>> CULTURE.
>> YEAH.
HOPE YOU BROUGHTO GANG FACE.
IF NOT GAME OVER.
[RAPPING]
[APPLAUSE]
>> THANK YOU.
THANK YOU.
>> WHAT REALLY INTERESTED ME
ABOUT FASHION IS BEING
DIFFERENT.
LITERALLY I FEEL YOUR STYLE IS A
WAY OF PRESENTING YOURSELF.
I STARTED WORKING IN THE
CLOTHING STORE IN A TOWN CALLED
GERMANVILLE, AN HOUR AWAY FROM
MONTREAL.
I WAS 16 YEARS OLD AND IT WAS MY
FIRST CONTACT WITH RETRAIL AND
CLOTHES.
I FELL INTO IT RIGHT AWAY.
I WAS DRESSING IN MORE FASHION
FORWARD STUFF AND PEOPLE STARTED
RECOGNIZING IT FROM 2013,
SHORTS, HAT.
AS CRAZY AS IT SOUNDS YOU CAN BE
RECOGNIZED BY A PAIR OF SHOES.
I WAS WALKING DOWN THE STREET,
CARS WERE STOPPING.
WHAT ARE THESE SHOES AND STUFF?
I WAS PASSIONATE ABOUT FASHION
T. WAS A GREAT WAY FOR PEOPLE TO
PAY ATTENTION.
SO FROM THERE I REALLY LIKE GOT
SUPERINVOLVED IN FASHION.
CHATTER WAS FIRST DONE IN 2012
WHEN I WAS 17 WITH A SMALL
BUDGET.
JUST TEE SHIRTS AT THE
BEGINNING.
MAYBE I WAS DOING A PRESENT ON
THE FRONT.
EMBROIDERY ON THE SLEEVE SO IT
STANDS OUT.
THE NAME CAME FROM CATASTROPHE
WHEN I'M A 17-YEAR-OLD KID TO.
ME THE WHOLE FASHION WORD IS A
BIG CATASTROPHE.
KATA WAS FOUR LETTERS.
GREAT FOR MARKETING.
THERE'S NO LANGUAGE ATTACHED TO
KATA.
YOU CAN SAY IT IN FRENCH AND
ENGLISH.
>> MY PARENT KNEW RIGHT AWAY --
>> IN 2015 I INTRODUCED MY
PARTNER HENRY TO THE COMPANY.
ONE OF MY HIGH SCHOOL FRIENDS.
WE WERE FRIENDS FOR YEARS AND
YEARS.
HENRY IS REALLY ORGANIZED.-I AT.
THE YIN AND THE YANG.
WE ARE ONLY TWO PEOPLE AND
THAT'S ENOUGH.
I REMEMBER THIS MOMENT WITH
HENRY WE WERE LIKE, LET'S DO IT
FOR REAL.
WE JUST MOVED FROM MONTREAL.
MONTREAL WAS LIKE A CITY FOR US.
HOW NEW YORK IS FOR PEOPLE IN
THE UNITED STATES OR L.A.
IT WAS THE SAME FOR US, LIVING
IN A SMALL TOWN THE FASHION
SCENE IN MONTREAL IS AMAZING.
>> EVERYONE ON THE STREET WAS
MORE TRENDY, PEOPLE CARE MORE
ABOUT THEIR STYLE.
MORE INSPIRED BY THE STREET
CULTURE AS WELL.
>> MONTREAL BEING GREAT ART CITY
YOU SEE GRAFFITI EVERYWHERE.
WE HAVE ART FESTIVAL, FASHION
FESTIVAL, LIKE AN AMAZING THING.
IT'S MY FIRST TIME AT THE
FASHION FEST.
TO ME IT WAS A GREAT
OPPORTUNITY.
THERE'S SO MANY BRANDS IN
MONTREAL, IN THE WORLD OF
COURSE.
SO FOR THEM TO REACH OUT JUST
MONTREAL AND SAY YOU'RE A PART
OF THIS CULTURE TO ME IT'S GREAT
TO BE RECOGNIZED BY MY CITY.
