6 magnets
10 cm between each group
place 2 steel balls in front of each group
hey it's Dustin with DustinNcCorchuk.com and in this video I'm going to
teach you how to build a salon clientele in less than six months. Now before you
start the video make sure that you have at least a half hour set aside so that
you can watch the whole thing. Now let me be upfront. The reason I'm
making this video is because the amount of time that it takes for a new salon
professional to build up their clientele is way too long.
Industry norms suggest that it'll take more than three years for a new stylist
to build up their clientele which means if you're just starting out you're
screwed! It also means if you're a salon owner that wants to hire a new stylist
it's gonna be an uphill battle of slow growth and a lot of turnover. But
seriously does it have to be that way? Or are there a select group of salon
professionals that are leveraging digital marketing techniques to help
grow their salon clientele faster? I want to show you a new and better way because
let's be honest we love what we do but at the end of the day we have to make a
profit. So let's go over the computer and I'll share with you six tools that we're
using in our salon to help our new stylist grow their clientele in six
months or less. So before we get started let's make sure this video is gonna be
worth your time if you're a new stylist that wants a good start on your career
or if you're a salon owner that wants to set your new hairdressers up for success
then you my friend are in the right place or maybe you have been a salon or
spa professional for a while but want to step up your marketing game then this
video is for you - I've worked for weeks on this special workshop putting
together the strategies I've used in my salon to build a full clientele
consistently in less than six months and I can't wait to share it with you now I
want to make sure that you have the best viewing experience possible so before we
get started I'd love for you to turn off everything that's operating in the
background on your computer shut down Facebook and iTunes and silence your
phone for the remainder of this training so that you can focus and discover the
new marketing strategies that will bring you new clients every day on autopilot I
know it's hard to shut down the email and shut down the phone but if you focus
with me here for the next 30 minutes I promise I will make it worth every
minute of your time now I've talked to so
and spa professionals all over the world and what I found is that a majority of
them felt some sort of a calling to this profession maybe you have a creative
bent or a love for style or maybe somebody in your family was a beautician
and you were drawn to it whatever it was you went to beauty school with a passion
and excitement you probably learned great technique and met some like-minded
friends along the way but once you graduated you realized there was
something they didn't teach you how to market your talent effectively to get
new clients in the door I mean you could be a hair genius and a natural talent
but if no one knows that you're open for business how are you going to grow and
if you're a salon owner a good salon owner you actually have to help your new
hires figure this out too because they don't teach it in beauty school and as a
side note if your salon owner knowing how to market your salon properly will
help you attract the best talent because they know that your salon is the one
getting all the new clients and the faster your employees make money the
faster you make money so a little about me my wife Rachel and I found ourselves
in a similar situation Rachel went to one of the best beauty schools in the
country and was blessed to work as a hairstylist in a thriving salon in the
Seattle area but about seven years ago we decided to make a change and we moved
our family down to the state of Oregon where we didn't know anyone and started
a salon from scratch when we began we started out small with just Rachel as
the only hairstylist but I knew that more than 80% of salons fail in the
first 18 months and in order to not be one of those statistics I needed to get
creative and figure out the most effective way to get clients in her
chair I learned everything that I could about salon marketing and decided that
my energy was best spent perfecting a digital marketing system that works on
autopilot well it took us about six months to build Rachel's clientele and
over the last seven years we have hired several other Commission hairstylist
which has given me several opportunities to improve online marketing systems and
I can say with certainty that I've created a repeatable system that anyone
with little or no experience can reproduce and I'm excited to share my
four with you today so let's get into the
training so here's the thing everything I'm gonna teach you in this video today
are about simple reproducible digital marketing methods that work but let's
start off by defining the term digital marketing digital marketing is simply a
term that refers to online marketing efforts in other words attracting new
clients while they're on their computer or their smartphone
this can include website traffic social media google search mobile apps
directory profiles and a bunch more there's lots of different platforms and
strategies in the digital marketing arena so in case you're wondering this
means I'm not a fan of print ads coupon books TV commercials radio spots or
passing out business cards as a strategy to grow your clientele I've tried them
