Hey, what's up at Scott again, and I wanted to jump in here because I know some of you
may be saying, well Scott, I don't really have an email list yet.
Well, the thing is you probably do.
You just don't know how to get access to it.
Now there's three different ways that you can have an email list or that you can build
an email list.
Number one is you have Amazon customers.
Yes, you don't get their email addresses, but there are a few ways that we can get their
email addresses and I'm going to share with you how we can do that.
So if you already have an Amazon product that is selling pretty well, we can grab that data
as of right now.
We can do that and I'm going to share with you how we can do that.
All right?
The second way is to do a giveaway and in that giveaway it's something that your audience
or that your market is interested in and then we can just put it out there in front of them
and we can say, hey, would you be interested in winning this?
And then they're gonna raise their hand and say yes, and then from there we've at least
got a lead list, not necessarily a customer list yet, but we have people that are interested
in our products.
Now this list, obviously the customer list is always going to be a little bit better.
All right?
But this is a great way to get in front of your potential audience or your potential
customer.
Okay?
Shopify or your ecommerce store, depending on what platform you're on, whenever an order
is processed, most likely you're getting the email addresses.
Sometimes people aren't even aware of that going on your shopify store in your database,
and you can find those email addresses.
All right, so I talked about before in the past videos that you can go ahead and you
can send them out an offer, right?
Well we have to get those on a list and we have to then also start engaging with the
list.
All right?
So a lot of times people will have this list and it'll just sit there dormant there.
Nothing will happen with it.
No one will, no one will receive anything.
So you should definitely be sending them at least one thing a week, but in the beginning
you want to definitely keep them, as we call it, the marketing world, warm.
We want to keep that a warm lead where they're not just receiving something sporadically,
like once here and then maybe three months later that it's a cold list.
We don't want that.
We want them to remember that they bought from us by delivering value.
And that's where I put in here content.
All right?
Most all markets support content, meaning that you can create something that helps that
customer with their product or their experience.
All right?
So for an example, if you're in the fishing niche, we could do fishing a tutorials on
how to catch more fish, right?
And that would be the content.
So your content pieces are like three.
I like to have three different pieces of content before I ever offer them anything.
So create value three times in a row and then you can follow up with an offer.
All right, now you can play around with this all you want, but you definitely want to build
some goodwill up so this way here you're not just hitting them over the head with an offer.
All right.
Back to the Amazon customers.
I know a lot of people want to know this.
What you can do is extract all of your data.
You can just pull that report.
It will give names and addresses and zip codes and all that stuff.
You can upload that to facebook and create a custom audience.
Then you can create something like this giveaway or something that would get their interest.
Maybe it's a coupon for your product, 25 percent off, 30 percent off in exchange for their
email address, and then what you can do because facebook will match those to their database
and you might get a 50 percent match rate.
If you have 10,000 leads and you get 5,000 customers that you can then target.
It's pretty powerful.
All right, so this right here is something that you should be actively doing on a regular
basis and sending emails on a regular basis because that will definitely lead to more
sales, which means more revenue for your business and more profit that you can also have at
the end of the day.
Alright, so hopefully this helped you.
Again guys, I'm here to make sure that you guys can grow and scale your current businesses
and take it from whatever it is now in five exit, maybe even 10 exit in the future by
using some of these principles that I've been sharing with you here.
All right, so do me a favor, comment below.
Let me know what you think.
Let me know if you have any ideas or if you've done any of this stuff and let me know how
it's working for you or if you have any other thing that you want me to create in the future
to help you build your business.
Let me know that as well.
All right guys, so that's it.
That's gonna.
Wrap it up, take care, and as always, take action.
We'll see you guys.
Bye.
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