Let me just give you five quick items to make sure that you get the maximum
result real simple I'm gonna real quick because we got to finish the difference
in people the difference in performance the difference in the final result the
outcome is it usually dependent upon skill is that what makes one person
better than other yes or no how many seen someone with an unbelievable innate
skill get wiped out by an athlete a person a business individual who clearly
had less skill how many seen this happen say I it's our ability to maximize we
said on day one leaders are transformed organizations you want to grow this
company you want to transform this company leaders do it a leader doesn't
mean everybody else follows you that just means that you have a higher what a
higher standard than anybody else does will make you the leader is when you
have a higher expectation not of other people anybody can do that of whom of
yourself so if you want to know what does it take to take things to the
highest level what's gonna take to change my business permanently not
temporary you go home and you can install some of these strategy skills
tactics tools insights and see a significant change but if that change is
gonna be a lasting company of value that keeps growing then the things you've
learned here have to become the standard for your organization not something you
did for a period of time whenever you look at somebody and say why are they
more successful anybody else it's always because of step one they've raised their
standard if you go back home and you want to change your life in any way
personally professionally or your company is boring as it sounds as stupid
as attainted sounds you might say I spent all this time this energy this
money and you're gonna tell me to raise my standards yes cuz even though that's
not sexy it is the only thing that creates lasting change you want to dye
it and you can lose weight but will that person eventually do they'll go where
back unless they raise their standard now that sounds so
trite and stupid and positive thing key or old-school but the truth is it's the
truth so maybe I can language it away that's
more compelling to you or more simple what does it mean when we say raise our
standards it means you turn your shoulds in the muss the difference in people is
that they turn their shoulds in the muss the things that you used to say I should
do you do your sheds when it's convenient when it's comfortable when it
goes your way but when something is a must not to other people but a must to
you do you find the way to get it done yes or no so the difference in people is
what's their must or in other words for that is what's their standard every
person this room right now our bodies are reflection of our
physical standards they are not a reflection of our desires many people's
people have a desire for more energy or a better body or stronger body or more
fit body we don't get our goals to get our mas the ones that are the must
become how you are and guess what it shows up in your rituals when it's a
mosque you have different rituals different things you do consistently
when you must have your body a certain way then you should or you'd like to or
you are - how many thought I'm talking about here - say I so whether we want it
or not the only way to change your body long term is change what the must is for
you now I'm not telling you what it should be who the hell am i I'm just
saying maybe it's time for you to take a look because many times you set the
standard a long time ago or you lost the standard completely because most of us
based our standards by our environment who you spend time with is who you tend
to become so if everybody around you is gained a little weight or everybody
around you is you know constantly tired after a while even if you had high
energy you don't want to make fun of them or tease them or make them feel bad
so gradually subconsciously you lower your own Saturn just a little bit and
that little bit is that old metaphor overused but true you take up frog and
put them in boiling water what's he gonna do jump right out but if you put
him in and turn the one up slowly over time it'll boiled to death
that's most people's lives isn't it it's usually because you haven't remembered
the power of who you spend time with who you spend time with us who you become so
when you want things that's great about this five days as you found people from
all over the world who are all absolutely committed to go day and night
night and day literally sometimes the foods I'm not without but whose standard
was I'm here to maximize Who I am why I'm about what I'm gonna take home what
I'm gonna create that raises your game I'm here play against somebody you're
better than your skills gonna go down play against some of better than you
just to stay on the court the game has to go up want to change your life raise
