this question we get constantly the question is do I need sales training I
have the greatest product or service on the market hi my name is John Ruman
international business coach and consultant I help run the sales training
academy with the real 007 Mr. Roger Moore let me tell you why
everyone and every single organization needs sales training it's not a matter
of quality have you ever seen the crappiest tip most terrible company
still excel in business interesting how that works right here's the thing the
best product doesn't mean it's gonna sell because unless no one knows that
it's the greatest product or even if it is the greatest product but it's not
priced properly or it's not marketed properly all these things need to come
together for you to actually have a company that will succeed and produce
the sales you're looking for so before you go crazy and before you say I
already know what I'm doing my product will sell itself
good luck how many great products have you seen in the past that are
exceptional but do not sell I would love to hear your feedback actually so those
who watch this video and got this far please do me a favor what products do
you know that do not exist exist now that were awesome in many respects but
are no longer on the market so I'm just gonna give you things that come to mind
top of my head okay for example there's an automaker
in the u.s. called Saturn and Saturn had a lot of things going for it that no one
else replicated and they had some really nice things again it's not the perfect
example but I'll give you why I thought they were exceptional
one of the biggest problems that vehicles have is the vehicles have
exteriors that when they get hit they crumple and they scratch easily
so what Saturn did is actually came up with an exterior shell that was a
plastic composite that if it got bumped it would not crumple and require it to
be replaced or something like that also the because of this people would
have cars that looked almost new years after they'd been around so it just
really made them stand out so so long story short whether you know or not
Saturn does not exist anymore it's no longer here as a company why there's
many things but I think they didn't sell one of the things that really set them
apart if you have something in your business that makes you exceptional it
could be price most people it's not being the lowest priced competitor is
usually the worst option because there's always someone who's trying to outdo you
price-wise but there are other aspects that you could be focusing on that would
make your business more prolific and have better sales besides a better sales
force having a better customer service aspect having better service and
warranty while it is soda fix it or maybe a higher quality product in the
end such that it wouldn't break down and may
last longer or may have other benefits again you want to sell on benefits so
long story short why do you need sales training because sales training will
sell your product whether it's good batters in between and the better you
have your sales team trained the better and sooner you can actually succeed and
get ahead of those who think having the best product makes you have a successful
business good luck it doesn't work so do me a favor and
share this with friends who you think would value tag them also if you have an
interest in taking any of the courses in sales training do me a favor and like
and follow this page so you get notifications as will be posting soon
our upcoming workshop so we have six weeks sales training
coming up in early 2019 as well as cold calling workshops and possibly even a
customer service workshop as well so to your continued success I wish you all
the best I look forward to seeing you then take care
Không có nhận xét nào:
Đăng nhận xét