and they just aren't worth the time effort or money your potential clients
are on their phones and computers all day long using apps and visiting
websites I'm gonna teach you how to get in front of those potential clients
where they are and when they're looking my method has one simple concept you
need a professional website and an effective strategy to drive traffic to
your website well there are many ways to get traffic to your website I found that
there are seven tools that are most effective in getting new clients calling
your salon every day these tools are independent of each other but they work
together and I'm gonna share those tools with you one by one right now first off
let's talk about your salon website I want to be really clear upfront if
you're a salon owner you need a salon website this may seem like a no-brainer
to some but I've met countless salon owners that think their Facebook page is
good enough and it's not also if you're an independent contractor that leases a
station in a salon you also need your own website your website will become
your main digital hub that displays your brand promotes your salon offers
converts visitors into clients and ultimately acts as your digital
receptionist to take the load off having to make so many calls scheduling and
confirming appointments now the homepage of your website needs to communicate
three things right with somebody visits for the first time first it needs to
tell them what you are they need to know instantly that you're a hair salon or a
massage therapist or a day spa or an
aesthetician or whatever you are this can be done through strategically placed
text and professional images second it needs to immediately communicate how
your service will meet a need that the visitor has this can be a simple five to
seven word statement on the homepage that lets them know that they're in good
hands if you're a hair salon create a tagline about your professionalism or
your atmosphere or if your spa communicate relaxation finally your site
needs to have a clear call-to-action this could be a button to schedule an
appointment online or if nothing else at least a phone number right in their face
to call and schedule an appointment I can't tell you how many salon websites
I've visited or I've had to search around to find their contact information
if potential clients need to spend more than three seconds to figure out how to
contact you you've lost them they will click the back button and move on to
another salon website people have short attention spans and don't want to spend
time searching for the information that they're looking for so your phone number
should always be right there in the header of the website let me take a
minute and just show you a few random salon websites they illustrate what I'm
talking about okay so here we are on Google I'm gonna
do a simple search for Seattle salon in the state of Washington and we'll go
down here to the first organic listings let's go down here to cents the salon
and I can tell immediately that's a salon even for the page fully loaded the
logo popped up and it says cents a salon that's affirmed by the imagery right
here looks like a really nice professional salon I can tell that
there's a lot of different stations here so it must be a thriving salon so the
imagery tells me immediately there's a salon it also tells me that I'm in good
hands that they're gonna be able to help me out cuz they they've got their color
here they've got lots of stylist and something this is probably a high-end
salon just from the imagery and my first impressions now over here it says book
online which is great I'm gonna say that they should have some sort of text here
that tells me a little bit more about their salon like sell me a little bit
all's it is is imagery and the imagery is good it's professional but I would
put some tagline here that's gonna sell me on clicking the
and also put a button right here having it up in the top right it blends in with
the rest of the navbar and so I think that their buttons should be right here
big and bold that says book online so sometimes I notice right away is that
they don't have a phone number anywhere above the fold let's scroll down a
little bit and see if we can find a phone number and it looks like they
don't even have a phone number on their home page so I'm gonna write census
salon a b-plus I can tell immediately it's a salon I
think it's gonna be a high-end salon and there is the ability book online but I
don't think the booking online is in the right spot I think they should have a
button here and I think they should tell me a little bit more of their tagline so
because they didn't have the button in the tagline I'm gonna give it a b-plus
pretty pretty good website at least on the home page but I think they can do a
little bit better let's go back and we'll go down here to Bowie salon okay
so my first impressions from Bowie salon is they got green and brown which tells
me it's probably some sort of a betta salon or something like that it's it's
it says beautiful naturally so this backs up just my impression that it is
probably some sort of an organic Solano that use organic products but I know
immediately that's the salon so they have an image here that says salon salon
and spa it says it right here and then it gives me the call to action bold in a
button which I love and then it also says beautiful naturally so all the
things that I'm saying for first impression bowie salon is knocking out
of the park except they also don't have a phone number front and center which i
think is kind of strange let's scroll down a little bit okay so it tells me a
