Hey, what's going on, Coach?
It's Lucas.
And today I'm talking about how to build your first online course.
And if it's not your first online course, how to build your first profitable online
course.
Which is an amazing way, and an amazing thing you could do to scale your coaching business,
because then you could help many more people, you could be less invested.
I remember I used to work 50, 60 hours with clients a week, and it was just draining and
totally burnt out all the time.
And then when I started programs, and products, group coaching programs, and stand-alone courses,
I was working four or five hours a week with way more clients, and I had way more time
to actually build, market, and grow my online business.
So, I'm a huge advocate of building a course.
Now before we get into it, if you're just starting your coaching business, it's often
times better to work with a few clients first.
So, if I have a coach who comes into my program and says, I've never worked with a client
before, we get them a few one-on-one high paying coaching clients so you can make a
full time income working with just a few people.
If I have a coach whose already worked with a few people or they've been working with
people for a few years, then we go into group coaching and course creation.
So that's what this video's really all about, no matter where you're at, hopefully I can
help you avoid some of the same mistakes that I made and a lot of coaches that I work with
are making.
By the way, my first coaching program was a $97 product; it took me three months to
build it, and I sold two.
One wanted a refund, and it literally, it almost obliterated my coaching career.
Luckily I'm a persistent mo fo and I stuck through it, and I've gone on to create 2000,
5000, 10000 dollar courses and coaching programs, and sold them successfully.
So, hopefully this'll shine some light, and help you avoid some of those mistakes.
Now before we get into it, I want you to understand there's two parts to having a coaching program.
There's the actual product, and there's the actual sales and marketing of that product.
Now you need both things, you know 80 or 90%, you need a five stars on both things.
That's my goal for coaches.
So a lot of times, a brand new coach is in the product creation phase.
Do your research, make sure that you create a product that actually solves a problem.
With enough research you'll be able to create a product that solves a very real problem.
That's not that difficult.
I'm not gonna talk about the delivery of the course, because it's less important than the
actual value and the content.
You can deliver it through email, you can deliver it through an automated email sequence,
through you're own emails, through a membership site, through a course of teachable think
if it click funnels.
That's actually not important at all.
What's important is that you're solving a very real problem.
If you don't know what that problem is, check out the podcast episode with the client avatar,
and really dial in what your audience needs.
If you've been doing this for a while, you're probably pretty clear what your audience needs.
You could ask them in a survey, in a Facebook group, or reach out to your people and say
"What is it you guys really need, because I wanna design a course for you."
They'll tell you right off the bat, "This is what we'd love."
You go and create.
That's not the most difficult part for coaches.
We can usually figure that part out.
We'll get hung up on the tech stuff, and all that fun stuff.
I walk my coaches through it step by step so it's not overwhelming.
But, however you deliver it, it's gonna be awesome.
What we really need to focus on is the sales and marketing of it.
'Cause you could have an amazing product, but if the language you're using, and the
copy, and the sales and marketing you're using for that product doesn't line up, or doesn't
show a need for your people, they'll never buy it.
And I know how heartbreaking that is.
'Cause you have an amazing solution to their problems, and if they could just invest 400,
500, 1000, 2000, 5000, it would solve every problem they're facing right now.
But, sometimes you have a hard time communicating that promise.
That's what I really wanna talk about.
Now, if you have a poor product, but you have an amazing sales and marketing.
You can have a short, few months of success, but people start catching on.
Word on the internet spread.
So, I highly recommend creating a really good product first.
Once that product is dialed in, maybe you've ran some few people through it, or current
clients, or whatever, through it, and you love it, you know it's gonna get results,
now we gotta talk about the marketing.
And the easiest way to do this, this easiest way to make sure that when you do write copy
on that sales page, or your Facebook ad, or you're delivering it on a podcast, or whatever
that is, to understand, what's in it for me.
It's a very simple rule to keep in mind when you're running your copy.
Every time you write a sentence, or a paragraph, how is this furthering the relationship?
How is this giving them more information?
How is this emotionally grabbing them and bringing them into your story and into the
solution that, join the conversation in their heads.
When they're reading that, you want them ... Your sales page, or your product page, where you
sell your product, every time, every time they're done reading a paragraph, or they
read a sub headline, or even the headline, they're like, "This is perfect."
Now, you do not want to appeal to everyone.
You want 90% of people who land on it saying, "This sucks."
Or, "I don't want it.
It's a scam.
Not for me.
Totally not for me."
You want those 10% of people who land on it, who are like, "This is perfect for me.
There is not other solution I can think of than this product for me."
That's what you want.
So make sure you get really specific with the people you wanna serve.
Make an amazing solution for their number one biggest problem.
Structure it out so they logically can follow through the program.
Again, delivery's not the most important.
And then, make sure that your page delivers exactly what they want and joins the conversation.
It doesn't have to sell, as in, "Buy this product.
It's the best product."
We don't care about the features, or the accolades, or the awards you've won.
It's every time they read it, they think, "This is perfect for me."
You're furthering.
Find all their pain points.
What's all their struggles, and make sure that's layered through it with all the benefits
and the solution they're getting, over, and over.
Tons of social proof.
If you don't have any, don't worry about it.
Use your own story, or some of the clients you may have worked with again.
Brand new coaches, I always highly recommend working a few clients first.
Let's find five clients who will pay you 500, 1000, or 2000 a month.
You'll be making good coin.
You'll be able to do it full-time, and you'll be able to design your course.
If you've never worked with, if you've worked with clients, then use some of that momentum
to build your course.
I hope that helps.
Check out lucasrubix.com/podcast, 'cause I, because I go much further into detail.
Especially on the sales and marketing side of things.
And if you're really ready to just over the next 90 days, obliterate every single online
coaching business goal you have, join the Coaches University, or at least apply for
the Coaches University.
Or at least learn a little about the Coaches University, 'cause it can completely change
your position with how you position your business, and your fricking' life so fricking' quick.
So make sure you check that out.
Lucasrubix.com.
Any questions, @lucasrubix on Instagram.
And I'll talk to you next week.
Hey, what's going on coach.
Welcome to the number one coaching program created specifically for coaches who are hungry
to build a passionate, predictable, and profitable online coaching business, that truly changes
the world, one client at a time.
Welcome to The Coaches University.
The place for committed coaches, who are ready to build, launch, and grow their online coaching
business.
Learn more at www.lucasrubix.com.
And I'll see you inside coach.
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