your standard want it raise your standards the most get around words
better surround yourself with people playing the game much higher than you
are so just to be around them your game master eyes that's part of what we try
to do we come into a company we create that by raising the standard amongst
them or you got to do it by yourself but you got to do it how many creates me on
the say I and it starts with whom it starts with us so raise the stain I
remember when I met Michael Jordan for the first time that's why I'm still with
the Bulls if I asked him I got a chance to do some coaching a bunch of people
and got a new system because of this and listen Michael I said how is it you do
this oh you're the best that's ever lived at this stage got that same
question of Wayne Gretzky interesting Wayne Gretzky I'd read someplace in he
gave me the same answer ice asked him the same thing you're not the fastest
you're not the strongest you're not you know you don't how is it you the great
one when you're not the fastest the strongest the quickest he said well Tony
I appreciate the compliment but he said I think one of my advantages as most
people skate to where the puck is an ice skate to where the puck is going the
power of what anticipation he knows the pattern well Jordan his standard was I
asked him he said look Tony everybody you know I said what makes you the best
is that natural ability as a talent as as skills that god-given as it strategy
what is it he said Tony I think I can save this to
you without it saying like hyperbole he said I had got unbelievable natural
skills but he said study my history and you'll know I am Who I am
I did not make the high school varsity team when I was a sophomore in school
high school I got cut they said I have a lot of natural talent but the greatest
gift of my life was a coach who said you're not on the team and I looked at
him I laughed at him I said you got to put me on the team of the most talented
guy out there he said no you're not he said you have a lot of natural talent
but you have no heart no absolute commitment no real Drive you're not on
my team and it just questioned and finally he negotiated he said look you
want to be on my team next year simple leave me every morning before
school for a one-on-one practice and I'll take this raw talent and I'll teach
you discipline all shouldn'ta raise your standard and if you show up the whole
year I'll guarantee a spot next year and if you don't probably the same outcomes
gonna happen when your trial next year you couldn't believe it
and guess what mostly don't know Michael Jordan got up every morning and drilled
and drilled and drilled and didn't get to be on the team and next year he's on
the team he was not only good he was great guess what his career exploded
when he lost again championship to Detroit and he was on the bus he said he
was crying in the back of the bus physically crying pissed off and all the
other players they hadn't done their job there's something inside of him snapped
and realized crying whining blaming everybody else is not the problem I need
to raise my cuz he realized that's what did it for him originally you know he
did that year he lifted weights like never in his entire life he decided he
was gonna dominate every person every person every floor every place every
spot in the country he's gonna be stronger than anybody he practice like
he'd never practiced his life and oh by the way he went how many NBA
championships how many in a row three retired came back when hovering around
three never anybody in history would even dream of such a thing
especially after retirement that's the power of raising your
standard but guess who he competes with Michael told me one time he goes Tony if
I competed with other people I wouldn't be Who I am
he said my competition is with the best I can be there trying to compete with me
that's why I beat them because they're competing with where I am but I'm
competing with where I can be think about that mindset the guy your life
would be different if you raise the standard what you expected from yourself
but are your people yourself to that level how things could shift it's all
about changing your shirts Tomas it's all about going back and saying this is
how it's gonna be it's like when garyvee was here and he
was guys are saying man I'm working so all right man I work from 9:00 to 6:00
yeah what are you doing from 8:00 to 8:00 p.m. to 2:00 I am that's where you
master your craft I always say to people it's what you practice in private it'll
you'll be rewarded for in public people say oh my god you know you have this
great ability this great skill didn't see all the hours this class this course
I know tons of the stuff like the back of my hand but if you talk to my team
was exhausted they'll tell you we're up to 4:00 a.m.
