Are you aiming to build a business that dominates your niche? And do you aspire
to be the" go-to" person that others seek help from? Welcome to this video entitled:
"How To Use YouTube To Become An Authority And Build A Business". In other
words, position myself as an authority and dominate your niche! Before we do so,
be sure to watch the video to the very end where you'll be able to download a
free PDF copy entitled: "The 7 Critical Reasons Why You Should Be On
YouTube". Hi, my name is Jeff Laming of Video Cashflow and in this video we're
going to highlight the 3 strategies that enables business owners to leverage
the power of YouTube to dominate their niche. And if this is the first time you
are watching a Video Cashflow video and you like what you hear, see and read
please click the "Subscribe" button at the bottom of this video so you get access
to more video marketing and business videos on a weekly basis. So, how do you
become an authority in your niche? In simple terms it involves: 1. Following a
simple system; 2. Applying some discipline; and 3. Reaping the rewards. In
a previous video: "How To Fix 3 YouTube Video Problems For Busy Owners" - you'll
find the video at the end of this video on the end screen - we identified some
short-term gains you can make to ranking videos, generating views and so on. In
this video the first thing to understand that building an authority in any
business niche is a long term process, and leveraging the power of YouTube and
video requires building a YouTube channel
that offers tremendous value to its subscribers and viewers. Why is building
an authority so important as a business owner? Because you have to create the
content that provides and adds value for the viewer, that solves a problem for
them, that they are willing to pay you money for. That means you have to engage with
people via video, and what better platform to engage with people than
YouTube? Why video? Because people are lazy! They would much rather watch a
video than read an article. Why YouTube? It's the second largest search engine in
the world, and it's owned by the largest search engine in the world -
Google! Also, YouTube is more than a search engine - it's
also a social media site, where people engage with one another. And, the lifespan
of your video far exceeds any other social media posts. Now do you see how
powerful YouTube and video are for your business? So the 3 strategies to
building an online business authority are: 1. Boosting your ranking i.e. videos,
playlists and channel, and your authority; 2. Maintain your
ranking i.e. videos, playlists and channel; and 3. Cement your
authority. So going back to number 1. - boosting your ranking and authority.
There are steps you could take on a weekly and on a monthly basis. For
example:- (1) Produce and upload at least one video to YouTube each week; (2) Embed
your videos in blog posts - your blog posts and other peoples' blog posts. (3)
Join niche-specific Facebook groups and provide helpful answers to questions
posed by other members. 2. Maintain your ranking and authority. Again, some simple,
but very effective steps to take are:- (1) Post on the social media platforms
that are relevant to your target audience; (2) Re-post and re-position
existing content. For example, use the closed captions/
subtitles from your videos to be re-used in blog posts and articles, or as
stories. 3. Cement your authority. Once you've got into a routine of producing and
ranking videos that subsequently boosts the ranking and authority of your
playlists and channel, and then started driving traffic i.e. viewers, to your
channel via the social media platforms, you can then start cementing your
authority by: (1) Presenting webinars either by yourself or in collaboration
with others in your niche; (2) Start your own Facebook group; (3) Giving talks
such as public speaking, podcasting, workshops etc; (4) Writing a book to be
listed on Amazon; (5) Having articles published in magazines and other types
of periodicals; and (6)by producing your own digital products. Summing up then, becoming
an authority in your niche is not as difficult as it may first
appear. Bear in mind that nobody else sees things the way you do. Nobody else has
the same experiences as you do. This is what makes you and your business so
unique. Whilst you may operate in a niche where there are lots of similar
businesses, none of them will be able to offer valuable information that you can
provide because you have a slightly different take on something compared to
everyone else. There are other aspects that will help build your authority such
as the way you present yourself on film, on stage, in workshops etc Some refer to
this is building your brand. Whatever way you look at it, you are making a
statement which boils down to you being the person that others go to
because you provide the content that gives value to them, that solves a problem for
them, that they are willing to pay you money for. These 3 strategies will
work in whatever niche you're in, and the key to building your authority is to
be consistent. Consistently post value-added videos; consistently engage
on the social media platforms; and consistently discipline yourself to
committing to building your online business. And that is how to use YouTube
to become and authority to build your online business. If you found any of this
information helpful please enter: "Vidbiz" in the Comments section below this
video. And don't forget to download your free
PDF copy of: "The 7 Critical Reasons Why You Should Be On YouTube". You will
find the URL link in the description box underneath this video. Thanks for
watching Look out for another video on video marketing and YouTube
coming your way next week. And if you like this video please click the "Like"
button underneath the video. Feel free to share the video with friends, family,
business colleagues and associates. And by all means leave a comment or ask a
question in the Comments section also underneath the video. And hit
the "Subscribe" button if you'd like more videos on video marketing and business
tips, tactics, techniques and strategies that will help you with your own online
business. Until next time....bye for now!
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