little bit more about their salon all of their accolades which is really great
this is gonna be a high-end salon just by scrolling down a little bit I can
tell that still looking for a phone number and another book online and here
here's their phone number all the way at the bottom and it's actually hard to
read so I think the booking online is great but because the color it because
it's so far down the the phone number and then the color matches with the
background it's it's not popping out at me so I'm gonna give this one probably
an a-minus it's a little bit better than the the website we saw before but still
I think your I think your phone number needs to be front and center for first
impressions okay so you noticed on those Seattle
salon websites they had a way to schedule appointments online this is a
really really important piece to successfully growing your clientele in
six months or less I found it interesting though that these websites
didn't have their phone number in a prominent spot on their website
you absolutely need both so you can reach different kinds of clients so
let's talk a little bit more about online scheduling there are a few
reasons I think online scheduling is so important number one some people would
rather do it themselves instead of talking to somebody on the phone and
trying to coordinate schedules the world is going more and more automated and
people are used to that so your website needs that functionality I'm convinced
that we get several new clients each week that would not have scheduled with
us if we had not offered online scheduling number two online scheduling
works for you while you sleep let's say for instance somebody's taking a selfie
in their bed at 11:00 p.m. for their Instagram profile for whatever reason
and she notices that her roots are grown out in that moment she decides she needs
to schedule a color appointment and she can at 11:00 p.m. from her bed because
you have online scheduling number three for smaller salons and independent
stylists that don't have a receptionist online scheduling will reduce your
workload a ton schedules appointments and confirms appointments by text and
email which will save hours of your time while reducing no-shows number four
online scheduling helps you capture email addresses we'll talk about this
more in a minute but when you have somebody's email address you're able to
send promotions upsell products and create advertising audiences in Facebook
to drive them to your website there are a few good salon management systems out
there like mind body or schedule isset II but the software that we love the
best is Rosie Salon software in addition to online scheduling it basically does
everything that you need from salon software I have a few other videos you
can check out on my youtube channel that will walk you through all the rosy
features but if you want to try it out for 30 days for free I'll provide a link
right below this video so in review the first tool to grow your
clientele in six months or less is a professional website that displays your
brand in a compelling way in some way to schedule appointments online right there
on your homepage so visitors convert into clients with one click the
six tools are all designed to help drive traffic to your website so that your
website can do its job which is ultimately convert visitors into clients
so the next tool is website search engine optimization or SEO when you hear
somebody talking about SEO what they're saying is that they optimize a website
in a way that it appears on the first page of Google search preferably in
position 1 or 2 the most basic thing you can do to optimize your website is
creating strategic title tags and descriptions for each page on your
website your title and description tags should all contain three things in this
order your business type so if you're a hair salon you will start with hair
salon your city and state and your business name so a good title tag for
hair salons home page would be something like hair salon in Seattle Washington -
gene where a salon or some variation of that there are several other things that
will help your website rank in Google search like quality content on your web
pages geo tagging your images and integrated social profiles when my wife
and I first started out we only had these first two tools and that was it we
had a website with online scheduling and I optimized our website so that it
ranked in Google search and to this day we get a minimum of 40 new clients each
month organically that means we don't spend a penny on advertising they do a
Google search they find us at the top they click our website and they schedule
an appointment it's that easy and it's that important and once you have it all
set up you really don't have to do that much to maintain it the next tool that's
a must and will be a very influential traffic source to your website is your
Google my business page Google my business is a simple page that you can
populate with any free Google account it's the place on Google where you can
add your business name address phone number images hours of operation
basically anything about your business in addition this is where your clients
can post reviews which is really important and those reviews are right
there for the world to see when potential clients are looking for a
salon or spa in your area your Google my business page is what populates the
Google three-pack which are typically the first three organic spots in Google
search now chances are good that there are more than three salons in your city