almost every night to be able to figure out how to provide for you a life cycle
and get to be real so you could think about Nike and I've given you accurate
information about when did they really get to young adult when they fall down
we ought to make phone calls read financials do all kinds of stuff we did
all that stuff we're doing all these things we've accomplished so much I
figure how to make it even better that level of commitment is what makes you
great at what you do and gives you that little edge that makes you stand out
from everybody else and that's standing out is what makes somebody absolutely
own an industry or brand themselves like nobody else in the world that process is
what this is about raise your standard when you got to go
home you got to say where are we gonna raise the standard what am I gonna take
this room I should and make it absolute musts where are we gonna do that as a
team and how we're gonna pull it off now who here is ever by the way your income
right now as a result of your standards as well it's not the industry that's not
the economy who here is making more money today than you they made 10 years
ago when you cease your hands how many feel like it's not enough today on this
is your hands and how could that be real-estate so
cheap now computers are cheaper than they were then you get so much more for
your money because once you achieve a level who knows what happens you
immediately you pose the gap you create a new gap that's because that was makes
a scrum who's willing to go back to where you were 10 years ago
not many some of you you would because it's gotten worse than last ten years
for you but the majority there's no way see once you're fortunate enough if you
don't like cleaning out so what's your force enough to have somebody clean your
toilets you will not be doing that again unless you like that you'll find
somebody loves clean threads and you'll pay them handsomely cuz now to go back
and do that once you've had the privilege of not having to do that it's
a different game it's a gross metaphor but who gets what I'm talking about here
say I once you have a mosque you find a way to get to it every one of you this
room is earning what you must earn not a dime more don't get me wrong he might
have big goals big desires but snot a must for you cuz even they gotta be
crunches if it's a must you will find the way how many agree with me on the
say I see when I was a must for me to get at one level I did I've never I'm it
was a must for me to finally make a million dollars a year
I had my son Jared gonna be born I swore I would never have a child unless I was
financially sat and I wasn't financially set and he was on his way I went from
38,000 dollars a year to making a million dollars a year in the next 12
months that was all BS in my head I thought all my growing up all the pain
was because my parents fought there was no money they would have fought anyway
because I believe that though I raised the standard made it happen and I made a
million dollars a year for seven straight years even though I built five
more companies even though I was helping more people I made the same amount of
money guess why that was my must that's some level above
that seem greedy that wasn't like I have this incredible lifestyle in the magical
home at this place called the Del Mar castle overlooking the ocean and Del Mar
California but I was on the road staying at the Ramada Inn in Milwaukee
with shag carpeting and smelly you know dead animals on the wall on my birthday
and my maid she's back at home and the castle going off mr. Robins happy
birthday I can't help thinking you it's so wonderful all this Robins is so
beautifully was sitting on the jacuzzi overlooking
the ocean oh yes oh I've lost 22 pounds I can't tell you it's been so amazing I
get on your Stairmaster and I watch Oprah
I love your gym mr. Robbins I'm thinking she's got a multi-million dollar
lifestyle how many can relate to this in some way
right so I went from 38 thousand to a million so I changed my income it became
an absolute what it was nothing about money it was about growing because I
knew to make more I'd have to help more people
I'd have to expand and I came to this goal I wanted to feed all the people in
San Diego that were homeless first my goal was a third is of homeless people
my goal was everybody I said if I go from 38,000 to a million I should they
go from a million to 3 million in 3 years and I did it in 12 months
I found the Y I found the reasons I got a different rpm but it became a must for
me not a shut your meeting your must my friends maybe it's time to change your
mus some people's must to survive so this
must is to be okay some your must've stabbed three them some people's must
have said more than he could possibly spend suppose monsters take care of
everybody around them whatever your monsters you're gonna get it when you
leave here get clear in your must or raise your what step to real fast and we
do it real fast who here's ever raised the standard and
you get out there you go I'm gonna go do this now I'm committed I'm gonna change
this I'm gonna make that happen those 50 pounds I'm gonna take my company next
level and you're all excited and then all sudden this voice in your set head
ghost who are you kidding who's never had one
these raise your hands say aye so once you raise your standard you got
to get certainty behind it you can sustain it and that means you got to
change your limiting beliefs you got to change your limiting beliefs and who has
limiting beliefs by the way who everyone does so you got to become aware of it
and you're gonna destroy it now how to do that honestly if you've been DBW you
know how if you haven't come join me in San Jose or someplace else and who has
