Hey Podcaster, I'm Tim Wolberg your podcast performance coach with another
actionable tip so you can sound like a pro and gain more podcast fans. Today's
tip is build a relationship with your listener. Have you ever heard of Don Imus?
He recently retired as one of the most successful US broadcasters in radio
history. Love him or hate him and I have a good reason why you might hate him. He
said a really stupid thing a number of years ago on the air that got him into a
whole lot of trouble but he's since apologized for his remarks, but that's
not why I'm bringing him up. You don't become a massive success on
the radio without doing something special and he did for many years.
His sign-off was featured in a story on CBS's Sunday morning recently and he was
asked about what he was going to miss the most. "I always had in my head that I was
talking to one person. I felt when I walked in there and sit down turn the
mic on that I was talking to you. Yeah I'm gonna miss that." Don Imus went on to
talk about this one-on-one relationship with his audience. He said he spoke to
one person at a time. Now this reminds me instantly of my episode number 29 why I
only talked to one podcast listener and this is a technique that we use in radio.
It's not a parlor trick. It's not manipulation. It's honesty. It's real and
he gets really emotional in this story about it too.
Understand he's done this for 50 years. And this is not just a one-way street.
His fans are really gonna miss him too.
This is not just for radio. I believe it's crucial to your success as a
podcaster when you're trying to grow and ultimately convert an audience. 99% of
the time you're talking to your listener when they're by themselves. They could be
driving walking or sitting in a hammock but they're not by themselves, they're
with you like you're with me right now. It's just you and me. So from me to you
let me break it to you this way. As a podcaster you may have millions of
downloads but you only have one listener. Just talk to that one person. Share
things with them. Tell them your secrets. They're not gonna tell anybody. It's just
between the two of you. Ask them questions and then listen. If you want to
build trust with your listener and grow that relationship talk to them like
they're right in front of you. Here's a tool. Post a picture of your avatar or
target listener. put it right beside your mic right in front of your screen. It
could be a picture of your best friend - or maybe a stuffed animal if you need
something in a pinch. I challenge you to try this just talk to that one person in
front of you. You may start to hear some changes in the language that you use. You
might pause a little more - in episode 29 I talked about some of the language
you could and should be using to help you do this. And it's not just about
connecting during your podcast it's off the air - it's answering emails and
connecting on social media. I know you want more than one listener. You want
millions but you can't talk to them like a group of millions. Why would you want
to do that. If you're using your podcasts for your business the point here is to
build a relationship. Relationships are worth everything in business you know
this from being in business. When people are in a relationship and feel that they
know you they're more likely and more willing to hire you or buy from you.
Wouldn't you rather buy from someone who you know rather than from someone who
treats you like just one of thousands. I know you. Of course you would.
I'm the same way. So would I. So treat each listener like a friend and they'll
be a listener for life and I hope that's just the tip you need.
So Pal, Buddy, Chum.... want to know if you're doing this right? Want to know if
you're missing any opportunities? Let me help you with that. We can get you there
in 30 days. Check out my 30 days to a better podcast
program on my website and you'll have more friends you'll know what to do with
in no time. Check it out at PodcastPerformanceCoach.com
I'm Tim Wohlberg...See Ya!
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