>> PEOPLE FROM THE STREET CAN
EASILY WEAR THESE PIECES.
THEY ARE QUITE SIMPLE.
YOU HAVE A REALLY NICE PRODUCT
TO SEND OUT AND PLEASE THE YOUNG
CROWDS.
I THINK MONTREAL IS A GOOD PLACE
TO SEE A LOT OF NEW DESIGNERS.
THE FESTIVAL IS A BIG EVENT IN
MONTREAL.
THE BIGGEST OUTSIDE STAGE YOU
CAN HAVE.
SO HOPEFULLY FOR HIM IT JUST
GONNA PUT IT MORE OUT THERE.
>> MY COLLECTION FOR THE FASHION
FEST, WELL, IT'S CALLED -- I
ALWAYS USE THE WORD UNLOAFABLE.
TO ME IT'S A GREAT
REPRESENTATION.
WE WERE ALWAYS GIVEN.
ALWAYS UNLOVABLE WHEN WE FIRST
STARTED.
NOW PEOPLE ARE STARTING TO LOVE
THE FACT THAT WE'RE UNLOVABLE
MAYBE AND GRAVITATE TOWARDS THE
BRAND.
I'M ALSO SUPERINSPIRED BY THE
'80s, EVEN IN LONDON OR THE
STATES.
I FELT THERE'S A RAWNESS TO THAT
THAT REALLY INSPIRES ME.
SO I FEEL THIS NEW COLLECTION IS
KIND OF A NEO-PUNK COLLECTION.
MY CUSTOMER IS THIS REGULAR
PERSON.
EVERYONE WANT TO STAND OUT THAT
ISN'T SHY TO BE HIMSELF.
TO ME AS A DESIGNER I WANT TO BE
COMFORTABLE JUST SAYING I'M A
DESIGNER BY DOING TEE SHIRTS AND
STUFF LIKE THAT, RIGHT?
THE FASHION FEST FOR ME WAS AN
OPPORTUNITY TO SHOW MY
CAPABILITIES, MY WHOLE VISION.
IT'S STILL VERY STREET.
OF COURSE MY ORIGINS.
I FEEL LIKE I WILL ALWAYS DO
STREET WEAR IN A WAY.
TO ME IT'S THE PERFECT BALANCE.
EVEN NOW YOU SEE THE BIG BRANDS
THE BARRIERS DON'T REALLY EXIST
ANY MORE.
SUCCESS IS LIKE CREATING
SOMETHING BIGGER THAN YOU.
I HAVE DEDICATED MY WHOLE LIFE
TO IT EVEN IF IT'S JUST 23 YEARS
OLD.
YOU SEE PEOPLE WALKING IN THE
STREET WITH YOUR STUFF AND YOU
HAVE NO IDEA WHO THEY ARE.
>> THEY DON'T CARE WHO YOU ARE.
THEY CARE ABOUT THE BRAND.
THEY LOVE THE PIECE.
TO ME IT'S CRAZY.
SO THE FACT THAT SOMEONE THAT'S
MY AGE, 22 YEARS OLD, SAYS, I
HAVE THIS 40, 50, $100 TO INVEST
I WOULD LIKE TO BUY THIS PIECE,
IT'S A FULL DAY OF WORK THEY
JUST GAVE ME.
I'M GROWING A LOT, YOU KNOW, IN
THIS WHOLE EXPERIENCE.
TO ME IT WAS A WAY OF BUILDING
MY CONFIDENCE.
>> EVERYTHING WENT WELL.
I WAS JUST TRIPPING OUTBACK
STAGE.
SUPERHAPPY.
MONTHS OF WORK.
>> OPENED LIKE PEOPLE SEE WE'RE
THERE DOING SOMETHING DIFFERENT.
WE HAVE A GREAT CORE OF
SUPPORTERS BUT ALSO A GREAT
COLLECTION, GRATE CREATIVE
IDEAS.
WE ARE NOT A T-SHIRT BRAND ANY
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