so it's of extreme importance that your salon take
one of these three spots so how do you do that great question first is simply
that your Google my business page is completely 100% filled out with accurate
information about your business and high quality pictures next making sure that
your website is optimized with high quality content is important because
Google looks at all of your digital properties for quality content and
engagement and this includes engagement on your social profiles as well and
finally your Google reviews you're going to have a better chance of ranking in
the Google three pack if you have a bunch of diverse reviews from real
clients these google reviews are not only important for SEO purposes but
people trust online reviews and if you have a glowing reputation on Google you
will get lots of new clients from reading your positive reviews I have a
strategy that works really well for getting more Google reviews that I've
posted on YouTube so be sure to subscribe to my channel if you can rank
your Google my business page and your website you will have two of the
thirteen spots on the first page of Google which will guarantee lots of
traffic to your website and like I say the salon with the most clicks gets the
most clients quick sidenote I mentioned earlier that these six digital marketing
tools work together one thing that I love is that if you use Rosie salon
software in your salon your clients can actually schedule appointments straight
from your Google my business page that means they don't even have to click
through to your website to schedule online the next digital marketing tool
is video and I'm not gonna lie I love video video gets me excited if you
utilize video properly in your salon it's gonna look like you got your crap
together and is gonna set you apart from every other salon in your city because
chances are pretty good no one else in your city is using video properly video
has the unique ability to connect with the audience unlike a static website
because there's action when someone watches your salon promotional video
they can see your face they can hear your voice experience a little bit of
your personality which all build trust and when someone's looking for a new
hairdresser they're definitely looking for someone that they can like and trust
if someone visits a website they can hope for the best they choose a good
hairdresser but you can't really know for sure until they actually get to the
salon but with video they can preview their experience with you if
video is done right a prospective client can almost feel like they know you
before they even enter the salon this removes a lot of the apprehension when
it comes to picking a new hairstylist right now we're promoting a video that I
produce from one of our hair stylist and it's going really well in the last two
weeks it has got over 1,100 views and yesterday we scheduled nine new
appointments for her what would nine new appointments in one
day do for your business I believe every salon should have at least one
professionally done brand video that's 60 to 90 seconds long it's really
important that this video has high-quality footage and audio
background music and a compelling story but other than that there are several
other ways that you can use video to engage your audience with just a smart
phone a lot of stylists use Instagram to post before-and-after photos of their
work and that's great but again pictures are static and they don't tell the full
story an even better way to show off your work would be to ask your client if
they'd be willing to do a 30-second Facebook live video with you at the end
of their service turn on Facebook live and show the world your work your
personality and your happy client that's digital marketing Gold tag your happy
client in the video and post a link to your online scheduling page if you do
this often enough people will start to take notice and you'll begin seeing new
clients on your schedule all the time well like I said there are a lot of ways
that you can leverage the trust building qualities of video in your salon
marketing I've given you a couple and have added a few more there on the
screen for you but get creative with this and then use the other digital
marketing platforms like your website Facebook and email to get your videos in
front of as many prospective clients as possible okay let's move on to number
five which is Facebook ads out of all the digital marketing tools I'm talking
about today this is the only one that's gonna require a little bit of a budget
but let me tell you it's pretty inexpensive to get your message in front
of a highly targeted list of prospective clients now let me be clear up front I
only recommend paying for strategic Facebook ads that have a
well-thought-out marketing funnel that begins with the ad and ends with the new
clients scheduled in other words don't throw your money at Facebook boosting
your posts and hoping for the best you need to have a clearly thought out
strategy like the one I'm about to show you there are five parts that you need
to plan out to have a successful Facebook ad campaign that will actually
attract new customers the offer the ad campaign ad targeting a squeeze page and
a redirect to your online scheduling or Thank You page you need to begin with
the offer what do you want to offer the prospective client in order to get their
attention you could offer a percentage off the first service you could offer a
free upsell like an eyebrow wax you could offer a free styling product maybe
a free haircut with their color process you decide what's gonna be the most