limiting beliefs by the way who everyone does so you got to become aware of it
and you get to destroy it now how to do that honestly if you've been DBW know
how if you haven't come join me in San Jose or someplace else and come through
the experience when you change you let me believe everything change
just cuz as you believe so is it done on to you if you believe you're right you
believe you're wrong you're right cuz whatever you're certain about you find a
way to support it I always teach people exercise try this and if you know it do
it fresh look at this room real fast for everything it's brown in this room and
give you a test what's brown quick look for Brown look for brown brown brown
here but I'm clothing brown all your eyes tell me everything you saw in this
room that's that raise your hand if you see more Brown and you have been red and
say I open your eyes now let's add look for red look for red look for red look
for a red look for red look everywhere for red look for red raise your hand if
you found more redness time raise your hand say aye
why cause you're looking for it cuz whatever you focus on you'll find in
fact you'll find stuff that's not there how many saw beige called it brown just
to feel successful how many saw burgundy called it red just to feel successful
see once you believe something is a certain way how do you need for
certainty you'll change things to meet that belief let me show you in two
seconds flat while the rich get richer and the poor
get poorer I call it the success cycle real fast dry yourself four squares put
them up on the screen in you'll see they do this take a quick look you'll notice
you've got the word potential up on the left-hand square up on the right-hand
square is the word action bottom right is the word results bottom left is the
word belief or in other words for that would be a sense of certainty potential
action belief results and notice there's arrows in a clockwise fashion where they
just keep feeding each other over and over and over again so again it's
potential action results belief or another word for that will be certainty
now you ever notice how rich people tend to get richer and for people to get
poorer and I don't just mean rich in financial terms I mean people that are
rich emotionally Jim knows a happy people tend to get happier and depressed
people tend to get more depressed how many found this to be true to say that's
because the power of momentum and what I'm about to show you so let me show you
something here what's the potential of any human being you tell me quick
unlimited do most people's results reflect that true potential yes or no no
way why because most people aren't taking enough what but is it possible
take a lot of action and still get lousy results what if you got a Salesman that
works for you and they walk out and they knock on a hundred doors and they say
you wouldn't want to buy thing from me would you or they don't say that
verbally but they say it non-verbally is that gonna affect their results yes or
no so it's not enough even to take enough action because when we believe
it's not gonna work or were uncertain does that affect how much of our
potential we tap yes or no see if you don't think it's gonna work you're not
gonna put out a bunch of your energy when you think it's gonna fail and by
the way when you're not sure you tap a little potential do you take little or a
lot of action when you're not sure when you think it's not gonna work
you take massive action or little action now when you take little potential with
little action what kind of results you get little lousy results and when you
get lousy results was that due to your belief you know see I told you wasn't
gonna work told you is a waste of time and then by the way when you have lost
belief how much more potential you take more or less if it's possible you tap
less potential more or less action less and what happens the results they get
even what and now they got worse results was that duty belief and by the way now
you see the current economy isn't it true everybody out there is going oh my
god the results are so bad it's gonna get worse in the future so I better pull
my horns there's less potential so I'm not gonna push this hard I'm not gonna
take much action oh my god I'm getting lousy results with little potential
action oh my god it's gonna get worse that's what creates a recession
depression whatever you want to call it how do you change that by the way can it
work the opposite direction what would happen if something inside you gave you
so much certainty inside of you that you felt absolutely certain that recession
was your friend that the worst economy for you was the greatest time on earth
and all you had to do is manage your state and apply your fundamentals and
immerse state coach so you don't get off the target keep taking action
and you can own your business and you go to other people's businesses how many
believe that by the way now say I when you have that kind of certainty are you
gonna use more of your potential when you go home or less which one my friends
are you gonna take less or more action when you are certain and you use lots of
your potential with massive action what kind of results you get massive action
gets massive results what kind of beliefs do you get now when you get
better results you go home you use your car store you go home and you take one
of these techniques you get a different response you go home and you stimulate a
new source of profit or income you go home and you add a service you overdo
anything and it works your brain comes here it works now by the way I had a
home acts we went in there thank God we went in there because they
took our stuff and it looked like it wasn't working remember that because
