hey there this is Symone Redmond. I want to welcome you to another episode of
Symone Redmond TV. And in this episode, we're going to be talking about how you
can build your personal brand, and how you can use it to create that brand that
everybody is going to absolutely love. So stay tuned.
Alright! So welcome back to the episode! So, in this video we're going to be
talking about how you can build a personal brand to help make it the brand
that you absolutely love and that your audience and customers love as well. So I
received a question from a follower of mine, and they asked "How can you build a
personal brand through the power of video?" Now, this is something that I have
done for the past three years and I wanted to give you my ways and my tips
on how you can do the exact same. There are going to be five steps we're
going to be talking about today, so let's get started! First and foremost, you
want to build a loyal following by providing value to others, okay? Which
leads me to number one, which is Credibility. I want you to think when
it comes to credibility, why should people be following you
why should they be listening to you? Because here's the thing with
credibility, once you lose it, it's never coming back. That is what I want you to
understand because the more that you are credible the more people are going to
look at you as that person to go to, the person who is full of information that
can help them out with their business or whatever it is that they could be doing.
And that is why you always want to have some sort of credibility or be building
up credibility in your brand and in your business. And the best thing about
credibility especially building it out in the beginning stages, you don't have
to be an expert. You can express your authenticity with your audience and let
them know, Hey I am brand new in this niche I am just now getting started but
these are the things that I know." I did that, okay? I didn't know a lick about
video marketing or social media marketing, but I let my audience know in
the beginning how or how early I was into my face or my niche or in my
business and that these are the things that I know so establish that
credibility with your audience ASAP because once you lose your credibility
it's not coming back and that's something that you definitely do not
want to happen number two is consistency so with
consistency you always want to make sure that you are speaking the same across
every single platform that you are using so if your going to be using Facebook
you know it's the grand twitter how you type things out on social media how you
pronunciate your condo your grammar everything everything has
to have a consistency with your brand because you are definitely unique and
you are the only you in the world unless you have twin right but you are the only
you in the world so I want you to understand that you have to be
consistent across all platforms across your entire brand as well as with your
graphics and visuals you wanted to be consistent find your brand colors bide
your brand's fonts find your five-year your social media network that you're
going to be using Ally it could be - I use Facebook in YouTube so you want to
find the consistency in your brand okay that is what you always want to do now
this is something that I've been learning the beginning but of course as
time goes on I learned that I need to have a brand color I need to have a
brand fine I need to know that when people look at a logo or they look at
the font they know that it's mine so I want you to understand that now
especially if you are just now getting started establish those right now at
this moment because that is what's going to create consistency with your audience
and they'll know that when they see a video or they see a picture of your logo
or of you they know that they instantly think of your brand
number three is collaboration so with collaboration here is my here is my take
on it collaboration is amazing now some people think that you know you have
competition in this nature you have competition in this one you need to be
paying attention to whether it is that they do and I get that part but here's
the thing if you're wanting to go to your brand collaborate with your
competition okay this is going to help you get your
face out to their audience and then they'll session know who you are
okay and they can collaborate with you and get and do the same thing vice versa
you want to make sure that you are giving value to other people in
supporting them supporting your competition in the collaborations when
it comes to doing collaborations so if you don't take anything away from this
point I want to let you know this you want to make sure you are adding value
to people eyes or other people's lives before you expect anything in return
okay you always have to add that value so when it comes to building online
building online is all about your dialogue okay you can use tools like
HootSuite and buffer and everything like that because you want to make sure that
you are reaching out to people who are in your same niche so you want to do
your research okay do your research find people who are in your niche and you
want to reach out to them and ask them if you want if they would like to
collaborate with you and that's how you can grow your brand easily now another
thing is that you always want to make sure that you are retweeting out or you
are responding to retweets or comments likes anything of that nature you always
want to make sure that you are in your own community especially letting them
know that you are there you are responding to comments you're responding
to everything that you see when it comes to your brand and people will actually
love you more for just doing that number four is all about relevancy so when it
comes to your brand your niche your topic your industry whatever it could be
you always want to be looking for the next newest information because you want
to provide that information to your audience which means that you need to do
your research okay use a Google Keyword planner figure out what type of blogs or
what type of publications are within your niche and read those take about 15
minutes a day read what it is that they're talking about and see how you
can create content around that for your audience within a video or free webinar
a PDF an e-book whatever you want to do you always want to make sure that you
are being relevant in your niche and that's going to help establish your
personal brand so with me yes when I first started I was all over the place I
was on Instagram I was doing Twitter I was doing other things too but now I
have to really hone in on video marketing things which means YouTube
Facebook Instagram stories snapchat messenger day I'm not doing anything
else outside of that so that means I have to focus on what's relevant with
those things as well as search engine optimization as well and then give that
information to my audience to help them grow because I have to stay consistent
with my brand and be relevant within my brand as well so those are some things
that you can do to the biggest publications within your
niche on level of mine there's Forbes there's a entrepreneur
com there's a video makers Digital Trends I mean there's so many things
that I look at on a daily basis to see how can I find content to help you grow
your brand and your business just a little bit more and number five which
really honestly took me so long to understand and to figure out is that you
have to be humble now with being humble and humility you have to understand that
you cannot call yourself the expert you cannot call yourself the the go-to
person or whatever it could be right because you want to let your audience do
that for you you always want to provide consistent value make sure that it's
really really good content whether it's in videos the download the PDFs whatever
it could be and then let them put that title on you you never claimed that part
of yourself that is something that I had to learn the absolute hard way because
at the of my beginning stages I was calling myself a video marketing expert
but guess what I wasn't an expert and people were actually taking note of that
so I just kind of let my content and my words and everything that I do speak for
itself and that's how the titles come about people are like oh she's a video
marketing strategist or she is a video marketing expert or a YouTube expert
whatever it could be so I let them put those titles on me and just let my
content and my work talk on its own well I hope that you enjoyed this continent
if you have please share this with your friends hit the like button below and be
sure to subscribe because I post video marketing and social media videos and
tutorials every single Monday alright so I will see you on next week's episode
For more infomation >> How to Make Money Online: How to Build a Membership Site - Duration: 9:28. 
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