Chinese buyers are the largest group of foreign property buyers in the United States.
They're ahead of Canadian buyers and the National Association of Realtors
said they spent a record 31.7 billion dollars in 2016.
That's 14 percent of the total value of foreign housing investment.
But who are they really? Fact is, not all Chinese are the same.
16.2% are buying for education purposes
whereby they search for a place
for their children to live in while attending university
3.1% want to immigrate to the United States
44.6% are looking for a good investment opportunity
while 65.7% are buying for their own use.
In other words, there are many different reasons for buying.
What's more, Chinese living in the U.S. versus Chinese living overseas like mainland China or Hong Kong
can have very different preferences it's about 10 vs 90 right now
but there is no rule limiting the purchase of property by a foreign buyer.
This means Chinese buyers can buy any property that is available to U.S. buyers.
But how can Chinese find U.S. properties? Buyers from China are browsing the
Internet from behind China's Great Firewall, which limits their access to
the majority of foreign websites.
This means it matters where your listing is hosted.
Otherwise they simply cannot see it.
Furthermore Chinese property buyers read and speak Mandarin Chinese.
So it's crucial that you can provide
content and support in their language.
So, what are you doing to reach this segment of the market?
We're here to help .
With 2 million monthly visitors,
Juwai.com is the largest Chinese international property platform.
We're hosted behind China's Great Firewall
which means listings can be viewed by Chinese
property buyers and investors no matter where they are in the world.
Listings are presented in Chinese with your branding and your contact information.
They can be found in the US search section here.
We also offer tools for agents to bridge online to offline
such as QR codes for Chinese to scan and view listings
on their phone or tablet
or brochure downloads for you to print out directly
and hand out to Chinese buyers visiting you in person.
Just log in to Juwai admin.
Our English-language admin system is designed for you to manage
your Chinese language listing content.
If you don't speak Chinese,
our Chinese consumer support center answers questions from Chinese buyers
for all listings on the site.
And when a Chinese buyer inquires on your property,
that information is translated into English and then sent directly to you.
Now that you know all this, don't let another vendor presentation fall short.
Show home sellers that you're marketing to
an international audience of Chinese buyers with Juwai.com



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