some people there didn't want the change to happen so we had a dig in fire it was
working we knew you can't take ass you can't sell that seed and reap nothing so
he uncovered what was really going on you have to watch for the same thing
pretty politicize your organization but bottom line when you get great results
beliefs get stronger now you're totally certain are you gonna use more or less
potential my friends which one more you're gonna take even more what good an
even greater what even more certainly and now what happens your business my
bum now you have a different momentum and so your economy does not have to
reflect the economy you get to create your economy you get to decide whether
you freeze to death or ski or snowboard it's winter but you can have the best
time of your life it could be a sunny beautiful magical time oh you got to do
is you got to manage this process in order to do it you got to change your
limiting beliefs and this week has been about doing that by giving you so many
tools and examples you'll be immersed but I promise you when you go home all
this is going to be tested a cuz all the stuff that's waiting for you after being
gone for five days be all the people that you work with the limiting beliefs
whether you have one employee or two because you're you know army of one or
two people or whether you got 10,000 and so you have to be able to implement this
by the way is I'm gonna you bring us in if we can help do you
think we could help yes or no yes or now bring us in we'll do it or get your team
together and find a way to make sure this momentum goes in the right
direction make sense this is the must if you have this high standard but you
don't really believe because the Momentum's in the wrong direction having
the tools will be worthless that's where certainty that's where
everything else we teach that's what I do in my events that's what you guys
have been here before that's what you got to bring to the table one of the
five keys for integrating this number one you got to go home and raise your
what come on guys raise your 1 which means turn your shirts into step number
two you got to go out and change your limiting one find anything that's limit
you and destroy it what's the fastest way to destroy it you can do it very
quickly by producing results in your mind over and over again or why do you
think I get people to walk on fire because they think it's impossible when
they walk this fire men's leave might say I can do it but when they get from
that fire it's 2,000 degrees burning hot coals
it gets their full attention and something they have a state change and
when you get yourself in a state where you can storm through fire it's not
about fire walking the state you're engaged up the walk across fire is the
metaphor for anything it used to stop you to fire your life and by the way
when you cross fire and you're on the other side doing something you want so
it was difficult or impossible if that easy your brain goes what else can I do
that I thought was impossible it's unbelievable it's not intellectual it's
emotional plus after fire walking cold calling is not a problem
they get the idea ladies and gentlemen all right so what we're really talking
about here is changing your beliefs now here's the third key if you're gonna get
maximum results you got a model what works we brought
you for five days and nights here models of what works go back and get them now
here's where the challenge is how many got tons to do in your normal list of
things to do when you go home I'm gonna go off to do say I how many have a lot
of outcomes you got AG laughter say I how many of the same amount of time you
are before us so in your business if you need
something to get done you get it done because it's an absolute what or you
hire someone to get it done hire us hire someone else get somebody inside but are
these things you're going home with muster shoulds which one do whatever it
takes he's had one of the money you know the
money not to forget us hire somebody's an individual who knows what they're
doing and put them in there leverage yourself the only way you're gonna get
the game bigger is by taking a little bit of what my friends risk but that
means get yourself some resources be resourceful enough to get the resources
what's great about this what is this opening what is this creating what's
possible what have I not seen this is gonna make me see what have I learned
from this what can I learn from this what am I willing to you to still have
it the way I want that's the fourth step you get you intensify and you innovate
and then there's a final first step and that fifth step is really simple my
friends and that is step up and give step up and give more than anyone else
could possibly expect the ultimate transformation happens when you stop
trying to get and start to give whenever you're best you're giving I remember so
vividly driving in my car my Volkswagen bug and I was struggling and I was
nineteen years old I was driving on the freeway in San Gabriel Valley the 210
freeway I'll never forget it's midnight and I'm frustrated I felt like I tried
everything I had these big hits like the one you just saw and nothing was going
my way and I was frustrated and I kept thinking how come I'm not getting what I
want and all of a sudden it just hit me on the freeway I pulled over the side it
was almost midnight no cars really around grab my journal I wrote I still
have the journal to this day for I was 19 years old
full page I wrote the secret to living is giving can I realized what I wasn't
doing well because I all focused about what I wasn't getting I was not focused
on what I was not giving and the whole game changed
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