Auto news on Youtube May 7 2018

In this video I am going to take you behind the scenes with some yellow cellophane, a

beautiful model, a fan, and an amazing makeup artist - stay tuned!

Hey gang!

I'm always on the lookout for things that I can drape around a model, or turn into an

outfit, or place over a light source to change the color of the light, or even turn into

a background.

As a result - I make frequent trips to local fabric stores and arts and craft stores like

Joannes, Michaels and A.C. Moore and I am always digging through the clearance sections

to see what I can make use of without breaking the bank.

On a recent trip to Michaels, I found these bright colored rolls of transparent packaging

wrap for just $4.99 a roll.

These are basically 30" wide by 25 ft long rolls of colored cellophane and at five bucks

a roll that's a steal when you think of all the things you could do with it - including

making your own custom gels for your LEDS, speedlights or studio strobes.

Sometimes when i find stuff like this it immediately gives me an idea for a shot and other times

- I just now it's something I'll find a use for.

In the case of the colored cellophane, I had no idea what I would do with it - but I knew

it would be fun

Sure enough a week later, my makeup artist - came up with this very colorful makeup look

that had lots of different colors and geometric shapes.

Now you frequently hear me talk about the idea of working your shot to make sure that

you haven't missed a potentially great idea.

I've also shared some of my failures to show you how I come up with these shots.

In this case - I honestly had no idea how to shoot this look.

There were so many colors and so much detail, that I was struggling to come up with something

in my head that really got me excited.

When that happens to me - I have learned to just pick an idea - don't second guess myself

and begin shooting - begin shooting knowing that I will work the shot and keep exploring

until it all comes together in a way that excites me.

When my model came on the set for the first shot, I decided to go with this idea of draping

some gold material over her head.

You can see I also draped some gold colored tulle around her neck just to add an additional

texture at the bottom of the frame.

I hated this look.

Then I took a step back and thought maybe I keep it real simple and go with just the

girl and the gold tulle on the bottom.

Boring.

Then I second guessed myself and went back to the shiny gold material draped over her

head and looked for ways to also use the dull side of the material… maybe aiming some

light though it - Nope

The I tried wrapping the material around her head - nah

Then I went all the way back to the beginning and tried to finesse the shiny gold material

draped over her head.

Still not working.

Then I remembered the roll of yellow cellophane and it all came together in my head.

This was a basic clamshell lighting setup using 320ws Interfit Honey Badger strobes

mounted in Medium Sized Photoflex Lite Dome softboxes.

I used the grids on the boxes to keep as much of the light on my subject as possible and

to prevent it from reaching the white background.

I had an additional Honey Badger on the floor in front of the Savage Universal White seamless

paper backdrop to make sure that I had a pure white background.

Once I added the cellophane to the shot I placed a yellow gel on the background strobes

to turn the white background to a bright yellow and then added two more Honey Badgers - one

on each side and aimed back towards my model - also with yellow gels to create the rim

lighting that would accent her face and makeup.

So the finished shot was a total of five 320ws lights.

It is important to understand that you could do this shot with speedlights or pocket flashes.

And if you have enough space you could actually pull this shot off with just three lights.

The shot was made with my Olympus E-M1 Mark II and the M. Zuiko 45mm f/1.2 PRO lens which

is a 90mm full frame equivalent.

The ISO was 200 which is the base ISO for the Mark II and the shutter speed 1/250th

of a second and the aperture was set at f/8 .

I was shooting tethered with the TetherPro cables from Tether Tools and using the Olympus

Capture software to manage the camera and downloads.

For camera support I used a Benro carbon fiber tripod with an Acratech Ballhead mounted on

top.

Now that I had the yellow gels creating a yellow background and yellow rims, I started

by adding a collar of cellophane around my models shoulders.

I left the gold tulle in place to have just a little extra texture.

At this point I know I was onto the right idea, but it still needed more.

Since I am a gluten for punishment - when I am looking for that little something extra

and I am not quite sure what it is - I tend to go for chaos and look for something that

will surprise me.

So I added a fan on the floor behind my model.

I also moved my Digital ala Cart case with my laptop behind the model so that I could

see the shots as they were downloading and I had Monae, my makeup artist - move behind

the camera to coach the model on her expression and head tilts.

The I took a section cellophane that was about six feet long and started letting the fan

blow it around to see what kinds of shapes and textures, I could create just behind the

model.

I am triggering the camera using a Vello wireless remote control.

I did try a few frames without the background lights so that the white background turned

dark gray and while it is cool how dramatic it feels - I still preferred the bright yellow

that you see here in my finished shot.

The final images required very little post production beyond the usual color, contrast

and sharpening and of course removing of blemishes - I say this just as reminder of the importance

of great hair and makeup.

So there you have it.

Sometimes you just have to fake it till you make it.

It's not as hard as it looks unless you allow yourself to be afraid.

Fear of failure is the biggest obstacle to being creative.

You simply have to keep shooting.

Work the shot - try things - even things that seem ridiculous.

Your model will always respect your effort - you will learn lots of new things and your

photography will head in directions that you hadn't previously imagined.

I hope this gives you some ideas, take this idea and run with it - go create and show

me what you come up with.

Until next time, Please hit that thumbs up and subscribe so that you don't miss any

videos and don't keep all this cool stuff to yourself - please share it with your photography

friends.

Remember - photography is not a competition - its a passion to be shared.

Now go pick up that camera and shoot something because your BEST shot - it's your NEXT

shot, so keep learning, keep thinking, keep shooting.

Adios!

For more infomation >> Fashion Portraits with Cellophane - A Great DIY Tool for Your Studio - Duration: 6:55.

