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- Hi, friends, and welcome back to Real Talk with Ally B,
where I share quick tips to help put the real you
into your brand and website.
If you're new around here and you don't know who I am,
hi, I'm Ally.
I'm a brand and web designer for photographers,
and today I'm going to introduce to you,
and give you the lowdown,
on my How to Build a Stand-Out Brand four-day challenge.
This challenge starts next Tuesday, May 29th,
and I am so excited for everybody that signs up.
You don't have too look far to see
that people are tired of seeing the same stuff
presented in the same way.
Really?
In fact, you might only have to look as far as
this month's revenue for your business
to see that clients aren't resonating
with what you're doing online,
if you're even doing anything at all.
And as a photographer and a business owner,
you no doubt want to stand out, both online and locally,
because your business depends on it.
If potential clients aren't seeing your work
and resonating with your brand, they're not booking you.
And if they're not booking you,
you're not hitting the revenue goals
or growing your business the way that you have dreamed of.
I've heard so many photographers say things like,
"At this point, I don't whatever pays the bills."
Or maybe you've even said,
"The market is so saturated with newbies,
and I struggle getting bookings at my current prices,
and they're still way too low."
But the truth is, friends,
tons of photographers are killing it in their businesses
because they've built strong, stand-out brands
that clients and potential clients truly resonate with.
They can charge what they want
and they have the freedom to say yes or no to shoots
based on when they want to or who they want to work with.
If they want to focus on weddings, they focus on weddings.
They don't have to take on family shoots or headshot shoots,
just to pay the bills,
if that's truly not the niche that they want to be in.
If they don't want to shoot in the summer months
because their kiddos are home,
they don't shoot in the summer months, period.
If you know your brand isn't leaving it's mark
and resonating with potential clients like it should be
because you're not getting the number of inquiries you want,
or charging the prices you desire,
then I'm inviting you to sign up for my
How to Build a Stand-Out Brand challenge.
In it, you will identify your brand's authentic voice
so you can communicate clearly to your ideal clients,
and do this differently than your competitors.
You will create a true-to-you inspiration board
that ignores what others are doing in your industry
and what you think people want to see,
and it gets to the heart of who you are
and how you want your brand and business
to connect with your ideal clients.
You're going to pinpoint exactly who your ideal client is
and who you love working with and serving.
So you can niche down in your business correctly
and stop fighting for the same pool of clients
if they're truly not who you want to serve.
And then you're going to specify touchpoints
where you can add more personality
and unique style to your brand
so you can create a connection
that stays at the front of the mind
of your potential clients.
Here's exactly how that's gonna break down.
On day one, we are going to start with the right words.
On day two, we are going to gather visual inspiration.
I'm going to guide you through creating
an inspiration board using the right kind of research,
and then I'm gonna teach you how to pull it all together.
On day three, we're going to define that ideal client.
We're gonna describe in detail who your ideal client is
and make sure that it aligns with the brand
that you previously described.
And on day four, we're gonna get to the fun stuff.
I'm going to teach you where to add
more personality to your brand
to create that instant connection.
You'll receive a checklist of the most essential places
to add personality and branded elements
to your client experience.
You guys, this four-day challenge
starts next Tuesday, May 29th.
And I don't want you to miss out.
I am making this challenge so easy-peasy
because I know how crazy life can get,
and I don't want you bogged down with one more thing.
So here's what the challenge is going to look like for you.
Each day, you'll receive an email
with a video and a worksheet
for you to dig into and do the work.
That's it, nothing else.
You can save these emails
and do it when it fits into your life best.
So friends, let's put our heads down,
let's tune out that noise, and let's start building a brand
that really shows who you are.
Are you ready to build a stand-out brand?
Go to allybdesigns.com/brandchallenge to sign up.
And if you have any friends
that want to take their business to the next level,
hit that share button and spread the love.
The more the merrier.
Thanks for tuning in to this week's Real Talk with Ally B.
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