging on a wash line, a barking dog running around—it all shows that ordinary life, their reality, is never far away.
But, at the same time, it does not stop them from dreaming and hoping for a bright future. You never know, you might end up in an American pop stars music video.
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