Auto news on Youtube May 18 2018

- I was on a call a couple weeks ago with a guy,

Doug Cunnington, who's specialty is creating

these niche affiliate sites.

So, building a blog using SEO to drive traffic to it.

Then, using that traffic to go to Amazon

to buy products and make money that way.

I wanted to go in depth with him because affiliate marketing

is something I know almost nothing about.

And I wanted to get tactical and talk about

some of his best practices and what he does to build

these revenue generating sites.

The first thing I wanted to go over with him

was his golden ratio.

This is what I thought was key,

- [Doug] Basically, it's a data driven way to find

keyword that no one else is really trying to rank for.

So, You're looking for the supply and demand of keywords.

It's a manual way to look up these keywords,

so it's harder to do, there's fewer people doing it

and it really opens up sort of a world of keyword research

where you can find keywords that you don't have to do

link building in SEO for nearly as much.

So, I'll describe the actual concept which is fairly simple

there's only a few numbers.

So, there's the keyword golden ratio

and it equals the all in title results.

All in title is an advanced google query.

So you just type in allintitle:

and whatever your search phrase is.

And then you get some results, say it's 10.

Then you divide that by the local monthly search volume.

If you're new to keyword research you may have to

look up some of the vocabulary and stuff.

But the local monthly searches is just the average

number of times a person searches online in Google

for a specific search phrase.

Once you get that ratio, you want it to be below .25.

You find something below 2.25 indicates that it's like

underserved on the internet.

Again, supply and demand of keywords.

- It's interesting from a consulting point of view

that he's taken this math equation and made it

part of his selling process.

If he's consulting the people now he's talking about

the golden ratio instead of just talking about keywords

or whatever everyone else on the SEO space is talking about.

And a question I always have when it comes to SEO is

how to find keywords to target?

- [Doug] There's a lot of different methods.

A lot of times I just start from like brainstorming.

In general, you know, someone's problem.

A problem someone has, like shaving their head

with an electric razor.

So, you have to sort of put your mind from the perspective

of like a person with a problem who is trying to find

a product they need to find to solve their problem.

I hope I explained that well but you can just start

with a specific product, you know, you head over to Amazon

you take a look at a bunch of different

products and categories.

You type in electric razor into your keyword research tool

and you get all sorts of suggestions

and then you start whittling it down from there.

- And I know it's a bad question because, for me,

how we find keywords to target on this Youtube channel,

I usually create the content first and then search around

looking for keywords that could work for it.

Then I wanted to get super technical with him

and cover, how does he create a niche site

from start to finish?

- [Doug] So, you pick your niche,

you set up this site and then you publish some content

and then really, step four is around

promotion and link building.

So, the traffic for these niche sites, it comes from Google.

It's organic Google traffic

and

honestly, you know, it's white hat outreach these days.

- I love talking to people like Doug

because he makes starting a niche site sound so easy, right?

I feel like I could just put a little bit of money into it

and create blog posts and build this site overnight.

What did you take away from this conversation?

Let me know down in the comments,

we'd love to hear your thoughts.

If you do sales and you want the exact questions

we used to close customers,

check out the discovery call script.

It's a free download.

It took us, you know, years to put together

so there it is down in the description

you can have it for free.

And if you find this kind of content valuable

you want to help the channel out,

I'm not asking you to back a Patreon or anything

just identify a friend, send them a video that you

think they would find value in and that's it.

We're trying to hit a hundred thousand subs this year

so every share counts.

Thanks, I'm Alex Berman.

For more infomation >> How to Build a Niche Site and Find Valuable Keywords for SEO - Doug Cunnington - Duration: 4:03.

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Build a wooden Foosball Table with a Format-4 CNC woodworking machine - Duration: 11:53.

Football world cup 2018

the perfect insperation, for the construction of a tabletop football.

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we have provided the production data as a DXF or DWG file for download on our website

With the tabletop football you are not only present at the worldcup

but you also make friends and shared fun and excitement are guaranteed

Get inspired by our production video.

For more infomation >> Build a wooden Foosball Table with a Format-4 CNC woodworking machine - Duration: 11:53.

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Primitive Technology: Build Bed Shed - Duration: 7:13.