attractive offer for your client while still making a profit remember the goal
here is rapid long-term growth so don't expect to make a lot of money during
your first six months we want to get good clients in the door while them with
excellent customer service and connect with them on a personal level so they
pre booked their second appointment next is the ad copy get to the point and
frame your offer in a way that will capture attention in addition you'll
need to choose a good image or video for your ad that will go with that offer
next is your ad targeting Facebook has some awesome targeting features that
will help you really narrow down who you want to see the ad you can target by a
gender or age city household income or pretty much anything really there are a
ton of ways that you can narrow your targeting so it fits exactly who you
want to serve the offer - next is the squeeze page or opt-in page you want
people who click on your ad to go to a landing page that will do nothing but
capture their name and email and maybe a phone number this squeeze page will send
you their contact information and send them a voucher for the offer that
they've opted in for finally after you've got a new client opt into the
offer you actually need to get them on the schedule the easiest way to do this
is to redirect them to your online scheduling page after they've opted in
or if they left their phone number you can simply just give them a phone call
they're already hot leads because they've given you their contact
information in exchange for the offer but you still need to get them on the
schedule these are the elements that are going to
make your Facebook ad successful at capturing new leads and this funnel can
be used with any point of entry you can use the same funnel for YouTube or a
link on your website or a link in an email however you want to broadcast your
offer you just need to get the prospective client to click a link which
takes them to that squeeze page finally the last part of this training which is
really crucial to growing your clientele and
six months is pre-booking your first-time clients for their next
appointment all the other tools are about getting new clients and while
those systems will get you new clients every day on autopilot the real way to
build your clientele quickly is to get your first-time clients to book that
second and third appointment if you're getting a couple new clients per day and
have a 40% or better return rate the math shows us that you will have at
least eighty eight clients by the end of six months which is considered a full
schedule so how do you increase your return rate to the 40% benchmark or
better if you're a new stylist this can be tricky because of the scarcity
principle your client knows that you don't have a full book so there's
nothing forcing her to pre book now when she knows she can probably just call the
day of her next appointment so what we do is create artificial scarcity first
when a new client calls for the first appointment we only offer them
appointments for the next week and beyond even though we may have open
appointments this week scheduling for next week gives them the impression that
we're full which psychologically makes them want to get on the schedule even
more of course you have to feel it out on the phone so they don't lose any
potential clients but we never offer same-day appointments unless that's the
only way that she'll schedule when we offered a pre booked while they're in
for their first appointment they remember that we're booked out a couple
weeks and are more likely to pre booked their appointment right there in person
next I want to tell you about a system that we're using that works really well
with pre booking when a client comes in for the first time it's really important
to conduct a very thorough consultation so everyone's on the same page one of
the things you can ask during your initial consultation is how long they
typically like to go between color services this gives you that information
upfront so you're not stumbling through a bunch of questions at the end of the
service when it comes time to pre book them for their next appointment so
here's what it looks like each stylist has a tablet at their station so they
can pre-book at their station as part of the service
instead of waiting till they get to the front desk where they pay we think this
is more personal and flows much better than trying to handle too much at the
front desk when the service is complete and we know the clients happy we say
okay since you said that you usually get your hair done every six weeks I want to
look ahead at that time and see what I have available you can always call or
cancel but my evenings and Saturdays get booked up the quickest so I want to make
sure that we find a time that works best for you
oh look I have a Tuesday at four pm available six weeks from now will that
work with your schedule at that point they'll say yes or no if they say yes
mission accomplished if they say no it usually comes with an
explanation like they'd rather schedule online or they would rather call when
they know their schedule better if they say no just follow up by saying perfect
when it comes time for a touch-up make sure you call a couple weeks in advance
so that we make sure we can accommodate your schedule again we subtly affirm the
fact that we're busy so it plants the seed in their head to book early which
will help us in the long run here's the thing we can't force anyone to pre
booked but we want our language to assume that they do want to pre booked