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Men's Spring Essentials 2018 | Men's Fashion - Duration: 2:15.

So spring has officially arrived and when season change so as our wardrobe

in this video I'm going to show you my top 5 menswear essential for spring season

starting of with something simple and pretty common are stripes

whether it be a sweater, a t-shirt, or a long sleeve a stripe top is a perfect way to add pattern into any outfit

making it a great layering piece that could easily combine

underneath a blazer, a jacket, or simply on its own

Another great addition to any spring wardrobe are short sleeve shirts

if you're looking to elevate your style from a regular t-shirt I recommend giving short sleeves a try

they are a smart casual attire that seamlessly transition from spring

all the way to summer to keep you cool during those warm sunny days

Now spring weather can be unpredictable sometimes it could be sunny for hours

but then it can start raining within a few minutes

So a nice, light, easy going outerwear is a must have

for me I like to have a bomber jacket in hand because it keeps me warm in the morning and also at night

hitting the fine line between practicality and also workability

Chinos

if you haven't own a pair you're most likely missing out

they are very comfortable and a lot more breathable than jeans

what's also great about these pants is that comes with multiple assortments of colors

like khaki, navy blue, or olive green

so if you're looking to add a splash of color in to your spring outfit

this would be one of the best ways to do it

and finally but not least for my men's spring essentials are white pair of sneakers

now there are a lot of white shoes out there but this one is my current favorite

it is the Nike Killshot's by J.Crew with a unique gum sole at the bottom

this shoes looks great when worn with shorts, jeans, and perhaps if you're

feeling ballsy you could try it with a pair of suit.

I hope you find this video helpful and if you did make sure to drop a like

and follow me at my instagram @Ericsmode for more additional content

For more infomation >> Men's Spring Essentials 2018 | Men's Fashion - Duration: 2:15.

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Military Clothing Fashion Ideas for Men | How To Wear Army Clothing & Look Cool - Duration: 10:09.

For more infomation >> Military Clothing Fashion Ideas for Men | How To Wear Army Clothing & Look Cool - Duration: 10:09.

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Hovet Fashion Studio - Duration: 4:13.

(uptempo rock and roll) - As a small business owner

you encounter new challenges every single day.

I'm hitting the road, seeking out answers

to your most pressing questions.

And I'm going straight to the source,

interviewing other small business owners

who have overcome the same obstacles,

and the experts who have helped them succeed.

On this episode of Small Talks,

we're meeting with Anna Hovet.

This Chicago-based fashion designer

has pivoted her business multiple times

to meet the needs of her customers,

including celebrity clients.

Now, she's pivoting again to offer classes

to aspiring designers.

Today we're talking about how to know

if it's time to pivot your business too.

Okay, this is such an inspirational space;

can you tell me a little bit about where we are?

- Yeah, so we're in West Town in Chicago.

We have this big, wonderful, industrial loft space

that I share with a few other designers.

- And what kind of a business do you run out of this space?

- So I have a fashion line called Hovet Apparel,

and then we're also transitioning this space

into Hovet Fashion Studio, which is going to be

a workshop space to teach classes

and employ local designers.

- Is that because you really have

both sides of that equation to offer to others?

- You know, it was a few things.

I mean, I love producing garments;

I love seeing people wear my clothes.

But I really want to teach people how to do it.

And so I'm seeing a lot more people

wanting to make their own clothes,

or learn how to make their own clothes.

- So you've had a history throughout your career

of constantly kind of knowing when it's time

to pivot or evolve what you're doing.

When you first started out as a fashion designer,

you had a larger line and then you recognized

that people were buying the sweatshirts

and a couple of specific products,

so you kind of pivoted to focus on that.

Now you recognize that there's this opportunity

with the makers movement

to offer these classes

to people who might just want to

casually get into fashion design.

What would you say to this average small business owner

who might not have even thought about

whether or not they need to pivot?

What are some of the questions you asked yourself

to know if you were focusing on

the right part of the business?

- The first thing I asked myself is

am I still enjoying this?

You know, I have been doing it for nine years

and I started getting to a point

where I wasn't as excited about it.

And it made me realize that my customers

probably weren't as excited about it either.

So I really had to think about,

okay, what do I need to do that would be new and fresh

to revitalize my company?

The second thing I would ask myself is,

what are the trends in my industry?

And in the apparel industry we're finding

that less people are buying clothes.

Millennials are much more geared

to spend their money on experiences and education

than material possessions.

And so for me I was able to utilize my skillset

of knowing how to design and drape and pattern and sew,

and then shift it into more of an experience business model.

The third question I would ask myself,

is my business as efficient as it can be?

And what can I delegate to a team?

I don't love sewing; I don't love doing sales.

And so finding a sewing contractor

to do the production side of my business,

and then also finding a sales rep

to go to stores and sell my line

was a huge opening for me.

- I love it; so really focus on, do I still love this?

The second thing I heard you say is

really focusing on what is my market demanding

from my kind of a business?

And then three, really figuring out

where is your time best spent

and how can you run an efficient business?

Because you're right, there's only two ways to grow,

either you increase your sales

or you decrease your expenses.

And if you can get more efficient,

perhaps that's where you'll find

another opportunity to expand.

I have great respect for the fact

that you've always been willing to pivot.

Because again I think it's hard

for entrepreneurs to ask themselves those things.

And pivoting's really not walking away;

it's just continuing to optimize

based on new information and new data.

- I agree, and I think it's recognizing

the difference between failure and transition.

You know, just because you end something

and then start something else,

it doesn't mean you failed at the first thing.

I had a very successful nine years of my fashion line,

and now is just a falling forward

into something new, something more exciting,

something possibly better.

(uptempo rock and roll)