I'm going to challenge one of those conventional thinking in this video.
Do you think you need a huge practice to grow a seven-figure practice, or you got to be
a big player to earn a big profit?
You may think you need like three doctors working for you and you need 10 to 15 employees
to run your practice in order to reach huge revenue goal.
You may think you need to have like 3 to 4,000 square feet space to have so many patients
with expensive equipment to build a profitable practice.
Well, I'm here to tell you that none of those could be further from the truth nor they are
necessary.
That's BS.
Associates, employees, space, equipment, none of them are important in order to build a
successful practice.
In fact, it would be harder for you to build a dream practice that way.
Here is why.
Those are the overhead.
Those are your fixed cost to run your practice every single day, every single month and every
year.
Those are the expenses you cannot avoid.
It doesn't matter if your revenue makes two million a year because your overhead is like
70 to 80%.
Your take home after expenses and tax is what?
Like 300K?
Is it really worth running that kind of practice with blown up overhead?
We're talking simple business math looking at the numbers.
It's all numbers game when it comes to running a business.
You got to start treating your practice as a business.
You are healing patients and fixing patients' problems for the better.
Of course, that's given.
If you don't do that, you're in the wrong profession.
I get that.
But are you also trying to build a profitable podiatry practice so you can continue to provide
the best care for your patients in optimal status?
A few coaching clients of mine who have a large scale practice like I mentioned above,
when I interviewed them to assess their situations, they're running everywhere like doomsday is
coming onto them.
So many broken holes to cover, freaking, chasing 10 rabbits at the same time, chaotic, hectic,
constant anxieties.
Let's think about your status as a person mentally and physically.
The simpler your practice model is, the more stable your mind, body and spirit, period.
As a matter of fact, in which model you are going to be tested, that fine line of the
ethics.
A huge practice with gigantic overhead or efficient practice where you can focus on
patients' real problems?
I'm here to tell you that you can absolutely run a very efficient, yet profitable practice
and still you will build high six-figure, even seven-figure practice.
Let me give you three key steps to achieve this type of practice.
Number one, create your own niche within your specialty.
Be the best in your field of expertise.
Continue to learn, practice and get better in your chosen niche, so when it comes to
your specialized skillset, you become the authority.
You are the go-to doctor.
Number two, do not reinvent the wheel.
Get some help from someone who has done it.
Why?
You don't have time for this.
How long will you sustain your practice like you're running right now?
Invest in yourself, learning the foundation and techniques and tactics from someone who
has actually done it and ready to coach you with a proven system.
Number three, do not waste another single dollar in marketing and advertising agencies
blindly.
All those generic contents they're blasting for you, they're frankly fading away.
You don't need to waste your money blindly in advertising and marketing.
I mean, you don't even know what to advertise for, what your potential patients are looking
for, yet how do you expect to bring high-quality leads?
Those are three key things you need to work on, not dreaming about those fancy 3,000 square
feet blown up practice.
Now, you may be wondering, "Dr. TJ, that's great.
But how do I do that step by step?"
You ask me.
If you seriously consider building this type of lean, efficient, successful practice,
don't do this alone.
You need to invest in coaching and mentoring.
If you are committed, coachable and resourceful and if you're ready to take some massive action
in the shortest possible time with accountability, consider it done.
How?
Register and watch my webinar.
I put a link below.
Oh, so you already watched my webinar but still hesitating?
Connect with me.
I'll sit down with you on the phone just you and me, analyze together if you are a good
fit for this.
I included my calendar booking link below as well.
Remember, you don't need to spend huge overhead expenses to build a successful practice.
Frankly, in this era, you need to think differently and evolve to a new breed of modern podiatry
practice.
Lean, mean, profitable, yet patient-focused practice, not those old outdated ways of thinking
around the insurance-focused practice.
Please put comments below and give me some feedback.
Was this video helpful to you?
Then tell me so.
Be engaged with me.
Subscribe my channel, like my page and give me some encouragement.
I'll keep doing this only if you want to see more stuff like these videos because I want
to add values to my colleagues for what they really need.
What are you waiting for?
Let's do this together.
That one call 45-minute strategy session may be the best 45 minutes you will spend on your
practice.
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