and if they have a different plan we happily accommodate what works best for
them everything is positive in accommodating to fit their needs now if
you weren't able to get the first-time client to pre booked in the salon I have
created a real crafty four-step automated follow-up system that will
dramatically increase the likelihood that they will still schedule their
second appointment with you we don't have enough time on this video to go
through that right now but it's called salon profit circle and you can look for
that on salon marketing University comm all right we just went through the six
tools to build your clientele in six months or less and hopefully by now
you're beginning to think wait a second this is doable I can begin to use these
tools in my salon to dramatically speed up the process of building my business
now I'm not exactly sure why you showed up here today but I bet I can guess if
you're anything like me you don't have the time patience or financial capital
to wait three to five years before you begin making a full-time salary as a
salon professional that path sounds completely exhausting and discouraging
and I'm convinced is the reason so many salon professionals don't make it in our
industry also you want to dedicate your life to doing what you love without
spending years growing the hard way you don't want to be one of the 80 percent
of salon professionals that throws in the towel from not being able to pay the
bills so here's what I want for you I want to get your schedule full and
profitable in six months or less it's your time you've obviously watched the
whole video for a reason and know that leveraging a proven salon growth system
is your key to success remember this nothing I've shared with you today is
just theory I've used every single one of these tools to create a profitable
and growing salon from scratch I'm not extra special I just have a
system that works and I mean it when I say if I can do this you can too so do
you want to know how to get at least 10 new clients week after week without
weird gimmicks or having to pass out thousands of business cards let me
introduce to you salon marketing University salon marketing university is
a 3 course 33 video set that I've created to help
salon professionals like you execute each tool that I've shown you today so
that you can have a full schedule in less than six months chances are pretty
good they began seeing the genius behind the training today but are maybe a
little overwhelmed and are thinking to yourself how do I actually use these
tools in salon marketing university I let you look over my shoulder as I
demonstrate how to execute each of the six tools that I taught you today you'll
learn how to create a wordpress website from scratch and learn how to optimize
your website so that it appears at the top of Google search I'll also teach you
how to rank your Google my business listing in the Google 3-pack and finally
you'll learn how to create a promotional video rank it and use Facebook ads to
promote yourself effectively and as a bonus I'll give you full access to the
salon profit circle course that I was talking about earlier so are you ready
to start the process of growing your clientele five times faster than you
would on your own naturally you're probably thinking all right Dustin
what's the investment while the 3 courses that make up salon marketing
university are valued and available on my website for the normal price of 541
dollars however I want to make this incredibly affordable for you right now
I want you to become part of this movement of salon professionals that
aren't going to settle for scaling their business slowly so I want to give you
complete access today to all the training for only $27 all you have to do
is just click the yellow button below to get all the details to sign up the final
step once you click the yellow button will be this order form it'll take you
just a few min to fill everything in and after you fill
out the order form you'll get an email with your login credentials everything
will be waiting for you on the inside of salon marketing University the first
time you log in so you can check out the course material right away or whatever
works for you at your own pace and it's really easy to cancel the subscription
anytime you want again click the link below to get the details to sign up now
before we sign off I want to walk you through a scenario imagine if you jumped
all in and enrolled in salon marketing university you reference the training to
build and optimize your salon website and began driving new leads to your
website you use the techniques and a software that I recommend in this course
and then one day you notice a new full color and cut is scheduled for next
Tuesday you didn't schedule that appointment over the phone in fact
you've never even heard that person before at that moment you realize things
have changed for your business you have found an automated system that attracts
new clients and schedules them for you using some real simple technology salon
marketing university can dramatically change your salon business and I truly
hope after going through this workshop you can see how powerful a simple
digital marketing strategy like this can be for your business
I'd really like to see you inside salon marketing university with me so all you
have to do is click the button below or go to salon marketing University com
to sign up thanks so much for being here with me today I can't wait to see what's
in store for you god bless and make today extraordinary
Đăng ký:
Đăng Nhận xét (Atom)
Không có nhận xét nào:
Đăng nhận xét