Primitive Technology: Build Bed Shed

For more infomation >> Primitive Technology: Build Bed Shed - Duration: 7:13.

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How to build an A.I. brain that can conceive of itself | Joscha Bach - Duration: 3:01.

If you look at our current technological systems they are obviously nowhere near where our

minds are.

They are very different.

And one of the biggest questions for me is: What's the difference between where we are

now and where we need to be if we want to build minds—If we want to build systems

that are generally intelligent and self-motivated and maybe self-aware?

And, of course, the answer to this is 'we don't know' because if we knew we'd have

already done it.

But there are basically several perspectives on this.

One is our minds as general learning systems that are able to model arbitrary things, including

themselves, and if there are this, they probably need a very distinct set of motivations, needs;

things that they want to do.

I think that humans get their specifics due to their particular needs.

We have cognitive and social and physiological needs and they turn us into who we are.

Our motivations determine where we put our attention, what we learn and what we actually

do in the world—what we model, how we perceive, what we are conscious of.

In a similar sense, it might be that it's sufficient to build a general learning architecture

and combine this with a good motivational system.

And we are not there yet in building a general learning architecture.

For instance, our minds can learn and create new algorithms that can be used to write code

and invent code, programming code for instance, or the rules that you need to build a shop

and run that shop if you're a shopkeeper, which is some kind of programming task in

its own right.

We don't know how to build a system that is able to do this yet.

It involves, for instance, that we have systems that are able to learn loops and we have some

techniques to do this, for instance, a long- and short-term memory and a few other tricks,

but they're nowhere near what people can do so far.

And it's not quite clear how much work needs to be done to extend these systems into what

people can do.

It could be that it's very simple.

It could be that it's going to take a lot of research.

The dire view, which is more the traditional view, is that human minds have a lot of complexity,

that you need to build a lot of functionality into it, like in Minsky's society of mind,

to get to all the tricks that people are up to.

And if that is the case then it might take a very long time until we have re-created

all these different functional mechanisms.

But I don't think that it's going to be so dire, because our genome is very short

and most of that codes for a single cell.

Very little of it codes for the brain.

And I think a cell is much more complicated than a brain.

A brain is probably largely self-organizing and built not like clockwork but like a cappuccino—so

you mix the right ingredients and then you let it percolate and then it forms a particular

kind of structure.

So I do think, because nature pulls it off pretty well in most of the cases, that even

though a brain probably needs more complexity than a cappuccino—dramatically more—it's

going to be much simpler than a very complicated machine like a cell.

For more infomation >> How to build an A.I. brain that can conceive of itself | Joscha Bach - Duration: 3:01.

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3 Tips for Using Narrative to Build Your Brand - Duration: 2:08.

Building a meaningful brand customers are loyal to can be daunting but it

doesn't have to be. Narrative psychology offers us a great deal of insight into

how people think and, importantly, how they turn regular brands into brands

they can't live without. Here are three tips that will help you move your brand

closer to your customers heart and mind. One, understand your customers life

narratives. These are the stories that define who they are. You may be able to

pull this from data you have. If not a well-written guide based in the social

sciences will get you there, too. Either way you want to look at who they were in

the past, who they are today, and who they're trying to be in the future. Do

this within the context of your business and you'll get a deeper understanding of

where they're headed and if there's space for you to be part of that. Which

leads me to tip number two: map all the roles. Analyze all the roles in the

narrative between them and your industry. Identify and describe them, your brand,

your competitors, regulatory bodies and maybe even their customers if you're

serving a B2B2C kind of industry. After that define all the roles that

could be missing or that don't exist but could impact the narrative in some way.

This will give you a good understanding of where you stand today compared to

your competitors and what roles you may be able to assume. Finally, be a catalyst

for the transformation. That means don't focus your marketing strategy just on

communicating benefits or overcoming barriers or even worrying about the

competition's prices. Focus on how you could realistically help them transform.

Focus on this, execute it well, and you will inevitably become a part of their

transformation, part of their story, and a brand they can't live without. If you

want to learn more about narrative design and how it can help your brand,

click the link below to sign up for my webinar or hit the message button and

send me a note. Until then click like, follow and share and let's build more

meaningful brands.